Category Archives: Brand Agency in India

Advertising Channels

Selecting an Advertising Channel

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There are many forms of advertising. Print, media and television are three immediate ones that come to mind. The new kid on the block is online advertising, and this is fast replacing other forms as a viable alternative due to its large reach, low cost and other reasons. The type of advertising is also different for different media. Media solution agencies in India ensure that design elements, content writing and product descriptions all change based on the type of channel used for advertising.

So how do you decide which channel to use for your product? Well that depends on the type of product. The factors that come into play here are type of market, size of market and market consumption. You have to be very careful in choosing which channel to go with as this can have a profound impact on the sales of your product. If you spend a lot of money in advertising, but spend it all on the wrong channel, it’s nothing but an enormous waste.

It is necessary to know your market inside out before proceeding with a certain channel. The biggest rule to follow while selecting an advertising channel is this: Use the channel that your market will use the most.

Confusing? Not really. What it means is that if your market predominantly watches television, you have to invest in television advertising the most. A few more examples will make this clear.

For instance, if you are marketing a product whose primary market is senior citizens, spending the bulk of your advertising budget on internet advertising doesn’t make sense. Most of them will not use the internet, and so will simply not see your advertisement. So agencies in India would go for TV or print media, as this is the channel that old people use the most.

However, it is also important to make sure that you spend some of your budget on the internet as well. In this particular example, the children of people using your products might notice it online and thus purchase it for their parents.

All in all, it doesn’t abode well to neglect any one channel completely. At the same time, it also isn’t good to invest a lot in one single channel. There should be different grades of investments, with the most important channel getting the most money. Online presence should not be neglected.

Advertising Channel

Advertising Internships

The Advantages of an Advertising Internship

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It is not easy for an undergraduate student to get into the creative industry. There are no evident job openings, agencies don’t usually hire that easily, and the competition is fierce. But the job benefits are great, and the industry as such is highly rewarding to work in. So what do you do?

Experience can be extremely useful in such a situation, but how do you get experienced in a particular industry without getting job? The answer is advertising internships.

Many ad agencies in Mumbai and other ad agencies in India offer summer and winter internships. This can be a great way to learn the rules and regulations of the industry, and is great as an experience builder. The contacts you will make can last you a life time. Some internships are even paid, which means you get to earn while in college!

Advertising internships are available to students of both arts and engineering. Engineering students might find these internships at different media agencies in the country to be a welcome change from the usual technical internships that they go for. It can also open a new career path to some people.

Students studying Vis.Comm and similar courses will greatly benefit by an advertising internship. They get hands on experience and the chance to utilize what they have learnt in college.

The internships will consist of pretty much being an employee of the firm for a few weeks. You will have to write, proofread and generate content. If you profile is designing, then you will be directed towards that. You will have a supervisor who will keep watch and teach you stuff. He or she will also make sure you don’t make any mistakes, leave out vital information, show you what to say and what not to say, etc.

You can just send an email to an ad firm requesting for an internship. Attach a copy of your resume and statement of purpose, and you stand a decent chance. If not that, then look for internship portals. They will have such opportunities posted and cataloged, and you can apply for the ones that look most attractive to you.

In conclusion, advertising internships can be a great way to get some job experience. They will help in getting a stable job later, and open doors in the industry. Good work will definitely get you noticed, and that is just another reason to consider an advertising internship.

Advertising Internship

design studio

Starting a Design Studio

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Opening up a design studio in India is an exciting opportunity. There aren’t that many high profile design studios, and a dash of young minds is exactly what the industry needs. But the path is definitely not an easy one. There are a lot of pitfalls and negatives that come with starting a design studio in Mumbai or any other city.

The most important part of setting up a design studio is undoubtedly creativity and talent. Go into it only if you’re sure that you can come up with ideas at a moment’s notice, and have the technical skill to back it up. It’s an exciting job, and the challenges you face are different every day. If you can’t think on your feet, and come up with designs and solutions very quickly, you might want to consider a different field.

Technology and technical knowledge is very important before setting up a design studio. Design is almost exclusively carried out on computers, so having a good machine that can run all the necessary programs (Blender, Maya, GIMP, and Photoshop, etc.) is very important. Similarly, you also need the technical knowledge in using these programs. Just being a great artist will not be enough. You should be able to effectively transfer your art into a digital form.

Keep in mind that you have to brand and publicize yourself extensively to get work. A well maintained website is a huge asset that cannot be overlooked. Put up your portfolio online. This will garner interest and also show how proficient you are.

Make sure you don’t undercharge. A lot of clients will push for low costs, and if work is scarce, you might be tempted into accepting it. You’ll just end up wasting a lot of your time (time that could have been better spent publicizing yourself) into doing something more or less useless.

During down time, consider freelancing somewhere. There are a host of websites that allow you to do this, and it can be a great source of side income.

A good team is also very important in a studio. As a designer, you’ll need help from other creative to finish a project. This is one aspect that is often overlooked.

A design studio can offer great, productive and fulfilling work. But the path is by no means simple or easy. All the best!

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Advertising Communication

How Does Advertising Facilitate Communication

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Besides operations and customer service, every company needs to focus on the communication channels it opens up with its consumer base to ensure success in its business. Communication is integral for success of a business entity. Communication can be undertaken by way of published paid content or by cleverly designed advertisements. Till a few years ago, advertising had a very straightforward approach and the focus was mainly on promotion rather than on the communication.

Today, the approach is focused mainly on the messaging. Messaging is extremely important as it communicates more than just the details of the product that is being promoted. Nowadays, ad agencies in Mumbai are focusing on the message that is communicated to the target audience and designing advertisements that are more effective. You will notice that these days advertisements touch on social issues and make their advertisements more communicative. The common man can relate to these advertisements because of the messaging that has been adopted.

These days companies hire advertising agencies in India which help them in creating such advertisements. Such advertisements not only help in promoting the brand and the product, but also facilitate a better brand recall value among their consumers. The brand reputation is increased when an advertisement showcases the values and principles that the company believes in. Today, advertisements have become a way in which the company expresses its pledge to contribute to the society, thus instilling brand loyalty among their consumers.

If you are a business owner and want to showcase your company and products in a unique light before your customers, you can seek help from the leading advertisement agencies in India. On surfing the Internet, you will come across a large number of campaigns that different brands have undertaken to position their brand in a more consumer centric light. This helps them in not only retaining their existing customers but also getting more and more customers to like and buy their products.

Communication thus plays an important role in effective advertising. You will find several companies that offer excellent advertising services.

Advertising Communication

 

Online Advertising

How Online Advertising Can Boost Your Sales

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Happy New Year 2016 To All Readers,
With the digital platform growing larger and larger by the day, more and more companies are turning to digital advertising. Although traditional advertising is still being used by business to promote their products, online advertising is gaining more precedence. This is because of the several advantages that online advertising offers. The digital world is growing day by day and reaching out to target audiences is much easier as compared to traditional advertising media.

If you are a business owner, here are a few reasons for you to consider online marketing for your brand. These pointers will tell you how beneficial online business can be in boosting your sales and enhancing your profits.

  1. More Affordable
    Advertising in the traditional media can be quite expensive. Especially running television commercials and print advertisements in leading dailies can eat into your budget. Online advertising is less expensive and much more affordable. Also, it gives you deeper penetration and a larger audience.
  1. Better conversion rates
    One of the major advantages that online advertising gives you is that of a better conversion rate. You can draw attention of more and more people through advertisement campaigns and measure the number of visitors you get on your websites.
  1. Quantifiable metrics
    Advertising in the traditional media does not allow you to measure the impact they have caused. However, on the digital platform the impact of your advertising campaign can be clearly measured. If you have the right creative agency in Mumbai by your side, you can make your digital advertising campaign a huge success and also measure the impact that it has caused.
  1. Direct engagement with consumers
    Your online advertisements allow you to engage directly with your consumers. You can collect their reactiosn and feedback through a social media profile. This allows you to measure the success of your campaign.

There are several creative advertising agencies in Mumbai that can help you design the perfect advertising campaign to influence your customer base in the right way.

Online Advertising

Advertisements Trends Of 2015

Advertisements Trends Of 2015

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As we reach the end of year 2014, we need to keep our eyes open to watch out for the latest trends in marketing. As quoted by John O’Toole “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” In this world of competition, being careful is indeed very important or you risk losing thousands of potential customers.

Addressable Marketing:
Never heard of Addressable Marketing before? Well, consider yourselves lucky that you are going to no about it in no time because it is soon going to change the advertising scenario in our country. Addressable marketing is when the potential customers are displayed with ads that cater or might cater to their needs. All of us must have noticed Google ads. They work in the same way. About 42 million households in the USA already have addressable marketing.

Mobile and online advertising:
Statistics of online advertising are ever growing. The online advertising in India stood at an estimated of Rs 2750 crores in March 2014. It is also estimated that it will potentially grow to reach Rs 3575 crores by March 2015. On-line advertisement has grown from FY 2013 -FY2014 by 22%. By the FY201+-5, we will see a rise of about 30%. Search ads contributed 38% to this share, followed by 29% from display ads and 13% from social media. There are plenty of design studios in India that take care of digital designing as well as print advertising solutions.

Display and search ads dominate the internet in India. The amount people spend on mobile apps and games has also increased in the past few years. We have mobile web advertising, SMS advertising, MMS advertising, In-app advertising, mobile-TV advertising etc. We cannot escape from them!

 

Guerilla Marketing:
It is an unusual approach but it works. You must have seen the new car from Toyota parked in an elevated platform in the mall you went to yesterday. Weren’t there are a few people sitting around the car? Hey! Some people from bank were there too. Guerilla marketing is observable in places that attract huge crowds, shopping centers and malls. Even in online platforms, marketing like product give away and free samples are a part of guerilla marketing. It brings the businesses closer to their customers as they receive valuable feedbacks and customers. These types of marketing campaigns are usually the products of creative advertising agencies.

Advertisements Trend Of 2015

 

advertising agencies

Why are more advertising agencies taking to target based advertisements?

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The Indian media industry has seen a sea of change within a decade. Ever since the internet was made available in almost every corner of the country, an Indian advertising agency has started prioritizing it over other forms of mass media such as television, radio and newspapers. The Internet not only allows you to launch cost-effective publicity campaigns but acts as a two way street. Both advertisers and targeted groups can communicate about goods and services. A communication agency launches a video blog (vlog), podcast, blog post or ad campaign on Twitter and Facebook which is viewed by internet users. These users can in turn provide feedback on the campaigns through comments, opinion polls, ratings and other channels.

Since internet advertising is a two way street advertisers have decided to adopt target advertising that can lead to substantial results in quicker time. Unlike mass media which targets an audience without knowing its tastes or preference, an Indian advertising agency working with the internet, profiles a user before bombarding him/her with ads. That way, the agency knows for sure that the person who is seeing the advertisement would be interested in buying the service or product sooner or later.

There are quite a few methods that an Indian advertising agency adopts to analyze the effectiveness of a particular campaign. It uses analytics tools to observe the time of logging in of a particular user, the pages visited or liked by the user on Facebook and the handles followed by him/her on Twitter along with the discussions she/he participates in. Using the information collected about a user group at a particular hour of the day, the products which would appeal most to them are advertised. For new users, a communication agency throws ads belonging to different genres at them to observe the response of the user. Based on the user’s actions, the communication agency displays further ads. Viral advertising is another surefire way of gathering user interest about a particular product. Ad campaigns pertaining to a particular brand of product or genre is shown to users once they visit a site of a similar nature.

This method of target based advertising is trending globally and the Indian advertising agency too has adopted it rather seamlessly.

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indian advertising agency

Indian advertising is going global with elan

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India’s advertising industry is in the throes of dominant change in recent times and nowhere is it more visible than television and marketing campaigns themselves. Indian brands are now tapping into international markets and audiences for their products and services. The Micromax advertisement was one of the first campaigns that made use of an international ambassador in the form of global Hollywood celebrity Hugh Jackman and this helped the brand create its own presence and niche in the global market courtesy its tie-up with Jackman and its strategies like free X Men movie content provisions on its smartphones and the release of television commercials and promos for the same.

Other brands like Timex have also roped in ambassadors like fast bowler Brett Lee earlier. Reaching out to international markets is a strategy that has been employed before but only catered to limited markets and Indian consumer sentiment was always kept at the forefront. However, campaigns are now choosing to focus on global perspectives. This is witnessed through concepts like the sharing of happiness promulgated by Coca Cola to the need for every kind of friend which promoted Bharti Telecom.

All successful Indian advertisements have always tapped into unlimited reservoirs of emotion, something that has always worked with the domestic consumer. However, the global shift is visible with the advent of international brand ambassadors or creative and funky ways to get the message across. Brand strategies are changing in accordance with global tastes and consumer behaviour. The changing face of India as a global superpower has a lot to do with this shift in advertising messages and strategies.

Multiple Indian celebrities endorse famed global brands and the trend is being reversed here now. There are advertisements which have hit bulls-eye in a global context as well and this is opening up the floodgates for this new international flavour and feel in Indian advertising. Google Search had huge success with its story of two reunited friends across the Indo-Pak border and Indians lapped it up in spite of Google not being an Indian brand at all. The same strategy is being employed in reverse by Indian brands to create more audiences and newer markets for their products.

In line with this changing trend, advertising agencies are now focusing on getting the message across in innovative ways without turning to emotional triggers as was the call to action theme before!

Media Solution Agency in India

Indian advertising agency

Indian advertising and the changing consumer

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Consumer behaviour has changed radically as a reactionary aspect to the entire concept of selling and consumerism at large. Advertising trends have changed and evolved quite naturally as a result. Word of mouth was the oldest followed and social media only takes the concept forward in a more efficient manner. Social media is largely representative of the changing consumer where interactive sessions are now routine for both companies and customers. Customers are increasingly being empowered with regard to their choices instead of being made to gulp down some of the choicest advertisements.

This increasing power of choice and consumer freedom augurs well for advertising agencies but also leaves them with little option but to keep reinventing themselves in the wake of certain radical changes in mindsets and consumer behaviour. The internet is fast becoming an advertising mecca, being cost effective and easily accessible. Target marketing is now coming in at the expense of large scale mass based promotional campaigns. Spending habits of customers can now be tracked and analyzed to come up with suitable campaigns along with analyzing their interests and purchase triggers.

The changing customer has come to be mapped with opinion polls, surveys, segmentation and other ratings. These marketing activities work on accuracy and precision alone and largely influence all advertising activity in any particular segment. Customer feedback is now of immense importance and is actually used by brands to come up with interactive advertising campaigns geared at merging the same with the brand message in question. The changing customer is no longer into spending extra time on advertisements whenever there is a choice or opportunity. Channel surfing or radio channel switching is a routine affair. Unwanted emails are discarded instantly while blocking telemarketers is an option many choose to take these days.

Yet, advertisements still have their own distinct flavour in the consumer mind space in spite of changing habits and the freedom of choice. Spending power has increased and the huge number of options available in every sector puts the onus on the advertising industry to favourably position particular products over their competitors in the minds of customers. Customer sensibilities are constantly evolving and agencies have to be on their toes continually with regard to meeting the same fruitfully. An example would be embedded advertisements neatly integrated into stories themselves which are considerably smaller and more attractive as compared to their lengthy and superfluous counterparts.

Advertising trends in India

Recent trends in the Indian advertising industry and their impact

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Recent trends in the Indian advertising industry and their impact
21st century India has witnessed a gigantic customer revolution. The economy has scaled up to a staggering $2 trillion from a mere $422 billion back in 2001. Per capita incomes are on the rise along with the Gross Domestic Product or GDP. Some consumption segments have managed to hold on to their high billing including mobile phones, subscriptions and also cars. Indian advertising has naturally transformed itself to match the changing needs and demands of the newly emancipated population.

According to advertising experts, the landscape has shifted considerably as compared to the earlier decade and even the last few years. Service oriented sectors have grown as opposed to the slump in the manufacturing and production sector. This has impacted advertising immensely. Services now dominate both the print and television advertising categories and this is one of the biggest trends in the sector in recent times. Television has heralded its dominance over all other media platforms when it comes to advertising. According to industry statistics, television holds the lion’s share of advertising expenditure which is more than 40% while digital media is also rapidly expanding its footprints and will soon move into double digits.

Print media expenditure has gone down considerably and stands at less than the coveted 40% mark as per recent reports and statistics. Television is increasingly being used as a prime advertising platform by nationally acclaimed companies and organizations while print is the marketing weapon of choice for local and regional players. Alongside, advertising has witnessed the interdependence of media platforms where they often work complementary to each other to get the message across. This is another new development which is being tapped by agencies for their campaigns and marketing blueprints.

Soft drink companies still advertise hugely in their bid to outdo each other and this translates into fantastic advertising. Alongside, other duels have emerged between telecommunication companies and mobile phone companies as well. The Samsung and Nokia or Vodafone and Airtel battles are the stuff of modern day advertising legend. The telecom industry has taken up a huge space as far as advertising is concerned. Alongside, FMCG sectors are having a field day when it comes to occupying advertising space and consumer mind spaces. FMCG players are investing heavily in television advertising in recent times while consumer durables sectors are witnessing a quiet exit from the advertising space.

Digital media is slated to be the next big thing in advertising and may soon overtake print as reinforcement to television advertising.

Recent trends in the Indian advertising industry and their impact