Category Archives: design studio in India

Sleek the first modular kitchen companies in India

What Rego did for Sleek

Rego not only took care of all the advertising and communication needs of Sleek, but also gave them its brand positioning that set the graph soaring for Sleek. The creative team derived a Brand Positioning that cut through all the challenges the brand was facing when it came to consumer confidence. It was the Big Idea that was soon going to change the fortunes of Sleek, cut through their competition, and put them in a leadership position in the market.

Brand Campaign 2011-2012

Our next strategy was to rope in a brand ambassador to further push our Brand Positioning of ‘The Kitchen Specialist’, pointed towards India’s most popular master chef Sanjeev Kapoor. The idea that ‘A Specialist like Sanjeev Kapoor endorses the Kitchen Specialist – Sleek’ was a proposition that appealed to the client.

Sanjeev Kapoor became Sleek’s Brand Ambassador, and he drove home the point of Sleek being a ‘Kitchen Specialist’.

The next brand campaign with Sanjeev Kapoor in a Sleek Kitchen, talking in a most matter-of-fact way about what makes Sleek a Kitchen Specialist, was an extremely believable campaign that won the trust of the consumer, and praise from even the competition.

The Result

In over 5 years of Rego’s Branding of Sleek, enabled Sleek to grow 5 times. Their dealer network grew from 100 in 2009 to 900+ dealers today. Sleek has given immense awareness due to the Brand Positioning created by Rego – Sleek, The Kitchen Specialist. The biggest impact was the merger with Asian Paints in 2013.

10 Myths about Money

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Money is something that drives us all to spend our adult life trying to earn more of. We can’t live without it and cannot live with it too. However, some people have built this misconception about having money that really isn’t true. In this blog we discuss these topics and bust some myths that people have regarding money

Here are 10 myths about money that everyone should know:

Buying things on sale is a great way to save money

People love buying a lot of things during sale, but in reality, buying things on sale has little to do with saving money. Unless you stop at the bank and deposit the difference between the sale price and the regular price, you’re not saving at all. At best, you’re simply spending less.

More money you earn, the happier you’ll be

One thing that everyone should know by now is that money doesn’t equals happiness. The people who earn a lot of money end up spending more as their standard of living grows. Even some research shows that what you spend your money on influences your happiness.

Money is the root of all evil

The truth is that money isn’t good or bad, it’s what you do with it that matters. You have to know that money is about choice, and you can use it to reach your goals, whether, to you, it means creating a savings account so that you don’t have to worry, donating it to charity or leaving it for your kids.

It’s too risky to invest your money

In reality, it’s too risky to not invest your money. Suppose you have stashed some money you’ve saved in a savings account, the chances of losing that money to inflation is higher than investing it.

It’s better to use cash than credit cards while shopping

While cash may come in handy for making purchases but using credit cards has its benefits also. Making purchases via credit cards lets us review how much we spend in one, consolidated place. Plus, credit cards offer protection like insurance for purchases, travel insurance, and the ability to dispute charges.

Wanting money doesn’t make you selfish or materialistic

Money gives you the means to lead the kind of life you want: fulfilling, interesting, secure and independent. Being financially rich gives you choices so you can live a more rewarding life.

Making money isn’t a race

Competition certainly fuels some people’s desire to make more money and sometimes these competitors tend to do things that they shouldn’t for bigger payoffs. But if you stay focused on your own goals and ignore the competitors you will obviously earn more.

You don’t need to have more money to make more money

Small sums can add up to big dividends if you properly use the money you have. People with less money often tend to spend the money they have. Whereas, people with more money think twice before spending it as they rather have more money than none.

Time is money

Quoted by Benjamin Franklin, this statement is true in a sense that earning a salary generally involves the expenditure of time. However, the actual meaning of this statement is to make money even while you’re not working. That’s why investments, royalties and property are important in the acquisition of wealth.

More money means less time with family

If you make a lot of money that means you get to spend less time with your family. This is obviously a myth as if you design and plan your lifestyle the right way, you’ll have plenty of time to spend with your family and make money at the same time.

7 Things about Youth Your Boss Should Know

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Today’s youth are a different lot in the workplace. They want to prove their worth in the workplace and go great lengths to do so. This is something that comes as a surprise to many Bosses and Employers who don’t know how to handle them. In this blog we have compiled a list of seven things that every Boss should know about the youth.

Here are seven things every boss should know about the youth:

Their job means everything to them

For youth their job is their life, their identity, it’s what they think about all the time. They want to succeed in their life and the way they see it, only if they are able to succeed at work, they can succeed in life.

They aren’t motivated as much by money

Many youth that live with their families don’t need too much of money to spend on things. That’s why, bigger paychecks isn’t a tool of motivation for them only an incentive for the work they do.

They aren’t shy

Today’s youth aren’t like the elders who would sit silent and watch. They want their opinion to be heard and they don’t shy away from voicing their opinions. This is in a way a good thing for the bosses, but some might see it as being disrespectful to them.

They aren’t keen on doing boring work

Youngsters want to do work that’s engaging and also is interesting. They are put-off by work that seems boring or too tedious. It’s mostly because they want to be seen doing work that contributes to the company and helps in their growth.

They are risk takers

Today’s youth are big risk takers. Unlike the old generation which consist of people doing everything they can to avoid risk, they are up for any challenge that they might come across.

They don’t stay at one place forever

Youngsters love to explore, be it the world or the work. They aren’t as loyal as many older employees who prefer to stick to one place. It’s not because they are incompetent or disloyal, it’s just that they haven’t come to the decision of what they actually want to achieve in life.

They understand technology better

Having been born at a time when technology had become a part of our lives is what gives them an edge over other senior figures. Also with time, technology became less challenging and more user-friendly. Because of that, today’s youth can do better jobs and save time as well.

News- Is it useful and how we might fix it

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Everyone watches news channels or read about news in the paper or in social media. Without news one might not be aware of certain events that are happening around them. News basically ranges from different topics and you can find news about sports, politics, world, nation, local, etc. You can find news everywhere in papers, television and online. With a country as diverse as ours, you can find news in various languages too.

Arriving at the main question of the topic – is news useful? I would say it really is, but it depends upon your resources. In today’s age with everything going digital one does not really have to wait for the news to tell what’s going on, people find the topics themselves before it becomes anything major. The only problem is that it may not be relevant or authentic and at times that’s what most people will perceive as the original version.

Even though it being a problem, it is something that cannot easily be fixed unless more people know about it. If it were up to me, this is how I would do it:

Educate

The more people know about the difference between satire news articles and the original news the easier it becomes for them to trust the news. There are also many other news publishing sites which many don’t know but at times post many helpful news articles. It will be better if more people are aware of such news sites.

Post my own take of the news

If I write about the news the way I perceived it, it will help people understand what the news was about rather than make their own assumptions. Plus this will encourage more and more people to write their own take of the news, thereby making people aware of what’s happening around them without referring to news articles.

Use social media

With social media it becomes easier to connect with more people and spread the news faster than any other medium. The audience in these sites is mostly youngsters and exposing them to what’s happening around them along with asking their opinion of the current news is a great way to educate them.

Surely, we all read the news and follow it from time to time be it in the news channels or online but one thing that many agree on is that it is useful.

Why do big brands really need advertising and marketing?

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If you’re an advertising agency wondering whether a big brand will really need you or not, you’re in for a lucky surprise! Most big brands are the ones who consistently fuel the advertising and marketing industries. This may sound surprising at first but Fortune 500 companies and brands like Pepsi, Coca Cola and Lays are the ones who actually require marketing and advertising on an ongoing basis and earmark big chunks of their budgets for the same. Consider Coca Cola, one of the world’s biggest and most successful brands and they still spend billions of dollars every year on their advertising and marketing initiatives.

A small business or micro-business is worried about surviving in its target market and hence their investments. However, once these companies reach a certain target, they may stop investing altogether. Big brands, on the other hand, look at marketing and advertising as complete nourishment for customers and realize the effect this strategy has on keeping them on top of the pile. Big brands know that true results are derived only out of innovation and marketing and hence their need for consistent advertising. A big brand needs advertising to keep its reputation intact and stay on top of people’s minds without rotting out or going out of sync. This also helps shape target customer bases on a regular basis and brings in new customers and helps retain old ones through the right visuals, messaging and strategies.

Most importantly, all big brands know that no matter how much success they attain, advertising and marketing is what keeps theme relevant in a rapidly evolving landscape. Marketing and advertising keeps the company’s future secured by drawing new business. Big brands do not rely on current situations; they create newer harvests in advance. This is why, they need more advertising than other micro businesses that only resort to advertising whenever they fall short of goals or desperately need more work to keep the cash flow position intact. As a result, an advertising agency like Rego Advertising knows that it is indispensable for big brands looking to retain a firm foothold in the market with sustained and evolving campaigns and hence offer tailored solutions accordingly.

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Some rare Internet applications you haven’t seen

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There are several fantastic internet applications that you will not have experienced or used and many of these also contribute towards improving productivity hugely as well. The first among these is Zamzar, a marvelous application that helps you combat all possible document or file incompatibility problem. Many a time, we face problems when Windows Media Player does not quite read videos in 3gp formats. This might be true for files in incompatible formats as well. Clients may well send files in formats that are incompatible with your present system. This helpful application comes in handy at these times by converting documents, images and videos to a different format minus the need to download and install any other software program. This internet application is definitely be a must have for any media organization or companies in other fields as well.

Haven’t you felt frustrated at not receiving crucial replies from associates and clients when you’ve emailed them on something urgent? Have you been worried whether they’ve even received your email or not? You can simply make use of another potent internet application called Spypig which tracks emails and sends you notifications as soon as your email is opened by the reader. This is functional for most web mail applications like Yahoo! and Gmail in addition to Thunderbird and Outlook. This will help you confirm the receipt of an email and you can accordingly put your mind at rest.

Sumo Paint is another rarely heard of internet application that helps you create new images entirely on your own and this makes it a better solution in comparison to conventional image editing applications like Picnik and Photoshop Express. Skydrive is another handy application which lets you store documents, files and photographs for free throughout an entire lifetime! 25 GB of storage is provided in this case and individual file size limits are fixed at 50 MB. There are several other internet applications like these that maximize productivity and are pretty cool to use as well! Advertising agencies like Rego Advertising always emphasize on using cool internet applications like these to stay ahead of the curve at work!

Choosing the right Indian advertising agency for your campaign

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You will be spoilt for choice on paper, if you are seeking an Indian advertising agency that gives you the best bang for your buck. Choosing the right agency often seems like a nightmare for the company or business in question. However, this is not rocket science and you should be fine if you follow some crucial tips and parameters in this context. You have to get an idea of the approximate budget you have and the kind of overheads that an agency might have to deal with in case they take up a full fledged campaign. Details like these are essential before choosing a service provider as they help you evaluate people much better. Talk to industry experts and advisors in this regard before getting down to meetings and pitches.

Be it an outdoor advertising India agency or a full service one, you should have a clear picture of the kind of company that you want and your desired portfolio of services. This will help you separate the grain from the chaff at the very outset. You should go by all available reviews and other necessary information before making your final choice. Learn about the background and client history of the agency in question. Always look for quality administration, good management, experienced professionals and responsiveness in responding to all your requests or instructions. Do not simply ask for samples of any creative work for a potential product or brand from your stable; instead, after you’ve filtered down the potential hire, give the agency a set of business and marketing problems that your company may face and ask them to list out solutions and strategies to meet the same through presentations. This will automatically give you an insight into the business brain and competence of the agency.

Always look for the entire service spectrum and staff strength of the agency. A proper full service agency should have all bases covered including creative, design, media buying, digital, outdoor and branding. Additionally, you should look for insights into the real core of the agency through its client campaigns, testimonials, vibe, expertise in handling complex projects and so on. Also, you should definitely see how they align the best possible creative campaign solutions for you within your projected budget. Rego Advertising is one agency which meets all these requirements with its focus on branding, research, insights, creative solutions and full service satisfaction. This agency is well worth a shot in this regard.

Why you should go for a full service ad agency?

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Wondering about why you should opt for a full service ad agency? You should first understand what a full service agency does for you. Negotiating the choppy waters of marketing, branding and advertising can often be tough and confusing for most companies, brands and business owners. Full service outfits offer services and solutions that take care of every aspect of the process, leaving you free to focus on expanding your business instead of hiring different vendors and agencies for multiple functions and operations. You can simply concentrate on growing your baby without having to worry about managing different aspects of branding, marketing, planning and so on.

Any good media agency in Mumbai will give you a good marketing and advertising plan that is tailored towards promoting your product or service along with your brand identity. Agencies develop plans based on business objectives, interests, budgets and brand perceptions. Campaigns are developed on the basis of company requirements and all other parameters with a view towards hooking and engaging customer attention and fostering their participation in purchasing products or services. Full service agencies also offer other services like printing, copy writing and graphic design. All full service agencies have their own in-house or contracted copywriters and graphic designers in addition to their own printing partners. These are key elements of the entire campaign and a full service agency handles all of this for you with elan.

Media buying and planning is another vital element that is taken care of by full service agencies. This includes all newspaper, magazine, television and radio advertisements in addition to other sponsored programmes and broadcasts along with specific shows and other placements. A full service agency will have knowledge of pricing, expected results, scheduling and so on. These agencies pick up the best spots for clients and tap them to their advantage in order to secure the best possible ROI (returns on investments) from the same. These agencies take care of one of the biggest problems that most DIY business owners face!

Digital marketing and web campaigns are also taken care of by the advertising agency in question, giving you considerable peace of mind in this space as well. Most full service agencies take care of website design, logo design, publishing, page traffic reports, SEO, optimization, web marketing, promotional activities, social media optimization, template making and many other such activities. Some agencies also take care of your website content and other material for you which is a big boon indeed! Rego Advertising is a potent full service player in this regard and caters primarily to all possible segments of the entire branding and communications spectrum including copy, design, media planning, buying, positioning, branding, insights, research, digital and more!

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On The Go way to Advertising

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You are going somewhere out of your house and wait at the rickshaw stand or bus stand. Now, you are assured to come across some hoarding, banner or billboard promoting some product or service offering. It always happens right? This is the way the Outdoor Advertising in India works. You are always targeted by these attractive pieces of advertisement which are definite eye catchers. This is the talent of the Design Studios in India.

Mumbai being a metro city, is full of people who are always in a rush. You just can never see the city sleep for even a couple of minutes. If so is the case, then why not keep the advertising also awake and available for people every time. This can be surely done through the mode of Outdoor advertising. Also, the design studios make this possible at every minute around the clock. They target the locations that may have the maximum visitors as per the target customers of the brand or product they are promoting. This location also plays a big role in outdoor advertising. Also, this brilliant idea of using public transport for marketing has no challenge as this keeps moving all over the city daily and there is no better way to come in people’s vision easily.

Billboards are also great options where the design studios these days try and create a collage of the brand name, logo, product details and its promotion pictures which are compiled in a way that they surely catch the eyes of every passer by and appeal to the target customers. Also, they are easily visible and cannot be missed. This being costly is opted by big business companies and especially is beneficial for their new products and new range of collection. And in this case, a billboard is surely an eye catcher.

As per today’s trend, the potential customers surely catch up with the advertisements. Also, buses and rickshaws have advertisements on them. This is also an effective mode of Outdoor advertising. Even the big IT players today are using this method for promotions in order to reach all; and when it is Mumbai, it is just the right and assured way of getting the intention satisfied.

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Billboard Clusters: A Changing Trend in Advertising

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We live in a society where we are surrounded with advertisements everywhere we go. Just as we wake up, we pick up newspapers for reading and a bright, colorful column of some product being advertised appears. When we move out to go to our workplace, we see large hoardings accompanying us on our way, and finally when we reach the office, social networking sites pop up with various advertisements urging us to avail services of one company or another. Not just this, all through the day we receive messages on our mobile phones displaying various services of our banks or schemes of our sim card company. With this ever increasing advertising, Indian advertising agencies are adopting new and creative ways to advertise the products of their clients.

One such advertising trend that has witnessed an escalation in recent years is Billboard Cluster Advertising. No news, in a city life every person is bound to step out of the closed walls of one’s house innumerable times a day whether to go to office, to buy grocery, to shop at malls, to eat at a restaurant or to simply jog at the beach or park. Bound to spend more time outside than inside the house, outdoor advertising in India has experienced a change. The number of billboards seen earlier neatly positioned beside the heavy traffic roads have increased. Their style and technique have also witnessed a transformation. When earlier one could notice a few hoardings besides a sidewalk, now at every traffic signal one can easily spot a huge hoarding creatively some product.

Design studios in India design these billboards in different methods. Today, not just one 40X40 board is used to display the services of a company but the designing studios aim at clustering two or three hoardings to create a more appealing look. One that depicts text and brand message and the other an attractive image, the billboards clusters call for maximum attention.

Furthermore, the billboard clusters prove to be an efficient advertising tool for brand advertising and image building. They are highly preferable for those companies whose services are provided for a long term, while those with short term campaigns should seek some options as billboards are set for a long duration of time. This is the reason they are garnering popularity among top notch brands for it helps in impacting the audience flawlessly as one crosses the same path every day and the image and brand is sure to be caught by the minds of an onlooker.

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Category Archives: design studio in India

Choosing the right Indian advertising agency for your campaign

Why you should go for a full service ad agency?

On The Go way to Advertising

Billboard Clusters: A Changing Trend in Advertising