A well known brand is not built in a day and neither is a solid advertising campaign. There are multiple agencies out there but what they sorely lack is coordination among the members of their creative team. A well oiled team is what takes a campaign from good to great. Here are some of the most important attributes that every good creative team should possess:
Proper communication while working on projects is very important. There are multiple functions and skills needed to execute campaigns and this requires many people to work together as a team. Proper communication between team members is essential for getting projects off the ground and breaking dead locks. The team should be able to get its message across clearly to clients as well.
The team should prioritize creativity above all else:
It is important to ensure that creativity does not get lost amidst the matrix of marketing targets and figures. Creative thought and brainstorming often makes teams come up with fantastic ideas for campaigns and out of the box thinking is only possible with multiple perspectives of team members for a particular project. Client servicing skills are a must as customer satisfaction is after all the chief motto of any company in the advertising space. The whole team must always be aware of client requirements and should communicate with each other for the fulfillment of targets.
The creative team should have immaculate designing ability and inputs should come from each member of the team with regard to layout, artwork, colors and fonts among other aspects. The whole team should have the ability to execute and plan campaigns together. Harmony is a key aspect when so many people work together and advertising agencies should look at building productive professional ambiences which facilitate harmonious professional relationships. A good team should display particular skills with regard to solving problems. Well oiled teams always chip in for each other’s problems and are able to brainstorm quickly to come up with tangible solutions.
Quick solutions enable teams to beat deadlines and avoid unnecessary pressure from the client’s end and this is highly essential as a result. Teams should be able to focus on time and resource management and should be able to maximize both to achieve the best possible results. Advertising is a deadline based profession and projects should be smoothly managed by each member of a team. The team should be good with words and should be able to inspire the copywriter whenever he/she is short of ideas or perspectives. A thorough understanding of marketing concepts and sales always helps as well.
