With an upsurge in technology, how can the most creative minds working in the arena of advertising stay aloof from the powerful digital media? The fast growing Indian advertising industry is undoubtedly keeping no stone unturned in impacting the target audience in the best way possible. Gone are the days when creative communication agencies depended only on print and TV sets to influence the audience. Now times have changed. People are becoming more and more tech savvy. Indulging in various internet activities, they surf the internet trillion times a day and fortify their knowledge with this medium the most. Though the traditional media has not lost its significance, the importance of digital media is increasing day by day. To keep in pace with the changing trends, advertising agencies have stepped down on the visual landscape to communicate with the maximum population possible and have the desired impact.

Social networking sites like Facebook, Twitter, Instagram, Hangout etc. form the basis of advertising. People spend hours daily on these social websites to stay connected with their loved ones and have a little fun surfing the net. Smart advertisers buy space on these websites and create brand identity and awareness. Also, the creative advertising agencies have made their brand pages on the websites like Facebook which are liked and followed by millions of Facebook users. In this way, digital media makes use of social media to build a strong brand image.

Increasing communication on internet has led to an escalation in blog posts as well. Common people like us create webpages and advertisers buy ads on them. This business is rapidly increasing and helping the trio- the users, the company and the advertising agencies in making money. Furthermore, reputed companies increase their sales and advertising with new emerging techniques like SEO oriented content and article directories. In this way they make their products, brand name and services highly popular over the internet.

Not just this, smartphones are also playing a vital role in fortifying advertising. The more we use internet over the phone, the more the advertisement strengthens. Continuous sharing of videos and images helps the companies advertise. Thus, digital media has become a strong base to strengthen advertising for both small scale and large scale companies. No entrepreneur could survive solely on the basis of print and electronic media, the need to digitalize its advertising efforts for perfect brand building is crucial. Further, it is low cost and highly efficient making it the best tool of advertising.