Several companies are now looking at India’s evolving social media scene with relish and for good reason! This is mainly because more and more women are taking to social media like ducks to water, thereby opening up a flood of advertising and marketing opportunities for products and services across several categories and industries. In fact, women are the new and biggest target group on social media for companies and have outstripped men in terms of average time investment on social media and level of participation. Continue reading →