Tag Archives: creative ad agency

How schools could use Social Media?

How could schools use social media

Social media over the years has changed the way people use internet. With social media people’s interaction with one another has increased which has led to people visiting these sites more often. Though most people see social media as a place to hangout it can also be used as a productive tool. And schools are a place that will benefit from its use. Sites like Facebook, Twitter, Blogger, Pinterest, etc. can be used to increase the interaction between teachers, students and parents. It can also keep the parents in the loop about what their children do in school.

Here is how social media can be used in classrooms:

Facebook

By creating a Facebook page for the classroom, the teachers can post homework and assignments which can be seen by the students and their parents. This way, even the parents will be aware of what’s going on in the class. The teachers can also share stories, post reminders and any changes in the lesson on Facebook.

Pinterest

Students can post their class work/projects on Pinterest for the teachers and parents to see. This can let students to see what their peers have done and get tips on how to improve their project.

Twitter

Students can do quizzes on Twitter. For e.g. teachers can give students quiz questions and ask them to tweet their answers. The teacher can display the answers on the screen in real time. The teachers can also ask their students to give a lesson recap on twitter using 140 or less characters.

Blogger

Blogging is a great way to encourage students to improve their writing skills. Teachers can give out writing assignments to students in blogger. There can also be an essay writing competition between students of different class at Blogger and the best essay can be published in the school’s own private blog. With this the students will feel motivated and start their own blog which can be monitored and guided by the teachers.

Some rare Internet applications you haven’t seen

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There are several fantastic internet applications that you will not have experienced or used and many of these also contribute towards improving productivity hugely as well. The first among these is Zamzar, a marvelous application that helps you combat all possible document or file incompatibility problem. Many a time, we face problems when Windows Media Player does not quite read videos in 3gp formats. This might be true for files in incompatible formats as well. Clients may well send files in formats that are incompatible with your present system. This helpful application comes in handy at these times by converting documents, images and videos to a different format minus the need to download and install any other software program. This internet application is definitely be a must have for any media organization or companies in other fields as well.

Haven’t you felt frustrated at not receiving crucial replies from associates and clients when you’ve emailed them on something urgent? Have you been worried whether they’ve even received your email or not? You can simply make use of another potent internet application called Spypig which tracks emails and sends you notifications as soon as your email is opened by the reader. This is functional for most web mail applications like Yahoo! and Gmail in addition to Thunderbird and Outlook. This will help you confirm the receipt of an email and you can accordingly put your mind at rest.

Sumo Paint is another rarely heard of internet application that helps you create new images entirely on your own and this makes it a better solution in comparison to conventional image editing applications like Picnik and Photoshop Express. Skydrive is another handy application which lets you store documents, files and photographs for free throughout an entire lifetime! 25 GB of storage is provided in this case and individual file size limits are fixed at 50 MB. There are several other internet applications like these that maximize productivity and are pretty cool to use as well! Advertising agencies like Rego Advertising always emphasize on using cool internet applications like these to stay ahead of the curve at work!

Your media agency in India and media buying

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There are numerous advertising and design studios in India that offer branding, marketing and promotional solutions to their clients. However, media buying and planning are vital cogs in the wheel that ensure that clients reach out to a larger client base, thereby enabling larger marketing of their products in turn. Media buying is an intricate affair and many agencies and managers often get it horribly wrong with their fanaticism and obsessions relating to payments for media spots. Cheap media is mostly a two edged sword; while it may save you money, it may also lead to almost no results on account of limited audiences and non viability.

Your media agency in India should definitely specialize in top class media buying and planning above all else. The fact remains that any agency can purchase media spots for good prices. Advertisers rarely purchase above market rates other than companies which have inadequate purchase processes. The agencies need to have proper systems and processes activated in order to ensure that they are purchasing the right spots for their clients and garnering them greater visibility in line with their budgets. The right media strategy is very important in today’s times, particularly with the rise and advent of digital media platforms and the multi-channel approach options this has opened up to agencies. Traditional agencies are also taking the digital OOH and interactive route and embracing social media more actively.

The problem lies in the fact that multiple advertisers and their media buyers and planners usually operate within restricted and limiting paradigms that lean more towards traditional channels. Focusing on cost leads to overlooking strategy in planning and buying. Media selection tends to get neglected in these cases as a result.Your agency should have a proper benchmarking system in order to select the right and most suitable channels for you. If you get a cheap channel with limited results, that is not really the right strategy to develop your brand in a competitive mass market in India.

If you’re looking for a seasoned advertising agency capable of handling the ropes in terms of media buying and planning, you can think of Rego Advertising which deals in media buying and planning along with other service offerings. Rego has a research based approach towards media buying and offers supreme returns, visibility and audience access to its clients.

On The Go way to Advertising

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You are going somewhere out of your house and wait at the rickshaw stand or bus stand. Now, you are assured to come across some hoarding, banner or billboard promoting some product or service offering. It always happens right? This is the way the Outdoor Advertising in India works. You are always targeted by these attractive pieces of advertisement which are definite eye catchers. This is the talent of the Design Studios in India.

Mumbai being a metro city, is full of people who are always in a rush. You just can never see the city sleep for even a couple of minutes. If so is the case, then why not keep the advertising also awake and available for people every time. This can be surely done through the mode of Outdoor advertising. Also, the design studios make this possible at every minute around the clock. They target the locations that may have the maximum visitors as per the target customers of the brand or product they are promoting. This location also plays a big role in outdoor advertising. Also, this brilliant idea of using public transport for marketing has no challenge as this keeps moving all over the city daily and there is no better way to come in people’s vision easily.

Billboards are also great options where the design studios these days try and create a collage of the brand name, logo, product details and its promotion pictures which are compiled in a way that they surely catch the eyes of every passer by and appeal to the target customers. Also, they are easily visible and cannot be missed. This being costly is opted by big business companies and especially is beneficial for their new products and new range of collection. And in this case, a billboard is surely an eye catcher.

As per today’s trend, the potential customers surely catch up with the advertisements. Also, buses and rickshaws have advertisements on them. This is also an effective mode of Outdoor advertising. Even the big IT players today are using this method for promotions in order to reach all; and when it is Mumbai, it is just the right and assured way of getting the intention satisfied.

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Reaching the skyline through Advertising

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There are so many products available in market and that too in various brands and with wide variety. But we always choose the one that serves our purpose and is worth the money we pay. But these options are made available to us and we become aware of this Brand identity very well through Brand advertising.

Brand identity means creating the specifications and providing every detail which may be about technical or functional specifications of the product, it’s looks, quality, availability, warranty, options and all other details that may be required by a buyer or any person looking for it. When we are aware of the brand identity of a product, only then do we start considering it as an option. This role is intelligently done by the agencies through Brand advertising. Through brand advertising, we come to know about all the necessary highlights and the pros and cons of the product. Also, we are helped to compare various products and pick the best brand.

In order to market a product, companies should make sure that they choose the right advertisement agency for its branding and advertising. This image building is immensely important as this should appeal the target segment of people or clients. Once the brand identity is rightly created and marketed, the success awaits at every turn. Especially when it is Mumbai, it will take the minimal time to reach people and gain clients. This well-known advertising hub in India is rapidly growing and capturing nearly every are in the market.

Brand advertising has become the need of every company and if done carefully, only then can it evolve. Also, the recent method is to pose and make the brand famous through social networking sites like Facebook. This is where millions of people from all over the world can become aware of the brand as the brand advertising thereby becomes successful.

When a brand identity is created and marketed to people, they start looking for it through advertising, Brand advertising when done in the right way through the right advertising agency, just creates the comfortable environment to make maximum business and thereby profits.

Go with the world with Advertising

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In India, there are many new startups as well as established firms and with multiple products. These products have to reach the target group of people and to start with, at least they should be aware of it. This is where our Indian Advertising agencies play a major and very crucial role. These Advertising agencies in India are very strong modes of helping businesses flourish and grow. So when we say that Mumbai and also the world is growing so fast, the reason is certainly this magic of advertising.

There are various interesting and novel ideas used by the Indian Advertising agencies to attract people and the target audience. And have you noticed, it starts with the very first thing in morning; through newspapers. There are many colorful and attractive advertisements; in fact, a complete page is especially dedicated to it. We also come across many such leaflets in our newspapers. Then we move out of the house and not a single place in Mumbai is there without hoardings or marketing of any product. Then we reach our office and there are so many ad pop ups. There again is this rigorous and trending advertising.

The advertising agencies in India have rightly caught this nerve and we are actually known globally now and also our own manufactured products have their unique identity. Also Indian advertising agencies have created a very comfortable bond with the clients, which helps in getting maximum benefit and profits through the right way of endorsing the client products. By right way, I mean that if the product is good but not marketed correctly, it will not reach the right customer segment and certainly will be in loss or low profit. Hence, choosing the perfect way and mode of advertising is very important and this job is done brilliantly by our Indian Advertising agencies.

There is also great competition in the advertising field in India and especially in metro cities like Mumbai. This is where the maximum target audience can be reached. And this being a great and emerging career option with a good chunk of profit, many people in marketing area are getting into advertising. They also create a strong compassionate connection with the people and attract them rightly.

Flourish in Mumbai with Advertising

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Every single person reaches in Mumbai with lot of dreams within. Just with a single flick of vision anywhere in Mumbai, you can see many advertisements, which can be related to anything. This can be right from film industry to any new kitchen product or the new fashion brand in town that sells apparels, shoes and accessories. It is so well presented that knowingly or unknowingly, we tend to notice these advertisements. This is hence a great job done by the Advertising agencies.

These agencies make the promotions so catchy that we give it a single look at least and also notice the pick pints on it. This credit goes to the Creative advertising agencies. Creativity is always pleasing to the eyes and ears. They make it a point that the intention of helping the details reaches the target audience through advertising. And when these are displayed or promoted in a city like Mumbai, there certainly is a jackpot. People here strive hard to get through and work in Mumbai to earn money, get clients, understand new products, and get entertainment news, etc. There can be many such intentions of the crores of people living in Mumbai who have many aspirations. These are certainly fulfilled somewhere by the advertising agencies.

Marketing has become the prime importance section of any business. So even the old and established organizations as well as the budding companies in different industries are approaching the creative advertising agencies to endorse their products. People have started understanding the power of advertising to reach every corner of the globe and create an identity all over.

Also, people are becoming educated and have a great vision towards these advertisements. This makes the people get the right things. All thanks to advertisements by these advertising agencies. Also, they have started attracting huge clients and investors in Indian businesses. It has helped in endorsing Indian products all over the world and get recognition for the same. When the world is ready why not promote and gain using this powerful tool of advertisement. Advertising agencies are doing great job and that too in Mumbai; it is a cherry on the cake.

The new Mumbai with Advertising

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When advertising is changing the world around, how can it leave our very own city of Mumbai, the most populous, the richest and certainly the extremely talented hub existing in the all of Asia?

Mumbai is a city that beholds the rich culture of colonial India while it smartly keeps at an equal pace with the changing trends of the world. Conspicuously talented, this Bollywood city is emerging with a new face that creatively balances between the old world charm of the city and the new tech savvy society. Billboards, social media advertisements, creative videos, innovative digital hoardings, wall paintings, prints ads, internet marketing etc., are transforming the city into a way we know it now.

Capitalization of goods and marketing of products has brought a new culture to the society. Creative advertising agencies and communication agencies have helped Mumbai emerge as one of the biggest market in the whole wide world. Corporate houses from all around the country as well as globe embark here to expand their business and create a unique own identity. With advertising at its rise, Bombay is providing new opportunities to every citizen of India to migrate in the city and start over with a glamorous life.

Mumbai in its ever growing advertisements, make the rich city richer and brings various foreign companies to the landscape that make huge investments and take theirs as well as the city’s success rate higher. Many start-up companies as well as established ones too are now acknowledging the potential of endorsing their schemes and products in the market of this metro city and are thus, fortifying money culture of the Bollywood hub. Youngsters are contributing with their talent and are discovering new ideas with rising technology to give a new dimension to the art of living in Mumbai.

Knowing the potential, many advertising agencies are opening up on the land. These communication and advertising agencies find out creative ways to establish the brand identity for high popularity. People are becoming more and more brand oriented and are living a high-standard life because of these advertisements that constantly move with them wherever they go. Thus, the emergence of a plethora of advertising agencies has not only triggered huge investments by various companies in Mumbai but has also helped in increasing the standard of living.

Advertising Trends in Mumbai

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Nowadays, we are watching so many advertisements, wherever we go right from the pan shop to departmental stores, railway stations, bus depot, on pillars, on walls etc.

The new forms of advertising are wall paintings, electric board, neon sign board, acrylic board, sandwich board, florescent lights and lots more. But all these methods consume lot of electricity.

These electric boards create a startling impact on people, they can be placed at high traffic areas, the various sizes, shapes and illumination and to grab more attention of people there are certain 3-dimensional effects in these boards.

A lot of creativity can be used on these boards and they provide visibility from a distance. They appear 24 hours a day without fail with the help of light and vinyl colours. They can be used as directional like pointing out the locations. It’s a good way to remind the audience about the product which is being advertised. Ad agencies in Mumbai hardly fail to create a stir.

Disadvantages: It demands that the message should be brief and simple, so it’s relatively difficult to communicate about the product details. The construction of new boards is restricted by cost, space availability and certain codes of municipality and regulations of environments act. The fragmented nature of ownership of these media makes it difficult for the advertisers. Obstruction by streetlamps, trees, branches which makes it of no use. Sometimes it may lead to wastage of resources and adversely affect the beauty of this city. Even illegal boards create loss of revenues to the respective government.

The media agencies in Mumbai are trying hard to deliver rich advertisements in form of videos, apps based adverts on mobile devices, social media adverts which not only make the environment cleaner and healthier but also reaches straight to the user’s lap and pockets.

In this new tech savvy world, viral videos have also become a great way of advertising, these videos serves as a promotional vehicle which helps in replacing the conventional ways of advertising. People nowadays spends a very less time in reading newspapers and listening to radio, as the newer ways of advertising like videos, social media ads and mobile based ads are readily available to the users and can generate more earnings for companies.

Mobile Ads – The Next Generation of Advertisement

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In a metro city like Mumbai, life is so busy that people couldn’t find time to read or listen to the advertisements being published in the newspapers or being broadcasted on the radios. How the ad agencies in Mumbai manage to make the emerging markets outshine the developed markets via advertisement?

The answer is plain and simple. As in a country like India, where there are millions of mobile subscribers, it is somewhat easier to reach them via mobile based advertisements. This not only helps the media agencies in Mumbai to reach the normal being in promoting their products but also, helps the normal population to get knowledge about the products being advertised.

Consumers are nowadays more tech savvy, so the basic motive of an ad agency is to target this particular population who uses smartphones and tablets via apps. The strategy can be in form of paying rewards or targeting people on the basis of their likes and dislikes. These apps can be developed by keeping in mind, the needs of a common man. E commerce players have been targeting the normal population by the means of paid adverts, apps based adverts, video advertisements and reward formats.

For those who don’t carry a smartphone with them, these ad agencies can target such populations via advertisement phone calls or text messages. But nowadays these two types are not that much successful. Mobile ads is growing way too faster than all other forms of advertising in India, as advertisers have started investing a lot money to catch the eyes of users.

It has been found that in-app mobile ads have found to be better than mobile web ads. This is because of the reason that nowadays technology has been so advanced that there is availability of apps which can be modified according to the likes and dislikes of the target population. Along with the in-app based ads, API’s have been integrated such that they provide rich notifications via widgets in iPhone and android phones. In android and iOS based wearable like smart watches, such pattern of advertisement can be followed and is actually found to be much successful.

Conventional forms of advertisement should not be the first choice of ads, so in the tech savvy era, ad agencies have to adapt more sophisticated mobile ad campaigns.

RegoAdvertising Blog

All About Advertising Agencies in Mumbai

Tag Archives: creative ad agency

Your media agency in India and media buying

On The Go way to Advertising

Reaching the skyline through Advertising

Go with the world with Advertising

Flourish in Mumbai with Advertising

The new Mumbai with Advertising

Advertising Trends in Mumbai

Mobile Ads – The Next Generation of Advertisement