Category Archives: Creative Ad Agency in Mumbai

5 Tools Everyone in the Advertising Industry Should Be Using

Working in advertising at times, can be challenging. Especially, with the recent boom of digital and social media, advertising has changed and for better. It has helped advertisers to explore more ways to reach their audience and promote themselves to the masses. In this blog, we take a look 5 must have tools that everyone in the advertising industry should be using.

Social Media

Social media has changed the way people advertise. It paved the way for online advertising and has benefitted many companies as well. Thanks to social media, companies are now able to interact with their customers and also get their opinion.

SEO

Search Engine Optimization or SEO as it is popularly known, ranks and then places websites on the search page as per user generated search result. Also note that there are a number of factors that go into SEO, and no single factor will guarantee higher placement.

Youth

Though many may disagree, but apparently younger people can be handy when it comes to advertising in today’s age. They understand social media better than their older counterparts and can be of use to promote their clients work to the masses through these social media tools.

Word of Mouth

Despite being a traditional medium, word of mouth has a wider reach. Nowadays, since it doesn’t take too long for a trend to go viral, this medium has become the most effective tool for an advertiser to use.

Cell Phone

Another compelling advertising tool is the smart phone. Due to the vast amount of apps that are available for the user to download, promoting any sale or event has become easy for the advertiser. They can also use these apps to provide information and facts about the company.

What will generation be like in 100 years?

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In the next century, our generation will have undergone a massive change. Just like each and every passing century. Even many films have been made, depicting how our future generation would probably be like. The most common factor in all these films was how our generation would be living side by side with robots. Technology would have advanced into something even better. Many new cities would have emerged. Though all these are just speculations, some of them might be true.

Here are some speculative points over what our generation is going to be like in the next century:

They will have the ability to communicate through thought transmission

Telepathy is a common theme in almost every other sci-fi flick. And the future generation would be able to use it. Whether the communication would be through electrical signals or words is yet to be seen.

They will be able to control the weather

Climate change? Global warming? It will be a thing of the past as the future generation will have the means to create technology that can control the weather. A wonderful technology like this could help in ending droughts and control the unruly weather.

Space travel will be common for them

While we in the 21^st century have visited other planets through satellites and rovers, in the 22^nd century the future generation will be able to travel those planets easily. Just like we frequent other countries and collect our frequent flier miles, the new generation will be collecting their space travel miles.

Clothes that clean themselves would be a reality for them

Don’t you hate it when you spill some ketchup on your tees? Having to clean it again would be such a bothering chore. Obviously, the case won’t be the same 100 years into the future. Mankind would have easily invented clothes that clean themselves, making washing machines a relic of the past.

They will have software to predict traffic jams before they occur

Nobody likes to be stuck in a traffic jam. Even if that jam lasts for a few minutes. Although there are apps today that can tell where a traffic jam has occurred, they can’t predict where the next one will appear. Luckily the future generation will be able to use software that can predict where a traffic jam will occur and can easily avoid it.

In today’s time, we are already seeing major advancements in terms of technology, medicine, science, etc. everything that will benefit the coming generation. For now, the best we could do is to make sure that the future generations won’t have to suffer from any wrong-doings of our current generation. And also ensure that we leave a better world for them to live in.

Zappy Products launched by Rego Advertising

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The Objective

Anand Bhog wanted to introduce their new instant mix brand. It consisted of ready to eat, ready to cook and ready to drink mixes. They needed a positioning and brand name that showed it as a healthy and convenient food brand. Also, they needed collaterals and BTL advertising to promote that brand.

The Campaign

Rego came up with different ideas and positioning to promote the brand. The one that clicked well with the client was – ‘Zappy makes you happy’. The idea of Zappy is to bring the convenience of enjoying good food. One that can be made in an instant and taste just like home made. From packaging to brochures, posters, stall designs, etc. A 360 degree branding campaign was done for Zappy. To create the brands presence in the digital world a website was also designed and social media posts were made.

The Result

Recently launched in the market, Zappy has received a positive response by the consumers and dealers alike.

Sleek the first modular kitchen companies in India

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What Rego did for Sleek

Rego not only took care of all the advertising and communication needs of Sleek, but also gave them its brand positioning that set the graph soaring for Sleek. The creative team derived a Brand Positioning that cut through all the challenges the brand was facing when it came to consumer confidence. It was the Big Idea that was soon going to change the fortunes of Sleek, cut through their competition, and put them in a leadership position in the market.

Brand Campaign 2011-2012

Our next strategy was to rope in a brand ambassador to further push our Brand Positioning of ‘The Kitchen Specialist’, pointed towards India’s most popular master chef Sanjeev Kapoor. The idea that ‘A Specialist like Sanjeev Kapoor endorses the Kitchen Specialist – Sleek’ was a proposition that appealed to the client.

Sanjeev Kapoor became Sleek’s Brand Ambassador, and he drove home the point of Sleek being a ‘Kitchen Specialist’.

The next brand campaign with Sanjeev Kapoor in a Sleek Kitchen, talking in a most matter-of-fact way about what makes Sleek a Kitchen Specialist, was an extremely believable campaign that won the trust of the consumer, and praise from even the competition.

The Result

In over 5 years of Rego’s Branding of Sleek, enabled Sleek to grow 5 times. Their dealer network grew from 100 in 2009 to 900+ dealers today. Sleek has given immense awareness due to the Brand Positioning created by Rego – Sleek, The Kitchen Specialist. The biggest impact was the merger with Asian Paints in 2013.

What Will Advertising Be Like In 100 Years?

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Advertising is an industry that has evolved with the times. It started with a single piece of paper that soon transformed into a billboard, then radio, and then television until finally it made its presence in the digital world. This makes one wonder what advertising is going to be like in a hundred years.

Obviously, technology is going to play a bigger part. Along with the digital medium that is growing at a rapid pace. But the biggest change will be in the traditional medium like print, radio and television. Traditional advertising will give way to more unconventional and innovative methods.

Here’s what the future holds for the advertising industry in 100 years:

Print

With the rise of people using tablets and smart phones to access the news and read magazines, print ads won’t be around that much. Instead they will be present in the e-zines or e-papers.

Radio

Radio is perhaps the oldest form of advertising that is still relevant today. Nowadays with the whole world being on the internet even radio stations have made their presence online. Whether this affects the way advertising is done in radio is yet to be seen.

Television

When television advertising started some sixty years ago, it changed the way people advertised their products. It was seen as a revolutionary medium then, and now with video streaming sites online, it isn’t as effective as it was. In the future too, instead of television, the ads will be shown in video streaming sites just like the ones seen in streaming site like YouTube.

Digital

In the digital medium, which today although is still in its early years has started to make its impact felt. Today many brands advertise in the digital space instead of the traditional medium. In the future too, digital will have involved into something extraordinary and might replace traditional as the primary medium for advertising.

Even though its 100 years into the future, one thing that’s for sure, is that advertising will still exist as it does today. Whether it will be impactful or not is something to wonder about…

Media Topics That Need More Coverage

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These days the media channels are flooded with news that isn’t relevant to the things happening around us. Many important topics are ignored by them, which results in it being ignored by us. Their practice of broadcasting news topics that seems sensational by giving it more coverage is pretty common nowadays. They know which stories sell more and which doesn’t because of the reaction of the people. It doesn’t help the fact that majority of the people on social media oppose their version of news and want to know what’s actually happening around them.

With that in mind, here is a list of topics that needs more coverage from the media, instead of their usual off topic news broadcasts:

Terrorism

Terrorism had existed in the past and is still present in many countries. While our media reacts strongly to the prosecution of the terrorists almost making them into some kind of hero. What they don’t report or question is the time taken by the government to capture and pronounce the terrorists guilty despite knowing them to be so.

Farmer Suicide

Farmer Suicide is something that’s been around for a long time. While some people work hard to ensure that these farmers aren’t affected, the media doesn’t report until some known person or celebrity does something for their cause.

Drought

Drought is the worst thing that can happen anywhere and for quite a long period of time the drought situation in Maharashtra has been ignored by the media. It wasn’t until the government decided to do something about this that they reported the situation to the public in the papers and news channels.

Border Disputes

While our troops engage almost daily with the firings from the other side of the border, unless something disastrous happens, the people have no knowledge of it. This is a major and a sensitive issue as we might not know what if tomorrow we are invaded by militants from the neighbouring countries.

Corruption / Scams

For a short period of time corruption / scams are reported by the media in honesty and leads to the point till they catch the culprit. After that the whole thing vanishes, from the papers to the news channels. It does resurfaces sometime later but by that time the public has forgotten what the whole thing was about.

News- Is it useful and how we might fix it

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Everyone watches news channels or read about news in the paper or in social media. Without news one might not be aware of certain events that are happening around them. News basically ranges from different topics and you can find news about sports, politics, world, nation, local, etc. You can find news everywhere in papers, television and online. With a country as diverse as ours, you can find news in various languages too.

Arriving at the main question of the topic – is news useful? I would say it really is, but it depends upon your resources. In today’s age with everything going digital one does not really have to wait for the news to tell what’s going on, people find the topics themselves before it becomes anything major. The only problem is that it may not be relevant or authentic and at times that’s what most people will perceive as the original version.

Even though it being a problem, it is something that cannot easily be fixed unless more people know about it. If it were up to me, this is how I would do it:

Educate

The more people know about the difference between satire news articles and the original news the easier it becomes for them to trust the news. There are also many other news publishing sites which many don’t know but at times post many helpful news articles. It will be better if more people are aware of such news sites.

Post my own take of the news

If I write about the news the way I perceived it, it will help people understand what the news was about rather than make their own assumptions. Plus this will encourage more and more people to write their own take of the news, thereby making people aware of what’s happening around them without referring to news articles.

Use social media

With social media it becomes easier to connect with more people and spread the news faster than any other medium. The audience in these sites is mostly youngsters and exposing them to what’s happening around them along with asking their opinion of the current news is a great way to educate them.

Surely, we all read the news and follow it from time to time be it in the news channels or online but one thing that many agree on is that it is useful.

Could I Quit My Day Job?

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Day jobs are something that everyone is expected to do once they have decided on their career path. Many adapt to it once they get the hang of things, but it doesn’t hold the same for everyone. There comes a point of time in our lives when we ask ourselves the question, ‘Is this what I am meant to do for the rest of my life?’, and that’s when some of us take the most important decision of our lives ever – quit our job.

Quitting a job is not an easy decision and some even reconsider, but before you quit do consider the following points:

Am I financially stable to look after myself even without a job?
Have I planned out what to do once I quit my job?
My decision to quit the job is final and I won’t back out.

Once you’ve quit your job you’ll ask yourself the next important question, ‘what next?’ Unless you haven’t figured it out, you don’t have to worry, because you’ve got plenty of time until you find something worth doing. Till then you can try out one of these things:

Travel:

Visit places that you haven’t been to in a long while, if you don’t have a list of places that you want to visit, make one and check them off once you do.

Blogging:

If you love to write, then you can start your own blog and you can also make some money off of it. This way you’ll have a hobby that will also pay you.

Reading:

Have some books that you want to read but didn’t have the time to? Well now is as good a time as any to start reading.

Exercise:

Did those years of work put you out of shape? Then you need to start exercising. It’s not necessary to hit the gym, some jogging and long walks work better than spending hours lifting weights.

Hobby:

Pick up an old hobby that you had quit or even better start a new one. You’d get to learn something new and you won’t get bored also.

In conclusion, the way I see it, quitting your day job to pursue your dream takes more than just an effort. But when you do achieve your goals after having quit your job is worth all the hard work and effort that you put towards it.

Tips on writing a great corporate blog

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Many organizations have been grappling with blogging for years, i.e. whether blogging is actually beneficial for their organizations and whether it can help them or not. However, writing a corporate blog has its benefits and can actually help your organization create its own impression on readers and target audiences. However, a corporate blog has to be written skillfully in order to create the right kind of impact. Blogging is not public relations and marketing in the conventional sense but there are several aspects towards successfully creating content that is compelling and noteworthy. You should always start off your post with a compelling content piece and fragment that captures the attention of your readers. This content fragment will definitely spur the interest of your readers and will get your target audience to read the entire piece. Journalists use this strategy to great effect and you should consider reading the first few sentences and approaches presented in newspaper articles and pieces.

You should also think of breaking up text into specific numbered lists and bullet points in order to make articles more readable for your target audiences. Readers will find it easier to run through your blog post and will also get an idea of what it actually talks about. You should also make use of keywords for writing your blog as search engine optimization or SEO helps your blog generate traffic and reach out to more and more audiences. You should do your research on generating keywords and you can even use Google Ad Words for this purpose. You should never stray off the beaten track when it comes to a corporate blog. Stick to what you know best and try and unleash your expertise through your blog. You should write about what you know best and what you are passionate about.

You should also think of referring to several articles and blogs written by industry experts on your preferred subject. You should look to integrate backlinks and give credit to people when you use quotes and other phrases. This will get more people interested in your blog and will get you industry attention as well. You should also integrate things that you find interesting yourself. You should always follow up on topics related to your industry and find interesting and valuable information. This will help you structure your ideas and find topics more easily for your blog.

10 guilty pleasures we all enjoy in Life

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When it comes to guilty pleasures, we all have some stocked away in a tiny closet of your minds that is indulged every now and then even though we do not really prefer talking about the same. According to several dictionaries and meanings, guilty pleasures are those which are enjoyed by people and considered pleasurable at the same time. The guilt associated to these pleasures is often related with embarrassment rather than moral guilt.

Sleeping and lazing around-

One of our biggest guilty pleasures, we end up sleeping and lazing around a lot more than we actually should though we never admit it. We often make thousands of excuses just to hit the sack or snooze button depending on our state of mind and mood

Online gossip columns and websites-

This is another guilty pleasure that we rarely admit to. There are thousands of film and television industry gossip columns that we secretly end up reading even though we cringe when someone finds us out. We always love finding out more information on our favorite stars, celebrities, businessmen and other leading lights across the globe.

Following people on social networks-

Sometimes it is so relaxing and cathartic to follow people around on social networks and glean information on their lives. We can literally do this for hours at a stretch while browsing social networks though we will never really admit it!

Junk Food-

One of the biggest guilty pleasures on earth, junk food is something we simply cannot stop binging on! We will always declare our love for health food and maybe even stick to a routine but this is one guilty pleasure that often surfaces when we’re stressed or simply looking for something to beat life’s monotony.

Drawing pictures in magazines-

Let’s face it; we’ve all done this and never owned up!

Reality Shows-

Though we never admit to watching the same, we all secretly get our dose of the same!

Stealing good ideas and topics-

Though this does not qualify as stealing in the technical sense, we do love browsing the web for ideas that can be tapped or used later.

Smoking-

We also conceal our smoking habit at times and it works as a guilty pleasure whenever we’re stressed.

Cake, chocolates and ice cream-

Another of our guilty pleasures, we simply love gorging on these though we never admit to the same.

10.Social networking-

No matter how much we talk about controlling our urge to be online, we end up doing exactly that with even the invisible option used at times.

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