Category Archives: Brand Agency in India

Why do big brands really need advertising and marketing?

If you’re an advertising agency wondering whether a big brand will really need you or not, you’re in for a lucky surprise! Most big brands are the ones who consistently fuel the advertising and marketing industries. This may sound surprising at first but Fortune 500 companies and brands like Pepsi, Coca Cola and Lays are the ones who actually require marketing and advertising on an ongoing basis and earmark big chunks of their budgets for the same. Consider Coca Cola, one of the world’s biggest and most successful brands and they still spend billions of dollars every year on their advertising and marketing initiatives.

A small business or micro-business is worried about surviving in its target market and hence their investments. However, once these companies reach a certain target, they may stop investing altogether. Big brands, on the other hand, look at marketing and advertising as complete nourishment for customers and realize the effect this strategy has on keeping them on top of the pile. Big brands know that true results are derived only out of innovation and marketing and hence their need for consistent advertising. A big brand needs advertising to keep its reputation intact and stay on top of people’s minds without rotting out or going out of sync. This also helps shape target customer bases on a regular basis and brings in new customers and helps retain old ones through the right visuals, messaging and strategies.

Most importantly, all big brands know that no matter how much success they attain, advertising and marketing is what keeps theme relevant in a rapidly evolving landscape. Marketing and advertising keeps the company’s future secured by drawing new business. Big brands do not rely on current situations; they create newer harvests in advance. This is why, they need more advertising than other micro businesses that only resort to advertising whenever they fall short of goals or desperately need more work to keep the cash flow position intact. As a result, an advertising agency like Rego Advertising knows that it is indispensable for big brands looking to retain a firm foothold in the market with sustained and evolving campaigns and hence offer tailored solutions accordingly.

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Some rare Internet applications you haven’t seen

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There are several fantastic internet applications that you will not have experienced or used and many of these also contribute towards improving productivity hugely as well. The first among these is Zamzar, a marvelous application that helps you combat all possible document or file incompatibility problem. Many a time, we face problems when Windows Media Player does not quite read videos in 3gp formats. This might be true for files in incompatible formats as well. Clients may well send files in formats that are incompatible with your present system. This helpful application comes in handy at these times by converting documents, images and videos to a different format minus the need to download and install any other software program. This internet application is definitely be a must have for any media organization or companies in other fields as well.

Haven’t you felt frustrated at not receiving crucial replies from associates and clients when you’ve emailed them on something urgent? Have you been worried whether they’ve even received your email or not? You can simply make use of another potent internet application called Spypig which tracks emails and sends you notifications as soon as your email is opened by the reader. This is functional for most web mail applications like Yahoo! and Gmail in addition to Thunderbird and Outlook. This will help you confirm the receipt of an email and you can accordingly put your mind at rest.

Sumo Paint is another rarely heard of internet application that helps you create new images entirely on your own and this makes it a better solution in comparison to conventional image editing applications like Picnik and Photoshop Express. Skydrive is another handy application which lets you store documents, files and photographs for free throughout an entire lifetime! 25 GB of storage is provided in this case and individual file size limits are fixed at 50 MB. There are several other internet applications like these that maximize productivity and are pretty cool to use as well! Advertising agencies like Rego Advertising always emphasize on using cool internet applications like these to stay ahead of the curve at work!

Social Media is your biggest Business card

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Are you a company head looking to impress potential clients? A business card is usually handed out to prospective clients and investors at meetings and PowerPoint presentations. However, in today’s changing times, business cards are no longer in vogue. You have to basically give any client a through idea of your own personality, credentials and your ability to usher in results. Social media profiles and activity are now virtual business cards. Clients now ask for Facebook, Twitter, Google + and LinkedIn profiles. They want to see your experience, your activities, your opinions, your network and your personality in a nutshell and this goes way beyond the scope of what a business card can really show them. This is why social media is given immense importance by companies and clients before taking any major decisions.

This is where you have to tailor your social media profiles immaculately. Your LinkedIn account should contain accurate and honest information on your work experience and areas of expertise. Your skill, talents and professional network should be perfectly showcased on LinkedIn. This holds true for companies as well. Additionally, you should always look to get a few testimonials from previous colleagues, clients and even professionals from other industries and fields. While LinkedIn profiles have to be all about business, companies need to be active on Facebook and Twitter too! Companies should have a sizeable amount of activity in terms of interesting posts and feeds along with decent follower numbers.

This always impresses clients more than anything else. Individuals need to be careful with regard to sharing personal information and photographs on social media platforms. It is best to adopt a balanced approach. Agencies like Rego Advertising believe in harnessing the power of social media to conduct digital marketing campaigns and their accounts are the best virtual business cards, offering insights into their work, their ability as change makers and influencers and their areas of expertise. Similarly, you can also build up your social media platform accounts to work as your best and most potent business cards. This is the biggest trick that many people miss out on these days.

Brand advertising nuances and strategies

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Brand advertising is not made successful only with creative solutions and obsessive marketing. There are several intricate nuances of the entire process, those that your advertising agency or advertising partner should be able to understand and take you through. When it comes to establishing your own brand identity, your agency should first try and understand the target market or audience. There should be a clear idea of the target market, behavioral characteristics, buying habits, age, gender statistics, preferences, perception of your company name or previous brands and so on. This information comes in handy when it comes to planning campaigns and also when buying media for a particular product or brand.

Target market research has to be an ongoing affair with regard to finding out key demographics that help the agency select the right media channels for promoting a particular brand along with launching preference and demographic directed campaigns for best results. Market research is the sole route towards finding out about appropriate marketing vehicles for specific products and services to be promoted. Consumer behavior has to be understood on a much larger plane instead of simply thinking about budget, costs and mass marketing hype. Your agency should set clearly defined business objectives and look for specific targets while promoting your business on particular media platforms, be it direct sales, loyalty, awareness, education or any other motive.

A media buying and planning strategy has to be tailored for the success of your campaign. Your agency should give you a logical budget without going over the top or trying to be too stingy. There should be a balance when it comes to promoting your business or product without spending an unreasonable fortune on the same. Every media and promotion plan should contain certain key elements like a summary of the primary strategy in place, business objectives, targeted audience, targeted viewership or consumer statistics, timeline for achievement of objectives, desired media outlets and channels, expected return on investment, budgetary factors and channel based returns based on logical analysis and expectations.

This is something that an advertising agency and client should sit down and get a clear picture of, before proceeding. You can go for agencies like Rego Advertising which specializes in solution backed, efficient branding, marketing, media buying and promotional strategies for clients based on their budgets, requirements and overall objectives.

Your media agency in India and media buying

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There are numerous advertising and design studios in India that offer branding, marketing and promotional solutions to their clients. However, media buying and planning are vital cogs in the wheel that ensure that clients reach out to a larger client base, thereby enabling larger marketing of their products in turn. Media buying is an intricate affair and many agencies and managers often get it horribly wrong with their fanaticism and obsessions relating to payments for media spots. Cheap media is mostly a two edged sword; while it may save you money, it may also lead to almost no results on account of limited audiences and non viability.

Your media agency in India should definitely specialize in top class media buying and planning above all else. The fact remains that any agency can purchase media spots for good prices. Advertisers rarely purchase above market rates other than companies which have inadequate purchase processes. The agencies need to have proper systems and processes activated in order to ensure that they are purchasing the right spots for their clients and garnering them greater visibility in line with their budgets. The right media strategy is very important in today’s times, particularly with the rise and advent of digital media platforms and the multi-channel approach options this has opened up to agencies. Traditional agencies are also taking the digital OOH and interactive route and embracing social media more actively.

The problem lies in the fact that multiple advertisers and their media buyers and planners usually operate within restricted and limiting paradigms that lean more towards traditional channels. Focusing on cost leads to overlooking strategy in planning and buying. Media selection tends to get neglected in these cases as a result.Your agency should have a proper benchmarking system in order to select the right and most suitable channels for you. If you get a cheap channel with limited results, that is not really the right strategy to develop your brand in a competitive mass market in India.

If you’re looking for a seasoned advertising agency capable of handling the ropes in terms of media buying and planning, you can think of Rego Advertising which deals in media buying and planning along with other service offerings. Rego has a research based approach towards media buying and offers supreme returns, visibility and audience access to its clients.

Why you should go for a full service ad agency?

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Wondering about why you should opt for a full service ad agency? You should first understand what a full service agency does for you. Negotiating the choppy waters of marketing, branding and advertising can often be tough and confusing for most companies, brands and business owners. Full service outfits offer services and solutions that take care of every aspect of the process, leaving you free to focus on expanding your business instead of hiring different vendors and agencies for multiple functions and operations. You can simply concentrate on growing your baby without having to worry about managing different aspects of branding, marketing, planning and so on.

Any good media agency in Mumbai will give you a good marketing and advertising plan that is tailored towards promoting your product or service along with your brand identity. Agencies develop plans based on business objectives, interests, budgets and brand perceptions. Campaigns are developed on the basis of company requirements and all other parameters with a view towards hooking and engaging customer attention and fostering their participation in purchasing products or services. Full service agencies also offer other services like printing, copy writing and graphic design. All full service agencies have their own in-house or contracted copywriters and graphic designers in addition to their own printing partners. These are key elements of the entire campaign and a full service agency handles all of this for you with elan.

Media buying and planning is another vital element that is taken care of by full service agencies. This includes all newspaper, magazine, television and radio advertisements in addition to other sponsored programmes and broadcasts along with specific shows and other placements. A full service agency will have knowledge of pricing, expected results, scheduling and so on. These agencies pick up the best spots for clients and tap them to their advantage in order to secure the best possible ROI (returns on investments) from the same. These agencies take care of one of the biggest problems that most DIY business owners face!

Digital marketing and web campaigns are also taken care of by the advertising agency in question, giving you considerable peace of mind in this space as well. Most full service agencies take care of website design, logo design, publishing, page traffic reports, SEO, optimization, web marketing, promotional activities, social media optimization, template making and many other such activities. Some agencies also take care of your website content and other material for you which is a big boon indeed! Rego Advertising is a potent full service player in this regard and caters primarily to all possible segments of the entire branding and communications spectrum including copy, design, media planning, buying, positioning, branding, insights, research, digital and more!

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Billboard Clusters: A Changing Trend in Advertising

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We live in a society where we are surrounded with advertisements everywhere we go. Just as we wake up, we pick up newspapers for reading and a bright, colorful column of some product being advertised appears. When we move out to go to our workplace, we see large hoardings accompanying us on our way, and finally when we reach the office, social networking sites pop up with various advertisements urging us to avail services of one company or another. Not just this, all through the day we receive messages on our mobile phones displaying various services of our banks or schemes of our sim card company. With this ever increasing advertising, Indian advertising agencies are adopting new and creative ways to advertise the products of their clients.

One such advertising trend that has witnessed an escalation in recent years is Billboard Cluster Advertising. No news, in a city life every person is bound to step out of the closed walls of one’s house innumerable times a day whether to go to office, to buy grocery, to shop at malls, to eat at a restaurant or to simply jog at the beach or park. Bound to spend more time outside than inside the house, outdoor advertising in India has experienced a change. The number of billboards seen earlier neatly positioned beside the heavy traffic roads have increased. Their style and technique have also witnessed a transformation. When earlier one could notice a few hoardings besides a sidewalk, now at every traffic signal one can easily spot a huge hoarding creatively some product.

Design studios in India design these billboards in different methods. Today, not just one 40X40 board is used to display the services of a company but the designing studios aim at clustering two or three hoardings to create a more appealing look. One that depicts text and brand message and the other an attractive image, the billboards clusters call for maximum attention.

Furthermore, the billboard clusters prove to be an efficient advertising tool for brand advertising and image building. They are highly preferable for those companies whose services are provided for a long term, while those with short term campaigns should seek some options as billboards are set for a long duration of time. This is the reason they are garnering popularity among top notch brands for it helps in impacting the audience flawlessly as one crosses the same path every day and the image and brand is sure to be caught by the minds of an onlooker.

Advertising Trends in Mumbai

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Nowadays, we are watching so many advertisements, wherever we go right from the pan shop to departmental stores, railway stations, bus depot, on pillars, on walls etc.

The new forms of advertising are wall paintings, electric board, neon sign board, acrylic board, sandwich board, florescent lights and lots more. But all these methods consume lot of electricity.

These electric boards create a startling impact on people, they can be placed at high traffic areas, the various sizes, shapes and illumination and to grab more attention of people there are certain 3-dimensional effects in these boards.

A lot of creativity can be used on these boards and they provide visibility from a distance. They appear 24 hours a day without fail with the help of light and vinyl colours. They can be used as directional like pointing out the locations. It’s a good way to remind the audience about the product which is being advertised. Ad agencies in Mumbai hardly fail to create a stir.

Disadvantages: It demands that the message should be brief and simple, so it’s relatively difficult to communicate about the product details. The construction of new boards is restricted by cost, space availability and certain codes of municipality and regulations of environments act. The fragmented nature of ownership of these media makes it difficult for the advertisers. Obstruction by streetlamps, trees, branches which makes it of no use. Sometimes it may lead to wastage of resources and adversely affect the beauty of this city. Even illegal boards create loss of revenues to the respective government.

The media agencies in Mumbai are trying hard to deliver rich advertisements in form of videos, apps based adverts on mobile devices, social media adverts which not only make the environment cleaner and healthier but also reaches straight to the user’s lap and pockets.

In this new tech savvy world, viral videos have also become a great way of advertising, these videos serves as a promotional vehicle which helps in replacing the conventional ways of advertising. People nowadays spends a very less time in reading newspapers and listening to radio, as the newer ways of advertising like videos, social media ads and mobile based ads are readily available to the users and can generate more earnings for companies.

Mobile Ads – The Next Generation of Advertisement

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In a metro city like Mumbai, life is so busy that people couldn’t find time to read or listen to the advertisements being published in the newspapers or being broadcasted on the radios. How the ad agencies in Mumbai manage to make the emerging markets outshine the developed markets via advertisement?

The answer is plain and simple. As in a country like India, where there are millions of mobile subscribers, it is somewhat easier to reach them via mobile based advertisements. This not only helps the media agencies in Mumbai to reach the normal being in promoting their products but also, helps the normal population to get knowledge about the products being advertised.

Consumers are nowadays more tech savvy, so the basic motive of an ad agency is to target this particular population who uses smartphones and tablets via apps. The strategy can be in form of paying rewards or targeting people on the basis of their likes and dislikes. These apps can be developed by keeping in mind, the needs of a common man. E commerce players have been targeting the normal population by the means of paid adverts, apps based adverts, video advertisements and reward formats.

For those who don’t carry a smartphone with them, these ad agencies can target such populations via advertisement phone calls or text messages. But nowadays these two types are not that much successful. Mobile ads is growing way too faster than all other forms of advertising in India, as advertisers have started investing a lot money to catch the eyes of users.

It has been found that in-app mobile ads have found to be better than mobile web ads. This is because of the reason that nowadays technology has been so advanced that there is availability of apps which can be modified according to the likes and dislikes of the target population. Along with the in-app based ads, API’s have been integrated such that they provide rich notifications via widgets in iPhone and android phones. In android and iOS based wearable like smart watches, such pattern of advertisement can be followed and is actually found to be much successful.

Conventional forms of advertisement should not be the first choice of ads, so in the tech savvy era, ad agencies have to adapt more sophisticated mobile ad campaigns.

Blogs as Advertising Tools

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As a company, it is very important to ensure that you have a healthy online presence. Google is the first thing people go to when they want to get things done, and if a prospective customer stumbles onto your website, you need have something to keep them there. A great website design is a pre-requisite. No one will hire any firm with a shoddy website. But another important aspect to consider is content. Having a well written website will make you come across as an expert in your field, and people will listen to what you have to say.

Another great, and more or less indispensable addition to your website should be a blog. The benefit of a blog as an advertising tool is enormous, and this is why Indian advertising agencies have starting touting blogs to clients.

A blog can be a platform for your views and opinion. A good, well written blog also gives the reader a glimpse into yourself, and this can help garner more clients. It invites healthy discussion, and can even lead to fostering friendship and contacts.

Setting up a blog is very easy, and any ad agency in Mumbai or any other ad agency in India will do it for you. Then onwards, all you have to do is write the occasional article on something that is topical in your field, and put it up. If it is informative and has strong opinions, it will definitely be noticed.

One added feature to blogs it that a person may be searching for a topic on which you’ve written, read about it on your blog, and then look at your website. Thus the blog has gotten you a possible customer you otherwise would have lost.

Blogs are also great advertising tools in the sense that you can display your knowledge and therefore the services you offer. Commenting on forums and other blogs is one way of directing traffic to yours. This is again another method of establishing your expertise. More people will view and read your blog posts and hence your website.

It is possible to host a blog for free. With all these benefits, a blog is a must in today’s competitive online environment. Make sure you get one.

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All About Advertising Agencies in Mumbai

Category Archives: Brand Agency in India

Brand advertising nuances and strategies

Your media agency in India and media buying

Why you should go for a full service ad agency?

Billboard Clusters: A Changing Trend in Advertising

Advertising Trends in Mumbai

Mobile Ads – The Next Generation of Advertisement

Blogs as Advertising Tools