promote your business cost effectively

How to Promote Your Business Cost Effectively

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Promoting a business is an ongoing challenge for businesses. In the current economic climate, it is important to keep your business in the public eye. Whether you’re just starting out or have been in business for years, these proven advertising and marketing strategies will help your business find new customers without spending a fortune.

Promote Your Business Cost Effectively_email_marketing

Not only is email marketing a low-cost method for getting the proverbial word out on any business, it also offers one of the best returns on the investment of your time. However, to succeed with email marketing, you need to attract the right customers to your website, something that’s not as simple as it sounds.

By building compelling content like infographics and other online tutorials, you can attract the right customers who will hopefully sign up to your email list. You can also add the names and email addresses from business cards of prospects that you have gathered. Once they sign up, you’ve still got work ahead of you by having to share useful information with them on a periodic basis while trying to make the sale. Your mailings let them know what your business has to offer, and you can keep everyone up-to-date on any special deals, offers or sales that you might have.

Effective email marketing is a skill that involves writing compelling sales copy and it can only be developed over time. However, as long as you think more about the consumer and adding value to their lives, and you allow that principle to govern your behavior, you’ll succeed over time. It is easy to get started with an email service like MailChimp. Most have free versions. As your list builds and your needs become more sophisticated, you can upgrade your account.

2. Social Media Marketing

Promote Your Business Cost Effectively_social_media_marketing

If you haven’t used social media (Twitter, YouTube, Facebook, Pinterest, Google+, etc.) to promote your business yet, you are missing on an opportunity to potentially have your company or its products go viral. Although you might have seen advertisements for pricey social media marketing campaigns and social media tools, you don’t need any of these things to get started to promote your business. You can sign up for business pages on LinkedIn, Google+, Twitter, Facebook and Pinterest for free.

By creating complete business profiles and pages, working to gain followers by regularly posting interesting and informative content is a great way to make your business more well-known and to keep your audience base satisfied.

3. Start a Website or Blog

Promote Your Business Cost Effectively_start_a_website_or_a_blog

Although you might think that you need to hire a professional web design company to develop a website or a blog for your business, this isn’t the case.

Yes, if your business has been around a while or if you want a tailored look or special features, such as high-end design or an eCommerce platform, you might want to take professional help.

But if you are on a tight budget, you can probably do it on your own. There are free platforms out there that you can use to create an attractive, fully-functional site without paying a dime! For example, you can get a totally free, high performing blog from WordPress.

You will have to pay for a domain and Web hosting, but you can find these things for about INR100 a month (such as from GoDaddy). For this minimal investment, you can build a reasonably good home base for promoting your business.

While building a blog is something that takes years to develop into any real semblance of an audience, it also offers one of the best and most cost-effective means for reaching a vast swath of people. As long as your audience is engaged and finds real value in the information you share, it will slowly build up over time.

4. Referral Marketing

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80% of all businesses fail before their first 18 months of operations. If you don’t want to be part of that 80%, you have to focus on delivering real value to the consumer. If you do deliver real value, then there’s no reason why your customers shouldn’t be referring you to their family and friends.

Referral marketing, also known as word-of-mouth advertising, is by far one of the most effective and low-cost ways to market your business online or offline. Place a link in your email signatures and on your website that connects people to popular review sites such as Justdial, Sulekha.com, MouthShut or TripAdvisor where consumers can post their opinions on their experiences with you. An affiliate or referral program is a great way to reward your loyal customers for sharing the news about your business with their friends and associates.

By providing this avenue for consumers, not only are we putting a very cost-effective method for marketing on autopilot, but you’re also sending a strong and powerful message that you put delivering real value and the consumer’s satisfaction first and foremost above all else.

5. Get Added to Internet Directories

Promote Your Business Cost Effectively_Google_My_Business

Local consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. The importance of hyperlocal searching cannot be overemphasized for a small business. Not surprisingly, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according to Google.

There are a ton of highly reputable website and business directories out there, and you need to make sure that your business is listed on them. For example, Google, Yahoo and Bing! offer these listings. The listings are mostly free and you might be surprised by their value.

Many of the sites have top search engine rankings. So people looking for your business will find these links quickly because they end up on the first page of search results. You can also gain traffic and potential customers from those who are viewing these sites looking for businesses that are similar to yours.

6. Get Active with Online Communities

No matter what your business or industry niche might be, chances are good that there are plenty of related online communities out there that you can check out. From forums to social media groups and more, these communities can provide you with many great opportunities to promote your business.

When interacting with others on these sites and communities, it is important that you contribute useful and helpful information and not promote your business overtly. But in the process of doing so, you can post a link to your website and say with which business you are associated. This can help you gather up a nice network of connections and establish you as a local expert in your field.

Once people get accustomed to seeing your name and recognize you as an expert, they may want to give your company a try or send business your way.

7. Press Releases

Promote Your Business Cost Effectively_press_release

There are websites out there that allow you to submit press releases at no cost. So you should consider utilizing these resources when you have some news to share about your business. It doesn’t have to be earth-shattering news, but it should be news.

By submitting a press release, you expand your reach and let more people know about what your company has to offer and even possibly reach an interested journalist who will then contact you for a story.

Write an informative article about what your company offers and have it published in the local newspaper and on websites. Then get permission to reprint this article and email or send it out to clients. This will give credibility to your product.

8. Guest Blogging

If you have friends in a similar industry as your own, such as those who you might have met through online communities, you can always ask to submit a blog post for their websites.

When writing the post for them, make sure that you don’t make it sound too sales-like or for the purpose of just promoting your own business. Instead, focus on providing some information or tips of substance and value. But ensure that you do have a blurb at the end about yourself and your business with a link back to your site.

The whole endeavor needs to be high quality. Remember that guest blogging is only valuable on reputable websites. So don’t take just any guest blogging opportunity that you can find. Instead, find opportunities on websites that you know are well-respected and are frequented by individuals who are interested in your niche.

A-Comprehensive-Guide-to-Advertising-on-Instagram

A Comprehensive Guide to Advertising on Instagram

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Instagram is an online and mobile social network for photo and video sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram provides a platform to tell visual stories through various ad formats, and many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 90 seconds.

For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads. Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms. Similar to Facebook ads, to run ads on Instagram, you’ll need a Facebook Page for the brand or product you are promoting.

Getting started is quick and easy.

Since Instagram uses the same powerful advertising tools as Facebook, you can set up, run and track campaigns in the same way as for Facebook ads. If you’re new to advertising on Instagram or even Facebook, here’s how to get started.

1. Create a business Page and profile
You must have a Facebook Page to run ads and create a free business profile on Instagram. If you don’t have one yet, create a page.

2. Set up your ad
Select your ad objective, target audience and ad format within Ads Manager or Power Editor.

3. Determine your budget
Decide how long your ads will run for and what budget you’re comfortable with spending.

4. Publish
Now that your ads are ready to go, click Publish. You’ll receive a notification when your ads have been approved and are ready to run.

What ad types does Instagram offer?

Instagram’s ad options can be classified based on what the ads look like and what objectives they have. All Instagram ads will be placed in the user feed, both in the browser and the app version.

You can create an ad that features a single photo, a video, or multiple photos that are displayed in a carousel format.

Image Feed Ads

Instagram Photo ad_Rego Advertsing

This is your most standard ad format, and likely the one you see most often scrolling through your own feed. These ads are single images that will appear as a native experience as your target lead is scrolling through their feed. The lovely thing about these ads is that they don’t feel like ads, especially when done well.

Image Story Ads

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Instagram Stories ads are the first type of ad that allows full-screen 9:16 visuals on the platform. The skippable ads appear between stories in a seamless transition and are marked with a “Sponsored” label.

Video Feed Ads

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Bring your ad to life with a video! If you’ve put the time in to make a quality video, then you should absolutely be promoting it through your Instagram feed.

Video Story Ads

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This is another great place to run video ads because stories are where users often expect to see videos, so the “selling” part of advertising doesn’t feel as forced.

Carousel Feed Ads

Next, we have carousel feed ads. This format allows you to show a series of scrollable images rather than just one single image.

Instagram Carousel ad_Rego Advertsing

This ad type is great for very visual brands, like those in the food industry, furniture sellers, clothing options, vacation destinations, car dealerships, etc. But they’re not only for playful businesses; they can also work to humanize your brand or show off your culture by showing the people behind your software or financial company.

The carousel format allows you to choose from up to 10 images within a single ad, each with its own link. Video is also an option for these ads.

What objectives can I meet with my Instagram ad?

For self-service customers, Instagram offers a range of different objectives for which you can optimize your campaign. Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take. The campaign objectives you can choose from are:

Awareness

Drive awareness of your business, product, app or service.

  • Reach
  • Reach and frequency
  • Brand awareness
  • Local awareness

Instagram-advertising-reach-objective_Rego Advertising

 

Consideration

Make potential customers more aware of your products or services.

  • Website clicks
  • Video views
  • Reach and frequency

instagram-ads-for-engagement

 

Conversion

Increase product sales, mobile app download and even visitors to your shop.

  • Website conversions
  • Dynamic ads on Instagram
  • Mobile app installs
  • Mobile app engagement

App-install-Instagram-advertising-tips Rego Advertsing

 

Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information.

Using-instagram-ads-for-lead-generation_Rego Advertising

What targeting options does Instagram offer?

Instagram offers the same targeting options as Facebook. You can combine them to build a specific audience:Instagram ad Targeting options_Rego Advertsing

Advertisers have total control over how their budgets are allocated. For instance, you can choose between a daily budget to limit the amount spent per day or a lifetime budget where you would set up your ads to run for a length of time until the budget is depleted.

Other ways to control your Instagram ad spend include setting your ad schedule (for instance, you can specify certain hours of the day you want your ads to run), setting your ad delivery method (there are three options: link clicks, impressions, and daily unique reach), as well as setting your bid amount (manual vs. automatic).

If you want to set up a lifetime budget instead, i.e., a total budget for the duration of the campaign, your minimum budget is calculated by multiplying the minimum daily budget by the number of days the campaign lasts.

This is one platform you should not ignore, and this guide should provide you with enough resources to become insta-famous.

Google My Business

How You Can Use Google My Business In The Best Way

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If you’re a business that operates out of a physical, brick and mortar storefront, then the odds are you want to attract and serve customers that are nearby – or local to you.

Local consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. The importance of hyperlocal searching cannot be overemphasized for a small business. Not surprisingly, 4 out of 5 people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according to Google.

Hence let’s talk about the ins and outs of one of the best ways to connect with local customers: local directories.

Local directories are a great way for local businesses to connect with potential customers in their area. The first step is to create a listing in local directories.  These online listings include your key information, like your business name, your address and your telephone number.  Many local directories require that your business has four walls or a local service area in order to be listed, so virtual businesses that don’t meet with customers directly are usually ineligible.

To get started, you’ll need to pull together the name of your business as you want it to appear everywhere online, your street address, or where you receive mail in the post, and your phone number.

The name of your business seems straightforward, right? But, consistency is the key. If the sign in front of your shop says RK Hardware Store, then you don’t want to list your shop like that in one directory and as Ram Krishna Hardware Shop in another.

For the address, you’ll need a physical address or location. Post office boxes and shared locations usually won’t be accepted.  Just like with your business name, enter your address in the same exact way for every directory.  Telephone numbers should be local as well, including area and country code, so generally, you won’t want to use a free phone number.

Now that you know what to list, it’s time to find out where to list it. There are loads of online directories to choose from, but we’ll start with the obvious ones.

First, you want your business and all those great local details to show up on the most popular search engines, like Yahoo!, Bing and Google—and all of these have local versions and local business listings for you to use.

You should also explore options on major local directories, social networks and review sites, and some of these might be industry specific.

Every local listing site has its own registration and verification process, but most work essentially the same way.

One such local listing site is ‘Google My Business’.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

You need to include those three key pieces namely name, address and phone number a.k.a. NAP plus additional business details like your working hours, photos of all types of products, videos of your fittings & fixtures, and anything that you find relevant to your business. You may be asked to choose one or more categories to describe your business, and while you might not find the perfect category, you should always try to choose the closest fit.

Google My Business

Google My Business will ask you to prove that you are, in fact, the owner of the business you’re verifying. It will verify you by doing things like mailing you a postcard with a special code on it, leaving a voice or text message for you with a code, or sending you an email with verification instructions.

Once you’re approved, you can update and manage your listing anytime. That just means regularly reviewing and changing the particulars as needed.

If you’re listed on a bunch of directories apart from Google My Business—and you should be—you’ll want to keep track of what you’ve got where maybe by making a spreadsheet.

You always want to keep your local listings consistent and up-to-date. Remember, if your name, address or phone number change, you need to update all those listings immediately.

Google My Business has recently added a new feature called ‘posts’ in order to keep the listings updated and businesses should advisably go for it.

Google My Business

Adding additional information to your listing such as photos of your product offering and the location, reviews from your customers will add credibility to the business.

Photos help people find your business across Google—including on Search and Maps—and come from both businesses themselves and their customers. By adding your own business photos, you can showcase your products and services to people who are looking for what you offer.

Google My Business

Reviews from your customers can provide valuable feedback for your business, and replying to reviews can help build your customers’ trust. When you reply to a review, your response will appear below your customer’s review on Google Search and Maps under the label “Response from the owner”. People on Google will see both the customer review and your response when they look at your Google reviews.

Google My Business Google My Business

Business hours aren’t required but they’re strongly encouraged to let customers know when to visit your location. For days when your business has an irregular schedule, like holidays or special events, you can even enter special hours in advance.

Google My Business

In addition to Google My Business, you can register your business information on other online local business directories too. Including your business’s contact information in Google My Business plays an important role in reaching your potential customers.

The importance of a search bar for websites

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In order to build an ideal website, various factors need to be considered. From the design aspects- the ease of using the website to the navigation; equal importance must be placed on every aspect. Amidst all these, the one that usually gets overlooked is the need to add a search bar.

Search Bar is a simple quadrilateral that sets everything straight.

A search bar is essentially a small box that you can add to your site (whether in your sidebar, header, footer, etc.) which allows people to search your entire site for what they are looking for.

Depending on the size of your website, you may have hundreds or more posts/ pages for people to browse. You may have category links, tag links, best posts, related posts, etc. listed on each of the pages but it only goes so deep.

To enhance the user experience, Search bar plays a huge role in the sense that it allows users to search through your website quickly and easily.

For an e-commerce website, customers can just insert their query and simply click on the search button to narrow down their result. It is quicker and easier to find a product, especially if your site has too many products to offer. Quicker search-ability means, you are reducing the extra effort that your customer might have to implement, had there been no such option.

Whichever page a visitor lands on, they can search for what they want.  This allows people access to some of your hidden content that would take much longer to find by clicking through countless pages.

The easier it is for people to navigate around your entire site, the more likely it is that they will.  If not, they can easily click away to another site, lowering your click-through rate.  Not only that but the more pages you can direct people to, the more you are likely to earn from advertising and affiliate links (they can only click on them if they can see them).

How to add a Search Bar to your site

So now that we know “why” the search bar is so important, how do you add one to your site?  Well there are different ways of doing this.

1. Add it as a widget,

2. Add it manually with code.

3. Add a Custom Search Bar

Head on over to Google and you can add a custom search bar to your site.  Here you will be able to design the look of your search bar to match your site.

Google offers two methods that you can use.

  1. Basic (Free) – Custom search bar that displays AdSense ads that can earn you money.
  2. Advanced (Paid) – More control over how your search bar looks and performs.  Also, you don’t have to display ads if you don’t want to.

Whichever method you choose, just make sure that you include a search bar somewhere on your site (preferably where people can see it easily).  That way, you are making it easy for people to find all your content.

website design

Website Designing – The Mobile friendly approach

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The continuous evolution of smart phones, regular release of newer mobile OS versions, availability of a huge variety of mobile applications from different app stores and high speed internet connections have completely transformed the way consumers use their mobile devices.

This has resulted in mobile users having overtaken desktop. Mobile users are now the most common internet consumers and around 25% of them exclusively use mobile technology to access the internet.

So designing your website to be aesthetically and functionally pleasing for mobile users can no longer be an afterthought but should be a priority when developing your website. Hence, having a mobile-friendly website isn’t just good practice — it’s a necessity.

Traditionally, the approach has been to design the best desktop site possible and then produce mobile variants by gradually removing content and functionality, stripping the site down to fit the reduced capability of smaller machines.  As a result, desktop sites are shoehorned onto mobile platforms which often results in an unsatisfactory experience. Mobile customers are left with websites lacking images, Call-to-action (CTA) often obscured, links difficult to click and contact pages buried in awkward menus. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type or worse yet if it runs flash or anything that requires add-ons to display in a browser.To make matter worse these users are then left to scroll down endlessly to access the content they are interested in. This second-rate experience will only cause customers to become frustrated and finally click away to your competitor’s sites.

The most common option for companies looking for a mobile version of their website is to build a mobile site. This is a separate version of your website that users are redirected to when they access your website via a mobile phone or tablet. The main benefit of implementing a mobile version of a website is that it provides an optimized view across mobiles and tablets. Alternatively, there are other ways to approach a mobile web presence, such as implementing a separate mobile app or the most recent and popular approach, developing a Responsive Web Design.

Responsive-DesignImage Source : Google

Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.

Regardless of the above factor, a website’s success still hinges on one thing: how users perceive it. “Does this website give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of visitors as they interact with our products, and they form the basis of their decisions on whether to become regular users.

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
No matter how much emphasis you lay on designing, in the end what comes to your rescue is a combination of UXD and a wonderful user interface that heightens the credibility of your mobile app/website.

Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to it. Graphic design and typography are utilized to support its usability, influencing how the user performs certain interactions and improving the aesthetic appeal of the design.

A mobile user interface (mobile UI) is the graphical and usually touch-sensitive display on a mobile device, such as a smartphone or tablet, which allows the user to interact with the device’s apps, features, content and functions.

In a mobile interface, symbols may be used more extensively and controls may be automatically hidden until accessed. The symbols themselves must also be smaller and there is not enough room for text labels on everything, which can cause confusion.This is where SVG comes into picture.

SVG (or Scalable Vector Graphics) is an XML-based file format that enables developers and designers to create high quality, dynamic graphics and graphical applications with a great level of precision.

Additionally while optimizing your website for mobiles, AMP is a resource which must be utilized to the fullest because of the various benefits that come handy.

The Accelerated Mobile Pages Project (AMP) is an open-source initiative from Google and Twitter to improve the performance of web contents and ads through a publishing technology known as AMP.

At its essence, it’s basically a stripped-down form of HTML, a predecessor of HTML if you will.But fundamentally, it’s an HTML page designed to be super lightweight by restricting code to increase loading speed and reliability.

guardianamp-734x1024Image Source : Google

The differences in AMP pages won’t be immediately obvious to the untrained eye as the above example demonstrates (AMP page shown on the left). It is only when a user has knowingly clicked on an AMP search result or knows what to look for that they may identify the subtle differences. The speed of loading, which is seriously rapid, will also provide the biggest clue to the fact that there is something different about the page.

Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.AMP provides a relatively easy way to improve the speed of mobile websites for publishers.

google_s-accelerated-mobile-pagesImage Source : Google

By ensuring your website is fully responsive and optimized, you’re more likely to attract a higher number of customers who’ll spend longer looking at your product or service thereby helping you to accomplish your objectives.

Understanding SEO Keywords

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Understanding-SEO-Keywords-1

Keywords are basically ideas and topics in the form of text that define what your content is about. In terms of SEO, they’re the words and phrases that users enter into search engines, also known as “search queries.”

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for. This way they have a better chance of finding your content among the results.

Keyword research is the process of identifying Keywords, a practice used by SEO professionals to find and research actual search terms people enter into the search engines when conducting a search. Developing a list of keywords is the most important step in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are functional for all your other SEO efforts, it is well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

SEO Keyword research should be an ongoing and ever evolving part. Old keywords need to be re-evaluated periodically and high volume, competitive keywords can often be usually replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors.

Let’s get you acquainted with a few SEO Keyword terminologies that you ought to know to get a better understanding of the concept of keywords.

  • Keyword Planner – Google Keyword tool is an official product from Google, which gives a traffic estimation of target Keywords and also helps in finding more relevant and related Keywords for your niche. Keyword Planner is a free AdWords tool for new or experienced advertisers, like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
    Google-Keyword-PlannerImage source: Google
  • Keyword Proximity – The keyword proximity refers to the distance between the search terms and individual keywords. For example: a website contains the keywords that make up the search phrase “Advertising Agency Mumbai” in the heading “agency in Mumbai; creative boutique and digital marketing”. The search term proximity between ‘agency’ and ‘Mumbai’ is one word and that between ‘creative’ and ‘marketing’ is three words. The smaller the distance between a search term’s individual keywords, the more relevant it will be from a search engine’s point of view.
    keyword-proximity Image source: Google
  • Keyword Density– Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For example: if a keyword appears three times in a 100 word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is an indicator of a search engine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search results. Hence it is highly necessary to maintain a proper equilibrium of keyword density, to obtain best results.
    keyword-density-formula
    Image source: Google
  • Keyword Stuffing – A webpage has a section that is hidden from users,  but contains all the words relevant to the page. Keyword stuffing is a black hat technique whereby this section is abused and filled by a high amount of irrelevant keywords, in the hope that it will be associated with these words and found when these words are searched for. Search engines penalize websites that it discovers using this technique.
    keyword-stuffing
    Image source: Google

       Examples of keyword stuffing include:

  • Lists of phone numbers without substantial added value
  • Blocks of text listing cities and states a webpage is trying to rank for
  • Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom stationery. Our custom stationery items are handmade. If you’re thinking of buying a custom stationery item, please contact our custom stationery sellers at custom.stationery@example.com.
  • Long-tail Keyword – Long-tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in say, ‘contemporary art deco furniture’ then keywords like “contemporary Art Deco-influenced semi-circle lounge” is going to reliably find those consumers looking for exactly that product.
    Long-vs-Short-Tail-SEO-Diagram
    Image source: Google
  • Keyword Mapping - Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process, you are able to then make specific on-page SEO recommendations to help make the page more relevant to the mapped keywords. Put simply, a keyword map aligns the keywords that prospective customers are using with the pages on your website, while providing a blueprint for adding new pages to attract more traffic. Keyword mapping is best done after you’ve performed thorough keyword research.
    keyword-mapping
    Image source: Google

All of this can seem quite complex if you are new to SEO Keywords. Fortunately, there are many tools available that help to figure out the right set of keywords.

A few popular ones are – Google Keyword Planner, SEMRush, Longtail Pro, Market Samurai, MOZ, Word Tracker; amongst others.

If you want Search Engine Optimisation (SEO) done for your brand or business, we can help you.
You can write to us at digitalrego@gmail.com and we’ll get back to you.

LinkedIn for Business

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Linkedin-For-Business-1

LinkedIn is a platform built for professionals from all over the world to connect with each other and become more productive and successful.

LinkedIn has more than 500 million users in more than 200 countries and territories worldwide, 40 percent of whom check the platform every day.

A substantial amount of key decision makers use this platform for business purposes. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.

Following are the ways you can use LinkedIn for your Business:

  • Establish your presence- Design your Company Page optimally by updating your company description, industry, website and more. Use rich, descriptive language that helps readers to understand your vision, purpose and the value you offer. Give a detailed description of the products or services you offer. Try to optimize your Company Pages to make them SEO friendly.
  • Gain and engage your followers- Once you’ve established your company presence on LinkedIn, you can begin fostering relationships by attracting followers to your Company Page. You can do so by engaging your colleagues, announcing your company page to customers & partners and furthermore, by adding a follow button to your website. By delivering useful and engaging content, you’ll foster engagement and help your message spread faster.
  • Grow your network and your potential supplier/customer base- LinkedIn is all about the network you build and the connections you make. For instance- your vendors, people you work with, people you meet at events. Due to LinkedIn’s advanced search capabilities, you just don’t stay updated with your current connections but also come across connections that your current connections have. Through this, you can leverage existing relationships to build new ones and grow your network.
  • Make use of LinkedIn Groups- LinkedIn groups provide you with access to the professionals in your target market, and the ability to communicate with the exact market you’re trying to reach is an opportunity that should not be missed. Here are a few ways to leverage LinkedIn groups.

First, your employees can join the groups that are related to both their professional profile and to your company’s industry & products. Second, they can start to engage with these groups by connecting with group members, placing comments on articles posted and most importantly for your company, share your great content. As you become a regular contributor and provider of answers, you will build brand awareness and attract qualified leads.

Like most other social networking platforms, LinkedIn also gives you an opportunity to use its sponsored tools to obtain the desired result.  Paid advertising on LinkedIn is still a relative bargain and can get your business in front of your market quickly.

With a user base of over 500 million and a home to highly relevant information, LinkedIn advertising solutions have become a powerful tool for marketers all over the world.

Whether you’re completely new to advertising on LinkedIn or just looking for some additional help, here are a few steps to help you build out your LinkedIn marketing strategy.

  • Advertising on LinkedIn

LinkedIn’s self-service solutions let you launch a targeted campaign in minutes. You can set your own budget, choose clicks/impressions and stop your ads at any time using Campaign Manager, LinkedIn’s all-in-one advertising platform.  Ad formats supported in Campaign Manager are Sponsored Content, Sponsored in Mail and Text Ads.

  • Managed Campaigns on LinkedIn

LinkedIn’s account-managed advertising allows you to partner with a dedicated LinkedIn team to create exclusively placed, highly visible ads for premium audiences.

  • Choose Your LinkedIn Ad Format

You can use Sponsored Content, Sponsored in Mail, Text Ads or a mix of all three. Sponsored Content is native advertising that appears directly in the LinkedIn feeds of professionals you want to reach. Sponsored in Mail is a unique ad format that lets you deliver personalized, relevant content through LinkedIn Messenger. Text Ads are simple but compelling ‘Pay-Per-Click’ (PPC) or ‘Cost-Per-Impression’ (CPM) ads.

Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network and glean insider expertise from top experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides.

If you want to create an awesome LinkedIn presence for your business, big or small, SME or an enterprise, we can help you.
You can write to us at digitalrego@gmail.com and we’ll get back to you.

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How We Can Use The Art Of Story Telling In Advertising

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Our human brain is designed to absorb stories that teach us something about life. That’s how stories shape up our personalities. Any story whether it’s high on emotions and drama or if it’s based on logic and rationalism, the moral makes the difference. Yes, in order to gain the reader’s attention, the story must be as gripping as it can get. That’s where the story-teller ought to weave his/her magic. You see today, stories are successful as long as they are able to engage their listeners. And today even short stories are the biggest motivations for an individual. Can Story-telling be integrated into Advertising?

Post World War II, the advertising sphere mainly prospered on the basis of showing the brand products intelligently or by just displaying its features, benefits etc. It actually took quite a long time to bring in the art of Story-telling in this field, that too, amidst several apprehensions. But the experiment was worth it. By creating a story, the consumers were able to connect more with the product and its value.

Story-telling 1How does it work? A product is infused with a human quality, trait or even with a human personality, surrounded by a premise or a background narrative. The story has a moral in the end, which is the link to the product’s USP or any of its distinct features. Advertisers even use existing stories and folklore and fuse their products into them, converting the outcome into a winning formula.

It’s the 21st century. People have become more aware and alert about the products they buy and the brands that they choose to stick with. Because of that, advertisers need to become more street-smart. They need to know the target group’s feedback, likes and dislikes, and their opinions towards a specific brand. Stories do work well even today, but you can’t create superficial tales that look and sound far-fetched. They need to have some sort of authenticity to link it to the product. Today, your art of Story-telling all depends on your central idea and the flow of your story. It’s about how are you going to communicate your message through a simple story. Appeals and genre come a bit later.

Story-telling 2Brand stories are basically either based on fictionalized circumstances or inspired by slice-of-life experiences (day-to-day life experiences). But in the end, for both types, it’s the same method of educating the audience i.e. bringing the product or service into the ad itself along with the logo of the brand. Sometimes, it’s just about hitting the audience right on their face with an intense and frank story of events which will convince the audience to act at once. Take the example of children. They tend to buy items that they recognize, courtesy a strong and captivating background story that intrigues their young minds. Then come the stories that are partially depicted in testimonial form.

Still, one more question arises that, how do modern-age advertisers learn and apply the art of story-telling? Yeah, because narrating as well as characterizing a story in an ad format is not an easy job.

This is where experiences count the most…

Simple instances and jokes that you hear every day in your life has a story to tell. Listening to the radio, checking the social media, hearing out your friends, even eavesdropping on a romantic conversation helps! It has the potential to give you some crazy but fabulous ideas. They all are nothing but a story waiting to be told in the end. It’s how the products create a stir in the market. It’s how the brands are able to create life-long bonds with the consumers of the modern era.

Are You Not Promoting Your Business/Brand Right?

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You know your product is good. It will create a stir in the market and really change consumer perspectives. Great! But how are you planning to let people know about it?

The reason we ask this, is because without the all-important: brand awareness, there is absolutely no use talking about the product, because no one is listening.

A brand building strategy is based on strong solid research. It is important to understand some key factors that would ensure your brand becomes well-known in the market.

My brand is great!!  It is going to help a lot of people.

Now that’s a pretty vague statement.

Who is your target audience? What feature of your product or service will manage to bring a top of the mind recall? If you have put in the efforts to create a great brand, you need to be sure of what you are selling and to whom you are selling?

You need to market it accordingly to promote your business. Or else all your efforts will be going for a naught.    

My Brand Inspires Action. Doesn’t it?

Some amount of brand building strategy and marketing will need to be done in order to make your audience aware of your product. Decide on how to market it and include all relevant media-channels to make sure that you are able to reach the consumer for creating awareness, trust and inspire them to reach out to you, every time.   

Do people really need to trust my Label before buying it?

Unless you are selling a low-end mass product, trust is important; especially if you want to make an impact. Whether you are providing a service or a lifestyle product, if your target audience feels they can trust your brand, you have achieved 75% of your brand awareness. Of course, to continue enjoying this trust and earn loyalty, your product needs to be consistent and keep delivering on its promise- just like many famous brands have been doing it before you.