Category Archives: Creative Ad Agency in Mumbai

Are You Not Promoting Your Business/Brand Right?

You know your product is good. It will create a stir in the market and really change consumer perspectives. Great! But how are you planning to let people know about it?

The reason we ask this, is because without the all-important: brand awareness, there is absolutely no use talking about the product, because no one is listening.

A brand building strategy is based on strong solid research. It is important to understand some key factors that would ensure your brand becomes well-known in the market.

My brand is great!! It is going to help a lot of people.

Now that’s a pretty vague statement.

Who is your target audience? What feature of your product or service will manage to bring a top of the mind recall? If you have put in the efforts to create a great brand, you need to be sure of what you are selling and to whom you are selling?

You need to market it accordingly to promote your business. Or else all your efforts will be going for a naught.

My Brand Inspires Action. Doesn’t it?

Some amount of brand building strategy and marketing will need to be done in order to make your audience aware of your product. Decide on how to market it and include all relevant media-channels to make sure that you are able to reach the consumer for creating awareness, trust and inspire them to reach out to you, every time.

Do people really need to trust my Label before buying it?

Unless you are selling a low-end mass product, trust is important; especially if you want to make an impact. Whether you are providing a service or a lifestyle product, if your target audience feels they can trust your brand, you have achieved 75% of your brand awareness. Of course, to continue enjoying this trust and earn loyalty, your product needs to be consistent and keep delivering on its promise- just like many famous brands have been doing it before you.

Top Advertising Gurus In India

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Advertising is all about selling and promoting a product or service through methods which set a brand recall in the prospects’ mind. That is the reason many products have a story woven behind them. Because stories have a strong recall value as they set a slab of remembrance in the minds of the people. It requires creativity combined with a sense of balance with practical application.

That is why you will notice that many of the top gurus in Indian advertising are from a background that is artistic, creative or somehow related to it. This is not to say that artistic creativity is a must, but creativity in itself can play a very important role in advertising. If you don’t know the gurus who rule the advertising industry in India, we have named them for you. Read on to know who they are, and their achievements.

1. Piyush Pandey
Being named the most influential man in Indian advertising for eight consecutive years by The Economic Times, he is an award winning co-executive chairman and national creative director of Ogilvy and Mather. He is also the vice-chairman of O&M Asia Pacific. The Government of India awarded him the civilian honour of the Padma Shri in 2016.

2. Prasoon Joshi
He received Filmfare Best Lyricist Award three times. He also won National Film Award for Best Lyrics twice, one for Taare Zameen Par and the second for Chittagong. He was awarded Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising. He is the CEO of McCann World group India and Chairman (Asia Pacific), a subsidiary of global marketing firm McCann Erickson.

3. R. Balakrishnan
Also known as R.Balki, he is a filmmaker, screenwriter and former Group Chairman of advertising agency Lowe Lintas (India). His ad agency won three Gold Lions at the Cannes Lions International Festival of Creativity in 2014. His film works include Cheeni Kum and Paa.

4. Sam Balsara
He is the Chairman and Managing Director of Madison World and Madison Communications. He is an awarded senior professional in the Indian Advertising Industry. He worked with Team Modi and pulled off the biggest political campaign in Indian politics.

5. Prahlad Kakkar
Best known for his direction on Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, he is a very well known ad film director. He is the founder and main director for Genesis Film Productions, one of India’s leading production houses. An avid scuba diver, he established ‘Lacadives’, a scuba diving school, with his wife Mitali Kakkar at Kadmat Island. The school was setup in collaboration with the Lakshadweep government.

These 5 are just a few of the many gurus in Indian advertising. There are many others who have contributed considerably. Here we have emphasised more on those people who have a background in other majorly creative and artistic fields. Artistic influence helps one in the creative field of advertising.

10 Quick Tips about Branding

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Let’s start by first understanding, what is a brand. A brand is an idea, consisting of name, logo, slogan, mission and vision of the company; which aims to promote company’s product or service. So branding is communicating this idea is such a way that it not only sells the product. But also build good reputation as well as communicates message to the consumers.

Following are the quick tips about Branding -

Send a Clear message - Make sure that your branding message is clear as the consumers won’t trust your brand if they don’t understand what your brand stands for and what it is offering.
Be Consistent – One of the most important thing is to send consistent messages across all platform like radio, television ads, prints ads, etc.
Define your Brand Position – It is important to position your brand and give it an edge above the other competitive brands. This helps to create your brand’s unique identity.
Always deliver what your Brand Promises – This is the most important thing as it consists of a one-sentence description of the value, your company or organization promises to deliver to your customers. This helps to build brand loyalty in later stage.
Tell a Story – A story of how your brand was developed helps to create an informal bond with your consumers by reflecting the brand’s success.
Be active on Social Media – Nowadays social media is not a trend but is becoming mandatory. As it gives an opportunity for consumers to connect with the brand directly and share their views and opinion.
Logo is not Branding – There is always a misconception that logo is branding, it is not. Brand is much more than that. Logo just represents the brand visually but it cannot completely define the brand.
Add a Personality or Character – This helps to connect and conveys your message much more than what could be conveyed through other marketing ways. This gives an opportunity for your consumer to understand your brand completely, thus, develop trust.
Provide Variation – Another important thing is to not provide the same boring message bluntly and in a repetitive way. Communicate the same message but in a creative and innovative way so that consumers find it interesting to read.
Communication is a must – This is the utmost important thing i.e. to never stop communication with your consumers. As it is the only way you can remind and tell the consumers that your brand still exists in the market.

So these are the following quick tips which will assist you to do branding more effectively. As effective branding does not happen in one day, it requires time, planning and efforts. Thus effective branding can not only helps in selling your product. But also help building brand loyalty and make a positive brand image.

How has marketing changed with social media

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This is the age where we are surrounded by digital and social environment; social media user’s conversation can and is happening from time to time. Thus, it’s important for brands to understand how to effectively plan marketing strategy and how to implement it in social media.

The following are the ways by which social media has influenced marketing –

Feedback – With the help of social media, it is now possible for the marketer to get a response instantly and without many efforts from their side. They simply have to post their message on social media and consumers will instantly share their point of view.

Direct involvement of the end-user – Earlier companies use to depend on traditional mediums such as public relation, marketing and advertising to deliver messages to target audiences. But now companies can directly get in touch with the end-user and convey exactly what they want to say.

Monitor and measure simultaneously – Presence of social media has now made it possible to see how successful the campaign was as well as where did the marketers go wrong. As it’s now possible to fix it rather than waiting until the campaign is over to find out the result.

Co-create – Nowadays consumers helps brands create products which exactly suits their needs, by voting or giving suggestion on what could be altered.
Two way communication – Due to social media it is now possible to respond to customer’s queries or feedback quickly than ever. This not only shows the customers that how much you value them but also helps creating a positive image of the brand.
Digital world- Today is the world of digital era, where people read e-papers on their mobile devices, pay bills, find job and apply; it has given them mobility. Thus ensuring that marketer’s message would surely reach the customers regardless of time and place.

Thus social media is slowly replacing the traditional mediums that were used by the marketers before. Now marketers have several elements to play with and communications are much more targeted, personalised and have quick response time.

How Can Advertising Help Your Business

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Advertising has become a functional tool in the business world by enabling sellers to reach their audience in an efficient way. With proper advertising method, one can surely achieve success in their business. The main aim of advertising is to create awareness and evoke customers about company’s product or service.

It’s also important to select the right medium to reach the desired target audience.

Here’s what Advertising can do for your business-

Establish your brand

As there are so many brands available in the market. In order to make your product stand out, it’s important that your brand stands out first. When the brand is well recognized by the customers, its products would be easily recognized and noticeable from the clutter of other brands belonging to same product category.

Create awareness, remind them

Every brand owner wants customers to think of their brand first when they are looking to buy any product. Therefore, most companies advertise consistently in order to build brand awareness. The advertising draws attention to the brand, then communicates key benefits to users, explaining that functional benefit of the product and how is it different from its competitors.

Digital Advertising

Advertising on social media now seems to be a trend as every company is trying to advertise on social media. This is beneficial as it has advanced targeting options, can be viewed anywhere and anytime as nowadays everyone is on social networking sites.

Change customers attitude

Advertising might not only help to show that how a product can be used or consumed but also it will influence how consumers perceive a brand and with what they associate that brand.

Add credibility to your message

Every time people see advertising they feel that business must be going well. As the perception is that if one can afford advertising, then the company must be reputed.

Build market share

Advertising can be used to build market share for businesses. In simple words it means attracting loyal customers who use a company’s products consistently.

Increase sale

Advertising helps to create awareness of your brand and its product. Advertising could reach potential customers who have the need and are capable of buying your product. But are unaware and thus targeting potential customers can result in an increase in sales.

In this current era of information explosion and world of media, advertising plays a very vital role. Therefore it is important to not only advertise your brand but also make advertising more effective for your customers.

10 signs you should invest in Digital Media

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Rego Advertising

Internet is a world that can take you by storm. Before internet became a “BUDDY” and a “LIFE SAVER” for those who needed to access information by just clicking a few buttons. We often forget the other side of this world let’s look at the other side of the internet –digital media.

Why is it important? You may ask as long as one gets access to their respective Facebook pages, browse videos and news feed endlessly. Digital media is the process of reaching out to clients and it is emerging as a very successful communication method for those who access the internet. All companies today are starting to understand the importance of digital media to communicate their ideas. Here are 10 reasons as to why you should invest in digital media today.

PROMOTIONS AT ITS PEAK:-

Every client today or at least every brand today wants to promote its particular product to a great extent. Through digital marketing promoting the brands and products is maximizing. It is possible to promote in a creative way, and social media promotions help as more than half of the world are on different social media.

THE MAXIMUM RULE:-

Digital media today is using something known as what I like to call the Maximus rule. Here your content reaches so many people at one shot when you’re probably sitting in the comfort of your cabin.

CONTENT CREATION:-

Content –the most important part. The content a person creates on digital media is probably viewed with much more attention. Today when people grab something to eat and are on their way reading news from various news apps, it is perhaps a common thing hence the content on digital media is viewed and understood better because when you want to know something in short you usually read it like this.

FUN AND WORK:-

Who said that you can’t have fun while working? When you’re working with digital media you’re basically using social media websites like Facebook, Instagram, LinkedIn, Twitter and all these are being used for “WORK”! I don’t think I need to say anything further.

REAL TIME RESULTS:-

Gone are the days when small businesses needed a fax or some type of acknowledgement to understand how many people it has reached. With traditional marketing one can easily boost posts. You can see the numbers of visitors that visit your page daily, website clicks, peak trading times and much more just by a touch of a button.

VIRAL:-

How often do your flyers get passed around by customers and prospects? How easily news can be shared without being interrupted? Your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same! Digital marketing can be very effective in this effect.

GREATER ENGAGEMENT:-

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.

NOT INTRUSIVE:-

We all don’t want to be told what to do and like when our privacy is kept intact. For instance, a company is looking a way to inform their customers about their product and yet not invade their privacy. Digital marketing is a very effective way of doing things and not intruding on other people’s privacy.

BRAND DEVELOPMENT

A well-maintained website with quality content targets the need of your target audience and thus attracts more people to visit your website.

10. Low budget:-

The other thing about digital media is the low budget. Whether you use Facebook and the other social media sites it uses the minimum amount for promotions and other stuff.

The world of digital media is something that is very different from the internet. It can change the way you use marketing to reach out to people. It is very easy and fun to do as well. I definitely would invest most of my time in digital media what about you?

Must-Know Tips To Measure Your Growth(Business)

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1)Clientele- A company’s clientele tells a lot about the trust that the company has managed instill in their clients and this indeed is a mark of the company’s growth.

2)Customer review- Every company aims for accolades from their customers, a place in their good books is a sign of the strong bond it shares with its customers.

3)Employee performance- A highly motivated workforce is what keeps the company going, providing an impetus for the employees to pull up their sock is what improves employee performance.

4)Profit margin- The profit margin is nothing but the ratio of the profit earned to total sales receipts, it is designed to gauge the growth of a business or industry in terms of its financial status. A high profit margin is an indicator of high financial stability and prosperity.

5)Company goodwill- A company’s goodwill is the brand value it has acquired in terms of its intangible assets like reputation amongst customers, employee satisfaction etc. Having an excellent goodwill helps the company set an unmatched benchmark.

6)Brand recognition and recall- Brand recognition is the extent to which a costumer can identify a product or service in just a glance at the packaging, ad, logo etc and brand recall is the ability of the customer to correctly recollect the brand name. A high brand recognition and recall hints at a highly established brand name.

How to add visitors to your website?

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How to add more visitors to your website?

Traffic is not liked by everyone especially on the road unless it’s on a website. Following are a few ways you can grab eyeballs and make your website a hit amongst the masses, because in this age of digitalization , all you need is a good website to stay afloat in the digital sphere.

1) Intriguing content- Content is the key to generate inquisitiveness and interest of the visitor, moreover a good content speaks volumes about the website and its founder.

2)Posts on social media forums- social media forums like twitter, facebook, Linkedin have taken the digital world by storm, so having your audiences updated through catchy posts that voice details of your website is your best bet.

3)Advertising is thy friend- Ads help you reach out to your audiences in the most engaging manner with interesting audio visuals enhancing the facets of your website.

4)Foster a sense of oneness- Your audiences are like your family who support and shower love through their responses and comments , so reciprocate their emotions through fostering a sense of community.

5)Make sure your site runs smoothly- fix technical glitches if any like slow pace and unresponsiveness, this will increase the frequency of use of visitors.

10 quick tips about Youth

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“It takes a very long time to become young” – Pablo Picasso.

It’s said that the youth is a seed of the plant, called nation and thus they are empowered to determine the future in regards to either prosperity or devastation. They are like water, adept of taking form of the mould it’s put into, which makes it all the more imperative to infer the very underpinning of their thought process. Here are a few tips to help you penetrate in those young minds and get an insight into their life.

1)Shed those inhibitions: don’t burden your mind with the baggage of your conservative thoughts. This will help communicating with ease, come naturally to you.

2) Don’t force your perceptions onto them: understand that they are not a mirror to you, they have their own individuality and distinct thinking.

3) Avoid skepticism: stop doubting their abilities, this will either evoke the rebel in the, or bring their morale down, neither of which is good and will only pave way for further mishaps.

4) Give them the much needed push: all they need is some encouragement that becomes an impetus for them to strive harder.

5) Instill confidence instead of overconfidence in them: overconfidence can certainly get to the head and can be misleading and misguiding sometimes.

6) Don’t scrutinize every action of their’s : overly scrutinizing every activity of their’s will build more pressure leading to blunders.

7) Match your expectancy to their’s: expecting a lot more than what they expect of themselves can be damaging too.

8) Do not overshadow their existence: constant reminders of you being the reason for their existence can be very stressful and disturbing .

9) Don’t force feed values: don’t make it seem like values are a moral obligation, instead let them imbibe them on their own.

10) Foster the virtue of making flaws or mistakes: mistakes only enlighten you further on things you were oblivious to, so let them know that you can only rise when you fall.

4 Money Saving Tips That Work Every Time

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#Rego Advertising

Once you start getting your paychecks for your work, it’s really tempting to spend it all on everything you set your sights on. While you need the money for basic expenses like travelling, food, bills, etc. At times it’s nice to spend that money on things you may not need but still want to buy it. And before you’ve realized it, you end up spending your entire salary without saving anything. However, it’s not too late, all you need to do is start saving, even if it’s less, but at least it’s a start.

Another important thing to consider is where and how to save money. Fortunately for you it won’t be a problem as we have rounded up 4 failsafe ways for you to save money.

Record your expenses

The first step in saving money is to know how much you spend. Try making a list of your expenses and find out where your money really goes. Record even the smallest of expenses like buying a small pack of gum or a coffee at the cafeteria. Practice this habit for a month and you will come to know, every detail of your expenses. It will also help you to limit your spending on various things and save more money too.

Make a budget plan

Once you know how much your expenses are, the next step is to create a budget. Planning your budget involves dividing your expenses into ones that incur regularly and other small expenses. A budget plan ensures that you don’t over-spend on certain things and keep the money you’ve saved for emergency.

Shop Online

In today’s digital age, almost everything is available online; one needs not go to their local store when they can buy it online, that too at a cheaper rate. Many people don’t make the most of this and end up paying even more for things that could be bought at a discount online. Online shopping benefits many on a limited budget and you too can opt for this.

Set reasonable savings goals

When you want to buy something you really need, saving money for it is really easier. That’s why, it’s necessary to set a savings goal, especially one that can be easily achieved. If your goal is to buy a new home or save for retirement, it’s important to monitor its progress otherwise you might lose sight of it and end up spending that money on other expenses.

Although saving money at times might not be easier, especially in cases when money is tight, it’s important to remember that the money you save now will benefit you a lot in the long run. So make it a point to save your money at every available opportunity you get and sooner you’ll be saving more than spending it.

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Category Archives: Creative Ad Agency in Mumbai

Are You Not Promoting Your Business/Brand Right?

Top Advertising Gurus In India