Category Archives: Brand Agency in Mumbai

Sleek the first modular kitchen companies in India

What Rego did for Sleek

Rego not only took care of all the advertising and communication needs of Sleek, but also gave them its brand positioning that set the graph soaring for Sleek. The creative team derived a Brand Positioning that cut through all the challenges the brand was facing when it came to consumer confidence. It was the Big Idea that was soon going to change the fortunes of Sleek, cut through their competition, and put them in a leadership position in the market.

Brand Campaign 2011-2012

Our next strategy was to rope in a brand ambassador to further push our Brand Positioning of ‘The Kitchen Specialist’, pointed towards India’s most popular master chef Sanjeev Kapoor. The idea that ‘A Specialist like Sanjeev Kapoor endorses the Kitchen Specialist – Sleek’ was a proposition that appealed to the client.

Sanjeev Kapoor became Sleek’s Brand Ambassador, and he drove home the point of Sleek being a ‘Kitchen Specialist’.

The next brand campaign with Sanjeev Kapoor in a Sleek Kitchen, talking in a most matter-of-fact way about what makes Sleek a Kitchen Specialist, was an extremely believable campaign that won the trust of the consumer, and praise from even the competition.

The Result

In over 5 years of Rego’s Branding of Sleek, enabled Sleek to grow 5 times. Their dealer network grew from 100 in 2009 to 900+ dealers today. Sleek has given immense awareness due to the Brand Positioning created by Rego – Sleek, The Kitchen Specialist. The biggest impact was the merger with Asian Paints in 2013.

10 Myths about Money

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Money is something that drives us all to spend our adult life trying to earn more of. We can’t live without it and cannot live with it too. However, some people have built this misconception about having money that really isn’t true. In this blog we discuss these topics and bust some myths that people have regarding money

Here are 10 myths about money that everyone should know:

Buying things on sale is a great way to save money

People love buying a lot of things during sale, but in reality, buying things on sale has little to do with saving money. Unless you stop at the bank and deposit the difference between the sale price and the regular price, you’re not saving at all. At best, you’re simply spending less.

More money you earn, the happier you’ll be

One thing that everyone should know by now is that money doesn’t equals happiness. The people who earn a lot of money end up spending more as their standard of living grows. Even some research shows that what you spend your money on influences your happiness.

Money is the root of all evil

The truth is that money isn’t good or bad, it’s what you do with it that matters. You have to know that money is about choice, and you can use it to reach your goals, whether, to you, it means creating a savings account so that you don’t have to worry, donating it to charity or leaving it for your kids.

It’s too risky to invest your money

In reality, it’s too risky to not invest your money. Suppose you have stashed some money you’ve saved in a savings account, the chances of losing that money to inflation is higher than investing it.

It’s better to use cash than credit cards while shopping

While cash may come in handy for making purchases but using credit cards has its benefits also. Making purchases via credit cards lets us review how much we spend in one, consolidated place. Plus, credit cards offer protection like insurance for purchases, travel insurance, and the ability to dispute charges.

Wanting money doesn’t make you selfish or materialistic

Money gives you the means to lead the kind of life you want: fulfilling, interesting, secure and independent. Being financially rich gives you choices so you can live a more rewarding life.

Making money isn’t a race

Competition certainly fuels some people’s desire to make more money and sometimes these competitors tend to do things that they shouldn’t for bigger payoffs. But if you stay focused on your own goals and ignore the competitors you will obviously earn more.

You don’t need to have more money to make more money

Small sums can add up to big dividends if you properly use the money you have. People with less money often tend to spend the money they have. Whereas, people with more money think twice before spending it as they rather have more money than none.

Time is money

Quoted by Benjamin Franklin, this statement is true in a sense that earning a salary generally involves the expenditure of time. However, the actual meaning of this statement is to make money even while you’re not working. That’s why investments, royalties and property are important in the acquisition of wealth.

More money means less time with family

If you make a lot of money that means you get to spend less time with your family. This is obviously a myth as if you design and plan your lifestyle the right way, you’ll have plenty of time to spend with your family and make money at the same time.

What Will Advertising Be Like In 100 Years?

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Advertising is an industry that has evolved with the times. It started with a single piece of paper that soon transformed into a billboard, then radio, and then television until finally it made its presence in the digital world. This makes one wonder what advertising is going to be like in a hundred years.

Obviously, technology is going to play a bigger part. Along with the digital medium that is growing at a rapid pace. But the biggest change will be in the traditional medium like print, radio and television. Traditional advertising will give way to more unconventional and innovative methods.

Here’s what the future holds for the advertising industry in 100 years:

Print

With the rise of people using tablets and smart phones to access the news and read magazines, print ads won’t be around that much. Instead they will be present in the e-zines or e-papers.

Radio

Radio is perhaps the oldest form of advertising that is still relevant today. Nowadays with the whole world being on the internet even radio stations have made their presence online. Whether this affects the way advertising is done in radio is yet to be seen.

Television

When television advertising started some sixty years ago, it changed the way people advertised their products. It was seen as a revolutionary medium then, and now with video streaming sites online, it isn’t as effective as it was. In the future too, instead of television, the ads will be shown in video streaming sites just like the ones seen in streaming site like YouTube.

Digital

In the digital medium, which today although is still in its early years has started to make its impact felt. Today many brands advertise in the digital space instead of the traditional medium. In the future too, digital will have involved into something extraordinary and might replace traditional as the primary medium for advertising.

Even though its 100 years into the future, one thing that’s for sure, is that advertising will still exist as it does today. Whether it will be impactful or not is something to wonder about…

Media Topics That Need More Coverage

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These days the media channels are flooded with news that isn’t relevant to the things happening around us. Many important topics are ignored by them, which results in it being ignored by us. Their practice of broadcasting news topics that seems sensational by giving it more coverage is pretty common nowadays. They know which stories sell more and which doesn’t because of the reaction of the people. It doesn’t help the fact that majority of the people on social media oppose their version of news and want to know what’s actually happening around them.

With that in mind, here is a list of topics that needs more coverage from the media, instead of their usual off topic news broadcasts:

Terrorism

Terrorism had existed in the past and is still present in many countries. While our media reacts strongly to the prosecution of the terrorists almost making them into some kind of hero. What they don’t report or question is the time taken by the government to capture and pronounce the terrorists guilty despite knowing them to be so.

Farmer Suicide

Farmer Suicide is something that’s been around for a long time. While some people work hard to ensure that these farmers aren’t affected, the media doesn’t report until some known person or celebrity does something for their cause.

Drought

Drought is the worst thing that can happen anywhere and for quite a long period of time the drought situation in Maharashtra has been ignored by the media. It wasn’t until the government decided to do something about this that they reported the situation to the public in the papers and news channels.

Border Disputes

While our troops engage almost daily with the firings from the other side of the border, unless something disastrous happens, the people have no knowledge of it. This is a major and a sensitive issue as we might not know what if tomorrow we are invaded by militants from the neighbouring countries.

Corruption / Scams

For a short period of time corruption / scams are reported by the media in honesty and leads to the point till they catch the culprit. After that the whole thing vanishes, from the papers to the news channels. It does resurfaces sometime later but by that time the public has forgotten what the whole thing was about.

Community and How You Can Engage It

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Communities are formed so that people can come together and interact with each other. It’s normally in the form of events or activities that take place within these communities. However, not many people are aware about other effective ways to engage their communities. In this blog we take a look at ways to engage one’s community.

Newsletters and Articles

Weekly newsletters can help in updating your community about the events happening around them. Articles about recent events and stories can also be published in the newsletters. Other posts like weekly contests, quizzes, puzzles, etc. can be held in the newsletters to encourage and engage your community members.

Community events / Meetings

Events during religious festivals can be held in one common place where the community members can gather and celebrate with everyone. Meetings and discussions can be held from time to time to hear any grievances from the community members and resolve any disputes within the community members.

Online Engagement

With the advent of social media sites like Facebook and Twitter, people have become closer and formed their own groups and online forums. Your community can use such sites to promote themselves by creating their own group and adding people who belong in that community. Even online forums can be used to address issues regarding the community members and other similar issues.

Awareness Programs

Awareness drives like medical check-ups and blood donation drive can be conducted in the community for the members. This is a great way to promote goodwill in the community and spread awareness amongst the members. Such activities can be done once in a month or bi-weekly.

With these tips you can help in engaging your community and even use your own unique methods to do so. Most times engaging your community can’t be done without the co-operation of the community members. But if done right, you will get to be a part of one large and engaging community.

Why do big brands really need advertising and marketing?

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If you’re an advertising agency wondering whether a big brand will really need you or not, you’re in for a lucky surprise! Most big brands are the ones who consistently fuel the advertising and marketing industries. This may sound surprising at first but Fortune 500 companies and brands like Pepsi, Coca Cola and Lays are the ones who actually require marketing and advertising on an ongoing basis and earmark big chunks of their budgets for the same. Consider Coca Cola, one of the world’s biggest and most successful brands and they still spend billions of dollars every year on their advertising and marketing initiatives.

A small business or micro-business is worried about surviving in its target market and hence their investments. However, once these companies reach a certain target, they may stop investing altogether. Big brands, on the other hand, look at marketing and advertising as complete nourishment for customers and realize the effect this strategy has on keeping them on top of the pile. Big brands know that true results are derived only out of innovation and marketing and hence their need for consistent advertising. A big brand needs advertising to keep its reputation intact and stay on top of people’s minds without rotting out or going out of sync. This also helps shape target customer bases on a regular basis and brings in new customers and helps retain old ones through the right visuals, messaging and strategies.

Most importantly, all big brands know that no matter how much success they attain, advertising and marketing is what keeps theme relevant in a rapidly evolving landscape. Marketing and advertising keeps the company’s future secured by drawing new business. Big brands do not rely on current situations; they create newer harvests in advance. This is why, they need more advertising than other micro businesses that only resort to advertising whenever they fall short of goals or desperately need more work to keep the cash flow position intact. As a result, an advertising agency like Rego Advertising knows that it is indispensable for big brands looking to retain a firm foothold in the market with sustained and evolving campaigns and hence offer tailored solutions accordingly.

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Social Media is your biggest Business card

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Are you a company head looking to impress potential clients? A business card is usually handed out to prospective clients and investors at meetings and PowerPoint presentations. However, in today’s changing times, business cards are no longer in vogue. You have to basically give any client a through idea of your own personality, credentials and your ability to usher in results. Social media profiles and activity are now virtual business cards. Clients now ask for Facebook, Twitter, Google + and LinkedIn profiles. They want to see your experience, your activities, your opinions, your network and your personality in a nutshell and this goes way beyond the scope of what a business card can really show them. This is why social media is given immense importance by companies and clients before taking any major decisions.

This is where you have to tailor your social media profiles immaculately. Your LinkedIn account should contain accurate and honest information on your work experience and areas of expertise. Your skill, talents and professional network should be perfectly showcased on LinkedIn. This holds true for companies as well. Additionally, you should always look to get a few testimonials from previous colleagues, clients and even professionals from other industries and fields. While LinkedIn profiles have to be all about business, companies need to be active on Facebook and Twitter too! Companies should have a sizeable amount of activity in terms of interesting posts and feeds along with decent follower numbers.

This always impresses clients more than anything else. Individuals need to be careful with regard to sharing personal information and photographs on social media platforms. It is best to adopt a balanced approach. Agencies like Rego Advertising believe in harnessing the power of social media to conduct digital marketing campaigns and their accounts are the best virtual business cards, offering insights into their work, their ability as change makers and influencers and their areas of expertise. Similarly, you can also build up your social media platform accounts to work as your best and most potent business cards. This is the biggest trick that many people miss out on these days.

Brand advertising nuances and strategies

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Brand advertising is not made successful only with creative solutions and obsessive marketing. There are several intricate nuances of the entire process, those that your advertising agency or advertising partner should be able to understand and take you through. When it comes to establishing your own brand identity, your agency should first try and understand the target market or audience. There should be a clear idea of the target market, behavioral characteristics, buying habits, age, gender statistics, preferences, perception of your company name or previous brands and so on. This information comes in handy when it comes to planning campaigns and also when buying media for a particular product or brand.

Target market research has to be an ongoing affair with regard to finding out key demographics that help the agency select the right media channels for promoting a particular brand along with launching preference and demographic directed campaigns for best results. Market research is the sole route towards finding out about appropriate marketing vehicles for specific products and services to be promoted. Consumer behavior has to be understood on a much larger plane instead of simply thinking about budget, costs and mass marketing hype. Your agency should set clearly defined business objectives and look for specific targets while promoting your business on particular media platforms, be it direct sales, loyalty, awareness, education or any other motive.

A media buying and planning strategy has to be tailored for the success of your campaign. Your agency should give you a logical budget without going over the top or trying to be too stingy. There should be a balance when it comes to promoting your business or product without spending an unreasonable fortune on the same. Every media and promotion plan should contain certain key elements like a summary of the primary strategy in place, business objectives, targeted audience, targeted viewership or consumer statistics, timeline for achievement of objectives, desired media outlets and channels, expected return on investment, budgetary factors and channel based returns based on logical analysis and expectations.

This is something that an advertising agency and client should sit down and get a clear picture of, before proceeding. You can go for agencies like Rego Advertising which specializes in solution backed, efficient branding, marketing, media buying and promotional strategies for clients based on their budgets, requirements and overall objectives.

Flourish in Mumbai with Advertising

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Every single person reaches in Mumbai with lot of dreams within. Just with a single flick of vision anywhere in Mumbai, you can see many advertisements, which can be related to anything. This can be right from film industry to any new kitchen product or the new fashion brand in town that sells apparels, shoes and accessories. It is so well presented that knowingly or unknowingly, we tend to notice these advertisements. This is hence a great job done by the Advertising agencies.

These agencies make the promotions so catchy that we give it a single look at least and also notice the pick pints on it. This credit goes to the Creative advertising agencies. Creativity is always pleasing to the eyes and ears. They make it a point that the intention of helping the details reaches the target audience through advertising. And when these are displayed or promoted in a city like Mumbai, there certainly is a jackpot. People here strive hard to get through and work in Mumbai to earn money, get clients, understand new products, and get entertainment news, etc. There can be many such intentions of the crores of people living in Mumbai who have many aspirations. These are certainly fulfilled somewhere by the advertising agencies.

Marketing has become the prime importance section of any business. So even the old and established organizations as well as the budding companies in different industries are approaching the creative advertising agencies to endorse their products. People have started understanding the power of advertising to reach every corner of the globe and create an identity all over.

Also, people are becoming educated and have a great vision towards these advertisements. This makes the people get the right things. All thanks to advertisements by these advertising agencies. Also, they have started attracting huge clients and investors in Indian businesses. It has helped in endorsing Indian products all over the world and get recognition for the same. When the world is ready why not promote and gain using this powerful tool of advertisement. Advertising agencies are doing great job and that too in Mumbai; it is a cherry on the cake.

The new Mumbai with Advertising

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When advertising is changing the world around, how can it leave our very own city of Mumbai, the most populous, the richest and certainly the extremely talented hub existing in the all of Asia?

Mumbai is a city that beholds the rich culture of colonial India while it smartly keeps at an equal pace with the changing trends of the world. Conspicuously talented, this Bollywood city is emerging with a new face that creatively balances between the old world charm of the city and the new tech savvy society. Billboards, social media advertisements, creative videos, innovative digital hoardings, wall paintings, prints ads, internet marketing etc., are transforming the city into a way we know it now.

Capitalization of goods and marketing of products has brought a new culture to the society. Creative advertising agencies and communication agencies have helped Mumbai emerge as one of the biggest market in the whole wide world. Corporate houses from all around the country as well as globe embark here to expand their business and create a unique own identity. With advertising at its rise, Bombay is providing new opportunities to every citizen of India to migrate in the city and start over with a glamorous life.

Mumbai in its ever growing advertisements, make the rich city richer and brings various foreign companies to the landscape that make huge investments and take theirs as well as the city’s success rate higher. Many start-up companies as well as established ones too are now acknowledging the potential of endorsing their schemes and products in the market of this metro city and are thus, fortifying money culture of the Bollywood hub. Youngsters are contributing with their talent and are discovering new ideas with rising technology to give a new dimension to the art of living in Mumbai.

Knowing the potential, many advertising agencies are opening up on the land. These communication and advertising agencies find out creative ways to establish the brand identity for high popularity. People are becoming more and more brand oriented and are living a high-standard life because of these advertisements that constantly move with them wherever they go. Thus, the emergence of a plethora of advertising agencies has not only triggered huge investments by various companies in Mumbai but has also helped in increasing the standard of living.

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Category Archives: Brand Agency in Mumbai

Brand advertising nuances and strategies

Flourish in Mumbai with Advertising

The new Mumbai with Advertising