Monthly Archives: January 2015

advertising agency in mumbai

Is Online Advertising Replacing Traditional Advertising

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With more and more companies adopting online advertising, you may ask is online advertising the future of advertising and will advertising in traditional media gradually peter away? This is a question that has been discussed and debated all around the globe. The online media definitely has gained quite a lot of precedence among businesses who want to expand their business and reach out to their target audiences more instantaneously. But the future of traditional media being bleak is questionable?

More and more companies are now opting for online media for advertising because of the reach and efficacy that it has. More and more people are now registering online for business, education, recreation etc and this has led to a huge database of online users. Most brand agencies in India are now focussing on using the online platform for brand promotion activities because of the several advantages it offers.

On the other hand, companies have not shunned the practice of advertising in traditional media such as newspapers and television channels. The advent of new age media sure has led to traditional media taking a backseat in the advertising world, but the latter is still important and figures high in advertisement plans of most brands. This is because of the fact that although a major section of the population has switched over to the digital world, there is still a large section of the world that still relies on the traditional media.

Especially in rural India, where Internet is yet to establish its influence, traditional media plays an important role. Also there are smaller cities in the country, where people aren’t as dependent on the Internet as their fellowmen are in metro cities. Keeping these customers in mind, brand agencies in India do not rule out traditional media from their advertising plans.

Advertising is very vast in its approach and there are several channels and elements through which it reaches out to its audience. It is the interplay of all these elements that make a campaign successful. So ruling out one over the other, may not necessarily result in successful brand promotion.

Advertising Agency in India

Brand Agency in Mumbai

How Social Media Advertising Can Improve Your Revenues

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As you might be aware that social media is becoming increasingly popular across the globe. Social media not just connects people but allows them to build a bond digitally. Social media has successfully eliminated geographical distances and made the world a smaller place. People can share, comment and like each others pictures, videos and posts and stay connected all the time. With the advent of Smartphones and Android phones, social media has gone mobile. Now people can access these social media sites anywhere and everywhere, without having access to a desktop or laptop.

This huge penetration of social media has led ad agencies in Mumbai to create social media advertisements. The popularity of social media among the Indian masses has led to ad agencies using these platforms for brand promotion. There are several advantages of using social media for advertising. Social media allows you to get a bigger audience for your promotional campaigns as compared to the traditional media.

When you advertise in a newspaper or a television channel, there is a limitation to how much you can measure the success of your campaign. Social media allows you direct interaction with your target audience. Several companies set up fan pages for their users wherein they can directly interact with their customers, gather feedback and address grievances. It also serves as a measurable database of customers that can be approached to quantify the impact of an advertisement.

One of the major advantages of social media advertising is that it is much more affordable than advertising in traditional media. The air time costs of a television channel or the space costs in a leading newspaper can incur huge expenditure and can eat into most of your advertising budget. Social media on the other hand has greater and instantaneous reach and will cost you much lesser. So, if you are a small company that cannot frequent advertising in traditional media, social media advertising can be your game changer.

 

advertising agency in mumbai

Advertising Communication

How Does Advertising Facilitate Communication

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Besides operations and customer service, every company needs to focus on the communication channels it opens up with its consumer base to ensure success in its business. Communication is integral for success of a business entity. Communication can be undertaken by way of published paid content or by cleverly designed advertisements. Till a few years ago, advertising had a very straightforward approach and the focus was mainly on promotion rather than on the communication.

Today, the approach is focused mainly on the messaging. Messaging is extremely important as it communicates more than just the details of the product that is being promoted. Nowadays, ad agencies in Mumbai are focusing on the message that is communicated to the target audience and designing advertisements that are more effective. You will notice that these days advertisements touch on social issues and make their advertisements more communicative. The common man can relate to these advertisements because of the messaging that has been adopted.

These days companies hire advertising agencies in India which help them in creating such advertisements. Such advertisements not only help in promoting the brand and the product, but also facilitate a better brand recall value among their consumers. The brand reputation is increased when an advertisement showcases the values and principles that the company believes in. Today, advertisements have become a way in which the company expresses its pledge to contribute to the society, thus instilling brand loyalty among their consumers.

If you are a business owner and want to showcase your company and products in a unique light before your customers, you can seek help from the leading advertisement agencies in India. On surfing the Internet, you will come across a large number of campaigns that different brands have undertaken to position their brand in a more consumer centric light. This helps them in not only retaining their existing customers but also getting more and more customers to like and buy their products.

Communication thus plays an important role in effective advertising. You will find several companies that offer excellent advertising services.

Advertising Communication

 

Online Advertising

How Online Advertising Can Boost Your Sales

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Happy New Year 2016 To All Readers,
With the digital platform growing larger and larger by the day, more and more companies are turning to digital advertising. Although traditional advertising is still being used by business to promote their products, online advertising is gaining more precedence. This is because of the several advantages that online advertising offers. The digital world is growing day by day and reaching out to target audiences is much easier as compared to traditional advertising media.

If you are a business owner, here are a few reasons for you to consider online marketing for your brand. These pointers will tell you how beneficial online business can be in boosting your sales and enhancing your profits.

  1. More Affordable
    Advertising in the traditional media can be quite expensive. Especially running television commercials and print advertisements in leading dailies can eat into your budget. Online advertising is less expensive and much more affordable. Also, it gives you deeper penetration and a larger audience.
  1. Better conversion rates
    One of the major advantages that online advertising gives you is that of a better conversion rate. You can draw attention of more and more people through advertisement campaigns and measure the number of visitors you get on your websites.
  1. Quantifiable metrics
    Advertising in the traditional media does not allow you to measure the impact they have caused. However, on the digital platform the impact of your advertising campaign can be clearly measured. If you have the right creative agency in Mumbai by your side, you can make your digital advertising campaign a huge success and also measure the impact that it has caused.
  1. Direct engagement with consumers
    Your online advertisements allow you to engage directly with your consumers. You can collect their reactiosn and feedback through a social media profile. This allows you to measure the success of your campaign.

There are several creative advertising agencies in Mumbai that can help you design the perfect advertising campaign to influence your customer base in the right way.

Online Advertising