Category Archives: Brand Agency in India

Are You Not Promoting Your Business/Brand Right?

You know your product is good. It will create a stir in the market and really change consumer perspectives. Great! But how are you planning to let people know about it?

The reason we ask this, is because without the all-important: brand awareness, there is absolutely no use talking about the product, because no one is listening.

A brand building strategy is based on strong solid research. It is important to understand some key factors that would ensure your brand becomes well-known in the market.

My brand is great!! It is going to help a lot of people.

Now that’s a pretty vague statement.

Who is your target audience? What feature of your product or service will manage to bring a top of the mind recall? If you have put in the efforts to create a great brand, you need to be sure of what you are selling and to whom you are selling?

You need to market it accordingly to promote your business. Or else all your efforts will be going for a naught.

My Brand Inspires Action. Doesn’t it?

Some amount of brand building strategy and marketing will need to be done in order to make your audience aware of your product. Decide on how to market it and include all relevant media-channels to make sure that you are able to reach the consumer for creating awareness, trust and inspire them to reach out to you, every time.

Do people really need to trust my Label before buying it?

Unless you are selling a low-end mass product, trust is important; especially if you want to make an impact. Whether you are providing a service or a lifestyle product, if your target audience feels they can trust your brand, you have achieved 75% of your brand awareness. Of course, to continue enjoying this trust and earn loyalty, your product needs to be consistent and keep delivering on its promise- just like many famous brands have been doing it before you.

Top Advertising Gurus In India

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Advertising is all about selling and promoting a product or service through methods which set a brand recall in the prospects’ mind. That is the reason many products have a story woven behind them. Because stories have a strong recall value as they set a slab of remembrance in the minds of the people. It requires creativity combined with a sense of balance with practical application.

That is why you will notice that many of the top gurus in Indian advertising are from a background that is artistic, creative or somehow related to it. This is not to say that artistic creativity is a must, but creativity in itself can play a very important role in advertising. If you don’t know the gurus who rule the advertising industry in India, we have named them for you. Read on to know who they are, and their achievements.

1. Piyush Pandey
Being named the most influential man in Indian advertising for eight consecutive years by The Economic Times, he is an award winning co-executive chairman and national creative director of Ogilvy and Mather. He is also the vice-chairman of O&M Asia Pacific. The Government of India awarded him the civilian honour of the Padma Shri in 2016.

2. Prasoon Joshi
He received Filmfare Best Lyricist Award three times. He also won National Film Award for Best Lyrics twice, one for Taare Zameen Par and the second for Chittagong. He was awarded Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising. He is the CEO of McCann World group India and Chairman (Asia Pacific), a subsidiary of global marketing firm McCann Erickson.

3. R. Balakrishnan
Also known as R.Balki, he is a filmmaker, screenwriter and former Group Chairman of advertising agency Lowe Lintas (India). His ad agency won three Gold Lions at the Cannes Lions International Festival of Creativity in 2014. His film works include Cheeni Kum and Paa.

4. Sam Balsara
He is the Chairman and Managing Director of Madison World and Madison Communications. He is an awarded senior professional in the Indian Advertising Industry. He worked with Team Modi and pulled off the biggest political campaign in Indian politics.

5. Prahlad Kakkar
Best known for his direction on Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, he is a very well known ad film director. He is the founder and main director for Genesis Film Productions, one of India’s leading production houses. An avid scuba diver, he established ‘Lacadives’, a scuba diving school, with his wife Mitali Kakkar at Kadmat Island. The school was setup in collaboration with the Lakshadweep government.

These 5 are just a few of the many gurus in Indian advertising. There are many others who have contributed considerably. Here we have emphasised more on those people who have a background in other majorly creative and artistic fields. Artistic influence helps one in the creative field of advertising.

10 Quick Tips about Branding

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Let’s start by first understanding, what is a brand. A brand is an idea, consisting of name, logo, slogan, mission and vision of the company; which aims to promote company’s product or service. So branding is communicating this idea is such a way that it not only sells the product. But also build good reputation as well as communicates message to the consumers.

Following are the quick tips about Branding -

Send a Clear message - Make sure that your branding message is clear as the consumers won’t trust your brand if they don’t understand what your brand stands for and what it is offering.
Be Consistent – One of the most important thing is to send consistent messages across all platform like radio, television ads, prints ads, etc.
Define your Brand Position – It is important to position your brand and give it an edge above the other competitive brands. This helps to create your brand’s unique identity.
Always deliver what your Brand Promises – This is the most important thing as it consists of a one-sentence description of the value, your company or organization promises to deliver to your customers. This helps to build brand loyalty in later stage.
Tell a Story – A story of how your brand was developed helps to create an informal bond with your consumers by reflecting the brand’s success.
Be active on Social Media – Nowadays social media is not a trend but is becoming mandatory. As it gives an opportunity for consumers to connect with the brand directly and share their views and opinion.
Logo is not Branding – There is always a misconception that logo is branding, it is not. Brand is much more than that. Logo just represents the brand visually but it cannot completely define the brand.
Add a Personality or Character – This helps to connect and conveys your message much more than what could be conveyed through other marketing ways. This gives an opportunity for your consumer to understand your brand completely, thus, develop trust.
Provide Variation – Another important thing is to not provide the same boring message bluntly and in a repetitive way. Communicate the same message but in a creative and innovative way so that consumers find it interesting to read.
Communication is a must – This is the utmost important thing i.e. to never stop communication with your consumers. As it is the only way you can remind and tell the consumers that your brand still exists in the market.

So these are the following quick tips which will assist you to do branding more effectively. As effective branding does not happen in one day, it requires time, planning and efforts. Thus effective branding can not only helps in selling your product. But also help building brand loyalty and make a positive brand image.

How has marketing changed with social media

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This is the age where we are surrounded by digital and social environment; social media user’s conversation can and is happening from time to time. Thus, it’s important for brands to understand how to effectively plan marketing strategy and how to implement it in social media.

The following are the ways by which social media has influenced marketing –

Feedback – With the help of social media, it is now possible for the marketer to get a response instantly and without many efforts from their side. They simply have to post their message on social media and consumers will instantly share their point of view.

Direct involvement of the end-user – Earlier companies use to depend on traditional mediums such as public relation, marketing and advertising to deliver messages to target audiences. But now companies can directly get in touch with the end-user and convey exactly what they want to say.

Monitor and measure simultaneously – Presence of social media has now made it possible to see how successful the campaign was as well as where did the marketers go wrong. As it’s now possible to fix it rather than waiting until the campaign is over to find out the result.

Co-create – Nowadays consumers helps brands create products which exactly suits their needs, by voting or giving suggestion on what could be altered.
Two way communication – Due to social media it is now possible to respond to customer’s queries or feedback quickly than ever. This not only shows the customers that how much you value them but also helps creating a positive image of the brand.
Digital world- Today is the world of digital era, where people read e-papers on their mobile devices, pay bills, find job and apply; it has given them mobility. Thus ensuring that marketer’s message would surely reach the customers regardless of time and place.

Thus social media is slowly replacing the traditional mediums that were used by the marketers before. Now marketers have several elements to play with and communications are much more targeted, personalised and have quick response time.

Top Digital Campaigns all over the World

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More brands are realizing the value of personal and customized interaction with consumers. This is due to the boom of digital advertising which has helped brand reach out to their customers in an engaging and friendly way. This blog talks about most successful digital campaigns all over the world.

So here is the list of top ten digital campaigns all over the world –

Volkswagen: ‘Polo Tag’ Social Test Drives –

In this campaign which was in 2014 in three major cities South Africa, it worked on as a social campaign which ran for 6 days. It was a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. A person, who drove it for the longest, without being tagged, won the new Polo. While hundreds of others got in the cars to experience the new Polo first hand, which helped create some social buzz around the new car.

https://www.youtube.com/watch?v=ThnMDAmf1Vk

Nike ‘Phenomenal Shot’ Real-Time Ads –

This campaign came out in 2014 in which Nike teamed up with Google to create Real-Time ads that would let fans celebrate, re-mix, customize as well as share the celebration with their friends around the world. No downloading of app was required. With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live for 10 seconds after the moment had happened in the game. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device.

https://www.youtube.com/watch?v=wyDSubnQd28

McVitie’s: Shoot The Cookies Chrome Extension –

This 2014 UK campaign created a unique Chrome extension that might be initiated the “war between biscuits and cookies”. By adding Shoot the Cookies extension to your Chrome browser, you will be able to get rid all of your Internet cookies that track your internet usage in a fun and entertaining way.

https://www.youtube.com/watch?v=pjhvpocdAoI

McDonald: LOADED The Social Film –

This campaign was launched in Australia, in which the social film was directed by their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. It was shot over two weeks, with an episode launching about every 3 days as they gathered ideas, scripts and direction from their fan base, before turning that into each film, that would go on to shape the next installment depending on what fans wants to happen, culminating in this 8-Minute short film.

https://www.youtube.com/watch?v=718nKy0W3t8

MINI Roadster: The Psychic Roadster -

This campaign was launched in UK in 2014, starting with the billboards which would tell you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalized psychic reading powered by your IP address. It would also give weather feeds, local places of interest and etymology to convince you the reading is somewhat true. The Psychic readings reveal a future of exciting adventures with the MINI Roadster, delivered across desktop, tablet and mobile experiences.

https://www.youtube.com/watch?v=q4rsSupx4BQ

KFC: The WiFi Test –

Recently launched campaign in 2016, where every KFC store in Romania would gave away free-WiFi to school kids, who could answer test-questions that were individually organize from past national test papers and school teachers across the country. This was a new and innovative way to educate the students.

https://www.youtube.com/watch?v=l7bEeoepQTs

These campaigns are an example of how digital advertising is booming and replacing the old traditional media vehicle.

Creative ways to make your social media pages better

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Nowadays social media pages are an important platform to communicate to your audience and have become mandatory if one wants recognition in industry. A great social media presence can help your business grow like wildflowers.

So here are some tips to improve your social media pages –

Find opportunities for discussion

There is a reason why it’s called social media. Try to come up with topics which your customers can relate to. Open ended question will lead to discussion and engages customers. This would also help you to tell what customers prefer more.

Use Hashtags often

Hashtags are one easy way of getting directly associated with the brand. Constant use of Hashtags would make your companies name flash out multiple times in front of your customers. This will further help in recalling your brand.

Provide a benefit to your audience

People who visit your social media page or website are asking ‘Why should they visit or what benefit they would receive by visiting?’ Provide them some free giveaways to draw them to your social media pages. This will help you earn valuable followers who will stay engaged.

Quick response to complaints

If there are any complaints you receive on your social media pages. It’s important to tackle it fast and efficiently. The response should be quick and professional.

Tell stories

Every time just posting things related to your product directly would be too boring and customers might lose their interest. To avoid being over promotional, use stories to connect and engage your fans.

Use humor

No one likes serious post every time. Give them a break by posting content that will evoke emotions as it will increase sharing, commenting, likes, etc.

Make sure your social media usernames are consistent

If you want people to actually find you when they search you by name, make sure that all your social media pages have the same usernames which exactly match your brand’s name.

Focus on quality over quantity

It is important to post often but at the same time it’s more important to post relevant content.

With these tips you can improve your social media pages and help your brand grow more on the social media platform.

How Can Advertising Help Your Business

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Advertising has become a functional tool in the business world by enabling sellers to reach their audience in an efficient way. With proper advertising method, one can surely achieve success in their business. The main aim of advertising is to create awareness and evoke customers about company’s product or service.

It’s also important to select the right medium to reach the desired target audience.

Here’s what Advertising can do for your business-

Establish your brand

As there are so many brands available in the market. In order to make your product stand out, it’s important that your brand stands out first. When the brand is well recognized by the customers, its products would be easily recognized and noticeable from the clutter of other brands belonging to same product category.

Create awareness, remind them

Every brand owner wants customers to think of their brand first when they are looking to buy any product. Therefore, most companies advertise consistently in order to build brand awareness. The advertising draws attention to the brand, then communicates key benefits to users, explaining that functional benefit of the product and how is it different from its competitors.

Digital Advertising

Advertising on social media now seems to be a trend as every company is trying to advertise on social media. This is beneficial as it has advanced targeting options, can be viewed anywhere and anytime as nowadays everyone is on social networking sites.

Change customers attitude

Advertising might not only help to show that how a product can be used or consumed but also it will influence how consumers perceive a brand and with what they associate that brand.

Add credibility to your message

Every time people see advertising they feel that business must be going well. As the perception is that if one can afford advertising, then the company must be reputed.

Build market share

Advertising can be used to build market share for businesses. In simple words it means attracting loyal customers who use a company’s products consistently.

Increase sale

Advertising helps to create awareness of your brand and its product. Advertising could reach potential customers who have the need and are capable of buying your product. But are unaware and thus targeting potential customers can result in an increase in sales.

In this current era of information explosion and world of media, advertising plays a very vital role. Therefore it is important to not only advertise your brand but also make advertising more effective for your customers.

SLEEK TRANSCEND DEALER MEET 2016

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It is said that one has to be an event management company or hire an event management company for an event to be successful. But we proved it wrong. On 25^th April 2016, we organized the annual meet for one of our prestigious clients, Sleek – The Kitchen Specialist.

Sleek is India’s most preferred modular kitchen brand which has been in association with us from the last 8 years. Every year the brand conducts its annual meet that witnesses the footfalls of their wide dealers and distributors’ chain in India and other foreign countries. And, we being a creative partner for the brand take a great participation, from initial planning to the final execution of the theme.

Like every year this year too, it wasn’t an easy task to decide the theme for this event. After much research and creative strategizing based on the insights provided to us, we zeroed on the theme named ‘TRANSCEND… beyond boundaries’. The word TRANSCEND means to cut across and rise above the rest. Our entire idea just got conveyed in this one word.

After the theme was decided, we started to design the ‘Invites’ to make sure that the dealers had enough time to make arrangements in order to attend the meet.

We saw how our thoughts transformed into an action, when the stage blueprint was made, the venue was booked, motivational banners were being designed. And, all these creative jobs reflected the theme’s essence in the best possible way.

Finally the day of the event arrived. The venue was the Leela. The revelation of the theme was highly praised by the entire Sleek dealers. And as a result every dealer was motivated to transcend their business beyond limits. After the theme reveling, Mr. Rajesh Ahuja’s, the Chairman of Sleek shared various business strategies and the company’s plans on achieving new targets and goal this year.

It was time for some fun activity, a soft wood was distributed in goodie bag and dealers were asked to break the wood with their single hands. The thought behind this was to demonstrate the true meaning of ‘Transcend’ and to show that now it’s the time to break the limits and aim newer business heights. The activity was so entertaining that we could see dealers’ excitement with the expected actions.

The event also witnessed the presence of Sleek’s brand ambassador, Master Chef Sanjeev Kapoor. Every dealer was overwhelmed to see the master chef motivating them to achieve more and set a new trend in the modular kitchen market with Sleek.

This gave us a satisfaction that the dealers had a very good time. It also meant that the event was not only successful but also truly memorable.

10 signs you should invest in Digital Media

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Rego Advertising

Internet is a world that can take you by storm. Before internet became a “BUDDY” and a “LIFE SAVER” for those who needed to access information by just clicking a few buttons. We often forget the other side of this world let’s look at the other side of the internet –digital media.

Why is it important? You may ask as long as one gets access to their respective Facebook pages, browse videos and news feed endlessly. Digital media is the process of reaching out to clients and it is emerging as a very successful communication method for those who access the internet. All companies today are starting to understand the importance of digital media to communicate their ideas. Here are 10 reasons as to why you should invest in digital media today.

PROMOTIONS AT ITS PEAK:-

Every client today or at least every brand today wants to promote its particular product to a great extent. Through digital marketing promoting the brands and products is maximizing. It is possible to promote in a creative way, and social media promotions help as more than half of the world are on different social media.

THE MAXIMUM RULE:-

Digital media today is using something known as what I like to call the Maximus rule. Here your content reaches so many people at one shot when you’re probably sitting in the comfort of your cabin.

CONTENT CREATION:-

Content –the most important part. The content a person creates on digital media is probably viewed with much more attention. Today when people grab something to eat and are on their way reading news from various news apps, it is perhaps a common thing hence the content on digital media is viewed and understood better because when you want to know something in short you usually read it like this.

FUN AND WORK:-

Who said that you can’t have fun while working? When you’re working with digital media you’re basically using social media websites like Facebook, Instagram, LinkedIn, Twitter and all these are being used for “WORK”! I don’t think I need to say anything further.

REAL TIME RESULTS:-

Gone are the days when small businesses needed a fax or some type of acknowledgement to understand how many people it has reached. With traditional marketing one can easily boost posts. You can see the numbers of visitors that visit your page daily, website clicks, peak trading times and much more just by a touch of a button.

VIRAL:-

How often do your flyers get passed around by customers and prospects? How easily news can be shared without being interrupted? Your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same! Digital marketing can be very effective in this effect.

GREATER ENGAGEMENT:-

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.

NOT INTRUSIVE:-

We all don’t want to be told what to do and like when our privacy is kept intact. For instance, a company is looking a way to inform their customers about their product and yet not invade their privacy. Digital marketing is a very effective way of doing things and not intruding on other people’s privacy.

BRAND DEVELOPMENT

A well-maintained website with quality content targets the need of your target audience and thus attracts more people to visit your website.

10. Low budget:-

The other thing about digital media is the low budget. Whether you use Facebook and the other social media sites it uses the minimum amount for promotions and other stuff.

The world of digital media is something that is very different from the internet. It can change the way you use marketing to reach out to people. It is very easy and fun to do as well. I definitely would invest most of my time in digital media what about you?

3 tips for SUCCESS (for Beginners)

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Success Steps

Are you expecting an article which claims ‘shortcut to success’? Sorry to inform that you have landed yourself at the wrong place. And believe me, there’s really no easy way. One always has to earn it by toiling day in and day out. Maybe that’s the reason only a few manage to achieve it. What is listed below is just like mere tips or guidelines to reach your destination or simply put, like a strategy to accomplish a bigger idea.

Stay Motivated – Motivation is something that will keep you alive and conscious of your dreams. It is basically the drive that makes you do things. Motivation is like the fire that is required to ignite your inner zeal and burn down all the effigies that are posing a threat in the form of obstacles and glitches. Motivation can be obtained from various sources including inspirational stories, quotes, books, personalities and not to forget success stories of people who have already achieved it and are at the pinnacle.

keep learning

Keep Learning – A very old saying goes like ‘one who stops learning is old’. This is perhaps true because if you restrict yourself to something that you have known for very long, probably very effective at certain instances, you dramatically shun your chances of widening your horizons. And having a narrow approach will definitely not take you anywhere. You need to keep seeking knowledge and keep yourself updated about the contemporary state of affairs. We live in an age of internet, where the opportunity to learn is magnanimous. So make wise use of it.

Be Unique – In the branding world, there is a term known as ‘positioning’ which refers to creating a unique identity for product or service in order to make the offering stand out in the market and help flourish businesses. This technique can actually be applied to achieve desired success. You just need to be different from others and do things which others can’t. Such uniqueness is difficult to find, but if sought will give you an edge over others.

Success is considered as a phenomenon. The true meaning of success is very subjective and differs from seeker to seeker. Formerly, try to ask yourself what actually success means to you. Once you have a clear picture in mind go ahead.

To sum it all it would be advised that you learn from everyone, follow no one and be distinctive!

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Category Archives: Brand Agency in India

Are You Not Promoting Your Business/Brand Right?

Top Advertising Gurus In India