Selecting an Advertising Channel

There are many forms of advertising. Print, media and television are three immediate ones that come to mind. The new kid on the block is online advertising, and this is fast replacing other forms as a viable alternative due to its large reach, low cost and other reasons. The type of advertising is also different for different media. Media solution agencies in India ensure that design elements, content writing and product descriptions all change based on the type of channel used for advertising.

So how do you decide which channel to use for your product? Well that depends on the type of product. The factors that come into play here are type of market, size of market and market consumption. You have to be very careful in choosing which channel to go with as this can have a profound impact on the sales of your product. If you spend a lot of money in advertising, but spend it all on the wrong channel, it’s nothing but an enormous waste.

It is necessary to know your market inside out before proceeding with a certain channel. The biggest rule to follow while selecting an advertising channel is this: Use the channel that your market will use the most.

Confusing? Not really. What it means is that if your market predominantly watches television, you have to invest in television advertising the most. A few more examples will make this clear.

For instance, if you are marketing a product whose primary market is senior citizens, spending the bulk of your advertising budget on internet advertising doesn’t make sense. Most of them will not use the internet, and so will simply not see your advertisement. So agencies in India would go for TV or print media, as this is the channel that old people use the most.

However, it is also important to make sure that you spend some of your budget on the internet as well. In this particular example, the children of people using your products might notice it online and thus purchase it for their parents.

All in all, it doesn’t abode well to neglect any one channel completely. At the same time, it also isn’t good to invest a lot in one single channel. There should be different grades of investments, with the most important channel getting the most money. Online presence should not be neglected.

The Advantages of an Advertising Internship

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It is not easy for an undergraduate student to get into the creative industry. There are no evident job openings, agencies don’t usually hire that easily, and the competition is fierce. But the job benefits are great, and the industry as such is highly rewarding to work in. So what do you do?

Experience can be extremely useful in such a situation, but how do you get experienced in a particular industry without getting job? The answer is advertising internships.

Many ad agencies in Mumbai and other ad agencies in India offer summer and winter internships. This can be a great way to learn the rules and regulations of the industry, and is great as an experience builder. The contacts you will make can last you a life time. Some internships are even paid, which means you get to earn while in college!

Advertising internships are available to students of both arts and engineering. Engineering students might find these internships at different media agencies in the country to be a welcome change from the usual technical internships that they go for. It can also open a new career path to some people.

Students studying Vis.Comm and similar courses will greatly benefit by an advertising internship. They get hands on experience and the chance to utilize what they have learnt in college.

The internships will consist of pretty much being an employee of the firm for a few weeks. You will have to write, proofread and generate content. If you profile is designing, then you will be directed towards that. You will have a supervisor who will keep watch and teach you stuff. He or she will also make sure you don’t make any mistakes, leave out vital information, show you what to say and what not to say, etc.

You can just send an email to an ad firm requesting for an internship. Attach a copy of your resume and statement of purpose, and you stand a decent chance. If not that, then look for internship portals. They will have such opportunities posted and cataloged, and you can apply for the ones that look most attractive to you.

In conclusion, advertising internships can be a great way to get some job experience. They will help in getting a stable job later, and open doors in the industry. Good work will definitely get you noticed, and that is just another reason to consider an advertising internship.

Starting a Design Studio

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Opening up a design studio in India is an exciting opportunity. There aren’t that many high profile design studios, and a dash of young minds is exactly what the industry needs. But the path is definitely not an easy one. There are a lot of pitfalls and negatives that come with starting a design studio in Mumbai or any other city.

The most important part of setting up a design studio is undoubtedly creativity and talent. Go into it only if you’re sure that you can come up with ideas at a moment’s notice, and have the technical skill to back it up. It’s an exciting job, and the challenges you face are different every day. If you can’t think on your feet, and come up with designs and solutions very quickly, you might want to consider a different field.

Technology and technical knowledge is very important before setting up a design studio. Design is almost exclusively carried out on computers, so having a good machine that can run all the necessary programs (Blender, Maya, GIMP, and Photoshop, etc.) is very important. Similarly, you also need the technical knowledge in using these programs. Just being a great artist will not be enough. You should be able to effectively transfer your art into a digital form.

Keep in mind that you have to brand and publicize yourself extensively to get work. A well maintained website is a huge asset that cannot be overlooked. Put up your portfolio online. This will garner interest and also show how proficient you are.

Make sure you don’t undercharge. A lot of clients will push for low costs, and if work is scarce, you might be tempted into accepting it. You’ll just end up wasting a lot of your time (time that could have been better spent publicizing yourself) into doing something more or less useless.

During down time, consider freelancing somewhere. There are a host of websites that allow you to do this, and it can be a great source of side income.

A good team is also very important in a studio. As a designer, you’ll need help from other creative to finish a project. This is one aspect that is often overlooked.

A design studio can offer great, productive and fulfilling work. But the path is by no means simple or easy. All the best!

Is Online Advertising Replacing Traditional Advertising

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With more and more companies adopting online advertising, you may ask is online advertising the future of advertising and will advertising in traditional media gradually peter away? This is a question that has been discussed and debated all around the globe. The online media definitely has gained quite a lot of precedence among businesses who want to expand their business and reach out to their target audiences more instantaneously. But the future of traditional media being bleak is questionable?

More and more companies are now opting for online media for advertising because of the reach and efficacy that it has. More and more people are now registering online for business, education, recreation etc and this has led to a huge database of online users. Most brand agencies in India are now focussing on using the online platform for brand promotion activities because of the several advantages it offers.

On the other hand, companies have not shunned the practice of advertising in traditional media such as newspapers and television channels. The advent of new age media sure has led to traditional media taking a backseat in the advertising world, but the latter is still important and figures high in advertisement plans of most brands. This is because of the fact that although a major section of the population has switched over to the digital world, there is still a large section of the world that still relies on the traditional media.

Especially in rural India, where Internet is yet to establish its influence, traditional media plays an important role. Also there are smaller cities in the country, where people aren’t as dependent on the Internet as their fellowmen are in metro cities. Keeping these customers in mind, brand agencies in India do not rule out traditional media from their advertising plans.

Advertising is very vast in its approach and there are several channels and elements through which it reaches out to its audience. It is the interplay of all these elements that make a campaign successful. So ruling out one over the other, may not necessarily result in successful brand promotion.

How Social Media Advertising Can Improve Your Revenues

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As you might be aware that social media is becoming increasingly popular across the globe. Social media not just connects people but allows them to build a bond digitally. Social media has successfully eliminated geographical distances and made the world a smaller place. People can share, comment and like each others pictures, videos and posts and stay connected all the time. With the advent of Smartphones and Android phones, social media has gone mobile. Now people can access these social media sites anywhere and everywhere, without having access to a desktop or laptop.

This huge penetration of social media has led ad agencies in Mumbai to create social media advertisements. The popularity of social media among the Indian masses has led to ad agencies using these platforms for brand promotion. There are several advantages of using social media for advertising. Social media allows you to get a bigger audience for your promotional campaigns as compared to the traditional media.

When you advertise in a newspaper or a television channel, there is a limitation to how much you can measure the success of your campaign. Social media allows you direct interaction with your target audience. Several companies set up fan pages for their users wherein they can directly interact with their customers, gather feedback and address grievances. It also serves as a measurable database of customers that can be approached to quantify the impact of an advertisement.

One of the major advantages of social media advertising is that it is much more affordable than advertising in traditional media. The air time costs of a television channel or the space costs in a leading newspaper can incur huge expenditure and can eat into most of your advertising budget. Social media on the other hand has greater and instantaneous reach and will cost you much lesser. So, if you are a small company that cannot frequent advertising in traditional media, social media advertising can be your game changer.

How Does Advertising Facilitate Communication

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Besides operations and customer service, every company needs to focus on the communication channels it opens up with its consumer base to ensure success in its business. Communication is integral for success of a business entity. Communication can be undertaken by way of published paid content or by cleverly designed advertisements. Till a few years ago, advertising had a very straightforward approach and the focus was mainly on promotion rather than on the communication.

Today, the approach is focused mainly on the messaging. Messaging is extremely important as it communicates more than just the details of the product that is being promoted. Nowadays, ad agencies in Mumbai are focusing on the message that is communicated to the target audience and designing advertisements that are more effective. You will notice that these days advertisements touch on social issues and make their advertisements more communicative. The common man can relate to these advertisements because of the messaging that has been adopted.

These days companies hire advertising agencies in India which help them in creating such advertisements. Such advertisements not only help in promoting the brand and the product, but also facilitate a better brand recall value among their consumers. The brand reputation is increased when an advertisement showcases the values and principles that the company believes in. Today, advertisements have become a way in which the company expresses its pledge to contribute to the society, thus instilling brand loyalty among their consumers.

If you are a business owner and want to showcase your company and products in a unique light before your customers, you can seek help from the leading advertisement agencies in India. On surfing the Internet, you will come across a large number of campaigns that different brands have undertaken to position their brand in a more consumer centric light. This helps them in not only retaining their existing customers but also getting more and more customers to like and buy their products.

Communication thus plays an important role in effective advertising. You will find several companies that offer excellent advertising services.

How Online Advertising Can Boost Your Sales

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Happy New Year 2016 To All Readers,
With the digital platform growing larger and larger by the day, more and more companies are turning to digital advertising. Although traditional advertising is still being used by business to promote their products, online advertising is gaining more precedence. This is because of the several advantages that online advertising offers. The digital world is growing day by day and reaching out to target audiences is much easier as compared to traditional advertising media.

If you are a business owner, here are a few reasons for you to consider online marketing for your brand. These pointers will tell you how beneficial online business can be in boosting your sales and enhancing your profits.

More Affordable
Advertising in the traditional media can be quite expensive. Especially running television commercials and print advertisements in leading dailies can eat into your budget. Online advertising is less expensive and much more affordable. Also, it gives you deeper penetration and a larger audience.

Better conversion rates
One of the major advantages that online advertising gives you is that of a better conversion rate. You can draw attention of more and more people through advertisement campaigns and measure the number of visitors you get on your websites.

Quantifiable metrics
Advertising in the traditional media does not allow you to measure the impact they have caused. However, on the digital platform the impact of your advertising campaign can be clearly measured. If you have the right creative agency in Mumbai by your side, you can make your digital advertising campaign a huge success and also measure the impact that it has caused.

Direct engagement with consumers
Your online advertisements allow you to engage directly with your consumers. You can collect their reactiosn and feedback through a social media profile. This allows you to measure the success of your campaign.

There are several creative advertising agencies in Mumbai that can help you design the perfect advertising campaign to influence your customer base in the right way.

Print media Advertising vs. Online Marketing

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When was the last time you picked up the newspaper? Is print media really dying? Most of us come across the recent incidents through social media or on-line newspapers. Those who don’t read the e-papers are on sites, entertaining people from all ages and all parts of the world. These platforms are often exploited to promote products and services. Whenever we hear of something we are unaware of, the first thing that comes to our mind is the idea of googling it. Yes! We can find the solution to our every question and problem on internet. Does that mean we do not require the newspapers and magazines anymore?
You don’t think Playboy is going to stop printing! Do you?

Print media is a business that will never go out of style! Though you find all the information you need to know on the internet, we often forget that almost half of the world does not have access to this wonderful deity. That half of the world still reads newspapers and magazines. Print media advertising still gives a huge number of customers to our local Indian businesses. How will you ever get to know about the ‘ Diwali Dhamaka in your next-door mall if you don’t read the newspaper? Print media largely promotes local services and the government also prints a good number of advertisements. Legal tenders and notices, TV program schedules, Local art exhibition etc.: all local events are promoted through print media in your local newspapers.

In the case of on-line marketing, we are exposed to national and international products at the same time. However, what if we just need the information about local services next door? Here is where our newspapers and pamphlets come in. Brand agencies in India; have two hands extending on both the print media as well as the on-line marketing platform. We will definitely buy that branded jeans from the shopping centre in the heart of the city or we will search for the same on-line to compare prices. On-line marketing is useful to the sellers as well as the buyers. The sellers can connect to a larger number of people and the buyers can make decisions based on reviews from other customers.

To finally conclude, there are plenty of things that print media advertising offers us that on-line platform cannot in such a concise and precise manner. On the other hand, on-line marketing has the potential to take one’s business international and reach maximum number of potential customers with increase in international sales.

Advertisements Trends Of 2015

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As we reach the end of year 2014, we need to keep our eyes open to watch out for the latest trends in marketing. As quoted by John O’Toole “When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.” In this world of competition, being careful is indeed very important or you risk losing thousands of potential customers.

Addressable Marketing:
Never heard of Addressable Marketing before? Well, consider yourselves lucky that you are going to no about it in no time because it is soon going to change the advertising scenario in our country. Addressable marketing is when the potential customers are displayed with ads that cater or might cater to their needs. All of us must have noticed Google ads. They work in the same way. About 42 million households in the USA already have addressable marketing.

Mobile and online advertising:
Statistics of online advertising are ever growing. The online advertising in India stood at an estimated of Rs 2750 crores in March 2014. It is also estimated that it will potentially grow to reach Rs 3575 crores by March 2015. On-line advertisement has grown from FY 2013 -FY2014 by 22%. By the FY201+-5, we will see a rise of about 30%. Search ads contributed 38% to this share, followed by 29% from display ads and 13% from social media. There are plenty of design studios in India that take care of digital designing as well as print advertising solutions.

Display and search ads dominate the internet in India. The amount people spend on mobile apps and games has also increased in the past few years. We have mobile web advertising, SMS advertising, MMS advertising, In-app advertising, mobile-TV advertising etc. We cannot escape from them!

Guerilla Marketing:
It is an unusual approach but it works. You must have seen the new car from Toyota parked in an elevated platform in the mall you went to yesterday. Weren’t there are a few people sitting around the car? Hey! Some people from bank were there too. Guerilla marketing is observable in places that attract huge crowds, shopping centers and malls. Even in online platforms, marketing like product give away and free samples are a part of guerilla marketing. It brings the businesses closer to their customers as they receive valuable feedbacks and customers. These types of marketing campaigns are usually the products of creative advertising agencies.

Painting Mumbai Colorful with Advertisements

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Media is an unavoidable part of our lives. One can’t even avoid news about the most hated celebrity having their first child. Media is our primary, or rather, our only source of information. We are connected to the whole world through media. Just sitting in front of our television sets in the comfort of our beds, we get to know the updates from all around the world.

These days, media is not only used to relay information to the world, but it also gives us information and updates on various products and services that are available to us. Media is used to a large extent to communicate to customers and it is one of the primary sources from where potential sellers and buyers meet each other.

There are plenty of media agencies in India, and all of them provide various services, depending on the target audience and the means of communication available. If you dig in a little, you will be amazed by the numerous ways one can advertise your products or services.

Increase in number of people means increase in consumption of various commodities. Mumbai is full of people and advertisements. Even the smallest streets are full of billboards. One can find John players next to every bus stop. There are billboards, hoardings, posters, banners, handbills, sandwich boards, computerized boards, wall writings, wall paintings, sky writing etc peeping at distance of every meter. It is a common sight to see billboards and hoardings publicizing political parties all across the city during elections. Sometimes, there are even advertisements for advertising agencies. So much of them are there in 2013, BMC decided to make the city banner-free.

With huge number of potential customers and an advertisement for every eye to see, with so many potential customers, Mumbai has taken advertising to next level. People are buying more and more automobiles, branded clothes and footwear and visiting luxurious hotels, malls and restaurants. The quality of life is changing in Mumbai and so is the advertising scenario. We cannot notice the change until we somehow involved in business ourselves. Keeping up with the changing business trends is essential to stay strong in the market.

Outdoor marketing in a way is a part of print advertising agencies. Print ad agencies emphasize on the hard copy form of publicity and advertisement of services. Be it, the small pamphlets for Help Age India or huge bill boards for the New Year’s party at Hard Rock Café, everything is responsibility of printing ad agencies. Best print ad agencies provide creative designers who cater to the needs of different businesses and create designs appropriately. These agencies provide designing solutions for small paper ads as well as the 5 sqm. flex sheets. The ever increasing agencies are seemed to be hell bent to fill the city with banners and posters, with no free space to see anywhere.

RegoAdvertising Blog

All About Advertising Agencies in Mumbai

Selecting an Advertising Channel

The Advantages of an Advertising Internship

Starting a Design Studio

Is Online Advertising Replacing Traditional Advertising

How Social Media Advertising Can Improve Your Revenues

How Does Advertising Facilitate Communication

How Online Advertising Can Boost Your Sales

Print media Advertising vs. Online Marketing

Advertisements Trends Of 2015

Painting Mumbai Colorful with Advertisements