Flourish in Mumbai with Advertising

Every single person reaches in Mumbai with lot of dreams within. Just with a single flick of vision anywhere in Mumbai, you can see many advertisements, which can be related to anything. This can be right from film industry to any new kitchen product or the new fashion brand in town that sells apparels, shoes and accessories. It is so well presented that knowingly or unknowingly, we tend to notice these advertisements. This is hence a great job done by the Advertising agencies.

These agencies make the promotions so catchy that we give it a single look at least and also notice the pick pints on it. This credit goes to the Creative advertising agencies. Creativity is always pleasing to the eyes and ears. They make it a point that the intention of helping the details reaches the target audience through advertising. And when these are displayed or promoted in a city like Mumbai, there certainly is a jackpot. People here strive hard to get through and work in Mumbai to earn money, get clients, understand new products, and get entertainment news, etc. There can be many such intentions of the crores of people living in Mumbai who have many aspirations. These are certainly fulfilled somewhere by the advertising agencies.

Marketing has become the prime importance section of any business. So even the old and established organizations as well as the budding companies in different industries are approaching the creative advertising agencies to endorse their products. People have started understanding the power of advertising to reach every corner of the globe and create an identity all over.

Also, people are becoming educated and have a great vision towards these advertisements. This makes the people get the right things. All thanks to advertisements by these advertising agencies. Also, they have started attracting huge clients and investors in Indian businesses. It has helped in endorsing Indian products all over the world and get recognition for the same. When the world is ready why not promote and gain using this powerful tool of advertisement. Advertising agencies are doing great job and that too in Mumbai; it is a cherry on the cake.

The new Mumbai with Advertising

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When advertising is changing the world around, how can it leave our very own city of Mumbai, the most populous, the richest and certainly the extremely talented hub existing in the all of Asia?

Mumbai is a city that beholds the rich culture of colonial India while it smartly keeps at an equal pace with the changing trends of the world. Conspicuously talented, this Bollywood city is emerging with a new face that creatively balances between the old world charm of the city and the new tech savvy society. Billboards, social media advertisements, creative videos, innovative digital hoardings, wall paintings, prints ads, internet marketing etc., are transforming the city into a way we know it now.

Capitalization of goods and marketing of products has brought a new culture to the society. Creative advertising agencies and communication agencies have helped Mumbai emerge as one of the biggest market in the whole wide world. Corporate houses from all around the country as well as globe embark here to expand their business and create a unique own identity. With advertising at its rise, Bombay is providing new opportunities to every citizen of India to migrate in the city and start over with a glamorous life.

Mumbai in its ever growing advertisements, make the rich city richer and brings various foreign companies to the landscape that make huge investments and take theirs as well as the city’s success rate higher. Many start-up companies as well as established ones too are now acknowledging the potential of endorsing their schemes and products in the market of this metro city and are thus, fortifying money culture of the Bollywood hub. Youngsters are contributing with their talent and are discovering new ideas with rising technology to give a new dimension to the art of living in Mumbai.

Knowing the potential, many advertising agencies are opening up on the land. These communication and advertising agencies find out creative ways to establish the brand identity for high popularity. People are becoming more and more brand oriented and are living a high-standard life because of these advertisements that constantly move with them wherever they go. Thus, the emergence of a plethora of advertising agencies has not only triggered huge investments by various companies in Mumbai but has also helped in increasing the standard of living.

Billboard Clusters: A Changing Trend in Advertising

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We live in a society where we are surrounded with advertisements everywhere we go. Just as we wake up, we pick up newspapers for reading and a bright, colorful column of some product being advertised appears. When we move out to go to our workplace, we see large hoardings accompanying us on our way, and finally when we reach the office, social networking sites pop up with various advertisements urging us to avail services of one company or another. Not just this, all through the day we receive messages on our mobile phones displaying various services of our banks or schemes of our sim card company. With this ever increasing advertising, Indian advertising agencies are adopting new and creative ways to advertise the products of their clients.

One such advertising trend that has witnessed an escalation in recent years is Billboard Cluster Advertising. No news, in a city life every person is bound to step out of the closed walls of one’s house innumerable times a day whether to go to office, to buy grocery, to shop at malls, to eat at a restaurant or to simply jog at the beach or park. Bound to spend more time outside than inside the house, outdoor advertising in India has experienced a change. The number of billboards seen earlier neatly positioned beside the heavy traffic roads have increased. Their style and technique have also witnessed a transformation. When earlier one could notice a few hoardings besides a sidewalk, now at every traffic signal one can easily spot a huge hoarding creatively some product.

Design studios in India design these billboards in different methods. Today, not just one 40X40 board is used to display the services of a company but the designing studios aim at clustering two or three hoardings to create a more appealing look. One that depicts text and brand message and the other an attractive image, the billboards clusters call for maximum attention.

Furthermore, the billboard clusters prove to be an efficient advertising tool for brand advertising and image building. They are highly preferable for those companies whose services are provided for a long term, while those with short term campaigns should seek some options as billboards are set for a long duration of time. This is the reason they are garnering popularity among top notch brands for it helps in impacting the audience flawlessly as one crosses the same path every day and the image and brand is sure to be caught by the minds of an onlooker.

How to hire the right Ad Agency for Your Company

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A business flourishes when there is trust among the partners and amongst the employees and employer. Your product may be excellent but if your approach towards advertising the services of the company isn’t right, then no matter what you sell, the company would face downright failure. For success, it is crucial that you and advertising agency share a strong bond of trust and compassion. An ad agency not just sells your product but it helps you build an excellent brand image and create a brand identity. Possessing immense importance in effective brand image building, every small and large scale company should wisely hire an ad agency which could serve their purpose truly and efficiently. Some points to keep in mind while hiring a creative ad agency are:-

Do not confine your ad agency search to geographical limits
Yes, it is true that face to face communication is the best, but you never know what the ad agency in your neighbourhood cannot fulfil. It might be that the agency set up miles away could.

Search the background and achievements
In order to hire the best for your company, you need to speculate the past achievements of the agency. The need to contemplate its gradual success over various projects and various arenas are very important.

Size should not be the basis of screening companies
No matter whether the ad agency is small or big, you should never select or reject the agency on the ground of its size. Even small agencies could do wonders and the large ones may just fail to satisfy your requirements.

Speculative work should never be entertained
Many deceiving agencies hire freelancers and when the work is done, these talented freelance workers are nowhere to be located. Therefore, speculative work does not show the actual capability of the ad agency and so you should never hire a creative advertisement agency on the basis of speculative work.

Invite the ad agency over your workplace
It would be really helpful if the agency looks over at you company and knows your work ethics and requirements. It would be helpful in building a strong relationship.

Shortlist two to three and then select
Shortlist two to three ad agencies who could serve your requirements the best and then compare each one with each other to get the perfect agency working for you.

Irrefutable Role of Digital Media in Advertising

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With an upsurge in technology, how can the most creative minds working in the arena of advertising stay aloof from the powerful digital media? The fast growing Indian advertising industry is undoubtedly keeping no stone unturned in impacting the target audience in the best way possible. Gone are the days when creative communication agencies depended only on print and TV sets to influence the audience. Now times have changed. People are becoming more and more tech savvy. Indulging in various internet activities, they surf the internet trillion times a day and fortify their knowledge with this medium the most. Though the traditional media has not lost its significance, the importance of digital media is increasing day by day. To keep in pace with the changing trends, advertising agencies have stepped down on the visual landscape to communicate with the maximum population possible and have the desired impact.

Social networking sites like Facebook, Twitter, Instagram, Hangout etc. form the basis of advertising. People spend hours daily on these social websites to stay connected with their loved ones and have a little fun surfing the net. Smart advertisers buy space on these websites and create brand identity and awareness. Also, the creative advertising agencies have made their brand pages on the websites like Facebook which are liked and followed by millions of Facebook users. In this way, digital media makes use of social media to build a strong brand image.

Increasing communication on internet has led to an escalation in blog posts as well. Common people like us create webpages and advertisers buy ads on them. This business is rapidly increasing and helping the trio- the users, the company and the advertising agencies in making money. Furthermore, reputed companies increase their sales and advertising with new emerging techniques like SEO oriented content and article directories. In this way they make their products, brand name and services highly popular over the internet.

Not just this, smartphones are also playing a vital role in fortifying advertising. The more we use internet over the phone, the more the advertisement strengthens. Continuous sharing of videos and images helps the companies advertise. Thus, digital media has become a strong base to strengthen advertising for both small scale and large scale companies. No entrepreneur could survive solely on the basis of print and electronic media, the need to digitalize its advertising efforts for perfect brand building is crucial. Further, it is low cost and highly efficient making it the best tool of advertising.

Advertising Trends in Mumbai

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Nowadays, we are watching so many advertisements, wherever we go right from the pan shop to departmental stores, railway stations, bus depot, on pillars, on walls etc.

The new forms of advertising are wall paintings, electric board, neon sign board, acrylic board, sandwich board, florescent lights and lots more. But all these methods consume lot of electricity.

These electric boards create a startling impact on people, they can be placed at high traffic areas, the various sizes, shapes and illumination and to grab more attention of people there are certain 3-dimensional effects in these boards.

A lot of creativity can be used on these boards and they provide visibility from a distance. They appear 24 hours a day without fail with the help of light and vinyl colours. They can be used as directional like pointing out the locations. It’s a good way to remind the audience about the product which is being advertised. Ad agencies in Mumbai hardly fail to create a stir.

Disadvantages: It demands that the message should be brief and simple, so it’s relatively difficult to communicate about the product details. The construction of new boards is restricted by cost, space availability and certain codes of municipality and regulations of environments act. The fragmented nature of ownership of these media makes it difficult for the advertisers. Obstruction by streetlamps, trees, branches which makes it of no use. Sometimes it may lead to wastage of resources and adversely affect the beauty of this city. Even illegal boards create loss of revenues to the respective government.

The media agencies in Mumbai are trying hard to deliver rich advertisements in form of videos, apps based adverts on mobile devices, social media adverts which not only make the environment cleaner and healthier but also reaches straight to the user’s lap and pockets.

In this new tech savvy world, viral videos have also become a great way of advertising, these videos serves as a promotional vehicle which helps in replacing the conventional ways of advertising. People nowadays spends a very less time in reading newspapers and listening to radio, as the newer ways of advertising like videos, social media ads and mobile based ads are readily available to the users and can generate more earnings for companies.

Mobile Ads – The Next Generation of Advertisement

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In a metro city like Mumbai, life is so busy that people couldn’t find time to read or listen to the advertisements being published in the newspapers or being broadcasted on the radios. How the ad agencies in Mumbai manage to make the emerging markets outshine the developed markets via advertisement?

The answer is plain and simple. As in a country like India, where there are millions of mobile subscribers, it is somewhat easier to reach them via mobile based advertisements. This not only helps the media agencies in Mumbai to reach the normal being in promoting their products but also, helps the normal population to get knowledge about the products being advertised.

Consumers are nowadays more tech savvy, so the basic motive of an ad agency is to target this particular population who uses smartphones and tablets via apps. The strategy can be in form of paying rewards or targeting people on the basis of their likes and dislikes. These apps can be developed by keeping in mind, the needs of a common man. E commerce players have been targeting the normal population by the means of paid adverts, apps based adverts, video advertisements and reward formats.

For those who don’t carry a smartphone with them, these ad agencies can target such populations via advertisement phone calls or text messages. But nowadays these two types are not that much successful. Mobile ads is growing way too faster than all other forms of advertising in India, as advertisers have started investing a lot money to catch the eyes of users.

It has been found that in-app mobile ads have found to be better than mobile web ads. This is because of the reason that nowadays technology has been so advanced that there is availability of apps which can be modified according to the likes and dislikes of the target population. Along with the in-app based ads, API’s have been integrated such that they provide rich notifications via widgets in iPhone and android phones. In android and iOS based wearable like smart watches, such pattern of advertisement can be followed and is actually found to be much successful.

Conventional forms of advertisement should not be the first choice of ads, so in the tech savvy era, ad agencies have to adapt more sophisticated mobile ad campaigns.

Outdoor advertising trends in Mumbai –are we up for the challenge!!

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Though Mumbai’s official twin sister city is Stuttgart in Germany , but for people of our country, Mumbai , for long, has had the aspirational qualities of New York. Everyone wants to work here and be a part of the exciting and maddening chaos.

The latest in fashion (can’t deny the fact the Bollywood has had its influence), business, industry, etc. make it the trendsetter for the rest of the metros.

Especially for advertising, trends spread like wild fire. Since it’s becoming more and more tough to catch the attention of the masses, ad agencies have to come up with the most unique and path breaking ideas to put forward products and services.

In any big city, most of the time people spend is in travelling, whether its trains, buses, cars, two wheelers, etc. Hence, outdoor advertising is the definite way to grab maximum attention.

Advertising landscape today
Outdoor advertising trends fast catching up in other parts of the world include billboards, street furniture, transit advertising and alternative media. Media Solution Agencies in Mumbai may want to emulate the west but due to the nature of audience and restrictions end up holding back on their creativity related to content.

The most common way is advertising in a mall, where you would easily appeal to people from all age groups, gender and spending capacity.

Another most sought after medium are billboards /hoardings. Perfect for getting your message across to a large group of people, fast.

In order to constantly stimulate the minds of your audience in the right way, a hard hitting message shouting out from a life size billboard would be less effective after a period of time. Hence, the need for new and innovative mediums must be recognized.

Where the industry should aim to be?
One of the best cities to experiment with for different advertising experiences would be Mumbai , because of the open minded and interactive culture in the city. Creative advertising agencies in Mumbai could do much better by exploring new mediums like bus benches, graffiti, street advertising , walls capes , Automobile & Building Wraps and interactive out of home advertising.

How many of us have seen the slick interactive ads on YouTube or Facebook and go wow thinking this kind of stuff should come to India!

Mumbai – The next advertising hub of the country

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One of the recent news pieces caught my attention, which said 30 of our country’s 68 millionaires reside in Mumbai city. That’s a lot of money just for Mumbai. This doesn’t come as a surprise since its one of the most favored destinations for the wealth creators to live. Another news suggests that the University of Mumbai has more millionaire alumni than MIT and LSE.

Imagine the kind of opportunity if offers for advertising and marketing in the city. More purchasing power, equals more demand for goods and services or if it’s the rich and famous, it could be luxury goods and services. Given the sheer number of people residing in this city (Mumbai is the most populated city in India and the fourth most populated city in the world), it comes as a no surprise how advertising agencies in Mumbai go all out to woo their customers .

Strategies for the future
Given the forecasts for advertising trends in the world, the traditional means of advertising are paving the way for new era in digital marketing and advertising. As advertising and marketing are becoming more and more personalized and customized, it makes sense to identify who your audience/customer is, to better adapt your strategies.

In today’s era of online, digital advertising, it no longer matters which part of the county you live in. As long as you’re able to create the right kind of attention through the web, social media and other online channels and platforms, you are on the right track.

What makes it tick – talent pool
Talent cannot be restricted to boundaries, saying Mumbai has more of something and that Delhi lacks in that field. It would be inappropriate. But a city’s culture definitely plays a super important role in nurturing talent, along with the opportunity available that would decide where it is available in abundance.

This goes to show the reason for IT companies setting up camps in Bangalore where in IT talent is most abundant. Any creative advertising agency in Mumbai looking to make its mark in the ad industry should be looking to utilize and retain the existing talent pool along with using the new age tools for smarter, always-on and more customer centric advertising.

Blogs as Advertising Tools

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As a company, it is very important to ensure that you have a healthy online presence. Google is the first thing people go to when they want to get things done, and if a prospective customer stumbles onto your website, you need have something to keep them there. A great website design is a pre-requisite. No one will hire any firm with a shoddy website. But another important aspect to consider is content. Having a well written website will make you come across as an expert in your field, and people will listen to what you have to say.

Another great, and more or less indispensable addition to your website should be a blog. The benefit of a blog as an advertising tool is enormous, and this is why Indian advertising agencies have starting touting blogs to clients.

A blog can be a platform for your views and opinion. A good, well written blog also gives the reader a glimpse into yourself, and this can help garner more clients. It invites healthy discussion, and can even lead to fostering friendship and contacts.

Setting up a blog is very easy, and any ad agency in Mumbai or any other ad agency in India will do it for you. Then onwards, all you have to do is write the occasional article on something that is topical in your field, and put it up. If it is informative and has strong opinions, it will definitely be noticed.

One added feature to blogs it that a person may be searching for a topic on which you’ve written, read about it on your blog, and then look at your website. Thus the blog has gotten you a possible customer you otherwise would have lost.

Blogs are also great advertising tools in the sense that you can display your knowledge and therefore the services you offer. Commenting on forums and other blogs is one way of directing traffic to yours. This is again another method of establishing your expertise. More people will view and read your blog posts and hence your website.

It is possible to host a blog for free. With all these benefits, a blog is a must in today’s competitive online environment. Make sure you get one.

RegoAdvertising Blog

All About Advertising Agencies in Mumbai

Flourish in Mumbai with Advertising

The new Mumbai with Advertising

Billboard Clusters: A Changing Trend in Advertising

How to hire the right Ad Agency for Your Company

Irrefutable Role of Digital Media in Advertising

Advertising Trends in Mumbai

Mobile Ads – The Next Generation of Advertisement

Outdoor advertising trends in Mumbai –are we up for the challenge!!

Mumbai – The next advertising hub of the country

Blogs as Advertising Tools