Category Archives: Digital Marketing

A Comprehensive Guide to Advertising on Instagram

Instagram is an online and mobile social network for photo and video sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook. Instagram provides a platform to tell visual stories through various ad formats, and many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns. Instagram started out with photos that were square shaped but now is open to pictures in any aspect ratio as well as videos with up to 90 seconds.

For Advertisers, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspiration value of their campaigns to encourage the community to like and share their ads. Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms. Similar to Facebook ads, to run ads on Instagram, you’ll need a Facebook Page for the brand or product you are promoting.

Getting started is quick and easy.

Since Instagram uses the same powerful advertising tools as Facebook, you can set up, run and track campaigns in the same way as for Facebook ads. If you’re new to advertising on Instagram or even Facebook, here’s how to get started.

1. Create a business Page and profile
You must have a Facebook Page to run ads and create a free business profile on Instagram. If you don’t have one yet, create a page.

2. Set up your ad
Select your ad objective, target audience and ad format within Ads Manager or Power Editor.

3. Determine your budget
Decide how long your ads will run for and what budget you’re comfortable with spending.

4. Publish
Now that your ads are ready to go, click Publish. You’ll receive a notification when your ads have been approved and are ready to run.

What ad types does Instagram offer?

Instagram’s ad options can be classified based on what the ads look like and what objectives they have. All Instagram ads will be placed in the user feed, both in the browser and the app version.

You can create an ad that features a single photo, a video, or multiple photos that are displayed in a carousel format.

Image Feed Ads

This is your most standard ad format, and likely the one you see most often scrolling through your own feed. These ads are single images that will appear as a native experience as your target lead is scrolling through their feed. The lovely thing about these ads is that they don’t feel like ads, especially when done well.

Image Story Ads

Instagram Stories ads are the first type of ad that allows full-screen 9:16 visuals on the platform. The skippable ads appear between stories in a seamless transition and are marked with a “Sponsored” label.

Video Feed Ads

Bring your ad to life with a video! If you’ve put the time in to make a quality video, then you should absolutely be promoting it through your Instagram feed.

Video Story Ads

This is another great place to run video ads because stories are where users often expect to see videos, so the “selling” part of advertising doesn’t feel as forced.

Carousel Feed Ads

Next, we have carousel feed ads. This format allows you to show a series of scrollable images rather than just one single image.

This ad type is great for very visual brands, like those in the food industry, furniture sellers, clothing options, vacation destinations, car dealerships, etc. But they’re not only for playful businesses; they can also work to humanize your brand or show off your culture by showing the people behind your software or financial company.

The carousel format allows you to choose from up to 10 images within a single ad, each with its own link. Video is also an option for these ads.

What objectives can I meet with my Instagram ad?

For self-service customers, Instagram offers a range of different objectives for which you can optimize your campaign. Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take. The campaign objectives you can choose from are:

Awareness

Drive awareness of your business, product, app or service.

Reach
Reach and frequency
Brand awareness
Local awareness

Consideration

Make potential customers more aware of your products or services.

Website clicks
Video views
Reach and frequency

Conversion

Increase product sales, mobile app download and even visitors to your shop.

Website conversions
Dynamic ads on Instagram
Mobile app installs
Mobile app engagement

Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information.

What targeting options does Instagram offer?

Instagram offers the same targeting options as Facebook. You can combine them to build a specific audience:

Advertisers have total control over how their budgets are allocated. For instance, you can choose between a daily budget to limit the amount spent per day or a lifetime budget where you would set up your ads to run for a length of time until the budget is depleted.

Other ways to control your Instagram ad spend include setting your ad schedule (for instance, you can specify certain hours of the day you want your ads to run), setting your ad delivery method (there are three options: link clicks, impressions, and daily unique reach), as well as setting your bid amount (manual vs. automatic).

If you want to set up a lifetime budget instead, i.e., a total budget for the duration of the campaign, your minimum budget is calculated by multiplying the minimum daily budget by the number of days the campaign lasts.

This is one platform you should not ignore, and this guide should provide you with enough resources to become insta-famous.

How You Can Use Google My Business In The Best Way

Leave a reply

If you’re a business that operates out of a physical, brick and mortar storefront, then the odds are you want to attract and serve customers that are nearby – or local to you.

Local consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. The importance of hyperlocal searching cannot be overemphasized for a small business. Not surprisingly, 4 out of 5 people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according to Google.

Hence let’s talk about the ins and outs of one of the best ways to connect with local customers: local directories.

Local directories are a great way for local businesses to connect with potential customers in their area. The first step is to create a listing in local directories. These online listings include your key information, like your business name, your address and your telephone number. Many local directories require that your business has four walls or a local service area in order to be listed, so virtual businesses that don’t meet with customers directly are usually ineligible.

To get started, you’ll need to pull together the name of your business as you want it to appear everywhere online, your street address, or where you receive mail in the post, and your phone number.

The name of your business seems straightforward, right? But, consistency is the key. If the sign in front of your shop says RK Hardware Store, then you don’t want to list your shop like that in one directory and as Ram Krishna Hardware Shop in another.

For the address, you’ll need a physical address or location. Post office boxes and shared locations usually won’t be accepted. Just like with your business name, enter your address in the same exact way for every directory. Telephone numbers should be local as well, including area and country code, so generally, you won’t want to use a free phone number.

Now that you know what to list, it’s time to find out where to list it. There are loads of online directories to choose from, but we’ll start with the obvious ones.

First, you want your business and all those great local details to show up on the most popular search engines, like Yahoo!, Bing and Google—and all of these have local versions and local business listings for you to use.

You should also explore options on major local directories, social networks and review sites, and some of these might be industry specific.

Every local listing site has its own registration and verification process, but most work essentially the same way.

One such local listing site is ‘Google My Business’.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

You need to include those three key pieces namely name, address and phone number a.k.a. NAP plus additional business details like your working hours, photos of all types of products, videos of your fittings & fixtures, and anything that you find relevant to your business. You may be asked to choose one or more categories to describe your business, and while you might not find the perfect category, you should always try to choose the closest fit.

Google My Business will ask you to prove that you are, in fact, the owner of the business you’re verifying. It will verify you by doing things like mailing you a postcard with a special code on it, leaving a voice or text message for you with a code, or sending you an email with verification instructions.

Once you’re approved, you can update and manage your listing anytime. That just means regularly reviewing and changing the particulars as needed.

If you’re listed on a bunch of directories apart from Google My Business—and you should be—you’ll want to keep track of what you’ve got where maybe by making a spreadsheet.

You always want to keep your local listings consistent and up-to-date. Remember, if your name, address or phone number change, you need to update all those listings immediately.

Google My Business has recently added a new feature called ‘posts’ in order to keep the listings updated and businesses should advisably go for it.

Adding additional information to your listing such as photos of your product offering and the location, reviews from your customers will add credibility to the business.

Photos help people find your business across Google—including on Search and Maps—and come from both businesses themselves and their customers. By adding your own business photos, you can showcase your products and services to people who are looking for what you offer.

Reviews from your customers can provide valuable feedback for your business, and replying to reviews can help build your customers’ trust. When you reply to a review, your response will appear below your customer’s review on Google Search and Maps under the label “Response from the owner”. People on Google will see both the customer review and your response when they look at your Google reviews.

Business hours aren’t required but they’re strongly encouraged to let customers know when to visit your location. For days when your business has an irregular schedule, like holidays or special events, you can even enter special hours in advance.

In addition to Google My Business, you can register your business information on other online local business directories too. Including your business’s contact information in Google My Business plays an important role in reaching your potential customers.

LinkedIn for Business

Leave a reply

LinkedIn is a platform built for professionals from all over the world to connect with each other and become more productive and successful.

LinkedIn has more than 500 million users in more than 200 countries and territories worldwide, 40 percent of whom check the platform every day.

A substantial amount of key decision makers use this platform for business purposes. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore.

Following are the ways you can use LinkedIn for your Business:

Establish your presence- Design your Company Page optimally by updating your company description, industry, website and more. Use rich, descriptive language that helps readers to understand your vision, purpose and the value you offer. Give a detailed description of the products or services you offer. Try to optimize your Company Pages to make them SEO friendly.

Gain and engage your followers- Once you’ve established your company presence on LinkedIn, you can begin fostering relationships by attracting followers to your Company Page. You can do so by engaging your colleagues, announcing your company page to customers & partners and furthermore, by adding a follow button to your website. By delivering useful and engaging content, you’ll foster engagement and help your message spread faster.

Grow your network and your potential supplier/customer base- LinkedIn is all about the network you build and the connections you make. For instance- your vendors, people you work with, people you meet at events. Due to LinkedIn’s advanced search capabilities, you just don’t stay updated with your current connections but also come across connections that your current connections have. Through this, you can leverage existing relationships to build new ones and grow your network.

Make use of LinkedIn Groups- LinkedIn groups provide you with access to the professionals in your target market, and the ability to communicate with the exact market you’re trying to reach is an opportunity that should not be missed. Here are a few ways to leverage LinkedIn groups.

First, your employees can join the groups that are related to both their professional profile and to your company’s industry & products. Second, they can start to engage with these groups by connecting with group members, placing comments on articles posted and most importantly for your company, share your great content. As you become a regular contributor and provider of answers, you will build brand awareness and attract qualified leads.

Like most other social networking platforms, LinkedIn also gives you an opportunity to use its sponsored tools to obtain the desired result. Paid advertising on LinkedIn is still a relative bargain and can get your business in front of your market quickly.

With a user base of over 500 million and a home to highly relevant information, LinkedIn advertising solutions have become a powerful tool for marketers all over the world.

Whether you’re completely new to advertising on LinkedIn or just looking for some additional help, here are a few steps to help you build out your LinkedIn marketing strategy.

Advertising on LinkedIn

LinkedIn’s self-service solutions let you launch a targeted campaign in minutes. You can set your own budget, choose clicks/impressions and stop your ads at any time using Campaign Manager, LinkedIn’s all-in-one advertising platform. Ad formats supported in Campaign Manager are Sponsored Content, Sponsored in Mail and Text Ads.

Managed Campaigns on LinkedIn

LinkedIn’s account-managed advertising allows you to partner with a dedicated LinkedIn team to create exclusively placed, highly visible ads for premium audiences.

Choose Your LinkedIn Ad Format

You can use Sponsored Content, Sponsored in Mail, Text Ads or a mix of all three. Sponsored Content is native advertising that appears directly in the LinkedIn feeds of professionals you want to reach. Sponsored in Mail is a unique ad format that lets you deliver personalized, relevant content through LinkedIn Messenger. Text Ads are simple but compelling ‘Pay-Per-Click’ (PPC) or ‘Cost-Per-Impression’ (CPM) ads.

Above all, remember that LinkedIn is a professional network that allows you to build credibility, create a meaningful network and glean insider expertise from top experts in your industry. It’s a valuable tool in your social marketing arsenal, so make sure you’re using every opportunity it provides.

If you want to create an awesome LinkedIn presence for your business, big or small, SME or an enterprise, we can help you.
You can write to us at digitalrego@gmail.com and we’ll get back to you.

If you have liked this article, don’t forget to share it.
Also, don’t skip to follow our LinkedIn Page to get updates.

6 Reasons Why Your Company Needs A Digital Presence

Leave a reply

How has marketing changed with social media

Leave a reply

This is the age where we are surrounded by digital and social environment; social media user’s conversation can and is happening from time to time. Thus, it’s important for brands to understand how to effectively plan marketing strategy and how to implement it in social media.

The following are the ways by which social media has influenced marketing –

Feedback – With the help of social media, it is now possible for the marketer to get a response instantly and without many efforts from their side. They simply have to post their message on social media and consumers will instantly share their point of view.

Direct involvement of the end-user – Earlier companies use to depend on traditional mediums such as public relation, marketing and advertising to deliver messages to target audiences. But now companies can directly get in touch with the end-user and convey exactly what they want to say.

Monitor and measure simultaneously – Presence of social media has now made it possible to see how successful the campaign was as well as where did the marketers go wrong. As it’s now possible to fix it rather than waiting until the campaign is over to find out the result.

Co-create – Nowadays consumers helps brands create products which exactly suits their needs, by voting or giving suggestion on what could be altered.
Two way communication – Due to social media it is now possible to respond to customer’s queries or feedback quickly than ever. This not only shows the customers that how much you value them but also helps creating a positive image of the brand.
Digital world- Today is the world of digital era, where people read e-papers on their mobile devices, pay bills, find job and apply; it has given them mobility. Thus ensuring that marketer’s message would surely reach the customers regardless of time and place.

Thus social media is slowly replacing the traditional mediums that were used by the marketers before. Now marketers have several elements to play with and communications are much more targeted, personalised and have quick response time.

Top Digital Campaigns all over the World

Leave a reply

More brands are realizing the value of personal and customized interaction with consumers. This is due to the boom of digital advertising which has helped brand reach out to their customers in an engaging and friendly way. This blog talks about most successful digital campaigns all over the world.

So here is the list of top ten digital campaigns all over the world –

Volkswagen: ‘Polo Tag’ Social Test Drives –

In this campaign which was in 2014 in three major cities South Africa, it worked on as a social campaign which ran for 6 days. It was a real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. A person, who drove it for the longest, without being tagged, won the new Polo. While hundreds of others got in the cars to experience the new Polo first hand, which helped create some social buzz around the new car.

https://www.youtube.com/watch?v=ThnMDAmf1Vk

Nike ‘Phenomenal Shot’ Real-Time Ads –

This campaign came out in 2014 in which Nike teamed up with Google to create Real-Time ads that would let fans celebrate, re-mix, customize as well as share the celebration with their friends around the world. No downloading of app was required. With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live for 10 seconds after the moment had happened in the game. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device.

https://www.youtube.com/watch?v=wyDSubnQd28

McVitie’s: Shoot The Cookies Chrome Extension –

This 2014 UK campaign created a unique Chrome extension that might be initiated the “war between biscuits and cookies”. By adding Shoot the Cookies extension to your Chrome browser, you will be able to get rid all of your Internet cookies that track your internet usage in a fun and entertaining way.

https://www.youtube.com/watch?v=pjhvpocdAoI

McDonald: LOADED The Social Film –

This campaign was launched in Australia, in which the social film was directed by their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. It was shot over two weeks, with an episode launching about every 3 days as they gathered ideas, scripts and direction from their fan base, before turning that into each film, that would go on to shape the next installment depending on what fans wants to happen, culminating in this 8-Minute short film.

https://www.youtube.com/watch?v=718nKy0W3t8

MINI Roadster: The Psychic Roadster -

This campaign was launched in UK in 2014, starting with the billboards which would tell you what lies ahead, incorporating paid search that reminds you it knew you were coming and ultimately ends up with an interactive, personalized psychic reading powered by your IP address. It would also give weather feeds, local places of interest and etymology to convince you the reading is somewhat true. The Psychic readings reveal a future of exciting adventures with the MINI Roadster, delivered across desktop, tablet and mobile experiences.

https://www.youtube.com/watch?v=q4rsSupx4BQ

KFC: The WiFi Test –

Recently launched campaign in 2016, where every KFC store in Romania would gave away free-WiFi to school kids, who could answer test-questions that were individually organize from past national test papers and school teachers across the country. This was a new and innovative way to educate the students.

https://www.youtube.com/watch?v=l7bEeoepQTs

These campaigns are an example of how digital advertising is booming and replacing the old traditional media vehicle.

RegoAdvertising Blog

All About Advertising Agencies in Mumbai

Category Archives: Digital Marketing

How You Can Use Google My Business In The Best Way

6 Reasons Why Your Company Needs A Digital Presence