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What every advertising team should possess for a great campaign

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What every advertising team should possess for a great campaign

A well known brand is not built in a day and neither is a solid advertising campaign. There are multiple agencies out there but what they sorely lack is coordination among the members of their creative team. A well oiled team is what takes a campaign from good to great. Here are some of the most important attributes that every good creative team should possess:

Proper communication while working on projects is very important. There are multiple functions and skills needed to execute campaigns and this requires many people to work together as a team. Proper communication between team members is essential for getting projects off the ground and breaking dead locks. The team should be able to get its message across clearly to clients as well.

The team should prioritize creativity above all else:
It is important to ensure that creativity does not get lost amidst the matrix of marketing targets and figures. Creative thought and brainstorming often makes teams come up with fantastic ideas for campaigns and out of the box thinking is only possible with multiple perspectives of team members for a particular project. Client servicing skills are a must as customer satisfaction is after all the chief motto of any company in the advertising space. The whole team must always be aware of client requirements and should communicate with each other for the fulfillment of targets.

The creative team should have immaculate designing ability and inputs should come from each member of the team with regard to layout, artwork, colors and fonts among other aspects. The whole team should have the ability to execute and plan campaigns together. Harmony is a key aspect when so many people work together and advertising agencies should look at building productive professional ambiences which facilitate harmonious professional relationships. A good team should display particular skills with regard to solving problems. Well oiled teams always chip in for each other’s problems and are able to brainstorm quickly to come up with tangible solutions.

Quick solutions enable teams to beat deadlines and avoid unnecessary pressure from the client’s end and this is highly essential as a result. Teams should be able to focus on time and resource management and should be able to maximize both to achieve the best possible results. Advertising is a deadline based profession and projects should be smoothly managed by each member of a team. The team should be good with words and should be able to inspire the copywriter whenever he/she is short of ideas or perspectives. A thorough understanding of marketing concepts and sales always helps as well.

What every advertising team should possess for a great campaign

What every agency must possess in order to attract big clients

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What every agency must possess in order to attract big clients

Every agency must possess particular attitudes and skills for drawing big business by way of campaigns and projects. Some of these attributes include project management skills, proper goal oriented focus and multi-domain expertise. These attributes are covered extensively below:

Agencies should always possess sound project management skills:
Good project management skills always impress clients exceedingly. Expertise in this area is highly coveted when big ticket companies look for an advertising agency. Sometimes, agencies only concentrate on the design and creative aspects of the job. Companies are left with only an attractive creative template which is a raw deal in itself as execution and implementation aspects remain sorely missing. A clear message and philosophy should be working behind each and every activity of an advertising agency. Agencies should be able to work in collaboration with their clients on a regular basis and delve deep into company vision, mission, objectives and goals while working on campaigns.

The agency should have excellent communication skills and a seasoned team taking care of projects. Client handling is a skill which goes a long way towards keeping relationships fruitful and productive at all times. An agency should be able to draw up a specific timeline with regard to project delivery and the resources required for the same. Campaign management and coordination with the parent company require experienced professionals with a tireless commitment towards success of the same.

Agencies should focus on results that are measurable:
Advertising agencies should endeavor to provide proper benchmarks, metrics, figures, analytics, statistics and objectives with regard to the results of their campaigns and the responses to the same. A proper agency partner will always look to measure and quantify each step in the brand building process.

This helps both companies and agencies stay on track with regard to chalking out the best course of action at all junctures of the project in question. Big ticket clients always look for proper statistics and objectives underlined in reference to the same. Vague representations of targets and results will drive companies away from any agency. This is something that agencies must inculcate into their professional methodologies to earn big business.

Agencies should possess thorough understanding of multiple media platforms:
All good agencies should be able to delineate the expectations and strategies for each separate domain. There should be in-house team leaders and experts for each division, namely television, radio, magazines, newspapers, the Internet and hoardings or billboards.

What every agency must possess in order to attract big clients

 

Must-have attributes of a good advertising agency in India

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Must-have attributes of a good advertising agency in India

Marketing is often neglected by companies and organizations that remain busy in their tryst to ramp up sales, managing sales teams and acting on business leads. In today’s competitive market, marketing and advertising occupies a lot of importance. Building your own brand identity is of paramount importance. A good advertising agency can help you accomplish this task with a little effort and oodles of creativity. However, making the right choice may be a trying task. There are some characteristics, however, which must be possessed by any advertising agency worth its salt. These are listed below:

A good agency always possesses comprehensive brand marketing solutions for customers
Advertising agencies with experience in the field know the importance of offering comprehensively tailored brand marketing and building solutions to their client base. A good agency will always want to learn about the basics of a company and what makes it tick before venturing to plan and design an advertising and promotional strategy. A good agency will always have campaign capabilities across multiple media platforms and hubs. A good agency will possess expertise in design, copywriting, online media, print media, television campaigns, email marketing, blogging and public relations among other activities. A power packed advertising agency will always have enough horsepower to go the whole hog for esteemed clients and brands.

Top class advertising agencies are always a storehouse of innovation, creativity and new ideas
You will be able to distinguish the good from the bad through a parameter like this. With a good agency, there is always a shift in perspective to radical, often shockingly innovative zones. Good agencies thrive on out of the box thinking and not simple rehashing of tried and tested concepts. This is something that is visible immediately in all presentations and discourses offered to clients. A skilled creative team must be present at any reputed agency and is the backbone of any organization in this sector.

A competent agency always has clearly defined work methodologies and processes
Building a brand is possible in recent times with the endless options in store for companies. However, a competent advertising agency will always have a research and homework oriented approach which again, is also clearly visible at the very outset. There must be a proper marketing and promotional process developed at the agency. A good agency will always have its own innovative work process that has delivered results in the past.

Must-have attributes of a good advertising agency in India

THE SLEEK BRAND STORY

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THE SLEEK BRAND STORY

Sleek wanted a good Brand Communication strategy with a Brand Positioning and a nationwide Media Plan. The Rego team put on their thinking caps and came up with a winning strategy along with a media solution that helped Sleek emerge as the No. 1 modular kitchen brand in India.

The whole brand process started with a thorough understanding of the market and consumer. Rego Advertising, a creative ad agency in Mumbai with the help of client inputs and Rego’s in-house brand research team, began its study. Along with internet and market resources, the Rego, brand agency in Mumbai also conducted brand-consumer interfaces by taking potential consumers to the Sleek showroom, and studying their responses towards the brand.

The modular kitchen market was growing at a snail’s pace as people had a more ‘dependable’ option in the carpenter. Even after visiting the showroom and discussion with the Sleek design team, the price-conscious consumer would, in the end, choose the carpenter as it gave her an assurance of quality and cost her much less than a branded kitchen.

Though slowly, the trend was changing. Economy was looking good. With increased spending power, the middle class and higher middle class began to aspire for better lifestyles. The globe-trotting Indian consumer was now aware of designer kitchens and wanted one for his home. The time was right for Sleek to strike big time. A good scenario was the non-existence of a clear leader in the modular kitchen industry. The place at the top was empty.

Key Consumer Insights

  • Consumers want information and understanding of modular kitchens.
  • They want a brand that they can depend on for quality and durability.
  • They want a brand that has those classy European style kitchens, without costing as much.

THE BRAND POSITIONING
Rego, Advertising Agency in Mumbai believes a clear Brand Positioning always helps a brand to establish and distinguish itself from its competitor, and occupy a place in the consumer’s mind.

The Rego Creative Team derived a Brand Positioning that cut through all the challenges the brand was facing when it came to consumer confidence. It was the Big Idea that was soon going to change the fortunes of Sleek, cut through their competition, and put them in a leadership position in the market.

 SLEEK – THE KITCHEN SPECIALIST
To push the positioning of ‘The Kitchen Specialist’, we roped in India’s cooking specialist, the master chef Sanjeev Kapoor. The idea that ‘A Specialist like Sanjeev Kapoor endorses the Kitchen Specialist – Sleek’ was a proposition that appealed to the client.

Sanjeev Kapoor became Sleek’s Brand Ambassador, and he drove home the point of Sleek being a ‘Kitchen Specialist’

The next brand campaign with Sanjeev Kapoor in a Sleek Kitchen, talking in a most matter-of-fact way about what makes Sleek a Kitchen Specialist, was an extremely believable campaign that won the trust of the consumer, and the praise from even the competition.

The popularity and recognition of Sanjeev Kapoor gave the brand an immense boost. People turned and looked at the ad, and nodded in acknowledgement.

SLEEK - THE KITCHEN SPECIALIST

Importance of online promotion for your business

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Importance of online promotion for your business
Promoting one’s business is one of the main aspects of increasing revenue and volume of sales. Large companies invest a lot of money in the promotion of their brands and products through media such as television, print ad campaigns, radio announcements and online methods. Of all the mass media available today, online promotions seem to be most effective as practically everybody in the age bracket of 6 to 60 accesses the internet today. Moreover, there are various methods through which promotions for a particular product can be done.

If you have a business and are thinking of signing up for a promotion campaign online, don’t hesitate to do so. There are a number of media of promotion that you can capture if you choose to promote your products on the internet. For example, you can capture the attention of people through vlogs and video clippings published on YouTube; grab the opportunity of word of mouth by putting up lucrative deals and products on Facebook, Twitter, Google+, Instagram and much more. Analysts estimate that more than Facebook and Twitter, the medium of promotion in the coming 2-3 years would be Instagram, Google+ and Pinterest. Blogging is also a good way of promoting one’s own products by showcasing their features the way you want your audience to perceive your brand.

You can also optimize your website with search engine optimization techniques through the introduction of keywords and meaningful articles which would attract the attention of people to your field. Many companies publish articles, video seminars and whitepapers online in order to generate interest among people. Promoting your business online would prove to be more effective than signing up for a radio or television campaign. A lot of people have given up listening to the radio or watching television but they have not given up on surfing the internet.

You can always offload the job of promoting your products online to a professional ad agency that would know exactly how to brand your products. The highlights of your goods along with the aspects that are most people friendly would be put forth through ad campaigns released by professional agencies. It would bring in results faster than you doing the promotion all by yourself.

Importance of online promotion for your business

What are the best techniques of promoting your business?

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best techniques of promoting your business

It goes without saying that promoting one’s business is an important part of success. Promotion helps to keep your products or services afloat in this era of consumerism. There are many methods of promotions which you can adopt in order to reach out to the public. You can sign up for campaigns on print media, television, social media websites, radio etc. Each one has its own audience and would work to your benefit in different ways.

Depending on what your product is, you should be choosing to emphasize on the method of advertisement. For example, if your products are youth centric and targeted to people in the age bracket of 15 to 40 years, then it would be best you opt for online promotions. Through social media websites such as Twitter and Facebook, search engine optimization of your website and advertising with pay per click ads on different popular websites, you would be able to successfully tackle the problem of promoting your brand. However, if your clientele is more towards middle aged consumers, then it would be best you opt for television channels and radio programmes as this group of consumers is yet to become tech savvy perfectly. In fact, investing a bit in both sorts of promotions would not be a problem because youngsters in India use both the internet and the television for the purpose of entertainment. This is one of the reasons why noteworthy e-commerce websites are not only focusing on online marketing campaigns but also television ones because it would reach out to a wider audience. The number of people using internet in the country is still quite low although the numbers of television sets is quite high.

Handling the promotions of your brand all by yourself may be a bit of a challenge because you may not be familiar with all the techniques of promoting your brand online or with the techniques which would offer the maximum benefit. Therefore, it would be best if you opt for a professional agency to handle the job for you. All you have to do is hand over the brief of your product to them and they would find the best ideas that would instantly connect with your services and products.

best techniques of promoting your business

Importance of Brand building for a small business

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Importance of Brand building for a small business

Brand is a type of product, service or even personality that people immediately recognise. It may take years of effort to bring about this recognition from people across the world. Not only does it entail advertising but also customer relations, understanding of markets and building connection with people. For example, the brand recognition that Coca-Cola enjoys is only comparable to that of Pepsi. No local brand would be picked up by a consumer if a Coca-Cola bottle is kept alongside the local branded soda. Such is the power of brand recognition that people identify with a brand and trust it over the others. Apple is another brand which enjoys a loyal following. Every time an Apple product is launched, people line up outside stores to get the item.

Even though spending millions on brand building every year is possible for large brands, is it feasible for smaller brands for which budget is perpetually a constraint? Is it worth spending all that money? Well, by all means, it is a good idea for small businesses to indulge in brand building as well because it would help them build a steady set of followers, in the form of end consumers or business houses. There are many methods of marketing that a small business can invest in which would bring them in lots of sales within a short period of time. Some of these methods of marketing include content marketing through eNewsletters, vlogs, and promotions on social networking websites, blogs and other methods. It is not required for them to invest lots of money in television or radio advertisements. It has been seen that most publicity happens through online media such as social and business networking websites and hence it would be best to invest resources in them.

These methods of promotions are inexpensive and can be handled by the firm themselves. However, not all the tactics would be known to them and hence it would be best to rope in a professional for maximum benefits. A professional agency would know how to get the best out of minimal techniques of promotion.

Importance of Brand building for a small business

How to go about building your brand?

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Brand Agency in Mumbai

Among thousands of products and services available in your domain, standing out may be a daunting task. Getting your own band of loyal followers may not only take time but also a lot of effort. It is no wonder that companies spend thousands of dollars in promoting their brands from time to time and maintaining their public image. The goodwill of a company is very important in bringing in new customers and also retaining the old ones. For example, whenever an Apple product is launched in the market, there is a mad dash to pre-book the item. This has been possible solely because of the brand image that Apple has built for itself.

Building a brand image depends a lot on understanding your customer and audience. Developing a product that a large number of people would require and identify with is the biggest challenge in brand building. Once you have overcome that hurdle, you need to come up with the features or points that would appear most salient to a potential customer. Bringing forth those salient features is a part of brand building. After promoting your products extensively in the market, you need to work towards retaining your customers by offering good aftersales support and service. From time to time, you need to gather feedback from your customers about what they feel about your product, what they think should be introduced or eliminated from your product or what more should you do in order to retain your customers. You would have to then alter and rework your goods according to public consensus.

Therefore, brand building is not only about advertising your products but also building a relationship that would last a lifetime. Having faith in your own goods is the biggest part of selling them. If you seem unsure of your products or services, then your consumers would take the hint and stay away from your products. Be sure of what you are offering and convince people about it. In reaching out to people, promotions would play a key role. Handing over the job of promoting your products to a professional advertising agency would do you a lot of good as they would know exactly how to package your product in order to make it look appealing to a large number of people.

Brand Agency in India

Why research is the foundation of every campaign?

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Brand Agency in Mumbai

Research is the food you feed your mind, so that it gets all the nutrients to energise you and perform the best. Product, market and consumer research constitute the daily diet of the team at Rego Advertising. Like every good Advertising agency in India, we survive and succeed on research. Like for example, it is through the unconventional consumer-client interface we conducted for Sleek Kitchens, that we uncovered some key insights that gave us our brand positioning for the modular kitchen brand. It is through research that we hit upon the value proposition for Ideal Education that gave it the unique positioning of ‘Evolved Learning.’ It is through the casual research we conducted for Apex Appliances that we stumbled upon the very apt tagline of ‘Mood bana de.’ This is one Brand Agency in Mumbai that firmly believes in doing its study before appearing for the test.

Traditionally, there are two types of research. One that is customised as per the client’s unique needs, and the other is a syndicated research, which means the research or survey conducted by a company and which can be bought by the client to design its advertising or communication. While a customised research is strictly confidential and available only to the client, syndicated research can be used by multiple brands to optimise their advertising.

Post advertising research is also conducted to gauge the effectiveness of the advertising campaign… increase in brand awareness, rise in inquiries and trials, etc. A more specialised research can also be conducted to ascertain the ad’s effectiveness based on consumer reactions, behavior and feedback. This follow-up also helps determine the next communication/advertising strategy.

Every successful brand agency in India knows the value of research and consumer surveys. It is even more important for a Media Solution Agency in India. A good media plan is always made on sound research. Rego Advertising Agency’s media team has put together winning media solutions for a number of successful campaigns, enabling the client to get a good ROI.

Creative Ad Agency in India