Category Archives: Media Agency in Mumbai

creative advertising agency in Mumbai

Mumbai – The next advertising hub of the country

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One of the recent news pieces caught my attention, which said 30 of our country’s 68 millionaires reside in Mumbai city. That’s a lot of money just for Mumbai. This doesn’t come as a surprise since its one of the most favored destinations for the wealth creators to live. Another news suggests that the University of Mumbai has more millionaire alumni than MIT and LSE.

Imagine the kind of opportunity if offers for advertising and marketing in the city. More purchasing power, equals more demand for goods and services or if it’s the rich and famous, it could be luxury goods and services. Given the sheer number of people residing in this city (Mumbai is the most populated city in India and the fourth most populated city in the world), it comes as a no surprise how advertising agencies in Mumbai go all out to woo their customers .

Strategies for the future
Given the forecasts for advertising trends in the world, the traditional means of advertising are paving the way for new era in digital marketing and advertising. As advertising and marketing are becoming more and more personalized and customized, it makes sense to identify who your audience/customer is, to better adapt your strategies.

In today’s era of online, digital advertising, it no longer matters which part of the county you live in. As long as you’re able to create the right kind of attention through the web, social media and other online channels and platforms, you are on the right track.

What makes it tick – talent pool
Talent cannot be restricted to boundaries, saying Mumbai has more of something and that Delhi lacks in that field. It would be inappropriate. But a city’s culture definitely plays a super important role in nurturing talent, along with the opportunity available that would decide where it is available in abundance.

This goes to show the reason for IT companies setting up camps in Bangalore where in IT talent is most abundant. Any creative advertising agency in Mumbai looking to make its mark in the ad industry should be looking to utilize and retain the existing talent pool along with using the new age tools for smarter, always-on and more customer centric advertising.

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advertising agency in mumbai

Is Online Advertising Replacing Traditional Advertising

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With more and more companies adopting online advertising, you may ask is online advertising the future of advertising and will advertising in traditional media gradually peter away? This is a question that has been discussed and debated all around the globe. The online media definitely has gained quite a lot of precedence among businesses who want to expand their business and reach out to their target audiences more instantaneously. But the future of traditional media being bleak is questionable?

More and more companies are now opting for online media for advertising because of the reach and efficacy that it has. More and more people are now registering online for business, education, recreation etc and this has led to a huge database of online users. Most brand agencies in India are now focussing on using the online platform for brand promotion activities because of the several advantages it offers.

On the other hand, companies have not shunned the practice of advertising in traditional media such as newspapers and television channels. The advent of new age media sure has led to traditional media taking a backseat in the advertising world, but the latter is still important and figures high in advertisement plans of most brands. This is because of the fact that although a major section of the population has switched over to the digital world, there is still a large section of the world that still relies on the traditional media.

Especially in rural India, where Internet is yet to establish its influence, traditional media plays an important role. Also there are smaller cities in the country, where people aren’t as dependent on the Internet as their fellowmen are in metro cities. Keeping these customers in mind, brand agencies in India do not rule out traditional media from their advertising plans.

Advertising is very vast in its approach and there are several channels and elements through which it reaches out to its audience. It is the interplay of all these elements that make a campaign successful. So ruling out one over the other, may not necessarily result in successful brand promotion.

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How Social Media Advertising Can Improve Your Revenues

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As you might be aware that social media is becoming increasingly popular across the globe. Social media not just connects people but allows them to build a bond digitally. Social media has successfully eliminated geographical distances and made the world a smaller place. People can share, comment and like each others pictures, videos and posts and stay connected all the time. With the advent of Smartphones and Android phones, social media has gone mobile. Now people can access these social media sites anywhere and everywhere, without having access to a desktop or laptop.

This huge penetration of social media has led ad agencies in Mumbai to create social media advertisements. The popularity of social media among the Indian masses has led to ad agencies using these platforms for brand promotion. There are several advantages of using social media for advertising. Social media allows you to get a bigger audience for your promotional campaigns as compared to the traditional media.

When you advertise in a newspaper or a television channel, there is a limitation to how much you can measure the success of your campaign. Social media allows you direct interaction with your target audience. Several companies set up fan pages for their users wherein they can directly interact with their customers, gather feedback and address grievances. It also serves as a measurable database of customers that can be approached to quantify the impact of an advertisement.

One of the major advantages of social media advertising is that it is much more affordable than advertising in traditional media. The air time costs of a television channel or the space costs in a leading newspaper can incur huge expenditure and can eat into most of your advertising budget. Social media on the other hand has greater and instantaneous reach and will cost you much lesser. So, if you are a small company that cannot frequent advertising in traditional media, social media advertising can be your game changer.

 

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Online Advertising

How Online Advertising Can Boost Your Sales

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Happy New Year 2016 To All Readers,
With the digital platform growing larger and larger by the day, more and more companies are turning to digital advertising. Although traditional advertising is still being used by business to promote their products, online advertising is gaining more precedence. This is because of the several advantages that online advertising offers. The digital world is growing day by day and reaching out to target audiences is much easier as compared to traditional advertising media.

If you are a business owner, here are a few reasons for you to consider online marketing for your brand. These pointers will tell you how beneficial online business can be in boosting your sales and enhancing your profits.

  1. More Affordable
    Advertising in the traditional media can be quite expensive. Especially running television commercials and print advertisements in leading dailies can eat into your budget. Online advertising is less expensive and much more affordable. Also, it gives you deeper penetration and a larger audience.
  1. Better conversion rates
    One of the major advantages that online advertising gives you is that of a better conversion rate. You can draw attention of more and more people through advertisement campaigns and measure the number of visitors you get on your websites.
  1. Quantifiable metrics
    Advertising in the traditional media does not allow you to measure the impact they have caused. However, on the digital platform the impact of your advertising campaign can be clearly measured. If you have the right creative agency in Mumbai by your side, you can make your digital advertising campaign a huge success and also measure the impact that it has caused.
  1. Direct engagement with consumers
    Your online advertisements allow you to engage directly with your consumers. You can collect their reactiosn and feedback through a social media profile. This allows you to measure the success of your campaign.

There are several creative advertising agencies in Mumbai that can help you design the perfect advertising campaign to influence your customer base in the right way.

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Print media Advertising vs. Online Marketing

Print media Advertising vs. Online Marketing

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When was the last time you picked up the newspaper? Is print media really dying? Most of us come across the recent incidents through social media or on-line newspapers. Those who don’t read the e-papers are on sites, entertaining people from all ages and all parts of the world. These platforms are often exploited to promote products and services. Whenever we hear of something we are unaware of, the first thing that comes to our mind is the idea of googling it. Yes! We can find the solution to our every question and problem on internet. Does that mean we do not require the newspapers and magazines anymore?
You don’t think Playboy is going to stop printing! Do you?

Print media is a business that will never go out of style! Though you find all the information you need to know on the internet, we often forget that almost half of the world does not have access to this wonderful deity. That half of the world still reads newspapers and magazines. Print media advertising still gives a huge number of customers to our local Indian businesses. How will you ever get to know about the ‘ Diwali Dhamaka in your next-door mall if you don’t read the newspaper? Print media largely promotes local services and the government also prints a good number of advertisements. Legal tenders and notices, TV program schedules, Local art exhibition etc.: all local events are promoted through print media in your local newspapers.

In the case of on-line marketing, we are exposed to national and international products at the same time. However, what if we just need the information about local services next door? Here is where our newspapers and pamphlets come in. Brand agencies in India; have two hands extending on both the print media as well as the on-line marketing platform. We will definitely buy that branded jeans from the shopping centre in the heart of the city or we will search for the same on-line to compare prices. On-line marketing is useful to the sellers as well as the buyers. The sellers can connect to a larger number of people and the buyers can make decisions based on reviews from other customers.

To finally conclude, there are plenty of things that print media advertising offers us that on-line platform cannot in such a concise and precise manner. On the other hand, on-line marketing has the potential to take one’s business international and reach maximum number of potential customers with increase in international sales.

 

Print media Advertising vs. Online Marketing

Painting Mumbai Colorful with Advertisements

Painting Mumbai Colorful with Advertisements

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Media is an unavoidable part of our lives. One can’t even avoid news about the most hated celebrity having their first child. Media is our primary, or rather, our only source of information. We are connected to the whole world through media. Just sitting in front of our television sets in the comfort of our beds, we get to know the updates from all around the world.

These days, media is not only used to relay information to the world, but it also gives us information and updates on various products and services that are available to us. Media is used to a large extent to communicate to customers and it is one of the primary sources from where potential sellers and buyers meet each other.

There are plenty of media agencies in India, and all of them provide various services, depending on the target audience and the means of communication available. If you dig in a little, you will be amazed by the numerous ways one can advertise your products or services.

Increase in number of people means increase in consumption of various commodities. Mumbai is full of people and advertisements. Even the smallest streets are full of billboards. One can find John players next to every bus stop. There are billboards, hoardings, posters, banners, handbills, sandwich boards, computerized boards, wall writings, wall paintings, sky writing etc peeping at distance of every meter. It is a common sight to see billboards and hoardings publicizing political parties all across the city during elections. Sometimes, there are even advertisements for advertising agencies. So much of them are there in 2013, BMC decided to make the city banner-free.

With huge number of potential customers and an advertisement for every eye to see, with so many potential customers, Mumbai has taken advertising to next level. People are buying more and more automobiles, branded clothes and footwear and visiting luxurious hotels, malls and restaurants. The quality of life is changing in Mumbai and so is the advertising scenario. We cannot notice the change until we somehow involved in business ourselves. Keeping up with the changing business trends is essential to stay strong in the market.

Outdoor marketing in a way is a part of print advertising agencies. Print ad agencies emphasize on the hard copy form of publicity and advertisement of services. Be it, the small pamphlets for Help Age India or huge bill boards for the New Year’s party at Hard Rock Café, everything is responsibility of printing ad agencies. Best print ad agencies provide creative designers who cater to the needs of different businesses and create designs appropriately. These agencies provide designing solutions for small paper ads as well as the 5 sqm. flex sheets. The ever increasing agencies are seemed to be hell bent to fill the city with banners and posters, with no free space to see anywhere.

Painting Mumbai Colorful

 

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Why should you hire design studios in India for building your website?

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Every business worth its salt today has a website that showcases its services or products and other information. Although there are many platforms available that allow you to create your own website, these websites turn out to be simplistic both in terms of layouts and functioning. In order to make an impact online, you need to have a well constructed website, replete with impressive content and web programming for making it appear on the top rungs of Google’s search list. Unless a website appears in the top 2 search pages of Google’s result list, it fails to make much impact in the online space.

Design studios in India not only design your website using web development applications and mappings, they also manage the publicity of the website to ensure you generate enough revenue from it. They take care of the brand strategy and social media marketing of your website through promotional campaigns online, pay per click campaigns, video blogs, and other promotional campaigns on Facebook, Twitter and LinkedIn.

Design studios in India have PHP developers, web designers and coding experts who look into the development of websites on various platforms such as Joomla, Magento and Word press. They also handle content management systems and customer relationship management. Design studios code the program for your website to pave the way for the incorporation of keywords used by most users to seek out particular services and products related to your own domain. They also keep shuffling content and keywords in order to keep up with the current trends in the market.

Some design studios in India also offer the services of application development for iPhone, Android and Windows Phone platforms. A lot of companies nowadays have applications which are downloaded by users for their smartphones. The template for these applications is also developed by design studios.

The role played by design studios has become significant in the online scenario because they can make a website popular almost overnight. Website owners can track the effectiveness of different campaigns and the growth in their traffic through the tools provided by various web development platforms. Design studios in India incorporate the suggestions of clients for making the site more useful and closer to the essence of the service/product that it has been dedicated to.

Therefore it is hardly surprising that entrepreneurs and business owners rely heavily on the mushrooming number of web design studios of India for their website based needs.

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trends of the Indian advertising

Changing trends of the Indian advertising scene

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Advertising is an age old concept, having begun with word-of-mouth publicity. Over time, newer methods of advertising were developed such as public announcements, newspapers, and billboards, flyers, television, radio and the internet. Advertorial campaigns are designed in a way to entice a sizeable proportion of the population for purchasing different goods and services. Any media agency in India comes up with campaigns for the television network, newspapers and internet which would attract the largest possible buyer base.

In recent times, social media has taken over as the main form of advertisements with the outreach of the internet expanding every year. The media allows both interactive sessions and unidirectional flow of information. They allow consumers to become an integral part of the purchase process by including their contributions to campaigns. Rating techniques, opinion polls and audience feedbacks are some of the ways through which a media agency in India collects information from the masses about their preferences and tastes. The latest marketing techniques involve targeting different customer groups for a particular product. This includes profiling a customer’s internet usage pattern to come up with the right products that s/he would be interested in buying. Not only is this method cost effective, it is also more result driven as you know the spending habits of the person you are targeting.

Target based marketing is quite popular for urban centers and rural areas alike, thanks to the increased usage of the internet in non-urban centers. There are 214 million internet users in the country which serves as a significant base that needs to be tapped for selling consumer products and services.

However, this in no way suggests that the importance of print media is lost. The print media is particularly useful because a lot of people are unfamiliar with the way the internet works or cannot access it every day. A print ad agency in India tries to come up with the most lucrative captions and images to titillate a particular consumer group and position a product accordingly. A good print ad agency in India also makes extensive usage of billboards, pamphlets and flyers for releasing advertisements.

The advertising world has indeed become more competitive for a media agency in India because each one is vying for the attention of 1.2 billion Indians.

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Indian advertising is going global with elan

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India’s advertising industry is in the throes of dominant change in recent times and nowhere is it more visible than television and marketing campaigns themselves. Indian brands are now tapping into international markets and audiences for their products and services. The Micromax advertisement was one of the first campaigns that made use of an international ambassador in the form of global Hollywood celebrity Hugh Jackman and this helped the brand create its own presence and niche in the global market courtesy its tie-up with Jackman and its strategies like free X Men movie content provisions on its smartphones and the release of television commercials and promos for the same.

Other brands like Timex have also roped in ambassadors like fast bowler Brett Lee earlier. Reaching out to international markets is a strategy that has been employed before but only catered to limited markets and Indian consumer sentiment was always kept at the forefront. However, campaigns are now choosing to focus on global perspectives. This is witnessed through concepts like the sharing of happiness promulgated by Coca Cola to the need for every kind of friend which promoted Bharti Telecom.

All successful Indian advertisements have always tapped into unlimited reservoirs of emotion, something that has always worked with the domestic consumer. However, the global shift is visible with the advent of international brand ambassadors or creative and funky ways to get the message across. Brand strategies are changing in accordance with global tastes and consumer behaviour. The changing face of India as a global superpower has a lot to do with this shift in advertising messages and strategies.

Multiple Indian celebrities endorse famed global brands and the trend is being reversed here now. There are advertisements which have hit bulls-eye in a global context as well and this is opening up the floodgates for this new international flavour and feel in Indian advertising. Google Search had huge success with its story of two reunited friends across the Indo-Pak border and Indians lapped it up in spite of Google not being an Indian brand at all. The same strategy is being employed in reverse by Indian brands to create more audiences and newer markets for their products.

In line with this changing trend, advertising agencies are now focusing on getting the message across in innovative ways without turning to emotional triggers as was the call to action theme before!

Media Solution Agency in India

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Billboards are making their presence felt in mainstream advertising

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More and more advertising agencies are choosing to tell their brand stories through billboards which still have no equal when it comes to garnering consumer attention and eyeballs in equal measure! Take the case of the appropriate positioning of movie billboards near places where they were shot, especially those which talk of particular issues related to the areas in question. For top brands, these billboards are all about telling stories and communicating the brand message on a wider canvas to the masses.

As can be seen nowadays, advertisers are making use of big hoardings and billboards to create a commanding presence for products and brands. A whole new process and approach has been born out of the recent restrictions imposed by the Mumbai municipality with regard to conjoining billboards. Billboards have now been confined to specific sizes by the municipality and this rule is being tapped positively for better brand positioning by agencies. Many advertisers are choosing to tell a comprehensive brand story and deliver a message spread throughout two or three billboards placed adjacent to each other. Often, advertisers make use of multiple devices like text and visuals as foils on multiple billboards.

Many brands like Apex Home Appliances, Axe deodorants, Millionaire apparel, Birla Sun Life, Lakme, Poonam Soni’s jewellery brand and many others have made use of hoarding clusters to draw unlimited attention on streets and roadways crowded with billboards and hoardings. Advertisers usually prefer to create a particular hub across multiple hoardings at one particular area, ideally a place where traffic movement is slowed down to the maximum according to industry experts and professionals. Many agencies make use of split billboards nowadays as well where one half conveys the visual message and the other contains the necessary information for the customer.

Outdoor advertising revenues have been hit hard by the global economic depression but experts feel that the sector should bounce back with innovative measures like the ones mentioned above. Alongside, occupancy rates are on the wane for outdoor advertising and this helps advertisers pick up clusters together without any hassles. There are discounts provided on the basis of multiple billboards commissioned owing to the falling rates in today’s times. Billboard advertising is making its presence felt in mainstream strategies of brands and how! There are even brand marketing messages now tailored around them.

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