Monthly Archives: May 2016

What will Social Media be like in 50 years?

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SocialMedia

 

‘Acha socho toh acha hoga’, this is a saying our mothers and grannies used to tell us. It basically means that if you think positive, positive things will happen. But little did they know that, what they said was literally true.

Fast forward 50 years later, imagine a world where things work only with a thought. In today’s world one has to type his/her thoughts on social media sites but imagine you could speak virtually without even moving your hand to type, neither any voice commands would be required. Imagine you could communicate with Siri via your thoughts.

We could have a much upgraded version of today’s Google Glass with new features. For example when you visit a restaurant and see the menu, you could come to know how many people have ‘liked’, ‘commented’ or even ‘re-tweeted’ that particular dish in a restaurant. It could have social filter which would provide information such as mentioned above.

Advertising would be more preciously targeted than what it is now.  As with the help of social media pages which would talk about likes and dislikes, personality and characteristics about the person; the advertisement would be more personalized than ever, the advertising would be tailored to an individual’s needs and wants.

Social media will become the next broadcaster like BBC. Newspapers or E-papers would be replaced by social media.

We will enter a new world of communication. Social media and technology will create an all together a new virtual world of its own. One that will change us and the way we perceive our things forever.

Social Media

We can see how Social Media has evolved since last 50 years

How Can Advertising Help Your Business

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Helping-brand-stand-out-

Advertising has become a functional tool in the business world by enabling sellers to reach their audience in an efficient way. With proper advertising method, one can surely achieve success in their business. The main aim of advertising is to create awareness and evoke customers about company’s product or service.

It’s also important to select the right medium to reach the desired target audience.

Here’s what Advertising can do for your business-

  1. Establish your brand

As there are so many brands available in the market. In order to make your product stand out, it’s important that your brand stands out first. When the brand is well recognized by the customers, its products would be easily recognized and noticeable from the clutter of other brands belonging to same product category.

  1. Create awareness, remind them

Every brand owner wants customers to think of their brand first when they are looking to buy any product. Therefore, most companies advertise consistently in order to build brand awareness. The advertising draws attention to the brand, then communicates key benefits to users, explaining that functional benefit of the product and how is it different from its competitors.

  1. Digital Advertising

Advertising on social media now seems to be a trend as every company is trying to advertise on social media. This is beneficial as it has advanced targeting options, can be viewed anywhere and anytime as nowadays everyone is on social networking sites.

  1. Change customers attitude

Advertising might not only help to show that how a product can be used or consumed but also it will influence how consumers perceive a brand and with what they associate that brand.

  1. Add credibility to your message

Every time people see advertising they feel that business must be going well. As the perception is that if one can afford advertising, then the company must be reputed.

  1. Build market share

Advertising can be used to build market share for businesses. In simple words it means attracting loyal customers who use a company’s products consistently.

  1. Increase sale

Advertising helps to create awareness of your brand and its product. Advertising could reach potential customers who have the need and are capable of buying your product. But are unaware and thus targeting potential customers can result in an increase in sales.

In this current era of information explosion and world of media, advertising plays a very vital role. Therefore it is important to not only advertise your brand but also make advertising more effective for your customers.

SLEEK TRANSCEND DEALER MEET 2016

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It is said that one has to be an event management company or hire an event management company for an event to be successful. But we proved it wrong. On 25th April 2016, we organized the annual meet for one of our prestigious clients, Sleek – The Kitchen Specialist.

Sleek is India’s most preferred modular kitchen brand which has been in association with us from the last 8 years. Every year the brand conducts its annual meet that witnesses the footfalls of their wide dealers and distributors’ chain in India and other foreign countries. And, we being a creative partner for the brand take a great participation, from initial planning to the final execution of the theme.

Like every year this year too, it wasn’t an easy task to decide the theme for this event. After much research and creative strategizing based on the insights provided to us, we zeroed on the theme named ‘TRANSCEND… beyond boundaries’. The word TRANSCEND means to cut across and rise above the rest. Our entire idea just got conveyed in this one word.

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After the theme was decided, we started to design the ‘Invites’ to make sure that the dealers had enough time to make arrangements in order to attend the meet.

We saw how our thoughts transformed into an action, when the stage blueprint was made, the venue was booked, motivational banners were being designed. And, all these creative jobs reflected the theme’s essence in the best possible way.

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Finally the day of the event arrived. The venue was the Leela. The revelation of the theme was highly praised by the entire Sleek dealers. And as a result every dealer was motivated to transcend their business beyond limits. After the theme reveling, Mr. Rajesh Ahuja’s, the Chairman of Sleek shared various business strategies and the company’s plans on achieving new targets and goal this year.

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It was time for some fun activity, a soft wood was distributed in goodie bag and dealers were asked to break the wood with their single hands. The thought behind this was to demonstrate the true meaning of ‘Transcend’ and to show that now it’s the time to break the limits and aim newer business heights. The activity was so entertaining that we could see dealers’ excitement with the expected actions.

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The event also witnessed the presence of Sleek’s brand ambassador, Master Chef Sanjeev Kapoor. Every dealer was overwhelmed to see the master chef motivating them to achieve more and set a new trend in the modular kitchen market with Sleek.

This gave us a satisfaction that the dealers had a very good time. It also meant that the event was not only successful but also truly memorable.

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10 signs you should invest in Digital Media

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Rego Advertising

Rego Advertising

Internet is a world that can take you by storm.  Before internet became a “BUDDY” and a “LIFE SAVER” for those who needed to access information by just clicking a few buttons. We often forget the other side of this world let’s look at the other side of the internet –digital media.

Why is it important? You may ask as long as one gets access to their respective Facebook pages, browse videos and news feed endlessly. Digital media is the process of reaching out to clients and it is emerging as a very successful communication method for those who access the internet. All companies today are starting to understand the importance of digital media to communicate their ideas. Here are 10 reasons as to why you should invest in digital media today.

  1. PROMOTIONS AT ITS  PEAK:-

Every client today or at least every brand today wants to promote its particular product to a great extent. Through digital marketing promoting the brands and products is maximizing. It is possible to promote in a creative way, and social media promotions help as more than half of the world are on different social media.

  1. THE MAXIMUM RULE:-

Digital media today is using something known as what I like to call the Maximus rule. Here your content reaches so many people at one shot when you’re probably sitting in the comfort of your cabin.

  1. CONTENT CREATION:-

Content –the most important part. The content a person creates on digital media is probably viewed with much more attention. Today when people grab something to eat and are on their way reading news from various news apps, it is perhaps a common thing hence the content on digital media is viewed and understood better because when you want to know something in short you usually read it like this.

  1. FUN AND WORK:-

Who said that you can’t have fun while working? When you’re working with digital media you’re basically using social media websites like Facebook, Instagram, LinkedIn, Twitter and all these are being used for “WORK”! I don’t think I need to say anything further.

  1. REAL TIME RESULTS:-

Gone are the days when small businesses needed a fax or some type of acknowledgement to understand how many people it has reached. With traditional marketing one can easily boost posts. You can see the numbers of visitors that visit your page daily, website clicks, peak trading times and much more just by a touch of a button.

  1. VIRAL:-

How often do your flyers get passed around by customers and prospects? How easily news can be shared without being interrupted? Your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same! Digital marketing can be very effective in this effect.

  1. GREATER ENGAGEMENT:-

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market.   So it doesn’t take long for good publicity to enhance the prospects of your business.

  1. NOT INTRUSIVE:-

We all don’t want to be told what to do and like when our privacy is kept intact. For instance, a company is looking a way to inform their customers about their product and yet not invade their privacy. Digital marketing is a very effective way of doing things and not intruding on other people’s privacy.

  1. BRAND DEVELOPMENT

A well-maintained website with quality content targets the need of your target audience and thus attracts more people to visit your website.

10. Low budget:-

The other thing about digital media is the low budget. Whether you use Facebook and the other social media sites it uses the minimum amount for promotions and other stuff.

 

The world of digital media is something that is very different from the internet. It can change the way you use marketing to reach out to people. It is very easy and fun to do as well. I definitely would invest most of my time in digital media what about you?