In a metro city like Mumbai, life is so busy that people couldn’t find time to read or listen to the advertisements being published in the newspapers or being broadcasted on the radios. How the ad agencies in Mumbai manage to make the emerging markets outshine the developed markets via advertisement?

The answer is plain and simple. As in a country like India, where there are millions of mobile subscribers, it is somewhat easier to reach them via mobile based advertisements. This not only helps the media agencies in Mumbai to reach the normal being in promoting their products but also, helps the normal population to get knowledge about the products being advertised.

Consumers are nowadays more tech savvy, so the basic motive of an ad agency is to target this particular population who uses smartphones and tablets via apps. The strategy can be in form of paying rewards or targeting people on the basis of their likes and dislikes. These apps can be developed by keeping in mind, the needs of a common man. E commerce players have been targeting the normal population by the means of paid adverts, apps based adverts, video advertisements and reward formats.

For those who don’t carry a smartphone with them, these ad agencies can target such populations via advertisement phone calls or text messages. But nowadays these two types are not that much successful. Mobile ads is growing way too faster than all other forms of advertising in India, as advertisers have started investing a lot money to catch the eyes of users.

It has been found that in-app mobile ads have found to be better than mobile web ads. This is because of the reason that nowadays technology has been so advanced that there is availability of apps which can be modified according to the likes and dislikes of the target population. Along with the in-app based ads, API’s have been integrated such that they provide rich notifications via widgets in iPhone and android phones. In android and iOS based wearable like smart watches, such pattern of advertisement can be followed and is actually found to be much successful.

Conventional forms of advertisement should not be the first choice of ads, so in the tech savvy era, ad agencies have to adapt more sophisticated mobile ad campaigns.