Some rare Internet applications you haven’t seen

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There are several fantastic internet applications that you will not have experienced or used and many of these also contribute towards improving productivity hugely as well. The first among these is Zamzar, a marvelous application that helps you combat all possible document or file incompatibility problem. Many a time, we face problems when Windows Media Player does not quite read videos in 3gp formats. This might be true for files in incompatible formats as well. Clients may well send files in formats that are incompatible with your present system. This helpful application comes in handy at these times by converting documents, images and videos to a different format minus the need to download and install any other software program. This internet application is definitely be a must have for any media organization or companies in other fields as well.

Haven’t you felt frustrated at not receiving crucial replies from associates and clients when you’ve emailed them on something urgent? Have you been worried whether they’ve even received your email or not? You can simply make use of another potent internet application called Spypig which tracks emails and sends you notifications as soon as your email is opened by the reader. This is functional for most web mail applications like Yahoo! and Gmail in addition to Thunderbird and Outlook. This will help you confirm the receipt of an email and you can accordingly put your mind at rest.

Sumo Paint is another rarely heard of internet application that helps you create new images entirely on your own and this makes it a better solution in comparison to conventional image editing applications like Picnik and Photoshop Express. Skydrive is another handy application which lets you store documents, files and photographs for free throughout an entire lifetime! 25 GB of storage is provided in this case and individual file size limits are fixed at 50 MB. There are several other internet applications like these that maximize productivity and are pretty cool to use as well! Advertising agencies like Rego Advertising always emphasize on using cool internet applications like these to stay ahead of the curve at work!

Social Media is your biggest Business card

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Are you a company head looking to impress potential clients? A business card is usually handed out to prospective clients and investors at meetings and PowerPoint presentations. However, in today’s changing times, business cards are no longer in vogue. You have to basically give any client a through idea of your own personality, credentials and your ability to usher in results. Social media profiles and activity are now virtual business cards. Clients now ask for Facebook, Twitter, Google + and LinkedIn profiles. They want to see your experience, your activities, your opinions, your network and your personality in a nutshell and this goes way beyond the scope of what a business card can really show them. This is why social media is given immense importance by companies and clients before taking any major decisions.

This is where you have to tailor your social media profiles immaculately. Your LinkedIn account should contain accurate and honest information on your work experience and areas of expertise. Your skill, talents and professional network should be perfectly showcased on LinkedIn. This holds true for companies as well. Additionally, you should always look to get a few testimonials from previous colleagues, clients and even professionals from other industries and fields. While LinkedIn profiles have to be all about business, companies need to be active on Facebook and Twitter too! Companies should have a sizeable amount of activity in terms of interesting posts and feeds along with decent follower numbers.

This always impresses clients more than anything else. Individuals need to be careful with regard to sharing personal information and photographs on social media platforms. It is best to adopt a balanced approach. Agencies like Rego Advertising believe in harnessing the power of social media to conduct digital marketing campaigns and their accounts are the best virtual business cards, offering insights into their work, their ability as change makers and influencers and their areas of expertise. Similarly, you can also build up your social media platform accounts to work as your best and most potent business cards. This is the biggest trick that many people miss out on these days.

Brand advertising nuances and strategies

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Brand advertising is not made successful only with creative solutions and obsessive marketing. There are several intricate nuances of the entire process, those that your advertising agency or advertising partner should be able to understand and take you through. When it comes to establishing your own brand identity, your agency should first try and understand the target market or audience. There should be a clear idea of the target market, behavioral characteristics, buying habits, age, gender statistics, preferences, perception of your company name or previous brands and so on. This information comes in handy when it comes to planning campaigns and also when buying media for a particular product or brand.

Target market research has to be an ongoing affair with regard to finding out key demographics that help the agency select the right media channels for promoting a particular brand along with launching preference and demographic directed campaigns for best results. Market research is the sole route towards finding out about appropriate marketing vehicles for specific products and services to be promoted. Consumer behavior has to be understood on a much larger plane instead of simply thinking about budget, costs and mass marketing hype. Your agency should set clearly defined business objectives and look for specific targets while promoting your business on particular media platforms, be it direct sales, loyalty, awareness, education or any other motive.

A media buying and planning strategy has to be tailored for the success of your campaign. Your agency should give you a logical budget without going over the top or trying to be too stingy. There should be a balance when it comes to promoting your business or product without spending an unreasonable fortune on the same. Every media and promotion plan should contain certain key elements like a summary of the primary strategy in place, business objectives, targeted audience, targeted viewership or consumer statistics, timeline for achievement of objectives, desired media outlets and channels, expected return on investment, budgetary factors and channel based returns based on logical analysis and expectations.

This is something that an advertising agency and client should sit down and get a clear picture of, before proceeding. You can go for agencies like Rego Advertising which specializes in solution backed, efficient branding, marketing, media buying and promotional strategies for clients based on their budgets, requirements and overall objectives.

Your media agency in India and media buying

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There are numerous advertising and design studios in India that offer branding, marketing and promotional solutions to their clients. However, media buying and planning are vital cogs in the wheel that ensure that clients reach out to a larger client base, thereby enabling larger marketing of their products in turn. Media buying is an intricate affair and many agencies and managers often get it horribly wrong with their fanaticism and obsessions relating to payments for media spots. Cheap media is mostly a two edged sword; while it may save you money, it may also lead to almost no results on account of limited audiences and non viability.

Your media agency in India should definitely specialize in top class media buying and planning above all else. The fact remains that any agency can purchase media spots for good prices. Advertisers rarely purchase above market rates other than companies which have inadequate purchase processes. The agencies need to have proper systems and processes activated in order to ensure that they are purchasing the right spots for their clients and garnering them greater visibility in line with their budgets. The right media strategy is very important in today’s times, particularly with the rise and advent of digital media platforms and the multi-channel approach options this has opened up to agencies. Traditional agencies are also taking the digital OOH and interactive route and embracing social media more actively.

The problem lies in the fact that multiple advertisers and their media buyers and planners usually operate within restricted and limiting paradigms that lean more towards traditional channels. Focusing on cost leads to overlooking strategy in planning and buying. Media selection tends to get neglected in these cases as a result.Your agency should have a proper benchmarking system in order to select the right and most suitable channels for you. If you get a cheap channel with limited results, that is not really the right strategy to develop your brand in a competitive mass market in India.

If you’re looking for a seasoned advertising agency capable of handling the ropes in terms of media buying and planning, you can think of Rego Advertising which deals in media buying and planning along with other service offerings. Rego has a research based approach towards media buying and offers supreme returns, visibility and audience access to its clients.

Choosing the right Indian advertising agency for your campaign

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You will be spoilt for choice on paper, if you are seeking an Indian advertising agency that gives you the best bang for your buck. Choosing the right agency often seems like a nightmare for the company or business in question. However, this is not rocket science and you should be fine if you follow some crucial tips and parameters in this context. You have to get an idea of the approximate budget you have and the kind of overheads that an agency might have to deal with in case they take up a full fledged campaign. Details like these are essential before choosing a service provider as they help you evaluate people much better. Talk to industry experts and advisors in this regard before getting down to meetings and pitches.

Be it an outdoor advertising India agency or a full service one, you should have a clear picture of the kind of company that you want and your desired portfolio of services. This will help you separate the grain from the chaff at the very outset. You should go by all available reviews and other necessary information before making your final choice. Learn about the background and client history of the agency in question. Always look for quality administration, good management, experienced professionals and responsiveness in responding to all your requests or instructions. Do not simply ask for samples of any creative work for a potential product or brand from your stable; instead, after you’ve filtered down the potential hire, give the agency a set of business and marketing problems that your company may face and ask them to list out solutions and strategies to meet the same through presentations. This will automatically give you an insight into the business brain and competence of the agency.

Always look for the entire service spectrum and staff strength of the agency. A proper full service agency should have all bases covered including creative, design, media buying, digital, outdoor and branding. Additionally, you should look for insights into the real core of the agency through its client campaigns, testimonials, vibe, expertise in handling complex projects and so on. Also, you should definitely see how they align the best possible creative campaign solutions for you within your projected budget. Rego Advertising is one agency which meets all these requirements with its focus on branding, research, insights, creative solutions and full service satisfaction. This agency is well worth a shot in this regard.

Why you should go for a full service ad agency?

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Wondering about why you should opt for a full service ad agency? You should first understand what a full service agency does for you. Negotiating the choppy waters of marketing, branding and advertising can often be tough and confusing for most companies, brands and business owners. Full service outfits offer services and solutions that take care of every aspect of the process, leaving you free to focus on expanding your business instead of hiring different vendors and agencies for multiple functions and operations. You can simply concentrate on growing your baby without having to worry about managing different aspects of branding, marketing, planning and so on.

Any good media agency in Mumbai will give you a good marketing and advertising plan that is tailored towards promoting your product or service along with your brand identity. Agencies develop plans based on business objectives, interests, budgets and brand perceptions. Campaigns are developed on the basis of company requirements and all other parameters with a view towards hooking and engaging customer attention and fostering their participation in purchasing products or services. Full service agencies also offer other services like printing, copy writing and graphic design. All full service agencies have their own in-house or contracted copywriters and graphic designers in addition to their own printing partners. These are key elements of the entire campaign and a full service agency handles all of this for you with elan.

Media buying and planning is another vital element that is taken care of by full service agencies. This includes all newspaper, magazine, television and radio advertisements in addition to other sponsored programmes and broadcasts along with specific shows and other placements. A full service agency will have knowledge of pricing, expected results, scheduling and so on. These agencies pick up the best spots for clients and tap them to their advantage in order to secure the best possible ROI (returns on investments) from the same. These agencies take care of one of the biggest problems that most DIY business owners face!

Digital marketing and web campaigns are also taken care of by the advertising agency in question, giving you considerable peace of mind in this space as well. Most full service agencies take care of website design, logo design, publishing, page traffic reports, SEO, optimization, web marketing, promotional activities, social media optimization, template making and many other such activities. Some agencies also take care of your website content and other material for you which is a big boon indeed! Rego Advertising is a potent full service player in this regard and caters primarily to all possible segments of the entire branding and communications spectrum including copy, design, media planning, buying, positioning, branding, insights, research, digital and more!

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On The Go way to Advertising

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You are going somewhere out of your house and wait at the rickshaw stand or bus stand. Now, you are assured to come across some hoarding, banner or billboard promoting some product or service offering. It always happens right? This is the way the Outdoor Advertising in India works. You are always targeted by these attractive pieces of advertisement which are definite eye catchers. This is the talent of the Design Studios in India.

Mumbai being a metro city, is full of people who are always in a rush. You just can never see the city sleep for even a couple of minutes. If so is the case, then why not keep the advertising also awake and available for people every time. This can be surely done through the mode of Outdoor advertising. Also, the design studios make this possible at every minute around the clock. They target the locations that may have the maximum visitors as per the target customers of the brand or product they are promoting. This location also plays a big role in outdoor advertising. Also, this brilliant idea of using public transport for marketing has no challenge as this keeps moving all over the city daily and there is no better way to come in people’s vision easily.

Billboards are also great options where the design studios these days try and create a collage of the brand name, logo, product details and its promotion pictures which are compiled in a way that they surely catch the eyes of every passer by and appeal to the target customers. Also, they are easily visible and cannot be missed. This being costly is opted by big business companies and especially is beneficial for their new products and new range of collection. And in this case, a billboard is surely an eye catcher.

As per today’s trend, the potential customers surely catch up with the advertisements. Also, buses and rickshaws have advertisements on them. This is also an effective mode of Outdoor advertising. Even the big IT players today are using this method for promotions in order to reach all; and when it is Mumbai, it is just the right and assured way of getting the intention satisfied.

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Reaching the skyline through Advertising

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There are so many products available in market and that too in various brands and with wide variety. But we always choose the one that serves our purpose and is worth the money we pay. But these options are made available to us and we become aware of this Brand identity very well through Brand advertising.

Brand identity means creating the specifications and providing every detail which may be about technical or functional specifications of the product, it’s looks, quality, availability, warranty, options and all other details that may be required by a buyer or any person looking for it. When we are aware of the brand identity of a product, only then do we start considering it as an option. This role is intelligently done by the agencies through Brand advertising. Through brand advertising, we come to know about all the necessary highlights and the pros and cons of the product. Also, we are helped to compare various products and pick the best brand.

In order to market a product, companies should make sure that they choose the right advertisement agency for its branding and advertising. This image building is immensely important as this should appeal the target segment of people or clients. Once the brand identity is rightly created and marketed, the success awaits at every turn. Especially when it is Mumbai, it will take the minimal time to reach people and gain clients. This well-known advertising hub in India is rapidly growing and capturing nearly every are in the market.

Brand advertising has become the need of every company and if done carefully, only then can it evolve. Also, the recent method is to pose and make the brand famous through social networking sites like Facebook. This is where millions of people from all over the world can become aware of the brand as the brand advertising thereby becomes successful.

When a brand identity is created and marketed to people, they start looking for it through advertising, Brand advertising when done in the right way through the right advertising agency, just creates the comfortable environment to make maximum business and thereby profits.

Go with the world with Advertising

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In India, there are many new startups as well as established firms and with multiple products. These products have to reach the target group of people and to start with, at least they should be aware of it. This is where our Indian Advertising agencies play a major and very crucial role. These Advertising agencies in India are very strong modes of helping businesses flourish and grow. So when we say that Mumbai and also the world is growing so fast, the reason is certainly this magic of advertising.

There are various interesting and novel ideas used by the Indian Advertising agencies to attract people and the target audience. And have you noticed, it starts with the very first thing in morning; through newspapers. There are many colorful and attractive advertisements; in fact, a complete page is especially dedicated to it. We also come across many such leaflets in our newspapers. Then we move out of the house and not a single place in Mumbai is there without hoardings or marketing of any product. Then we reach our office and there are so many ad pop ups. There again is this rigorous and trending advertising.

The advertising agencies in India have rightly caught this nerve and we are actually known globally now and also our own manufactured products have their unique identity. Also Indian advertising agencies have created a very comfortable bond with the clients, which helps in getting maximum benefit and profits through the right way of endorsing the client products. By right way, I mean that if the product is good but not marketed correctly, it will not reach the right customer segment and certainly will be in loss or low profit. Hence, choosing the perfect way and mode of advertising is very important and this job is done brilliantly by our Indian Advertising agencies.

There is also great competition in the advertising field in India and especially in metro cities like Mumbai. This is where the maximum target audience can be reached. And this being a great and emerging career option with a good chunk of profit, many people in marketing area are getting into advertising. They also create a strong compassionate connection with the people and attract them rightly.

RegoAdvertising Blog

All About Advertising Agencies in Mumbai

Brand advertising nuances and strategies

Your media agency in India and media buying

Choosing the right Indian advertising agency for your campaign

Why you should go for a full service ad agency?

On The Go way to Advertising

Reaching the skyline through Advertising

Go with the world with Advertising