Category Archives: Creative Ad Agency in India

Tips on writing a great corporate blog

Many organizations have been grappling with blogging for years, i.e. whether blogging is actually beneficial for their organizations and whether it can help them or not. However, writing a corporate blog has its benefits and can actually help your organization create its own impression on readers and target audiences. However, a corporate blog has to be written skillfully in order to create the right kind of impact. Blogging is not public relations and marketing in the conventional sense but there are several aspects towards successfully creating content that is compelling and noteworthy. You should always start off your post with a compelling content piece and fragment that captures the attention of your readers. This content fragment will definitely spur the interest of your readers and will get your target audience to read the entire piece. Journalists use this strategy to great effect and you should consider reading the first few sentences and approaches presented in newspaper articles and pieces.

You should also think of breaking up text into specific numbered lists and bullet points in order to make articles more readable for your target audiences. Readers will find it easier to run through your blog post and will also get an idea of what it actually talks about. You should also make use of keywords for writing your blog as search engine optimization or SEO helps your blog generate traffic and reach out to more and more audiences. You should do your research on generating keywords and you can even use Google Ad Words for this purpose. You should never stray off the beaten track when it comes to a corporate blog. Stick to what you know best and try and unleash your expertise through your blog. You should write about what you know best and what you are passionate about.

You should also think of referring to several articles and blogs written by industry experts on your preferred subject. You should look to integrate backlinks and give credit to people when you use quotes and other phrases. This will get more people interested in your blog and will get you industry attention as well. You should also integrate things that you find interesting yourself. You should always follow up on topics related to your industry and find interesting and valuable information. This will help you structure your ideas and find topics more easily for your blog.

10 guilty pleasures we all enjoy in Life

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When it comes to guilty pleasures, we all have some stocked away in a tiny closet of your minds that is indulged every now and then even though we do not really prefer talking about the same. According to several dictionaries and meanings, guilty pleasures are those which are enjoyed by people and considered pleasurable at the same time. The guilt associated to these pleasures is often related with embarrassment rather than moral guilt.

Sleeping and lazing around-

One of our biggest guilty pleasures, we end up sleeping and lazing around a lot more than we actually should though we never admit it. We often make thousands of excuses just to hit the sack or snooze button depending on our state of mind and mood

Online gossip columns and websites-

This is another guilty pleasure that we rarely admit to. There are thousands of film and television industry gossip columns that we secretly end up reading even though we cringe when someone finds us out. We always love finding out more information on our favorite stars, celebrities, businessmen and other leading lights across the globe.

Following people on social networks-

Sometimes it is so relaxing and cathartic to follow people around on social networks and glean information on their lives. We can literally do this for hours at a stretch while browsing social networks though we will never really admit it!

Junk Food-

One of the biggest guilty pleasures on earth, junk food is something we simply cannot stop binging on! We will always declare our love for health food and maybe even stick to a routine but this is one guilty pleasure that often surfaces when we’re stressed or simply looking for something to beat life’s monotony.

Drawing pictures in magazines-

Let’s face it; we’ve all done this and never owned up!

Reality Shows-

Though we never admit to watching the same, we all secretly get our dose of the same!

Stealing good ideas and topics-

Though this does not qualify as stealing in the technical sense, we do love browsing the web for ideas that can be tapped or used later.

Smoking-

We also conceal our smoking habit at times and it works as a guilty pleasure whenever we’re stressed.

Cake, chocolates and ice cream-

Another of our guilty pleasures, we simply love gorging on these though we never admit to the same.

10.Social networking-

No matter how much we talk about controlling our urge to be online, we end up doing exactly that with even the invisible option used at times.

What do average Indians spend their money on?

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Consumer spending in India has increased rapidly in recent times and stands at approximately INR 159628.06 billion in the second quarter of the year 2015 according to market observations and studies. Consumer spending has always stood at around INR 9136.68 billion all throughout 2004 to 2015. These are statistics obtained from official and governmental sources. The high consumer spending figures indicate that Indians are still bullish about the market and economy. Consumer confidence is at an all time high and there is a sense of certainty over the inception of the new government. India has been topping consumer confidence indexes with a score of 126 as per Nielsen’s survey published some time back. The index of confidence is steadily growing though some of the euphoria surrounding the advent of the new government has dropped or faded in recent times.

Yet, consumption has still been rampant in basic categories as job security has always been a major concern for Indian citizens. Yet, urban Indians continue to be really optimistic about professional prospects in the country. Approximately 66% of Indian citizens are said to be sorted with their personal finances and have a willingness to purchase products in sectors like electronics, exotic food and beverages, real estate, automobiles, education and other consumer products. Housing and automobiles are the biggest consumables in the country though electronics and other consumer products report the highest volumes in overall consumption. India is now the third largest economy in Asia and is witnessing huge growth volumes in terms of overall consumption. The stable government will now lead to greater consumerism during festivals like Diwali and Rakhi. These are times when consumer spending peaks in sectors like apparel, food and beverages, appliances, automobiles and the like.

Even the biggest consumer products companies in the country have reported an increase in profits to the tune of 8-10% on a yearly basis. Consumer products have seen skyrocketing growth in the country with more and more multinational and international companies are coming to the country. Even food and beverage companies are reporting increases in profits owing to fast paced consumption. The best fashion and lifestyle brands have also set up shop in the country and people now spend up to 20% of their income on accessories, apparel and gadgets annually. With greater discounts and offers provided by manufacturers and retailers, consumerism has increased even in income segments where actual cash in hand figures have not increased to a large extent.

How schools could use Social Media?

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How could schools use social media

Social media over the years has changed the way people use internet. With social media people’s interaction with one another has increased which has led to people visiting these sites more often. Though most people see social media as a place to hangout it can also be used as a productive tool. And schools are a place that will benefit from its use. Sites like Facebook, Twitter, Blogger, Pinterest, etc. can be used to increase the interaction between teachers, students and parents. It can also keep the parents in the loop about what their children do in school.

Here is how social media can be used in classrooms:

Facebook

By creating a Facebook page for the classroom, the teachers can post homework and assignments which can be seen by the students and their parents. This way, even the parents will be aware of what’s going on in the class. The teachers can also share stories, post reminders and any changes in the lesson on Facebook.

Pinterest

Students can post their class work/projects on Pinterest for the teachers and parents to see. This can let students to see what their peers have done and get tips on how to improve their project.

Twitter

Students can do quizzes on Twitter. For e.g. teachers can give students quiz questions and ask them to tweet their answers. The teacher can display the answers on the screen in real time. The teachers can also ask their students to give a lesson recap on twitter using 140 or less characters.

Blogger

Blogging is a great way to encourage students to improve their writing skills. Teachers can give out writing assignments to students in blogger. There can also be an essay writing competition between students of different class at Blogger and the best essay can be published in the school’s own private blog. With this the students will feel motivated and start their own blog which can be monitored and guided by the teachers.

Why do big brands really need advertising and marketing?

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If you’re an advertising agency wondering whether a big brand will really need you or not, you’re in for a lucky surprise! Most big brands are the ones who consistently fuel the advertising and marketing industries. This may sound surprising at first but Fortune 500 companies and brands like Pepsi, Coca Cola and Lays are the ones who actually require marketing and advertising on an ongoing basis and earmark big chunks of their budgets for the same. Consider Coca Cola, one of the world’s biggest and most successful brands and they still spend billions of dollars every year on their advertising and marketing initiatives.

A small business or micro-business is worried about surviving in its target market and hence their investments. However, once these companies reach a certain target, they may stop investing altogether. Big brands, on the other hand, look at marketing and advertising as complete nourishment for customers and realize the effect this strategy has on keeping them on top of the pile. Big brands know that true results are derived only out of innovation and marketing and hence their need for consistent advertising. A big brand needs advertising to keep its reputation intact and stay on top of people’s minds without rotting out or going out of sync. This also helps shape target customer bases on a regular basis and brings in new customers and helps retain old ones through the right visuals, messaging and strategies.

Most importantly, all big brands know that no matter how much success they attain, advertising and marketing is what keeps theme relevant in a rapidly evolving landscape. Marketing and advertising keeps the company’s future secured by drawing new business. Big brands do not rely on current situations; they create newer harvests in advance. This is why, they need more advertising than other micro businesses that only resort to advertising whenever they fall short of goals or desperately need more work to keep the cash flow position intact. As a result, an advertising agency like Rego Advertising knows that it is indispensable for big brands looking to retain a firm foothold in the market with sustained and evolving campaigns and hence offer tailored solutions accordingly.

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Some rare Internet applications you haven’t seen

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There are several fantastic internet applications that you will not have experienced or used and many of these also contribute towards improving productivity hugely as well. The first among these is Zamzar, a marvelous application that helps you combat all possible document or file incompatibility problem. Many a time, we face problems when Windows Media Player does not quite read videos in 3gp formats. This might be true for files in incompatible formats as well. Clients may well send files in formats that are incompatible with your present system. This helpful application comes in handy at these times by converting documents, images and videos to a different format minus the need to download and install any other software program. This internet application is definitely be a must have for any media organization or companies in other fields as well.

Haven’t you felt frustrated at not receiving crucial replies from associates and clients when you’ve emailed them on something urgent? Have you been worried whether they’ve even received your email or not? You can simply make use of another potent internet application called Spypig which tracks emails and sends you notifications as soon as your email is opened by the reader. This is functional for most web mail applications like Yahoo! and Gmail in addition to Thunderbird and Outlook. This will help you confirm the receipt of an email and you can accordingly put your mind at rest.

Sumo Paint is another rarely heard of internet application that helps you create new images entirely on your own and this makes it a better solution in comparison to conventional image editing applications like Picnik and Photoshop Express. Skydrive is another handy application which lets you store documents, files and photographs for free throughout an entire lifetime! 25 GB of storage is provided in this case and individual file size limits are fixed at 50 MB. There are several other internet applications like these that maximize productivity and are pretty cool to use as well! Advertising agencies like Rego Advertising always emphasize on using cool internet applications like these to stay ahead of the curve at work!

Social Media is your biggest Business card

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Are you a company head looking to impress potential clients? A business card is usually handed out to prospective clients and investors at meetings and PowerPoint presentations. However, in today’s changing times, business cards are no longer in vogue. You have to basically give any client a through idea of your own personality, credentials and your ability to usher in results. Social media profiles and activity are now virtual business cards. Clients now ask for Facebook, Twitter, Google + and LinkedIn profiles. They want to see your experience, your activities, your opinions, your network and your personality in a nutshell and this goes way beyond the scope of what a business card can really show them. This is why social media is given immense importance by companies and clients before taking any major decisions.

This is where you have to tailor your social media profiles immaculately. Your LinkedIn account should contain accurate and honest information on your work experience and areas of expertise. Your skill, talents and professional network should be perfectly showcased on LinkedIn. This holds true for companies as well. Additionally, you should always look to get a few testimonials from previous colleagues, clients and even professionals from other industries and fields. While LinkedIn profiles have to be all about business, companies need to be active on Facebook and Twitter too! Companies should have a sizeable amount of activity in terms of interesting posts and feeds along with decent follower numbers.

This always impresses clients more than anything else. Individuals need to be careful with regard to sharing personal information and photographs on social media platforms. It is best to adopt a balanced approach. Agencies like Rego Advertising believe in harnessing the power of social media to conduct digital marketing campaigns and their accounts are the best virtual business cards, offering insights into their work, their ability as change makers and influencers and their areas of expertise. Similarly, you can also build up your social media platform accounts to work as your best and most potent business cards. This is the biggest trick that many people miss out on these days.

Choosing the right Indian advertising agency for your campaign

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You will be spoilt for choice on paper, if you are seeking an Indian advertising agency that gives you the best bang for your buck. Choosing the right agency often seems like a nightmare for the company or business in question. However, this is not rocket science and you should be fine if you follow some crucial tips and parameters in this context. You have to get an idea of the approximate budget you have and the kind of overheads that an agency might have to deal with in case they take up a full fledged campaign. Details like these are essential before choosing a service provider as they help you evaluate people much better. Talk to industry experts and advisors in this regard before getting down to meetings and pitches.

Be it an outdoor advertising India agency or a full service one, you should have a clear picture of the kind of company that you want and your desired portfolio of services. This will help you separate the grain from the chaff at the very outset. You should go by all available reviews and other necessary information before making your final choice. Learn about the background and client history of the agency in question. Always look for quality administration, good management, experienced professionals and responsiveness in responding to all your requests or instructions. Do not simply ask for samples of any creative work for a potential product or brand from your stable; instead, after you’ve filtered down the potential hire, give the agency a set of business and marketing problems that your company may face and ask them to list out solutions and strategies to meet the same through presentations. This will automatically give you an insight into the business brain and competence of the agency.

Always look for the entire service spectrum and staff strength of the agency. A proper full service agency should have all bases covered including creative, design, media buying, digital, outdoor and branding. Additionally, you should look for insights into the real core of the agency through its client campaigns, testimonials, vibe, expertise in handling complex projects and so on. Also, you should definitely see how they align the best possible creative campaign solutions for you within your projected budget. Rego Advertising is one agency which meets all these requirements with its focus on branding, research, insights, creative solutions and full service satisfaction. This agency is well worth a shot in this regard.

Why you should go for a full service ad agency?

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Wondering about why you should opt for a full service ad agency? You should first understand what a full service agency does for you. Negotiating the choppy waters of marketing, branding and advertising can often be tough and confusing for most companies, brands and business owners. Full service outfits offer services and solutions that take care of every aspect of the process, leaving you free to focus on expanding your business instead of hiring different vendors and agencies for multiple functions and operations. You can simply concentrate on growing your baby without having to worry about managing different aspects of branding, marketing, planning and so on.

Any good media agency in Mumbai will give you a good marketing and advertising plan that is tailored towards promoting your product or service along with your brand identity. Agencies develop plans based on business objectives, interests, budgets and brand perceptions. Campaigns are developed on the basis of company requirements and all other parameters with a view towards hooking and engaging customer attention and fostering their participation in purchasing products or services. Full service agencies also offer other services like printing, copy writing and graphic design. All full service agencies have their own in-house or contracted copywriters and graphic designers in addition to their own printing partners. These are key elements of the entire campaign and a full service agency handles all of this for you with elan.

Media buying and planning is another vital element that is taken care of by full service agencies. This includes all newspaper, magazine, television and radio advertisements in addition to other sponsored programmes and broadcasts along with specific shows and other placements. A full service agency will have knowledge of pricing, expected results, scheduling and so on. These agencies pick up the best spots for clients and tap them to their advantage in order to secure the best possible ROI (returns on investments) from the same. These agencies take care of one of the biggest problems that most DIY business owners face!

Digital marketing and web campaigns are also taken care of by the advertising agency in question, giving you considerable peace of mind in this space as well. Most full service agencies take care of website design, logo design, publishing, page traffic reports, SEO, optimization, web marketing, promotional activities, social media optimization, template making and many other such activities. Some agencies also take care of your website content and other material for you which is a big boon indeed! Rego Advertising is a potent full service player in this regard and caters primarily to all possible segments of the entire branding and communications spectrum including copy, design, media planning, buying, positioning, branding, insights, research, digital and more!

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On The Go way to Advertising

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You are going somewhere out of your house and wait at the rickshaw stand or bus stand. Now, you are assured to come across some hoarding, banner or billboard promoting some product or service offering. It always happens right? This is the way the Outdoor Advertising in India works. You are always targeted by these attractive pieces of advertisement which are definite eye catchers. This is the talent of the Design Studios in India.

Mumbai being a metro city, is full of people who are always in a rush. You just can never see the city sleep for even a couple of minutes. If so is the case, then why not keep the advertising also awake and available for people every time. This can be surely done through the mode of Outdoor advertising. Also, the design studios make this possible at every minute around the clock. They target the locations that may have the maximum visitors as per the target customers of the brand or product they are promoting. This location also plays a big role in outdoor advertising. Also, this brilliant idea of using public transport for marketing has no challenge as this keeps moving all over the city daily and there is no better way to come in people’s vision easily.

Billboards are also great options where the design studios these days try and create a collage of the brand name, logo, product details and its promotion pictures which are compiled in a way that they surely catch the eyes of every passer by and appeal to the target customers. Also, they are easily visible and cannot be missed. This being costly is opted by big business companies and especially is beneficial for their new products and new range of collection. And in this case, a billboard is surely an eye catcher.

As per today’s trend, the potential customers surely catch up with the advertisements. Also, buses and rickshaws have advertisements on them. This is also an effective mode of Outdoor advertising. Even the big IT players today are using this method for promotions in order to reach all; and when it is Mumbai, it is just the right and assured way of getting the intention satisfied.

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Category Archives: Creative Ad Agency in India

Choosing the right Indian advertising agency for your campaign

Why you should go for a full service ad agency?

On The Go way to Advertising