Tag Archives: Brand Agency in Mumbai

Painting Mumbai Colorful with Advertisements

Painting Mumbai Colorful with Advertisements

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Media is an unavoidable part of our lives. One can’t even avoid news about the most hated celebrity having their first child. Media is our primary, or rather, our only source of information. We are connected to the whole world through media. Just sitting in front of our television sets in the comfort of our beds, we get to know the updates from all around the world.

These days, media is not only used to relay information to the world, but it also gives us information and updates on various products and services that are available to us. Media is used to a large extent to communicate to customers and it is one of the primary sources from where potential sellers and buyers meet each other.

There are plenty of media agencies in India, and all of them provide various services, depending on the target audience and the means of communication available. If you dig in a little, you will be amazed by the numerous ways one can advertise your products or services.

Increase in number of people means increase in consumption of various commodities. Mumbai is full of people and advertisements. Even the smallest streets are full of billboards. One can find John players next to every bus stop. There are billboards, hoardings, posters, banners, handbills, sandwich boards, computerized boards, wall writings, wall paintings, sky writing etc peeping at distance of every meter. It is a common sight to see billboards and hoardings publicizing political parties all across the city during elections. Sometimes, there are even advertisements for advertising agencies. So much of them are there in 2013, BMC decided to make the city banner-free.

With huge number of potential customers and an advertisement for every eye to see, with so many potential customers, Mumbai has taken advertising to next level. People are buying more and more automobiles, branded clothes and footwear and visiting luxurious hotels, malls and restaurants. The quality of life is changing in Mumbai and so is the advertising scenario. We cannot notice the change until we somehow involved in business ourselves. Keeping up with the changing business trends is essential to stay strong in the market.

Outdoor marketing in a way is a part of print advertising agencies. Print ad agencies emphasize on the hard copy form of publicity and advertisement of services. Be it, the small pamphlets for Help Age India or huge bill boards for the New Year’s party at Hard Rock Café, everything is responsibility of printing ad agencies. Best print ad agencies provide creative designers who cater to the needs of different businesses and create designs appropriately. These agencies provide designing solutions for small paper ads as well as the 5 sqm. flex sheets. The ever increasing agencies are seemed to be hell bent to fill the city with banners and posters, with no free space to see anywhere.

Painting Mumbai Colorful

 

advertising agencies

Why are more advertising agencies taking to target based advertisements?

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The Indian media industry has seen a sea of change within a decade. Ever since the internet was made available in almost every corner of the country, an Indian advertising agency has started prioritizing it over other forms of mass media such as television, radio and newspapers. The Internet not only allows you to launch cost-effective publicity campaigns but acts as a two way street. Both advertisers and targeted groups can communicate about goods and services. A communication agency launches a video blog (vlog), podcast, blog post or ad campaign on Twitter and Facebook which is viewed by internet users. These users can in turn provide feedback on the campaigns through comments, opinion polls, ratings and other channels.

Since internet advertising is a two way street advertisers have decided to adopt target advertising that can lead to substantial results in quicker time. Unlike mass media which targets an audience without knowing its tastes or preference, an Indian advertising agency working with the internet, profiles a user before bombarding him/her with ads. That way, the agency knows for sure that the person who is seeing the advertisement would be interested in buying the service or product sooner or later.

There are quite a few methods that an Indian advertising agency adopts to analyze the effectiveness of a particular campaign. It uses analytics tools to observe the time of logging in of a particular user, the pages visited or liked by the user on Facebook and the handles followed by him/her on Twitter along with the discussions she/he participates in. Using the information collected about a user group at a particular hour of the day, the products which would appeal most to them are advertised. For new users, a communication agency throws ads belonging to different genres at them to observe the response of the user. Based on the user’s actions, the communication agency displays further ads. Viral advertising is another surefire way of gathering user interest about a particular product. Ad campaigns pertaining to a particular brand of product or genre is shown to users once they visit a site of a similar nature.

This method of target based advertising is trending globally and the Indian advertising agency too has adopted it rather seamlessly.

communication agency

Digital advertising agency

Digital advertising markets are slated to be the next big thing

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Digital advertising is growing at a staggering pace in recent times. The entire industry has been abuzz with the new found relevance and convenience offered by digital platforms. This has caused a steady change in the advertising industry and key players are following suit to jump onto this lucrative bandwagon. As per industry estimates, the market for online advertising in India will cross INR 3, 575 crores and counting by March 2015 and advertising expenditure on mobile and digital platforms is increasing by a whopping 43%! This has set the cat amongst the pigeons in the industry and is supremely indicative of evolved consumer behaviour and preferences.

The overall growth rate of digital advertising is being pegged at 30 percent annually which is staggering by all means. As per industry estimates, the sector was worth around INR 2, 750 crores by March 2014 and this has been seconded by industry reports and statistics published by leading advertising associations and organizations. The biggest contributors to the entire digital advertisement spending pie are display and search which constitute 29 and 38 percent respectively as per reports. This has caused a rethink on strategies usually employed by top advertising and media agencies. Advertising trends are forever in a state of flux, something that is both chaotic and disruptive if not handled right.

Alongside, Search spends came down to about 30 percent soon after for total digital advertising expenditure. Search still provides a whopping INR 825 crores of overall revenue for the market. Alongside, it is being predicted that digital advertising spend will increase on videos, email and mobile advertisements which will eat into Search shares in turn. Social media accounts for about 13% of overall advertising spend digitally and this is growing rapidly to about INR 440 crores in March 2014.

Expenditure on video advertising has grown by a decent 51 percent to touch INR 303 crores while email advertising has now become an INR 88 crore market. This should be growing to the tune of 56% soon and will hold a decent 12% of all digital advertisements put out by brands. The biggest verticals driving the digital advertising boom are e-commerce, FMCG & consumer durables and telecom and this trend is set to continue in the near future.

mobile advertising

 

Must-have attributes of a good advertising agency in India

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Must-have attributes of a good advertising agency in India

Marketing is often neglected by companies and organizations that remain busy in their tryst to ramp up sales, managing sales teams and acting on business leads. In today’s competitive market, marketing and advertising occupies a lot of importance. Building your own brand identity is of paramount importance. A good advertising agency can help you accomplish this task with a little effort and oodles of creativity. However, making the right choice may be a trying task. There are some characteristics, however, which must be possessed by any advertising agency worth its salt. These are listed below:

A good agency always possesses comprehensive brand marketing solutions for customers
Advertising agencies with experience in the field know the importance of offering comprehensively tailored brand marketing and building solutions to their client base. A good agency will always want to learn about the basics of a company and what makes it tick before venturing to plan and design an advertising and promotional strategy. A good agency will always have campaign capabilities across multiple media platforms and hubs. A good agency will possess expertise in design, copywriting, online media, print media, television campaigns, email marketing, blogging and public relations among other activities. A power packed advertising agency will always have enough horsepower to go the whole hog for esteemed clients and brands.

Top class advertising agencies are always a storehouse of innovation, creativity and new ideas
You will be able to distinguish the good from the bad through a parameter like this. With a good agency, there is always a shift in perspective to radical, often shockingly innovative zones. Good agencies thrive on out of the box thinking and not simple rehashing of tried and tested concepts. This is something that is visible immediately in all presentations and discourses offered to clients. A skilled creative team must be present at any reputed agency and is the backbone of any organization in this sector.

A competent agency always has clearly defined work methodologies and processes
Building a brand is possible in recent times with the endless options in store for companies. However, a competent advertising agency will always have a research and homework oriented approach which again, is also clearly visible at the very outset. There must be a proper marketing and promotional process developed at the agency. A good agency will always have its own innovative work process that has delivered results in the past.

Must-have attributes of a good advertising agency in India

THE SLEEK BRAND STORY

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THE SLEEK BRAND STORY

Sleek wanted a good Brand Communication strategy with a Brand Positioning and a nationwide Media Plan. The Rego team put on their thinking caps and came up with a winning strategy along with a media solution that helped Sleek emerge as the No. 1 modular kitchen brand in India.

The whole brand process started with a thorough understanding of the market and consumer. Rego Advertising, a creative ad agency in Mumbai with the help of client inputs and Rego’s in-house brand research team, began its study. Along with internet and market resources, the Rego, brand agency in Mumbai also conducted brand-consumer interfaces by taking potential consumers to the Sleek showroom, and studying their responses towards the brand.

The modular kitchen market was growing at a snail’s pace as people had a more ‘dependable’ option in the carpenter. Even after visiting the showroom and discussion with the Sleek design team, the price-conscious consumer would, in the end, choose the carpenter as it gave her an assurance of quality and cost her much less than a branded kitchen.

Though slowly, the trend was changing. Economy was looking good. With increased spending power, the middle class and higher middle class began to aspire for better lifestyles. The globe-trotting Indian consumer was now aware of designer kitchens and wanted one for his home. The time was right for Sleek to strike big time. A good scenario was the non-existence of a clear leader in the modular kitchen industry. The place at the top was empty.

Key Consumer Insights

  • Consumers want information and understanding of modular kitchens.
  • They want a brand that they can depend on for quality and durability.
  • They want a brand that has those classy European style kitchens, without costing as much.

THE BRAND POSITIONING
Rego, Advertising Agency in Mumbai believes a clear Brand Positioning always helps a brand to establish and distinguish itself from its competitor, and occupy a place in the consumer’s mind.

The Rego Creative Team derived a Brand Positioning that cut through all the challenges the brand was facing when it came to consumer confidence. It was the Big Idea that was soon going to change the fortunes of Sleek, cut through their competition, and put them in a leadership position in the market.

 SLEEK – THE KITCHEN SPECIALIST
To push the positioning of ‘The Kitchen Specialist’, we roped in India’s cooking specialist, the master chef Sanjeev Kapoor. The idea that ‘A Specialist like Sanjeev Kapoor endorses the Kitchen Specialist – Sleek’ was a proposition that appealed to the client.

Sanjeev Kapoor became Sleek’s Brand Ambassador, and he drove home the point of Sleek being a ‘Kitchen Specialist’

The next brand campaign with Sanjeev Kapoor in a Sleek Kitchen, talking in a most matter-of-fact way about what makes Sleek a Kitchen Specialist, was an extremely believable campaign that won the trust of the consumer, and the praise from even the competition.

The popularity and recognition of Sanjeev Kapoor gave the brand an immense boost. People turned and looked at the ad, and nodded in acknowledgement.

SLEEK - THE KITCHEN SPECIALIST

Importance of Brand building for a small business

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Importance of Brand building for a small business

Brand is a type of product, service or even personality that people immediately recognise. It may take years of effort to bring about this recognition from people across the world. Not only does it entail advertising but also customer relations, understanding of markets and building connection with people. For example, the brand recognition that Coca-Cola enjoys is only comparable to that of Pepsi. No local brand would be picked up by a consumer if a Coca-Cola bottle is kept alongside the local branded soda. Such is the power of brand recognition that people identify with a brand and trust it over the others. Apple is another brand which enjoys a loyal following. Every time an Apple product is launched, people line up outside stores to get the item.

Even though spending millions on brand building every year is possible for large brands, is it feasible for smaller brands for which budget is perpetually a constraint? Is it worth spending all that money? Well, by all means, it is a good idea for small businesses to indulge in brand building as well because it would help them build a steady set of followers, in the form of end consumers or business houses. There are many methods of marketing that a small business can invest in which would bring them in lots of sales within a short period of time. Some of these methods of marketing include content marketing through eNewsletters, vlogs, and promotions on social networking websites, blogs and other methods. It is not required for them to invest lots of money in television or radio advertisements. It has been seen that most publicity happens through online media such as social and business networking websites and hence it would be best to invest resources in them.

These methods of promotions are inexpensive and can be handled by the firm themselves. However, not all the tactics would be known to them and hence it would be best to rope in a professional for maximum benefits. A professional agency would know how to get the best out of minimal techniques of promotion.

Importance of Brand building for a small business

How to go about building your brand?

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Brand Agency in Mumbai

Among thousands of products and services available in your domain, standing out may be a daunting task. Getting your own band of loyal followers may not only take time but also a lot of effort. It is no wonder that companies spend thousands of dollars in promoting their brands from time to time and maintaining their public image. The goodwill of a company is very important in bringing in new customers and also retaining the old ones. For example, whenever an Apple product is launched in the market, there is a mad dash to pre-book the item. This has been possible solely because of the brand image that Apple has built for itself.

Building a brand image depends a lot on understanding your customer and audience. Developing a product that a large number of people would require and identify with is the biggest challenge in brand building. Once you have overcome that hurdle, you need to come up with the features or points that would appear most salient to a potential customer. Bringing forth those salient features is a part of brand building. After promoting your products extensively in the market, you need to work towards retaining your customers by offering good aftersales support and service. From time to time, you need to gather feedback from your customers about what they feel about your product, what they think should be introduced or eliminated from your product or what more should you do in order to retain your customers. You would have to then alter and rework your goods according to public consensus.

Therefore, brand building is not only about advertising your products but also building a relationship that would last a lifetime. Having faith in your own goods is the biggest part of selling them. If you seem unsure of your products or services, then your consumers would take the hint and stay away from your products. Be sure of what you are offering and convince people about it. In reaching out to people, promotions would play a key role. Handing over the job of promoting your products to a professional advertising agency would do you a lot of good as they would know exactly how to package your product in order to make it look appealing to a large number of people.

Brand Agency in India

Why research is the foundation of every campaign?

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Brand Agency in Mumbai

Research is the food you feed your mind, so that it gets all the nutrients to energise you and perform the best. Product, market and consumer research constitute the daily diet of the team at Rego Advertising. Like every good Advertising agency in India, we survive and succeed on research. Like for example, it is through the unconventional consumer-client interface we conducted for Sleek Kitchens, that we uncovered some key insights that gave us our brand positioning for the modular kitchen brand. It is through research that we hit upon the value proposition for Ideal Education that gave it the unique positioning of ‘Evolved Learning.’ It is through the casual research we conducted for Apex Appliances that we stumbled upon the very apt tagline of ‘Mood bana de.’ This is one Brand Agency in Mumbai that firmly believes in doing its study before appearing for the test.

Traditionally, there are two types of research. One that is customised as per the client’s unique needs, and the other is a syndicated research, which means the research or survey conducted by a company and which can be bought by the client to design its advertising or communication. While a customised research is strictly confidential and available only to the client, syndicated research can be used by multiple brands to optimise their advertising.

Post advertising research is also conducted to gauge the effectiveness of the advertising campaign… increase in brand awareness, rise in inquiries and trials, etc. A more specialised research can also be conducted to ascertain the ad’s effectiveness based on consumer reactions, behavior and feedback. This follow-up also helps determine the next communication/advertising strategy.

Every successful brand agency in India knows the value of research and consumer surveys. It is even more important for a Media Solution Agency in India. A good media plan is always made on sound research. Rego Advertising Agency’s media team has put together winning media solutions for a number of successful campaigns, enabling the client to get a good ROI.

Creative Ad Agency in India