Category Archives: Media Agency in Mumbai

SLEEK TRANSCEND DEALER MEET 2016

It is said that one has to be an event management company or hire an event management company for an event to be successful. But we proved it wrong. On 25^th April 2016, we organized the annual meet for one of our prestigious clients, Sleek – The Kitchen Specialist.

Sleek is India’s most preferred modular kitchen brand which has been in association with us from the last 8 years. Every year the brand conducts its annual meet that witnesses the footfalls of their wide dealers and distributors’ chain in India and other foreign countries. And, we being a creative partner for the brand take a great participation, from initial planning to the final execution of the theme.

Like every year this year too, it wasn’t an easy task to decide the theme for this event. After much research and creative strategizing based on the insights provided to us, we zeroed on the theme named ‘TRANSCEND… beyond boundaries’. The word TRANSCEND means to cut across and rise above the rest. Our entire idea just got conveyed in this one word.

After the theme was decided, we started to design the ‘Invites’ to make sure that the dealers had enough time to make arrangements in order to attend the meet.

We saw how our thoughts transformed into an action, when the stage blueprint was made, the venue was booked, motivational banners were being designed. And, all these creative jobs reflected the theme’s essence in the best possible way.

Finally the day of the event arrived. The venue was the Leela. The revelation of the theme was highly praised by the entire Sleek dealers. And as a result every dealer was motivated to transcend their business beyond limits. After the theme reveling, Mr. Rajesh Ahuja’s, the Chairman of Sleek shared various business strategies and the company’s plans on achieving new targets and goal this year.

It was time for some fun activity, a soft wood was distributed in goodie bag and dealers were asked to break the wood with their single hands. The thought behind this was to demonstrate the true meaning of ‘Transcend’ and to show that now it’s the time to break the limits and aim newer business heights. The activity was so entertaining that we could see dealers’ excitement with the expected actions.

The event also witnessed the presence of Sleek’s brand ambassador, Master Chef Sanjeev Kapoor. Every dealer was overwhelmed to see the master chef motivating them to achieve more and set a new trend in the modular kitchen market with Sleek.

This gave us a satisfaction that the dealers had a very good time. It also meant that the event was not only successful but also truly memorable.

10 signs you should invest in Digital Media

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Internet is a world that can take you by storm. Before internet became a “BUDDY” and a “LIFE SAVER” for those who needed to access information by just clicking a few buttons. We often forget the other side of this world let’s look at the other side of the internet –digital media.

Why is it important? You may ask as long as one gets access to their respective Facebook pages, browse videos and news feed endlessly. Digital media is the process of reaching out to clients and it is emerging as a very successful communication method for those who access the internet. All companies today are starting to understand the importance of digital media to communicate their ideas. Here are 10 reasons as to why you should invest in digital media today.

PROMOTIONS AT ITS PEAK:-

Every client today or at least every brand today wants to promote its particular product to a great extent. Through digital marketing promoting the brands and products is maximizing. It is possible to promote in a creative way, and social media promotions help as more than half of the world are on different social media.

THE MAXIMUM RULE:-

Digital media today is using something known as what I like to call the Maximus rule. Here your content reaches so many people at one shot when you’re probably sitting in the comfort of your cabin.

CONTENT CREATION:-

Content –the most important part. The content a person creates on digital media is probably viewed with much more attention. Today when people grab something to eat and are on their way reading news from various news apps, it is perhaps a common thing hence the content on digital media is viewed and understood better because when you want to know something in short you usually read it like this.

FUN AND WORK:-

Who said that you can’t have fun while working? When you’re working with digital media you’re basically using social media websites like Facebook, Instagram, LinkedIn, Twitter and all these are being used for “WORK”! I don’t think I need to say anything further.

REAL TIME RESULTS:-

Gone are the days when small businesses needed a fax or some type of acknowledgement to understand how many people it has reached. With traditional marketing one can easily boost posts. You can see the numbers of visitors that visit your page daily, website clicks, peak trading times and much more just by a touch of a button.

VIRAL:-

How often do your flyers get passed around by customers and prospects? How easily news can be shared without being interrupted? Your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same! Digital marketing can be very effective in this effect.

GREATER ENGAGEMENT:-

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.

NOT INTRUSIVE:-

We all don’t want to be told what to do and like when our privacy is kept intact. For instance, a company is looking a way to inform their customers about their product and yet not invade their privacy. Digital marketing is a very effective way of doing things and not intruding on other people’s privacy.

BRAND DEVELOPMENT

A well-maintained website with quality content targets the need of your target audience and thus attracts more people to visit your website.

10. Low budget:-

The other thing about digital media is the low budget. Whether you use Facebook and the other social media sites it uses the minimum amount for promotions and other stuff.

The world of digital media is something that is very different from the internet. It can change the way you use marketing to reach out to people. It is very easy and fun to do as well. I definitely would invest most of my time in digital media what about you?

Must-Know Tips To Measure Your Growth(Business)

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1)Clientele- A company’s clientele tells a lot about the trust that the company has managed instill in their clients and this indeed is a mark of the company’s growth.

2)Customer review- Every company aims for accolades from their customers, a place in their good books is a sign of the strong bond it shares with its customers.

3)Employee performance- A highly motivated workforce is what keeps the company going, providing an impetus for the employees to pull up their sock is what improves employee performance.

4)Profit margin- The profit margin is nothing but the ratio of the profit earned to total sales receipts, it is designed to gauge the growth of a business or industry in terms of its financial status. A high profit margin is an indicator of high financial stability and prosperity.

5)Company goodwill- A company’s goodwill is the brand value it has acquired in terms of its intangible assets like reputation amongst customers, employee satisfaction etc. Having an excellent goodwill helps the company set an unmatched benchmark.

6)Brand recognition and recall- Brand recognition is the extent to which a costumer can identify a product or service in just a glance at the packaging, ad, logo etc and brand recall is the ability of the customer to correctly recollect the brand name. A high brand recognition and recall hints at a highly established brand name.

How to add visitors to your website?

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How to add more visitors to your website?

Traffic is not liked by everyone especially on the road unless it’s on a website. Following are a few ways you can grab eyeballs and make your website a hit amongst the masses, because in this age of digitalization , all you need is a good website to stay afloat in the digital sphere.

1) Intriguing content- Content is the key to generate inquisitiveness and interest of the visitor, moreover a good content speaks volumes about the website and its founder.

2)Posts on social media forums- social media forums like twitter, facebook, Linkedin have taken the digital world by storm, so having your audiences updated through catchy posts that voice details of your website is your best bet.

3)Advertising is thy friend- Ads help you reach out to your audiences in the most engaging manner with interesting audio visuals enhancing the facets of your website.

4)Foster a sense of oneness- Your audiences are like your family who support and shower love through their responses and comments , so reciprocate their emotions through fostering a sense of community.

5)Make sure your site runs smoothly- fix technical glitches if any like slow pace and unresponsiveness, this will increase the frequency of use of visitors.

10 quick tips about Youth

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“It takes a very long time to become young” – Pablo Picasso.

It’s said that the youth is a seed of the plant, called nation and thus they are empowered to determine the future in regards to either prosperity or devastation. They are like water, adept of taking form of the mould it’s put into, which makes it all the more imperative to infer the very underpinning of their thought process. Here are a few tips to help you penetrate in those young minds and get an insight into their life.

1)Shed those inhibitions: don’t burden your mind with the baggage of your conservative thoughts. This will help communicating with ease, come naturally to you.

2) Don’t force your perceptions onto them: understand that they are not a mirror to you, they have their own individuality and distinct thinking.

3) Avoid skepticism: stop doubting their abilities, this will either evoke the rebel in the, or bring their morale down, neither of which is good and will only pave way for further mishaps.

4) Give them the much needed push: all they need is some encouragement that becomes an impetus for them to strive harder.

5) Instill confidence instead of overconfidence in them: overconfidence can certainly get to the head and can be misleading and misguiding sometimes.

6) Don’t scrutinize every action of their’s : overly scrutinizing every activity of their’s will build more pressure leading to blunders.

7) Match your expectancy to their’s: expecting a lot more than what they expect of themselves can be damaging too.

8) Do not overshadow their existence: constant reminders of you being the reason for their existence can be very stressful and disturbing .

9) Don’t force feed values: don’t make it seem like values are a moral obligation, instead let them imbibe them on their own.

10) Foster the virtue of making flaws or mistakes: mistakes only enlighten you further on things you were oblivious to, so let them know that you can only rise when you fall.

Turning a dream into reality.

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How real does your dream seem ?

Don’t overthink. The answer lies within you…

All you need is a little introspection!

Following are the 5 ways you can turn that big dream bubble of yours into reality:

Certainty of goal: Make up your mind and zero in on that one goal you want to prioritize , this will help you get clarity of mind.
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Focus is the key: Focus like a horse with blinders on. With minimal distractions, overcoming obstacles will be child’s play.
Oblivious to Pessimism: Nip Negativity from the bud and eliminate it completely leaving no trace. This will boost your optimism and give you the much needed impetus to strive harder.
Time to Act: Take gradual yet firm steps towards your dream in order to fulfill it, since actions speak louder than words.
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Reward Yourself: Take a moment to pat yourself on the back for all the sweat and toil you put into turning your dream into reality, for nothing can make up for the contentment.

5 Tools Everyone in the Advertising Industry Should Be Using

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Working in advertising at times, can be challenging. Especially, with the recent boom of digital and social media, advertising has changed and for better. It has helped advertisers to explore more ways to reach their audience and promote themselves to the masses. In this blog, we take a look 5 must have tools that everyone in the advertising industry should be using.

Social Media

Social media has changed the way people advertise. It paved the way for online advertising and has benefitted many companies as well. Thanks to social media, companies are now able to interact with their customers and also get their opinion.

SEO

Search Engine Optimization or SEO as it is popularly known, ranks and then places websites on the search page as per user generated search result. Also note that there are a number of factors that go into SEO, and no single factor will guarantee higher placement.

Youth

Though many may disagree, but apparently younger people can be handy when it comes to advertising in today’s age. They understand social media better than their older counterparts and can be of use to promote their clients work to the masses through these social media tools.

Word of Mouth

Despite being a traditional medium, word of mouth has a wider reach. Nowadays, since it doesn’t take too long for a trend to go viral, this medium has become the most effective tool for an advertiser to use.

Cell Phone

Another compelling advertising tool is the smart phone. Due to the vast amount of apps that are available for the user to download, promoting any sale or event has become easy for the advertiser. They can also use these apps to provide information and facts about the company.

What will generation be like in 100 years?

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In the next century, our generation will have undergone a massive change. Just like each and every passing century. Even many films have been made, depicting how our future generation would probably be like. The most common factor in all these films was how our generation would be living side by side with robots. Technology would have advanced into something even better. Many new cities would have emerged. Though all these are just speculations, some of them might be true.

Here are some speculative points over what our generation is going to be like in the next century:

They will have the ability to communicate through thought transmission

Telepathy is a common theme in almost every other sci-fi flick. And the future generation would be able to use it. Whether the communication would be through electrical signals or words is yet to be seen.

They will be able to control the weather

Climate change? Global warming? It will be a thing of the past as the future generation will have the means to create technology that can control the weather. A wonderful technology like this could help in ending droughts and control the unruly weather.

Space travel will be common for them

While we in the 21^st century have visited other planets through satellites and rovers, in the 22^nd century the future generation will be able to travel those planets easily. Just like we frequent other countries and collect our frequent flier miles, the new generation will be collecting their space travel miles.

Clothes that clean themselves would be a reality for them

Don’t you hate it when you spill some ketchup on your tees? Having to clean it again would be such a bothering chore. Obviously, the case won’t be the same 100 years into the future. Mankind would have easily invented clothes that clean themselves, making washing machines a relic of the past.

They will have software to predict traffic jams before they occur

Nobody likes to be stuck in a traffic jam. Even if that jam lasts for a few minutes. Although there are apps today that can tell where a traffic jam has occurred, they can’t predict where the next one will appear. Luckily the future generation will be able to use software that can predict where a traffic jam will occur and can easily avoid it.

In today’s time, we are already seeing major advancements in terms of technology, medicine, science, etc. everything that will benefit the coming generation. For now, the best we could do is to make sure that the future generations won’t have to suffer from any wrong-doings of our current generation. And also ensure that we leave a better world for them to live in.

Why we love marketing (and you should, too!)

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Marketing is done to communicate the value of a product or service to the consumer with the purpose of promoting that particular product or service. Without marketing most consumers wouldn’t be aware of alternatives to certain products or the end product in itself. The fact that marketing plays a big role in selling that product or service is why people love marketing. In this blog we take a look at certain factors that make people love marketing and why you might like it.

Here are some reasons why we love marketing and why you should too:

Marketing is entertaining

Marketing lets a brand to come out of their corporate image and show off their quirky and fun side to the consumers. This way, the consumers get to see a side of the brand they themselves never imagined and like it too.

Marketing is engaging

Through marketing a brand can interact with the customers, be it in social media or in real life through promotions. With this type of communication, even the consumers get interested over what next the brand will bring.

Marketing is evolving

Times have changed so has marketing, earlier marketing used to be mostly depended on flyers and business cards. Today most of the marketing happens over in social media sites, mobile apps and blogs. It has only evolved and will do so in the future too.

Marketing empowers you

Marketing can help your business to grow and reap in huge profits for you. It’s all thanks to the fact that marketing has a huge reach and can even tap in potential areas where your business can flourish.

Marketing is exciting

Marketing campaigns are always an exciting sight to see. It’s where they push the envelope and go beyond the boundaries to bring attention to their brand. Plus it’s more when you are a part of it.

In conclusion, marketing has its benefits and downsides too. It all depends on how you perceive marketing. That’s why most of the people who have worked or work in marketing loves it and probably now you too.

10 Things Your Competitor can teach you about Success

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Being a businessman or entrepreneur means having to face stiff competition in any venture you get into. At times these competitors can also come in handy by giving you much needed lessons about success and how you can make your business grow.

In this blog we take a look at 10 things your competitors can teach you on how to be successful.

Failing boldly

Failures happen no matter how hard you work to be successful. Even the most successful people have failed at a point of time in their life. This didn’t stop them from being successful and is no reason for you to stop being successful too.

Setting goals

Your competitors have a goal set in their mind and are always achieve it. That’s why they are at the top of the ladder instead of you. Try setting small term goals that you can achieve on a daily basis instead of long term goal which you may not achieve.

Don’t depend on luck

Luck doesn’t play a big part on your success but hard work and dedication do. Luck at times plays a really small part, if any and even that doesn’t guarantee your success. Don’t wait for the perfect time or idea to come to you, instead work hard and you might surprise yourself by getting that perfect idea one day for sure.

Track your progress

While you’re on your way to be successful do keep some tabs on your progress. By doing so, you get to know how much you have grown and what more you need to do. This way you can make adjustments to your schedule and increase your performance by a bigger margin.

Don’t wait to act

Successful people don’t wait for the right answers or time; they take action and let the answers come to them. Similarly, you too should focus on your actions rather than waiting for the right answers to come to you.

Always be confident

As they say confidence is the key, it holds true in business also. Believe in your abilities and assess yourself to clearly understand what you are able to achieve. Use that as a fuel to light your own fire.

Commit

Successful people are committed to what they do. They know that success doesn’t come without any effort and so should you. Always be prepared to go the extra mile everyday you will reach your goal without fail.

Stay alert

Be alert of your surroundings because, you never know when an opportunity might pass by. Receiving news about the competition or the market does help from time to time.

Persevere

Another thing about successful people is that they never give up. No matter how many times they fail, they get up and do it again and again until they win. You can also persevere by willingly facing any challenges that come your way, even if they seem impossible at times.

Display humility

One thing that your successful competitors don’t have is this – ego. It’s because they understand what it is like, working in an environment like theirs and facing failure. You should display some humility by holding yourself accountable in every aspect of your life. This is how you will remain focused and humble.

Follow these lessons every day and surely one day you will be able carve out your own path to success.

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