Category Archives: Advertising Agency in India

Advertising Channels

Selecting an Advertising Channel

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There are many forms of advertising. Print, media and television are three immediate ones that come to mind. The new kid on the block is online advertising, and this is fast replacing other forms as a viable alternative due to its large reach, low cost and other reasons. The type of advertising is also different for different media. Media solution agencies in India ensure that design elements, content writing and product descriptions all change based on the type of channel used for advertising.

So how do you decide which channel to use for your product? Well that depends on the type of product. The factors that come into play here are type of market, size of market and market consumption. You have to be very careful in choosing which channel to go with as this can have a profound impact on the sales of your product. If you spend a lot of money in advertising, but spend it all on the wrong channel, it’s nothing but an enormous waste.

It is necessary to know your market inside out before proceeding with a certain channel. The biggest rule to follow while selecting an advertising channel is this: Use the channel that your market will use the most.

Confusing? Not really. What it means is that if your market predominantly watches television, you have to invest in television advertising the most. A few more examples will make this clear.

For instance, if you are marketing a product whose primary market is senior citizens, spending the bulk of your advertising budget on internet advertising doesn’t make sense. Most of them will not use the internet, and so will simply not see your advertisement. So agencies in India would go for TV or print media, as this is the channel that old people use the most.

However, it is also important to make sure that you spend some of your budget on the internet as well. In this particular example, the children of people using your products might notice it online and thus purchase it for their parents.

All in all, it doesn’t abode well to neglect any one channel completely. At the same time, it also isn’t good to invest a lot in one single channel. There should be different grades of investments, with the most important channel getting the most money. Online presence should not be neglected.

Advertising Channel

Advertising Internships

The Advantages of an Advertising Internship

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It is not easy for an undergraduate student to get into the creative industry. There are no evident job openings, agencies don’t usually hire that easily, and the competition is fierce. But the job benefits are great, and the industry as such is highly rewarding to work in. So what do you do?

Experience can be extremely useful in such a situation, but how do you get experienced in a particular industry without getting job? The answer is advertising internships.

Many ad agencies in Mumbai and other ad agencies in India offer summer and winter internships. This can be a great way to learn the rules and regulations of the industry, and is great as an experience builder. The contacts you will make can last you a life time. Some internships are even paid, which means you get to earn while in college!

Advertising internships are available to students of both arts and engineering. Engineering students might find these internships at different media agencies in the country to be a welcome change from the usual technical internships that they go for. It can also open a new career path to some people.

Students studying Vis.Comm and similar courses will greatly benefit by an advertising internship. They get hands on experience and the chance to utilize what they have learnt in college.

The internships will consist of pretty much being an employee of the firm for a few weeks. You will have to write, proofread and generate content. If you profile is designing, then you will be directed towards that. You will have a supervisor who will keep watch and teach you stuff. He or she will also make sure you don’t make any mistakes, leave out vital information, show you what to say and what not to say, etc.

You can just send an email to an ad firm requesting for an internship. Attach a copy of your resume and statement of purpose, and you stand a decent chance. If not that, then look for internship portals. They will have such opportunities posted and cataloged, and you can apply for the ones that look most attractive to you.

In conclusion, advertising internships can be a great way to get some job experience. They will help in getting a stable job later, and open doors in the industry. Good work will definitely get you noticed, and that is just another reason to consider an advertising internship.

Advertising Internship

design studio

Starting a Design Studio

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Opening up a design studio in India is an exciting opportunity. There aren’t that many high profile design studios, and a dash of young minds is exactly what the industry needs. But the path is definitely not an easy one. There are a lot of pitfalls and negatives that come with starting a design studio in Mumbai or any other city.

The most important part of setting up a design studio is undoubtedly creativity and talent. Go into it only if you’re sure that you can come up with ideas at a moment’s notice, and have the technical skill to back it up. It’s an exciting job, and the challenges you face are different every day. If you can’t think on your feet, and come up with designs and solutions very quickly, you might want to consider a different field.

Technology and technical knowledge is very important before setting up a design studio. Design is almost exclusively carried out on computers, so having a good machine that can run all the necessary programs (Blender, Maya, GIMP, and Photoshop, etc.) is very important. Similarly, you also need the technical knowledge in using these programs. Just being a great artist will not be enough. You should be able to effectively transfer your art into a digital form.

Keep in mind that you have to brand and publicize yourself extensively to get work. A well maintained website is a huge asset that cannot be overlooked. Put up your portfolio online. This will garner interest and also show how proficient you are.

Make sure you don’t undercharge. A lot of clients will push for low costs, and if work is scarce, you might be tempted into accepting it. You’ll just end up wasting a lot of your time (time that could have been better spent publicizing yourself) into doing something more or less useless.

During down time, consider freelancing somewhere. There are a host of websites that allow you to do this, and it can be a great source of side income.

A good team is also very important in a studio. As a designer, you’ll need help from other creative to finish a project. This is one aspect that is often overlooked.

A design studio can offer great, productive and fulfilling work. But the path is by no means simple or easy. All the best!

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advertising agency in mumbai

Is Online Advertising Replacing Traditional Advertising

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With more and more companies adopting online advertising, you may ask is online advertising the future of advertising and will advertising in traditional media gradually peter away? This is a question that has been discussed and debated all around the globe. The online media definitely has gained quite a lot of precedence among businesses who want to expand their business and reach out to their target audiences more instantaneously. But the future of traditional media being bleak is questionable?

More and more companies are now opting for online media for advertising because of the reach and efficacy that it has. More and more people are now registering online for business, education, recreation etc and this has led to a huge database of online users. Most brand agencies in India are now focussing on using the online platform for brand promotion activities because of the several advantages it offers.

On the other hand, companies have not shunned the practice of advertising in traditional media such as newspapers and television channels. The advent of new age media sure has led to traditional media taking a backseat in the advertising world, but the latter is still important and figures high in advertisement plans of most brands. This is because of the fact that although a major section of the population has switched over to the digital world, there is still a large section of the world that still relies on the traditional media.

Especially in rural India, where Internet is yet to establish its influence, traditional media plays an important role. Also there are smaller cities in the country, where people aren’t as dependent on the Internet as their fellowmen are in metro cities. Keeping these customers in mind, brand agencies in India do not rule out traditional media from their advertising plans.

Advertising is very vast in its approach and there are several channels and elements through which it reaches out to its audience. It is the interplay of all these elements that make a campaign successful. So ruling out one over the other, may not necessarily result in successful brand promotion.

Advertising Agency in India

Advertising Communication

How Does Advertising Facilitate Communication

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Besides operations and customer service, every company needs to focus on the communication channels it opens up with its consumer base to ensure success in its business. Communication is integral for success of a business entity. Communication can be undertaken by way of published paid content or by cleverly designed advertisements. Till a few years ago, advertising had a very straightforward approach and the focus was mainly on promotion rather than on the communication.

Today, the approach is focused mainly on the messaging. Messaging is extremely important as it communicates more than just the details of the product that is being promoted. Nowadays, ad agencies in Mumbai are focusing on the message that is communicated to the target audience and designing advertisements that are more effective. You will notice that these days advertisements touch on social issues and make their advertisements more communicative. The common man can relate to these advertisements because of the messaging that has been adopted.

These days companies hire advertising agencies in India which help them in creating such advertisements. Such advertisements not only help in promoting the brand and the product, but also facilitate a better brand recall value among their consumers. The brand reputation is increased when an advertisement showcases the values and principles that the company believes in. Today, advertisements have become a way in which the company expresses its pledge to contribute to the society, thus instilling brand loyalty among their consumers.

If you are a business owner and want to showcase your company and products in a unique light before your customers, you can seek help from the leading advertisement agencies in India. On surfing the Internet, you will come across a large number of campaigns that different brands have undertaken to position their brand in a more consumer centric light. This helps them in not only retaining their existing customers but also getting more and more customers to like and buy their products.

Communication thus plays an important role in effective advertising. You will find several companies that offer excellent advertising services.

Advertising Communication

 

Online Advertising

How Online Advertising Can Boost Your Sales

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Happy New Year 2016 To All Readers,
With the digital platform growing larger and larger by the day, more and more companies are turning to digital advertising. Although traditional advertising is still being used by business to promote their products, online advertising is gaining more precedence. This is because of the several advantages that online advertising offers. The digital world is growing day by day and reaching out to target audiences is much easier as compared to traditional advertising media.

If you are a business owner, here are a few reasons for you to consider online marketing for your brand. These pointers will tell you how beneficial online business can be in boosting your sales and enhancing your profits.

  1. More Affordable
    Advertising in the traditional media can be quite expensive. Especially running television commercials and print advertisements in leading dailies can eat into your budget. Online advertising is less expensive and much more affordable. Also, it gives you deeper penetration and a larger audience.
  1. Better conversion rates
    One of the major advantages that online advertising gives you is that of a better conversion rate. You can draw attention of more and more people through advertisement campaigns and measure the number of visitors you get on your websites.
  1. Quantifiable metrics
    Advertising in the traditional media does not allow you to measure the impact they have caused. However, on the digital platform the impact of your advertising campaign can be clearly measured. If you have the right creative agency in Mumbai by your side, you can make your digital advertising campaign a huge success and also measure the impact that it has caused.
  1. Direct engagement with consumers
    Your online advertisements allow you to engage directly with your consumers. You can collect their reactiosn and feedback through a social media profile. This allows you to measure the success of your campaign.

There are several creative advertising agencies in Mumbai that can help you design the perfect advertising campaign to influence your customer base in the right way.

Online Advertising

Advertisements Trends Of 2015

Advertisements Trends Of 2015

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As we reach the end of year 2014, we need to keep our eyes open to watch out for the latest trends in marketing. As quoted by John O’Toole “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” In this world of competition, being careful is indeed very important or you risk losing thousands of potential customers.

Addressable Marketing:
Never heard of Addressable Marketing before? Well, consider yourselves lucky that you are going to no about it in no time because it is soon going to change the advertising scenario in our country. Addressable marketing is when the potential customers are displayed with ads that cater or might cater to their needs. All of us must have noticed Google ads. They work in the same way. About 42 million households in the USA already have addressable marketing.

Mobile and online advertising:
Statistics of online advertising are ever growing. The online advertising in India stood at an estimated of Rs 2750 crores in March 2014. It is also estimated that it will potentially grow to reach Rs 3575 crores by March 2015. On-line advertisement has grown from FY 2013 -FY2014 by 22%. By the FY201+-5, we will see a rise of about 30%. Search ads contributed 38% to this share, followed by 29% from display ads and 13% from social media. There are plenty of design studios in India that take care of digital designing as well as print advertising solutions.

Display and search ads dominate the internet in India. The amount people spend on mobile apps and games has also increased in the past few years. We have mobile web advertising, SMS advertising, MMS advertising, In-app advertising, mobile-TV advertising etc. We cannot escape from them!

 

Guerilla Marketing:
It is an unusual approach but it works. You must have seen the new car from Toyota parked in an elevated platform in the mall you went to yesterday. Weren’t there are a few people sitting around the car? Hey! Some people from bank were there too. Guerilla marketing is observable in places that attract huge crowds, shopping centers and malls. Even in online platforms, marketing like product give away and free samples are a part of guerilla marketing. It brings the businesses closer to their customers as they receive valuable feedbacks and customers. These types of marketing campaigns are usually the products of creative advertising agencies.

Advertisements Trend Of 2015

 

Communication Agencies in India

Communication Agencies Taking the Lead

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India’s economy is developing at a rapid rate, thanks to our prime minister, Mr. Narendra Modi who is constantly bringing “good days”. With the new deals signed with Russia, we can expect a tremendous growth in our technology as well as defense sector. A majority of our population consists of youths who are either working for MNCs or starting up their own business. A rise in economy means rise in the earning of citizens which will result in consumption and selling of more and more goods.

Communication Agencies are an essential part of a strong society. Let it be the election of our leaders or purchase of a new microwave oven, when people are well informed, they make the right decisions. Indian advertising agencies play a major role in our economy and our lives.

Small business start ups are on the rise and it is way easy to start a small business today. We have on-line platforms where we can sell our products ranging from a television set to a spoon, without having to spend thousands or lakhs in the process of setting up a store in the city. We can even buy domains on-line with the name of our choice and design it according to our needs. We can do it all ourselves or we can ask the professionals to do it.

Communication is a blend of art and science. The main motive of any advertising agency is to build a relationship between the brand and the customers. Communication agencies provide you with a variety of options of marketing your product to the maximum of the target audience. They use modern methods, marketing tools, innovative processes for developing the most effective communication plans and brand strategies.

If we are getting something for around 20 units cheaper than what the local store is offering, and to add icing to the cake, the product is delivered at our doorstep without any delivery charges. What can be better than this? All of us will leave the conventional way of shopping and take the cheaper online way.

Now these on-line platforms, where a large number of people are connected to each other, are providing new means for those who only dreamt of starting their own small businesses a few years ago. Communication agency has turned our lives around and everything is available at the tip of our fingers. There are plenty of agencies that offer advertising options on platforms that are flooded with users from all around the world. One can take their business to an international level at the small price of internet bill and a little more efforts on communication agencies. These agencies cater to all of your on-line selling queries. Communications agencies have a lot to offer when working with clients on social media. These agencies bring to use their special knowledge of creating strategy, internal education, and organizational social media development. They offer web/digital designing, media buying, content development etc.

Being based on the communication industry, the amount you spend on advertising through a communication agency is literally a small price to pay. The communication agency is a promising field that has revolutionized the age of advertising.

Communication Agency in India

advertising agencies

Why are more advertising agencies taking to target based advertisements?

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The Indian media industry has seen a sea of change within a decade. Ever since the internet was made available in almost every corner of the country, an Indian advertising agency has started prioritizing it over other forms of mass media such as television, radio and newspapers. The Internet not only allows you to launch cost-effective publicity campaigns but acts as a two way street. Both advertisers and targeted groups can communicate about goods and services. A communication agency launches a video blog (vlog), podcast, blog post or ad campaign on Twitter and Facebook which is viewed by internet users. These users can in turn provide feedback on the campaigns through comments, opinion polls, ratings and other channels.

Since internet advertising is a two way street advertisers have decided to adopt target advertising that can lead to substantial results in quicker time. Unlike mass media which targets an audience without knowing its tastes or preference, an Indian advertising agency working with the internet, profiles a user before bombarding him/her with ads. That way, the agency knows for sure that the person who is seeing the advertisement would be interested in buying the service or product sooner or later.

There are quite a few methods that an Indian advertising agency adopts to analyze the effectiveness of a particular campaign. It uses analytics tools to observe the time of logging in of a particular user, the pages visited or liked by the user on Facebook and the handles followed by him/her on Twitter along with the discussions she/he participates in. Using the information collected about a user group at a particular hour of the day, the products which would appeal most to them are advertised. For new users, a communication agency throws ads belonging to different genres at them to observe the response of the user. Based on the user’s actions, the communication agency displays further ads. Viral advertising is another surefire way of gathering user interest about a particular product. Ad campaigns pertaining to a particular brand of product or genre is shown to users once they visit a site of a similar nature.

This method of target based advertising is trending globally and the Indian advertising agency too has adopted it rather seamlessly.

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trends of the Indian advertising

Changing trends of the Indian advertising scene

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Advertising is an age old concept, having begun with word-of-mouth publicity. Over time, newer methods of advertising were developed such as public announcements, newspapers, and billboards, flyers, television, radio and the internet. Advertorial campaigns are designed in a way to entice a sizeable proportion of the population for purchasing different goods and services. Any media agency in India comes up with campaigns for the television network, newspapers and internet which would attract the largest possible buyer base.

In recent times, social media has taken over as the main form of advertisements with the outreach of the internet expanding every year. The media allows both interactive sessions and unidirectional flow of information. They allow consumers to become an integral part of the purchase process by including their contributions to campaigns. Rating techniques, opinion polls and audience feedbacks are some of the ways through which a media agency in India collects information from the masses about their preferences and tastes. The latest marketing techniques involve targeting different customer groups for a particular product. This includes profiling a customer’s internet usage pattern to come up with the right products that s/he would be interested in buying. Not only is this method cost effective, it is also more result driven as you know the spending habits of the person you are targeting.

Target based marketing is quite popular for urban centers and rural areas alike, thanks to the increased usage of the internet in non-urban centers. There are 214 million internet users in the country which serves as a significant base that needs to be tapped for selling consumer products and services.

However, this in no way suggests that the importance of print media is lost. The print media is particularly useful because a lot of people are unfamiliar with the way the internet works or cannot access it every day. A print ad agency in India tries to come up with the most lucrative captions and images to titillate a particular consumer group and position a product accordingly. A good print ad agency in India also makes extensive usage of billboards, pamphlets and flyers for releasing advertisements.

The advertising world has indeed become more competitive for a media agency in India because each one is vying for the attention of 1.2 billion Indians.

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