Category Archives: Creative Ad Agency in India

Advertising Communication

How Does Advertising Facilitate Communication

Leave a reply

Besides operations and customer service, every company needs to focus on the communication channels it opens up with its consumer base to ensure success in its business. Communication is integral for success of a business entity. Communication can be undertaken by way of published paid content or by cleverly designed advertisements. Till a few years ago, advertising had a very straightforward approach and the focus was mainly on promotion rather than on the communication.

Today, the approach is focused mainly on the messaging. Messaging is extremely important as it communicates more than just the details of the product that is being promoted. Nowadays, ad agencies in Mumbai are focusing on the message that is communicated to the target audience and designing advertisements that are more effective. You will notice that these days advertisements touch on social issues and make their advertisements more communicative. The common man can relate to these advertisements because of the messaging that has been adopted.

These days companies hire advertising agencies in India which help them in creating such advertisements. Such advertisements not only help in promoting the brand and the product, but also facilitate a better brand recall value among their consumers. The brand reputation is increased when an advertisement showcases the values and principles that the company believes in. Today, advertisements have become a way in which the company expresses its pledge to contribute to the society, thus instilling brand loyalty among their consumers.

If you are a business owner and want to showcase your company and products in a unique light before your customers, you can seek help from the leading advertisement agencies in India. On surfing the Internet, you will come across a large number of campaigns that different brands have undertaken to position their brand in a more consumer centric light. This helps them in not only retaining their existing customers but also getting more and more customers to like and buy their products.

Communication thus plays an important role in effective advertising. You will find several companies that offer excellent advertising services.

Advertising Communication

 

Advertisements Trends Of 2015

Advertisements Trends Of 2015

Leave a reply

As we reach the end of year 2014, we need to keep our eyes open to watch out for the latest trends in marketing. As quoted by John O’Toole “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” In this world of competition, being careful is indeed very important or you risk losing thousands of potential customers.

Addressable Marketing:
Never heard of Addressable Marketing before? Well, consider yourselves lucky that you are going to no about it in no time because it is soon going to change the advertising scenario in our country. Addressable marketing is when the potential customers are displayed with ads that cater or might cater to their needs. All of us must have noticed Google ads. They work in the same way. About 42 million households in the USA already have addressable marketing.

Mobile and online advertising:
Statistics of online advertising are ever growing. The online advertising in India stood at an estimated of Rs 2750 crores in March 2014. It is also estimated that it will potentially grow to reach Rs 3575 crores by March 2015. On-line advertisement has grown from FY 2013 -FY2014 by 22%. By the FY201+-5, we will see a rise of about 30%. Search ads contributed 38% to this share, followed by 29% from display ads and 13% from social media. There are plenty of design studios in India that take care of digital designing as well as print advertising solutions.

Display and search ads dominate the internet in India. The amount people spend on mobile apps and games has also increased in the past few years. We have mobile web advertising, SMS advertising, MMS advertising, In-app advertising, mobile-TV advertising etc. We cannot escape from them!

 

Guerilla Marketing:
It is an unusual approach but it works. You must have seen the new car from Toyota parked in an elevated platform in the mall you went to yesterday. Weren’t there are a few people sitting around the car? Hey! Some people from bank were there too. Guerilla marketing is observable in places that attract huge crowds, shopping centers and malls. Even in online platforms, marketing like product give away and free samples are a part of guerilla marketing. It brings the businesses closer to their customers as they receive valuable feedbacks and customers. These types of marketing campaigns are usually the products of creative advertising agencies.

Advertisements Trend Of 2015

 

Communication Agencies in India

Communication Agencies Taking the Lead

Leave a reply

India’s economy is developing at a rapid rate, thanks to our prime minister, Mr. Narendra Modi who is constantly bringing “good days”. With the new deals signed with Russia, we can expect a tremendous growth in our technology as well as defense sector. A majority of our population consists of youths who are either working for MNCs or starting up their own business. A rise in economy means rise in the earning of citizens which will result in consumption and selling of more and more goods.

Communication Agencies are an essential part of a strong society. Let it be the election of our leaders or purchase of a new microwave oven, when people are well informed, they make the right decisions. Indian advertising agencies play a major role in our economy and our lives.

Small business start ups are on the rise and it is way easy to start a small business today. We have on-line platforms where we can sell our products ranging from a television set to a spoon, without having to spend thousands or lakhs in the process of setting up a store in the city. We can even buy domains on-line with the name of our choice and design it according to our needs. We can do it all ourselves or we can ask the professionals to do it.

Communication is a blend of art and science. The main motive of any advertising agency is to build a relationship between the brand and the customers. Communication agencies provide you with a variety of options of marketing your product to the maximum of the target audience. They use modern methods, marketing tools, innovative processes for developing the most effective communication plans and brand strategies.

If we are getting something for around 20 units cheaper than what the local store is offering, and to add icing to the cake, the product is delivered at our doorstep without any delivery charges. What can be better than this? All of us will leave the conventional way of shopping and take the cheaper online way.

Now these on-line platforms, where a large number of people are connected to each other, are providing new means for those who only dreamt of starting their own small businesses a few years ago. Communication agency has turned our lives around and everything is available at the tip of our fingers. There are plenty of agencies that offer advertising options on platforms that are flooded with users from all around the world. One can take their business to an international level at the small price of internet bill and a little more efforts on communication agencies. These agencies cater to all of your on-line selling queries. Communications agencies have a lot to offer when working with clients on social media. These agencies bring to use their special knowledge of creating strategy, internal education, and organizational social media development. They offer web/digital designing, media buying, content development etc.

Being based on the communication industry, the amount you spend on advertising through a communication agency is literally a small price to pay. The communication agency is a promising field that has revolutionized the age of advertising.

Communication Agency in India

advertising agencies

Why are more advertising agencies taking to target based advertisements?

Leave a reply

The Indian media industry has seen a sea of change within a decade. Ever since the internet was made available in almost every corner of the country, an Indian advertising agency has started prioritizing it over other forms of mass media such as television, radio and newspapers. The Internet not only allows you to launch cost-effective publicity campaigns but acts as a two way street. Both advertisers and targeted groups can communicate about goods and services. A communication agency launches a video blog (vlog), podcast, blog post or ad campaign on Twitter and Facebook which is viewed by internet users. These users can in turn provide feedback on the campaigns through comments, opinion polls, ratings and other channels.

Since internet advertising is a two way street advertisers have decided to adopt target advertising that can lead to substantial results in quicker time. Unlike mass media which targets an audience without knowing its tastes or preference, an Indian advertising agency working with the internet, profiles a user before bombarding him/her with ads. That way, the agency knows for sure that the person who is seeing the advertisement would be interested in buying the service or product sooner or later.

There are quite a few methods that an Indian advertising agency adopts to analyze the effectiveness of a particular campaign. It uses analytics tools to observe the time of logging in of a particular user, the pages visited or liked by the user on Facebook and the handles followed by him/her on Twitter along with the discussions she/he participates in. Using the information collected about a user group at a particular hour of the day, the products which would appeal most to them are advertised. For new users, a communication agency throws ads belonging to different genres at them to observe the response of the user. Based on the user’s actions, the communication agency displays further ads. Viral advertising is another surefire way of gathering user interest about a particular product. Ad campaigns pertaining to a particular brand of product or genre is shown to users once they visit a site of a similar nature.

This method of target based advertising is trending globally and the Indian advertising agency too has adopted it rather seamlessly.

communication agency

hire design studios in India

Why should you hire design studios in India for building your website?

1 Reply

Every business worth its salt today has a website that showcases its services or products and other information. Although there are many platforms available that allow you to create your own website, these websites turn out to be simplistic both in terms of layouts and functioning. In order to make an impact online, you need to have a well constructed website, replete with impressive content and web programming for making it appear on the top rungs of Google’s search list. Unless a website appears in the top 2 search pages of Google’s result list, it fails to make much impact in the online space.

Design studios in India not only design your website using web development applications and mappings, they also manage the publicity of the website to ensure you generate enough revenue from it. They take care of the brand strategy and social media marketing of your website through promotional campaigns online, pay per click campaigns, video blogs, and other promotional campaigns on Facebook, Twitter and LinkedIn.

Design studios in India have PHP developers, web designers and coding experts who look into the development of websites on various platforms such as Joomla, Magento and Word press. They also handle content management systems and customer relationship management. Design studios code the program for your website to pave the way for the incorporation of keywords used by most users to seek out particular services and products related to your own domain. They also keep shuffling content and keywords in order to keep up with the current trends in the market.

Some design studios in India also offer the services of application development for iPhone, Android and Windows Phone platforms. A lot of companies nowadays have applications which are downloaded by users for their smartphones. The template for these applications is also developed by design studios.

The role played by design studios has become significant in the online scenario because they can make a website popular almost overnight. Website owners can track the effectiveness of different campaigns and the growth in their traffic through the tools provided by various web development platforms. Design studios in India incorporate the suggestions of clients for making the site more useful and closer to the essence of the service/product that it has been dedicated to.

Therefore it is hardly surprising that entrepreneurs and business owners rely heavily on the mushrooming number of web design studios of India for their website based needs.

Design studios in India

 

Digital advertising

Digital advertising to grow to the tune of CAGR 27.7% by 2018

Leave a reply

One of the fastest growing sectors in the country is the media and entertainment arena. It comprises of television, film, and print media advertising, digital and musical among others. Over the past few years, there has been tremendous growth in this segment. Print media advertising and television is reaching a saturation point, although it is far from exhaustion.

The digital media segment is actually one of the rapidly growing segments and it is slowly gaining more ground. The Indian entertainment and media industry has grown by a double digit figure of 11.8 percent overall in 2013. However, gaming and digital advertising has recorded astounding growth rates which are near about 40 percent. A research by KPMG in the past year has stated that digital advertising and media has grown to cover a wider base compared to the previous year. In 2013, digital media advertising notched up 8 percent of the advertising sector, compared to 5 percent in 2012. According to a KPMG-FICCI report, the media and entertainment industry of India enjoys an outreach of 161 million via television and 94,000+ via newspapers. There is however 214 million users of internet in India, of which 130 million people use their cell phones to access the internet. Given these figures, a creative advertising agency has a lot of scope to reach out to a wider audience by tweaking campaigns uniquely to suit the sensibilities of this growing audience.

India’s television advertising pie has been valued at Rs 41,720 crores almost in 2013 and is expect to growth at CAGR (compounded annual growth rate) of 16.2 percent between 2013 and 2018, to amount to Rs 88,500 crores by the end of the period. The estimated size of the Indian advertising market is around USD 5 million, which makes it the 14th largest one in the world, according to the latest issue of Gunn Report. The CAGR of digital advertising is also expected to be around 27.7 percent by the year 2018.

The media and entertainment industry of India shall continue its reliance on digital media. The expanding user base of the internet has the potential to generate vast revenues for the industry. A creative advertising agency must make use of these forecasts for the industry to plan its growth trajectory. From 2013 onwards, telecommunication companies began focusing on data as means of revenue generation. A print media advertising agency and others would have to compete against each other for acquiring digital and social media domains. This certainly spells a bright future for this industry.

Print media advertising

indian advertising agency

Indian advertising is going global with elan

Leave a reply

India’s advertising industry is in the throes of dominant change in recent times and nowhere is it more visible than television and marketing campaigns themselves. Indian brands are now tapping into international markets and audiences for their products and services. The Micromax advertisement was one of the first campaigns that made use of an international ambassador in the form of global Hollywood celebrity Hugh Jackman and this helped the brand create its own presence and niche in the global market courtesy its tie-up with Jackman and its strategies like free X Men movie content provisions on its smartphones and the release of television commercials and promos for the same.

Other brands like Timex have also roped in ambassadors like fast bowler Brett Lee earlier. Reaching out to international markets is a strategy that has been employed before but only catered to limited markets and Indian consumer sentiment was always kept at the forefront. However, campaigns are now choosing to focus on global perspectives. This is witnessed through concepts like the sharing of happiness promulgated by Coca Cola to the need for every kind of friend which promoted Bharti Telecom.

All successful Indian advertisements have always tapped into unlimited reservoirs of emotion, something that has always worked with the domestic consumer. However, the global shift is visible with the advent of international brand ambassadors or creative and funky ways to get the message across. Brand strategies are changing in accordance with global tastes and consumer behaviour. The changing face of India as a global superpower has a lot to do with this shift in advertising messages and strategies.

Multiple Indian celebrities endorse famed global brands and the trend is being reversed here now. There are advertisements which have hit bulls-eye in a global context as well and this is opening up the floodgates for this new international flavour and feel in Indian advertising. Google Search had huge success with its story of two reunited friends across the Indo-Pak border and Indians lapped it up in spite of Google not being an Indian brand at all. The same strategy is being employed in reverse by Indian brands to create more audiences and newer markets for their products.

In line with this changing trend, advertising agencies are now focusing on getting the message across in innovative ways without turning to emotional triggers as was the call to action theme before!

Media Solution Agency in India

Indian advertising agency

Indian advertising and the changing consumer

Leave a reply

Consumer behaviour has changed radically as a reactionary aspect to the entire concept of selling and consumerism at large. Advertising trends have changed and evolved quite naturally as a result. Word of mouth was the oldest followed and social media only takes the concept forward in a more efficient manner. Social media is largely representative of the changing consumer where interactive sessions are now routine for both companies and customers. Customers are increasingly being empowered with regard to their choices instead of being made to gulp down some of the choicest advertisements.

This increasing power of choice and consumer freedom augurs well for advertising agencies but also leaves them with little option but to keep reinventing themselves in the wake of certain radical changes in mindsets and consumer behaviour. The internet is fast becoming an advertising mecca, being cost effective and easily accessible. Target marketing is now coming in at the expense of large scale mass based promotional campaigns. Spending habits of customers can now be tracked and analyzed to come up with suitable campaigns along with analyzing their interests and purchase triggers.

The changing customer has come to be mapped with opinion polls, surveys, segmentation and other ratings. These marketing activities work on accuracy and precision alone and largely influence all advertising activity in any particular segment. Customer feedback is now of immense importance and is actually used by brands to come up with interactive advertising campaigns geared at merging the same with the brand message in question. The changing customer is no longer into spending extra time on advertisements whenever there is a choice or opportunity. Channel surfing or radio channel switching is a routine affair. Unwanted emails are discarded instantly while blocking telemarketers is an option many choose to take these days.

Yet, advertisements still have their own distinct flavour in the consumer mind space in spite of changing habits and the freedom of choice. Spending power has increased and the huge number of options available in every sector puts the onus on the advertising industry to favourably position particular products over their competitors in the minds of customers. Customer sensibilities are constantly evolving and agencies have to be on their toes continually with regard to meeting the same fruitfully. An example would be embedded advertisements neatly integrated into stories themselves which are considerably smaller and more attractive as compared to their lengthy and superfluous counterparts.

Advertising trends in India

Recent trends in the Indian advertising industry and their impact

1 Reply

Recent trends in the Indian advertising industry and their impact
21st century India has witnessed a gigantic customer revolution. The economy has scaled up to a staggering $2 trillion from a mere $422 billion back in 2001. Per capita incomes are on the rise along with the Gross Domestic Product or GDP. Some consumption segments have managed to hold on to their high billing including mobile phones, subscriptions and also cars. Indian advertising has naturally transformed itself to match the changing needs and demands of the newly emancipated population.

According to advertising experts, the landscape has shifted considerably as compared to the earlier decade and even the last few years. Service oriented sectors have grown as opposed to the slump in the manufacturing and production sector. This has impacted advertising immensely. Services now dominate both the print and television advertising categories and this is one of the biggest trends in the sector in recent times. Television has heralded its dominance over all other media platforms when it comes to advertising. According to industry statistics, television holds the lion’s share of advertising expenditure which is more than 40% while digital media is also rapidly expanding its footprints and will soon move into double digits.

Print media expenditure has gone down considerably and stands at less than the coveted 40% mark as per recent reports and statistics. Television is increasingly being used as a prime advertising platform by nationally acclaimed companies and organizations while print is the marketing weapon of choice for local and regional players. Alongside, advertising has witnessed the interdependence of media platforms where they often work complementary to each other to get the message across. This is another new development which is being tapped by agencies for their campaigns and marketing blueprints.

Soft drink companies still advertise hugely in their bid to outdo each other and this translates into fantastic advertising. Alongside, other duels have emerged between telecommunication companies and mobile phone companies as well. The Samsung and Nokia or Vodafone and Airtel battles are the stuff of modern day advertising legend. The telecom industry has taken up a huge space as far as advertising is concerned. Alongside, FMCG sectors are having a field day when it comes to occupying advertising space and consumer mind spaces. FMCG players are investing heavily in television advertising in recent times while consumer durables sectors are witnessing a quiet exit from the advertising space.

Digital media is slated to be the next big thing in advertising and may soon overtake print as reinforcement to television advertising.

Recent trends in the Indian advertising industry and their impact

Must-have attributes of a good advertising agency in India

Leave a reply

Must-have attributes of a good advertising agency in India

Marketing is often neglected by companies and organizations that remain busy in their tryst to ramp up sales, managing sales teams and acting on business leads. In today’s competitive market, marketing and advertising occupies a lot of importance. Building your own brand identity is of paramount importance. A good advertising agency can help you accomplish this task with a little effort and oodles of creativity. However, making the right choice may be a trying task. There are some characteristics, however, which must be possessed by any advertising agency worth its salt. These are listed below:

A good agency always possesses comprehensive brand marketing solutions for customers
Advertising agencies with experience in the field know the importance of offering comprehensively tailored brand marketing and building solutions to their client base. A good agency will always want to learn about the basics of a company and what makes it tick before venturing to plan and design an advertising and promotional strategy. A good agency will always have campaign capabilities across multiple media platforms and hubs. A good agency will possess expertise in design, copywriting, online media, print media, television campaigns, email marketing, blogging and public relations among other activities. A power packed advertising agency will always have enough horsepower to go the whole hog for esteemed clients and brands.

Top class advertising agencies are always a storehouse of innovation, creativity and new ideas
You will be able to distinguish the good from the bad through a parameter like this. With a good agency, there is always a shift in perspective to radical, often shockingly innovative zones. Good agencies thrive on out of the box thinking and not simple rehashing of tried and tested concepts. This is something that is visible immediately in all presentations and discourses offered to clients. A skilled creative team must be present at any reputed agency and is the backbone of any organization in this sector.

A competent agency always has clearly defined work methodologies and processes
Building a brand is possible in recent times with the endless options in store for companies. However, a competent advertising agency will always have a research and homework oriented approach which again, is also clearly visible at the very outset. There must be a proper marketing and promotional process developed at the agency. A good agency will always have its own innovative work process that has delivered results in the past.

Must-have attributes of a good advertising agency in India