Category Archives: Creative Ad Agency in Mumbai

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Outdoor advertising trends in Mumbai –are we up for the challenge!!

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Though Mumbai’s official twin sister city is Stuttgart in Germany , but for people of our country, Mumbai , for long, has had the aspirational qualities of New York. Everyone wants to work here and be a part of the exciting and maddening chaos.

The latest in fashion (can’t deny the fact the Bollywood has had its influence), business, industry, etc. make it the trendsetter for the rest of the metros.

Especially for advertising, trends spread like wild fire. Since it’s becoming more and more tough to catch the attention of the masses, ad agencies have to come up with the most unique and path breaking ideas to put forward products and services.

In any big city, most of the time people spend is in travelling, whether its trains, buses, cars, two wheelers, etc. Hence, outdoor advertising is the definite way to grab maximum attention.

Advertising landscape today
Outdoor advertising trends fast catching up in other parts of the world include billboards, street furniture, transit advertising and alternative media. Media Solution Agencies in Mumbai may want to emulate the west but due to the nature of audience and restrictions end up holding back on their creativity related to content.

The most common way is advertising in a mall, where you would easily appeal to people from all age groups, gender and spending capacity.

Another most sought after medium are billboards /hoardings. Perfect for getting your message across to a large group of people, fast.

In order to constantly stimulate the minds of your audience in the right way, a hard hitting message shouting out from a life size billboard would be less effective after a period of time. Hence, the need for new and innovative mediums must be recognized.

Where the industry should aim to be?
One of the best cities to experiment with for different advertising experiences would be Mumbai , because of the open minded and interactive culture in the city. Creative advertising agencies in Mumbai could do much better by exploring new mediums like bus benches, graffiti, street advertising , walls capes , Automobile & Building Wraps and interactive out of home advertising.

How many of us have seen the slick interactive ads on YouTube or Facebook and go wow thinking this kind of stuff should come to India!

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creative advertising agency in Mumbai

Mumbai – The next advertising hub of the country

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One of the recent news pieces caught my attention, which said 30 of our country’s 68 millionaires reside in Mumbai city. That’s a lot of money just for Mumbai. This doesn’t come as a surprise since its one of the most favored destinations for the wealth creators to live. Another news suggests that the University of Mumbai has more millionaire alumni than MIT and LSE.

Imagine the kind of opportunity if offers for advertising and marketing in the city. More purchasing power, equals more demand for goods and services or if it’s the rich and famous, it could be luxury goods and services. Given the sheer number of people residing in this city (Mumbai is the most populated city in India and the fourth most populated city in the world), it comes as a no surprise how advertising agencies in Mumbai go all out to woo their customers .

Strategies for the future
Given the forecasts for advertising trends in the world, the traditional means of advertising are paving the way for new era in digital marketing and advertising. As advertising and marketing are becoming more and more personalized and customized, it makes sense to identify who your audience/customer is, to better adapt your strategies.

In today’s era of online, digital advertising, it no longer matters which part of the county you live in. As long as you’re able to create the right kind of attention through the web, social media and other online channels and platforms, you are on the right track.

What makes it tick – talent pool
Talent cannot be restricted to boundaries, saying Mumbai has more of something and that Delhi lacks in that field. It would be inappropriate. But a city’s culture definitely plays a super important role in nurturing talent, along with the opportunity available that would decide where it is available in abundance.

This goes to show the reason for IT companies setting up camps in Bangalore where in IT talent is most abundant. Any creative advertising agency in Mumbai looking to make its mark in the ad industry should be looking to utilize and retain the existing talent pool along with using the new age tools for smarter, always-on and more customer centric advertising.

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Brand Agency in Mumbai

How Social Media Advertising Can Improve Your Revenues

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As you might be aware that social media is becoming increasingly popular across the globe. Social media not just connects people but allows them to build a bond digitally. Social media has successfully eliminated geographical distances and made the world a smaller place. People can share, comment and like each others pictures, videos and posts and stay connected all the time. With the advent of Smartphones and Android phones, social media has gone mobile. Now people can access these social media sites anywhere and everywhere, without having access to a desktop or laptop.

This huge penetration of social media has led ad agencies in Mumbai to create social media advertisements. The popularity of social media among the Indian masses has led to ad agencies using these platforms for brand promotion. There are several advantages of using social media for advertising. Social media allows you to get a bigger audience for your promotional campaigns as compared to the traditional media.

When you advertise in a newspaper or a television channel, there is a limitation to how much you can measure the success of your campaign. Social media allows you direct interaction with your target audience. Several companies set up fan pages for their users wherein they can directly interact with their customers, gather feedback and address grievances. It also serves as a measurable database of customers that can be approached to quantify the impact of an advertisement.

One of the major advantages of social media advertising is that it is much more affordable than advertising in traditional media. The air time costs of a television channel or the space costs in a leading newspaper can incur huge expenditure and can eat into most of your advertising budget. Social media on the other hand has greater and instantaneous reach and will cost you much lesser. So, if you are a small company that cannot frequent advertising in traditional media, social media advertising can be your game changer.

 

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Online Advertising

How Online Advertising Can Boost Your Sales

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Happy New Year 2016 To All Readers,
With the digital platform growing larger and larger by the day, more and more companies are turning to digital advertising. Although traditional advertising is still being used by business to promote their products, online advertising is gaining more precedence. This is because of the several advantages that online advertising offers. The digital world is growing day by day and reaching out to target audiences is much easier as compared to traditional advertising media.

If you are a business owner, here are a few reasons for you to consider online marketing for your brand. These pointers will tell you how beneficial online business can be in boosting your sales and enhancing your profits.

  1. More Affordable
    Advertising in the traditional media can be quite expensive. Especially running television commercials and print advertisements in leading dailies can eat into your budget. Online advertising is less expensive and much more affordable. Also, it gives you deeper penetration and a larger audience.
  1. Better conversion rates
    One of the major advantages that online advertising gives you is that of a better conversion rate. You can draw attention of more and more people through advertisement campaigns and measure the number of visitors you get on your websites.
  1. Quantifiable metrics
    Advertising in the traditional media does not allow you to measure the impact they have caused. However, on the digital platform the impact of your advertising campaign can be clearly measured. If you have the right creative agency in Mumbai by your side, you can make your digital advertising campaign a huge success and also measure the impact that it has caused.
  1. Direct engagement with consumers
    Your online advertisements allow you to engage directly with your consumers. You can collect their reactiosn and feedback through a social media profile. This allows you to measure the success of your campaign.

There are several creative advertising agencies in Mumbai that can help you design the perfect advertising campaign to influence your customer base in the right way.

Online Advertising

Print media Advertising vs. Online Marketing

Print media Advertising vs. Online Marketing

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When was the last time you picked up the newspaper? Is print media really dying? Most of us come across the recent incidents through social media or on-line newspapers. Those who don’t read the e-papers are on sites, entertaining people from all ages and all parts of the world. These platforms are often exploited to promote products and services. Whenever we hear of something we are unaware of, the first thing that comes to our mind is the idea of googling it. Yes! We can find the solution to our every question and problem on internet. Does that mean we do not require the newspapers and magazines anymore?
You don’t think Playboy is going to stop printing! Do you?

Print media is a business that will never go out of style! Though you find all the information you need to know on the internet, we often forget that almost half of the world does not have access to this wonderful deity. That half of the world still reads newspapers and magazines. Print media advertising still gives a huge number of customers to our local Indian businesses. How will you ever get to know about the ‘ Diwali Dhamaka in your next-door mall if you don’t read the newspaper? Print media largely promotes local services and the government also prints a good number of advertisements. Legal tenders and notices, TV program schedules, Local art exhibition etc.: all local events are promoted through print media in your local newspapers.

In the case of on-line marketing, we are exposed to national and international products at the same time. However, what if we just need the information about local services next door? Here is where our newspapers and pamphlets come in. Brand agencies in India; have two hands extending on both the print media as well as the on-line marketing platform. We will definitely buy that branded jeans from the shopping centre in the heart of the city or we will search for the same on-line to compare prices. On-line marketing is useful to the sellers as well as the buyers. The sellers can connect to a larger number of people and the buyers can make decisions based on reviews from other customers.

To finally conclude, there are plenty of things that print media advertising offers us that on-line platform cannot in such a concise and precise manner. On the other hand, on-line marketing has the potential to take one’s business international and reach maximum number of potential customers with increase in international sales.

 

Print media Advertising vs. Online Marketing

Painting Mumbai Colorful with Advertisements

Painting Mumbai Colorful with Advertisements

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Media is an unavoidable part of our lives. One can’t even avoid news about the most hated celebrity having their first child. Media is our primary, or rather, our only source of information. We are connected to the whole world through media. Just sitting in front of our television sets in the comfort of our beds, we get to know the updates from all around the world.

These days, media is not only used to relay information to the world, but it also gives us information and updates on various products and services that are available to us. Media is used to a large extent to communicate to customers and it is one of the primary sources from where potential sellers and buyers meet each other.

There are plenty of media agencies in India, and all of them provide various services, depending on the target audience and the means of communication available. If you dig in a little, you will be amazed by the numerous ways one can advertise your products or services.

Increase in number of people means increase in consumption of various commodities. Mumbai is full of people and advertisements. Even the smallest streets are full of billboards. One can find John players next to every bus stop. There are billboards, hoardings, posters, banners, handbills, sandwich boards, computerized boards, wall writings, wall paintings, sky writing etc peeping at distance of every meter. It is a common sight to see billboards and hoardings publicizing political parties all across the city during elections. Sometimes, there are even advertisements for advertising agencies. So much of them are there in 2013, BMC decided to make the city banner-free.

With huge number of potential customers and an advertisement for every eye to see, with so many potential customers, Mumbai has taken advertising to next level. People are buying more and more automobiles, branded clothes and footwear and visiting luxurious hotels, malls and restaurants. The quality of life is changing in Mumbai and so is the advertising scenario. We cannot notice the change until we somehow involved in business ourselves. Keeping up with the changing business trends is essential to stay strong in the market.

Outdoor marketing in a way is a part of print advertising agencies. Print ad agencies emphasize on the hard copy form of publicity and advertisement of services. Be it, the small pamphlets for Help Age India or huge bill boards for the New Year’s party at Hard Rock Café, everything is responsibility of printing ad agencies. Best print ad agencies provide creative designers who cater to the needs of different businesses and create designs appropriately. These agencies provide designing solutions for small paper ads as well as the 5 sqm. flex sheets. The ever increasing agencies are seemed to be hell bent to fill the city with banners and posters, with no free space to see anywhere.

Painting Mumbai Colorful

 

Communication Agencies in India

Communication Agencies Taking the Lead

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India’s economy is developing at a rapid rate, thanks to our prime minister, Mr. Narendra Modi who is constantly bringing “good days”. With the new deals signed with Russia, we can expect a tremendous growth in our technology as well as defense sector. A majority of our population consists of youths who are either working for MNCs or starting up their own business. A rise in economy means rise in the earning of citizens which will result in consumption and selling of more and more goods.

Communication Agencies are an essential part of a strong society. Let it be the election of our leaders or purchase of a new microwave oven, when people are well informed, they make the right decisions. Indian advertising agencies play a major role in our economy and our lives.

Small business start ups are on the rise and it is way easy to start a small business today. We have on-line platforms where we can sell our products ranging from a television set to a spoon, without having to spend thousands or lakhs in the process of setting up a store in the city. We can even buy domains on-line with the name of our choice and design it according to our needs. We can do it all ourselves or we can ask the professionals to do it.

Communication is a blend of art and science. The main motive of any advertising agency is to build a relationship between the brand and the customers. Communication agencies provide you with a variety of options of marketing your product to the maximum of the target audience. They use modern methods, marketing tools, innovative processes for developing the most effective communication plans and brand strategies.

If we are getting something for around 20 units cheaper than what the local store is offering, and to add icing to the cake, the product is delivered at our doorstep without any delivery charges. What can be better than this? All of us will leave the conventional way of shopping and take the cheaper online way.

Now these on-line platforms, where a large number of people are connected to each other, are providing new means for those who only dreamt of starting their own small businesses a few years ago. Communication agency has turned our lives around and everything is available at the tip of our fingers. There are plenty of agencies that offer advertising options on platforms that are flooded with users from all around the world. One can take their business to an international level at the small price of internet bill and a little more efforts on communication agencies. These agencies cater to all of your on-line selling queries. Communications agencies have a lot to offer when working with clients on social media. These agencies bring to use their special knowledge of creating strategy, internal education, and organizational social media development. They offer web/digital designing, media buying, content development etc.

Being based on the communication industry, the amount you spend on advertising through a communication agency is literally a small price to pay. The communication agency is a promising field that has revolutionized the age of advertising.

Communication Agency in India

hire design studios in India

Why should you hire design studios in India for building your website?

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Every business worth its salt today has a website that showcases its services or products and other information. Although there are many platforms available that allow you to create your own website, these websites turn out to be simplistic both in terms of layouts and functioning. In order to make an impact online, you need to have a well constructed website, replete with impressive content and web programming for making it appear on the top rungs of Google’s search list. Unless a website appears in the top 2 search pages of Google’s result list, it fails to make much impact in the online space.

Design studios in India not only design your website using web development applications and mappings, they also manage the publicity of the website to ensure you generate enough revenue from it. They take care of the brand strategy and social media marketing of your website through promotional campaigns online, pay per click campaigns, video blogs, and other promotional campaigns on Facebook, Twitter and LinkedIn.

Design studios in India have PHP developers, web designers and coding experts who look into the development of websites on various platforms such as Joomla, Magento and Word press. They also handle content management systems and customer relationship management. Design studios code the program for your website to pave the way for the incorporation of keywords used by most users to seek out particular services and products related to your own domain. They also keep shuffling content and keywords in order to keep up with the current trends in the market.

Some design studios in India also offer the services of application development for iPhone, Android and Windows Phone platforms. A lot of companies nowadays have applications which are downloaded by users for their smartphones. The template for these applications is also developed by design studios.

The role played by design studios has become significant in the online scenario because they can make a website popular almost overnight. Website owners can track the effectiveness of different campaigns and the growth in their traffic through the tools provided by various web development platforms. Design studios in India incorporate the suggestions of clients for making the site more useful and closer to the essence of the service/product that it has been dedicated to.

Therefore it is hardly surprising that entrepreneurs and business owners rely heavily on the mushrooming number of web design studios of India for their website based needs.

Design studios in India

 

Digital advertising

Digital advertising to grow to the tune of CAGR 27.7% by 2018

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One of the fastest growing sectors in the country is the media and entertainment arena. It comprises of television, film, and print media advertising, digital and musical among others. Over the past few years, there has been tremendous growth in this segment. Print media advertising and television is reaching a saturation point, although it is far from exhaustion.

The digital media segment is actually one of the rapidly growing segments and it is slowly gaining more ground. The Indian entertainment and media industry has grown by a double digit figure of 11.8 percent overall in 2013. However, gaming and digital advertising has recorded astounding growth rates which are near about 40 percent. A research by KPMG in the past year has stated that digital advertising and media has grown to cover a wider base compared to the previous year. In 2013, digital media advertising notched up 8 percent of the advertising sector, compared to 5 percent in 2012. According to a KPMG-FICCI report, the media and entertainment industry of India enjoys an outreach of 161 million via television and 94,000+ via newspapers. There is however 214 million users of internet in India, of which 130 million people use their cell phones to access the internet. Given these figures, a creative advertising agency has a lot of scope to reach out to a wider audience by tweaking campaigns uniquely to suit the sensibilities of this growing audience.

India’s television advertising pie has been valued at Rs 41,720 crores almost in 2013 and is expect to growth at CAGR (compounded annual growth rate) of 16.2 percent between 2013 and 2018, to amount to Rs 88,500 crores by the end of the period. The estimated size of the Indian advertising market is around USD 5 million, which makes it the 14th largest one in the world, according to the latest issue of Gunn Report. The CAGR of digital advertising is also expected to be around 27.7 percent by the year 2018.

The media and entertainment industry of India shall continue its reliance on digital media. The expanding user base of the internet has the potential to generate vast revenues for the industry. A creative advertising agency must make use of these forecasts for the industry to plan its growth trajectory. From 2013 onwards, telecommunication companies began focusing on data as means of revenue generation. A print media advertising agency and others would have to compete against each other for acquiring digital and social media domains. This certainly spells a bright future for this industry.

Print media advertising

advertising agencies in mumbai

Billboards are making their presence felt in mainstream advertising

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More and more advertising agencies are choosing to tell their brand stories through billboards which still have no equal when it comes to garnering consumer attention and eyeballs in equal measure! Take the case of the appropriate positioning of movie billboards near places where they were shot, especially those which talk of particular issues related to the areas in question. For top brands, these billboards are all about telling stories and communicating the brand message on a wider canvas to the masses.

As can be seen nowadays, advertisers are making use of big hoardings and billboards to create a commanding presence for products and brands. A whole new process and approach has been born out of the recent restrictions imposed by the Mumbai municipality with regard to conjoining billboards. Billboards have now been confined to specific sizes by the municipality and this rule is being tapped positively for better brand positioning by agencies. Many advertisers are choosing to tell a comprehensive brand story and deliver a message spread throughout two or three billboards placed adjacent to each other. Often, advertisers make use of multiple devices like text and visuals as foils on multiple billboards.

Many brands like Apex Home Appliances, Axe deodorants, Millionaire apparel, Birla Sun Life, Lakme, Poonam Soni’s jewellery brand and many others have made use of hoarding clusters to draw unlimited attention on streets and roadways crowded with billboards and hoardings. Advertisers usually prefer to create a particular hub across multiple hoardings at one particular area, ideally a place where traffic movement is slowed down to the maximum according to industry experts and professionals. Many agencies make use of split billboards nowadays as well where one half conveys the visual message and the other contains the necessary information for the customer.

Outdoor advertising revenues have been hit hard by the global economic depression but experts feel that the sector should bounce back with innovative measures like the ones mentioned above. Alongside, occupancy rates are on the wane for outdoor advertising and this helps advertisers pick up clusters together without any hassles. There are discounts provided on the basis of multiple billboards commissioned owing to the falling rates in today’s times. Billboard advertising is making its presence felt in mainstream strategies of brands and how! There are even brand marketing messages now tailored around them.

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