Monthly Archives: October 2015

10 Myths about Present Generation

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Today’s generation is the most misunderstood lot, having being raised with technology and comforts that didn’t exist some 20-30 years back. It sure has raised some jealousy and misconceptions about them by the older generations.

Let’s take a look at some of the myths about the present generation and bring out the facts related to them.

They lack patience

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One of the myths about this generation is that they want everything right now and don’t like to wait for anything. In fact, today’s generation is an opportunistic lot who would rather jump at an opportunity than wait for one to come by.

They are constantly distracted by their devices

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With technology nowadays playing a bigger part in our lives, it comes as no surprise that today’s generation would be constantly on their smart phones or tabs. They actually make use of this technology for their benefit and it helps them be more productive too.

They don’t learn anymore

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There’s another myth about today’s generation not being interested in reading. In reality, they get all their knowledge from various websites and blogs which are much easier than going through a bunch of books for reference.

They are lazy

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A word to describe the present generation would be – lazy. This is not true as there are various hard working individuals who excel at their jobs.

They don’t respect authority or elders

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Today’s generation has no respect for authority or elders, is a common phrase amongst many older people. However, the reality is that the present generation does respect leaders and people from whom they can learn a lot.

They lack work ethics

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They don’t take their career seriously and don’t follow the rules is another thing that ticks off most employers. The truth is that they want things to be done on time and beyond a client’s expectations.

They are arrogant

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If you have interacted with today’s generation and have been surprised by their attitude, it’s no wonder you might have termed them as an arrogant bunch. It’s actually their hunger to prove themselves, which is often mistaken as arrogance by the older generation.

They are not driven

Purpose

Most people think that the present generation doesn’t like to work hard and want things to come to them easily. The fact is that they are driven, by certain things such as work that gives back to the community or the environment.

They are all the same

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One of the biggest misconceptions is that today’s generation is the same. It’s true if you look at them as a group instead as individuals. And that’s what they all try to do, carve out an identity for them rather than just follow the herd.

They change jobs too frequently

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They are constantly changing jobs and don’t stick to one place is perhaps one of the reason why employers are reluctant to hire them. The thing is, they all want to experience many things in life instead of learn things that are present in the industry.

What Will Advertising Be Like In 100 Years?

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Advertising is an industry that has evolved with the times. It started with a single piece of paper that soon transformed into a billboard, then radio, and then television until finally it made its presence in the digital world. This makes one wonder what advertising is going to be like in a hundred years.

Obviously, technology is going to play a bigger part. Along with the digital medium that is growing at a rapid pace. But the biggest change will be in the traditional medium like print, radio and television. Traditional advertising will give way to more unconventional and innovative methods.

Here’s what the future holds for the advertising industry in 100 years:

Print

With the rise of people using tablets and smart phones to access the news and read magazines, print ads won’t be around that much. Instead they will be present in the e-zines or e-papers.

Radio

Radio is perhaps the oldest form of advertising that is still relevant today. Nowadays with the whole world being on the internet even radio stations have made their presence online. Whether this affects the way advertising is done in radio is yet to be seen.

Television

When television advertising started some sixty years ago, it changed the way people advertised their products. It was seen as a revolutionary medium then, and now with video streaming sites online, it isn’t as effective as it was. In the future too, instead of television, the ads will be shown in video streaming sites just like the ones seen in streaming site like YouTube.

Digital

In the digital medium, which today although is still in its early years has started to make its impact felt. Today many brands advertise in the digital space instead of the traditional medium. In the future too, digital will have involved into something extraordinary and might replace traditional as the primary medium for advertising.

Even though its 100 years into the future, one thing that’s for sure, is that advertising will still exist as it does today. Whether it will be impactful or not is something to wonder about…

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Media Topics That Need More Coverage

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These days the media channels are flooded with news that isn’t relevant to the things happening around us. Many important topics are ignored by them, which results in it being ignored by us. Their practice of broadcasting news topics that seems sensational by giving it more coverage is pretty common nowadays. They know which stories sell more and which doesn’t because of the reaction of the people. It doesn’t help the fact that majority of the people on social media oppose their version of news and want to know what’s actually happening around them.

With that in mind, here is a list of topics that needs  more coverage from the media, instead of their usual off topic news broadcasts:

  1. Terrorism

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Terrorism had existed in the past and is still present in many countries. While our media reacts strongly to the prosecution of the terrorists almost making them into some kind of hero. What they don’t report or question is the time taken by the government to capture and pronounce the terrorists guilty despite knowing them to be so.

  1. Farmer Suicide

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Farmer Suicide is something that’s been around for a long time. While some people work hard to ensure that these farmers aren’t affected, the media doesn’t report until some known person or celebrity does something for their cause.

  1. Drought

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Drought is the worst thing that can happen anywhere and for quite a long period of time the drought situation in Maharashtra has been ignored by the media. It wasn’t until the government decided to do something about this that they reported the situation to the public in the papers and news channels.

  1. Border Disputes

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While our troops engage almost daily with the firings from the other side of the border, unless something disastrous happens, the people have no knowledge of it. This is a major and a sensitive issue as we might not know what if tomorrow we are invaded by militants from the neighbouring countries.

  1. Corruption / Scams

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For a short period of time corruption / scams are reported by the media in honesty and leads to the point till they catch the culprit. After that the whole thing vanishes, from the papers to the news channels. It does resurfaces sometime later but by that time the public has forgotten what the whole thing was about.