Category Archives: Social Media

10 signs you should invest in Digital Media

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Internet is a world that can take you by storm. Before internet became a “BUDDY” and a “LIFE SAVER” for those who needed to access information by just clicking a few buttons. We often forget the other side of this world let’s look at the other side of the internet –digital media.

Why is it important? You may ask as long as one gets access to their respective Facebook pages, browse videos and news feed endlessly. Digital media is the process of reaching out to clients and it is emerging as a very successful communication method for those who access the internet. All companies today are starting to understand the importance of digital media to communicate their ideas. Here are 10 reasons as to why you should invest in digital media today.

PROMOTIONS AT ITS PEAK:-

Every client today or at least every brand today wants to promote its particular product to a great extent. Through digital marketing promoting the brands and products is maximizing. It is possible to promote in a creative way, and social media promotions help as more than half of the world are on different social media.

THE MAXIMUM RULE:-

Digital media today is using something known as what I like to call the Maximus rule. Here your content reaches so many people at one shot when you’re probably sitting in the comfort of your cabin.

CONTENT CREATION:-

Content –the most important part. The content a person creates on digital media is probably viewed with much more attention. Today when people grab something to eat and are on their way reading news from various news apps, it is perhaps a common thing hence the content on digital media is viewed and understood better because when you want to know something in short you usually read it like this.

FUN AND WORK:-

Who said that you can’t have fun while working? When you’re working with digital media you’re basically using social media websites like Facebook, Instagram, LinkedIn, Twitter and all these are being used for “WORK”! I don’t think I need to say anything further.

REAL TIME RESULTS:-

Gone are the days when small businesses needed a fax or some type of acknowledgement to understand how many people it has reached. With traditional marketing one can easily boost posts. You can see the numbers of visitors that visit your page daily, website clicks, peak trading times and much more just by a touch of a button.

VIRAL:-

How often do your flyers get passed around by customers and prospects? How easily news can be shared without being interrupted? Your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same! Digital marketing can be very effective in this effect.

GREATER ENGAGEMENT:-

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them buy them and provide feedback which is visible to your market. So it doesn’t take long for good publicity to enhance the prospects of your business.

NOT INTRUSIVE:-

We all don’t want to be told what to do and like when our privacy is kept intact. For instance, a company is looking a way to inform their customers about their product and yet not invade their privacy. Digital marketing is a very effective way of doing things and not intruding on other people’s privacy.

BRAND DEVELOPMENT

A well-maintained website with quality content targets the need of your target audience and thus attracts more people to visit your website.

10. Low budget:-

The other thing about digital media is the low budget. Whether you use Facebook and the other social media sites it uses the minimum amount for promotions and other stuff.

The world of digital media is something that is very different from the internet. It can change the way you use marketing to reach out to people. It is very easy and fun to do as well. I definitely would invest most of my time in digital media what about you?

3 tips for SUCCESS (for Beginners)

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Success Steps

Are you expecting an article which claims ‘shortcut to success’? Sorry to inform that you have landed yourself at the wrong place. And believe me, there’s really no easy way. One always has to earn it by toiling day in and day out. Maybe that’s the reason only a few manage to achieve it. What is listed below is just like mere tips or guidelines to reach your destination or simply put, like a strategy to accomplish a bigger idea.

Stay Motivated – Motivation is something that will keep you alive and conscious of your dreams. It is basically the drive that makes you do things. Motivation is like the fire that is required to ignite your inner zeal and burn down all the effigies that are posing a threat in the form of obstacles and glitches. Motivation can be obtained from various sources including inspirational stories, quotes, books, personalities and not to forget success stories of people who have already achieved it and are at the pinnacle.

keep learning

Keep Learning – A very old saying goes like ‘one who stops learning is old’. This is perhaps true because if you restrict yourself to something that you have known for very long, probably very effective at certain instances, you dramatically shun your chances of widening your horizons. And having a narrow approach will definitely not take you anywhere. You need to keep seeking knowledge and keep yourself updated about the contemporary state of affairs. We live in an age of internet, where the opportunity to learn is magnanimous. So make wise use of it.

Be Unique – In the branding world, there is a term known as ‘positioning’ which refers to creating a unique identity for product or service in order to make the offering stand out in the market and help flourish businesses. This technique can actually be applied to achieve desired success. You just need to be different from others and do things which others can’t. Such uniqueness is difficult to find, but if sought will give you an edge over others.

Success is considered as a phenomenon. The true meaning of success is very subjective and differs from seeker to seeker. Formerly, try to ask yourself what actually success means to you. Once you have a clear picture in mind go ahead.

To sum it all it would be advised that you learn from everyone, follow no one and be distinctive!

Must-Know Tips To Measure Your Growth(Business)

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1)Clientele- A company’s clientele tells a lot about the trust that the company has managed instill in their clients and this indeed is a mark of the company’s growth.

2)Customer review- Every company aims for accolades from their customers, a place in their good books is a sign of the strong bond it shares with its customers.

3)Employee performance- A highly motivated workforce is what keeps the company going, providing an impetus for the employees to pull up their sock is what improves employee performance.

4)Profit margin- The profit margin is nothing but the ratio of the profit earned to total sales receipts, it is designed to gauge the growth of a business or industry in terms of its financial status. A high profit margin is an indicator of high financial stability and prosperity.

5)Company goodwill- A company’s goodwill is the brand value it has acquired in terms of its intangible assets like reputation amongst customers, employee satisfaction etc. Having an excellent goodwill helps the company set an unmatched benchmark.

6)Brand recognition and recall- Brand recognition is the extent to which a costumer can identify a product or service in just a glance at the packaging, ad, logo etc and brand recall is the ability of the customer to correctly recollect the brand name. A high brand recognition and recall hints at a highly established brand name.

How to add visitors to your website?

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How to add more visitors to your website?

Traffic is not liked by everyone especially on the road unless it’s on a website. Following are a few ways you can grab eyeballs and make your website a hit amongst the masses, because in this age of digitalization , all you need is a good website to stay afloat in the digital sphere.

1) Intriguing content- Content is the key to generate inquisitiveness and interest of the visitor, moreover a good content speaks volumes about the website and its founder.

2)Posts on social media forums- social media forums like twitter, facebook, Linkedin have taken the digital world by storm, so having your audiences updated through catchy posts that voice details of your website is your best bet.

3)Advertising is thy friend- Ads help you reach out to your audiences in the most engaging manner with interesting audio visuals enhancing the facets of your website.

4)Foster a sense of oneness- Your audiences are like your family who support and shower love through their responses and comments , so reciprocate their emotions through fostering a sense of community.

5)Make sure your site runs smoothly- fix technical glitches if any like slow pace and unresponsiveness, this will increase the frequency of use of visitors.

10 quick tips about Youth

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“It takes a very long time to become young” – Pablo Picasso.

It’s said that the youth is a seed of the plant, called nation and thus they are empowered to determine the future in regards to either prosperity or devastation. They are like water, adept of taking form of the mould it’s put into, which makes it all the more imperative to infer the very underpinning of their thought process. Here are a few tips to help you penetrate in those young minds and get an insight into their life.

1)Shed those inhibitions: don’t burden your mind with the baggage of your conservative thoughts. This will help communicating with ease, come naturally to you.

2) Don’t force your perceptions onto them: understand that they are not a mirror to you, they have their own individuality and distinct thinking.

3) Avoid skepticism: stop doubting their abilities, this will either evoke the rebel in the, or bring their morale down, neither of which is good and will only pave way for further mishaps.

4) Give them the much needed push: all they need is some encouragement that becomes an impetus for them to strive harder.

5) Instill confidence instead of overconfidence in them: overconfidence can certainly get to the head and can be misleading and misguiding sometimes.

6) Don’t scrutinize every action of their’s : overly scrutinizing every activity of their’s will build more pressure leading to blunders.

7) Match your expectancy to their’s: expecting a lot more than what they expect of themselves can be damaging too.

8) Do not overshadow their existence: constant reminders of you being the reason for their existence can be very stressful and disturbing .

9) Don’t force feed values: don’t make it seem like values are a moral obligation, instead let them imbibe them on their own.

10) Foster the virtue of making flaws or mistakes: mistakes only enlighten you further on things you were oblivious to, so let them know that you can only rise when you fall.

Turning a dream into reality.

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How real does your dream seem ?

Don’t overthink. The answer lies within you…

All you need is a little introspection!

Following are the 5 ways you can turn that big dream bubble of yours into reality:

Certainty of goal: Make up your mind and zero in on that one goal you want to prioritize , this will help you get clarity of mind.
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Focus is the key: Focus like a horse with blinders on. With minimal distractions, overcoming obstacles will be child’s play.
Oblivious to Pessimism: Nip Negativity from the bud and eliminate it completely leaving no trace. This will boost your optimism and give you the much needed impetus to strive harder.
Time to Act: Take gradual yet firm steps towards your dream in order to fulfill it, since actions speak louder than words.
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Reward Yourself: Take a moment to pat yourself on the back for all the sweat and toil you put into turning your dream into reality, for nothing can make up for the contentment.

5 Wrong Traditional Beliefs That Hold You Back!

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”To believe in something, and not to live it, is dishonest.” – Mahatma Gandhi

These are famous words by the father of the nation, Mahatma Gandhi, which are etched in every individual’s mind, living in this country, yet often it’s the pessimism that makes room in our minds, cornering the optimistic beliefs and stagnating our growth. There are 5 such misconceptions nurtured by individuals that often end up becoming hurdles in their path to success.

Failing at something gets you the tag of a failure: Life in itself is a learning process and there’s always room for mistakes, since it’s the mistakes that teach you eminent lessons, which need to be rightly imbibed and implemented when encountering similar situations, after all Failure is the stepping stone to success.
Too old to start a new venture: Age is no barrier to foray into an unexplored or uninhibited field. As it’s said, with age comes wisdom, which makes an individual fully equipped to tackle the most unconventional and distinct endeavors.
Approval of family and peers on eminent issues: Considering approval of family and peers is no harm but thrusting their opinion on self to an extent that one’s own view is overshadowed does not fall under the parameters of being ethical.
Perfection equals success: Sometimes it’s the imperfections in life that become an impetus for people to strive harder in order to attain success. As human beings we are inherently flawed and that’s what keeps us going.
I am destined to do it: Man is equipped with the caliber and vision to choose the best for himself, owing to which he can judge what’s wrong and right for him, thus man makes his own destiny and not the other way round.

How to be more productive in less time

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In our busy work life that’s limited to 8 hours every week, we often find ourselves in situations where we have to do more than what’s asked of us. Avoiding it isn’t an option and multitasking would only slow us down. Yet, many are able to finish their work on time and don’t let it pile up for next week.

How are they able to do it, you might wonder. Do they have a secret? Or a cheat sheet? One secret that all should know, is that they work for a very less time. In that time, they make the most use of their resources and finish every task at hand, one by one. Here are some more tips on how you can make the most of your time to be more productive:

1. Focus on one task at a time

The jobs you get in a single day are more than one and all of them come with strict deadlines. However, if you simply finish one task first and then move on to the next, it will be easier for you and won’t be tiring too.

2. Avoid multitasking

Multitasking divides your attention to other tasks, instead of focusing on one. Yes, it does help in you finishing your work at a faster rate, but it also has its setback – making mistakes. When you’re working on a single task, the chances of making mistakes are low as compared to multitasking.

3. Set a work schedule

Instead of spending your whole day at work and getting nothing done, create a work schedule, where you can devote time to work and what else needs to be done first. This way, you would be able to work faster and at a time that’s convenient to you.

4. Create a to NOT Do list

List down all the things that would take your mind away from work, be it social media sites, or gaming sites and try to avoid visiting them at your works hours. If at times when you feel the need to take a break, then visit them, but only for a short while.

5. Take a break

Our minds don’t work that well during pressure, so why let the pressure build up in the first place? Take a break every once in a while, by focusing on other activities or tasks and then get back to the work you were doing before. You’ll feel refreshed and would be able to do that job with a clear and concise mind.

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4 Money Saving Tips That Work Every Time

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Once you start getting your paychecks for your work, it’s really tempting to spend it all on everything you set your sights on. While you need the money for basic expenses like travelling, food, bills, etc. At times it’s nice to spend that money on things you may not need but still want to buy it. And before you’ve realized it, you end up spending your entire salary without saving anything. However, it’s not too late, all you need to do is start saving, even if it’s less, but at least it’s a start.

Another important thing to consider is where and how to save money. Fortunately for you it won’t be a problem as we have rounded up 4 failsafe ways for you to save money.

Record your expenses

The first step in saving money is to know how much you spend. Try making a list of your expenses and find out where your money really goes. Record even the smallest of expenses like buying a small pack of gum or a coffee at the cafeteria. Practice this habit for a month and you will come to know, every detail of your expenses. It will also help you to limit your spending on various things and save more money too.

Make a budget plan

Once you know how much your expenses are, the next step is to create a budget. Planning your budget involves dividing your expenses into ones that incur regularly and other small expenses. A budget plan ensures that you don’t over-spend on certain things and keep the money you’ve saved for emergency.

Shop Online

In today’s digital age, almost everything is available online; one needs not go to their local store when they can buy it online, that too at a cheaper rate. Many people don’t make the most of this and end up paying even more for things that could be bought at a discount online. Online shopping benefits many on a limited budget and you too can opt for this.

Set reasonable savings goals

When you want to buy something you really need, saving money for it is really easier. That’s why, it’s necessary to set a savings goal, especially one that can be easily achieved. If your goal is to buy a new home or save for retirement, it’s important to monitor its progress otherwise you might lose sight of it and end up spending that money on other expenses.

Although saving money at times might not be easier, especially in cases when money is tight, it’s important to remember that the money you save now will benefit you a lot in the long run. So make it a point to save your money at every available opportunity you get and sooner you’ll be saving more than spending it.

5 Tools Everyone in the Advertising Industry Should Be Using

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Working in advertising at times, can be challenging. Especially, with the recent boom of digital and social media, advertising has changed and for better. It has helped advertisers to explore more ways to reach their audience and promote themselves to the masses. In this blog, we take a look 5 must have tools that everyone in the advertising industry should be using.

Social Media

Social media has changed the way people advertise. It paved the way for online advertising and has benefitted many companies as well. Thanks to social media, companies are now able to interact with their customers and also get their opinion.

SEO

Search Engine Optimization or SEO as it is popularly known, ranks and then places websites on the search page as per user generated search result. Also note that there are a number of factors that go into SEO, and no single factor will guarantee higher placement.

Youth

Though many may disagree, but apparently younger people can be handy when it comes to advertising in today’s age. They understand social media better than their older counterparts and can be of use to promote their clients work to the masses through these social media tools.

Word of Mouth

Despite being a traditional medium, word of mouth has a wider reach. Nowadays, since it doesn’t take too long for a trend to go viral, this medium has become the most effective tool for an advertiser to use.

Cell Phone

Another compelling advertising tool is the smart phone. Due to the vast amount of apps that are available for the user to download, promoting any sale or event has become easy for the advertiser. They can also use these apps to provide information and facts about the company.