Tag Archives: creative advertising agency

media agency in India

Your media agency in India and media buying

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There are numerous advertising and design studios in India that offer branding, marketing and promotional solutions to their clients. However, media buying and planning are vital cogs in the wheel that ensure that clients reach out to a larger client base, thereby enabling larger marketing of their products in turn. Media buying is an intricate affair and many agencies and managers often get it horribly wrong with their fanaticism and obsessions relating to payments for media spots. Cheap media is mostly a two edged sword; while it may save you money, it may also lead to almost no results on account of limited audiences and non viability.

Your media agency in India should definitely specialize in top class media buying and planning above all else. The fact remains that any agency can purchase media spots for good prices. Advertisers rarely purchase above market rates other than companies which have inadequate purchase processes. The agencies need to have proper systems and processes activated in order to ensure that they are purchasing the right spots for their clients and garnering them greater visibility in line with their budgets. The right media strategy is very important in today’s times, particularly with the rise and advent of digital media platforms and the multi-channel approach options this has opened up to agencies. Traditional agencies are also taking the digital OOH and interactive route and embracing social media more actively.

The problem lies in the fact that multiple advertisers and their media buyers and planners usually operate within restricted and limiting paradigms that lean more towards traditional channels. Focusing on cost leads to overlooking strategy in planning and buying. Media selection tends to get neglected in these cases as a result.Your agency should have a proper benchmarking system in order to select the right and most suitable channels for you. If you get a cheap channel with limited results, that is not really the right strategy to develop your brand in a competitive mass market in India.

If you’re looking for a seasoned advertising agency capable of handling the ropes in terms of media buying and planning, you can think of Rego Advertising which deals in media buying and planning along with other service offerings. Rego has a research based approach towards media buying and offers supreme returns, visibility and audience access to its clients.

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Indian ad agency

Choosing the right Indian advertising agency for your campaign

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You will be spoilt for choice on paper, if you are seeking an Indian advertising agency that gives you the best bang for your buck. Choosing the right agency often seems like a nightmare for the company or business in question. However, this is not rocket science and you should be fine if you follow some crucial tips and parameters in this context. You have to get an idea of the approximate budget you have and the kind of overheads that an agency might have to deal with in case they take up a full fledged campaign. Details like these are essential before choosing a service provider as they help you evaluate people much better. Talk to industry experts and advisors in this regard before getting down to meetings and pitches.

Be it an outdoor advertising India agency or a full service one, you should have a clear picture of the kind of company that you want and your desired portfolio of services. This will help you separate the grain from the chaff at the very outset. You should go by all available reviews and other necessary information before making your final choice. Learn about the background and client history of the agency in question. Always look for quality administration, good management, experienced professionals and responsiveness in responding to all your requests or instructions. Do not simply ask for samples of any creative work for a potential product or brand from your stable; instead, after you’ve filtered down the potential hire, give the agency a set of business and marketing problems that your company may face and ask them to list out solutions and strategies to meet the same through presentations. This will automatically give you an insight into the business brain and competence of the agency.

Always look for the entire service spectrum and staff strength of the agency. A proper full service agency should have all bases covered including creative, design, media buying, digital, outdoor and branding. Additionally, you should look for insights into the real core of the agency through its client campaigns, testimonials, vibe, expertise in handling complex projects and so on. Also, you should definitely see how they align the best possible creative campaign solutions for you within your projected budget. Rego Advertising is one agency which meets all these requirements with its focus on branding, research, insights, creative solutions and full service satisfaction. This agency is well worth a shot in this regard.

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Design Studios in India

On The Go way to Advertising

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You are going somewhere out of your house and wait at the rickshaw stand or bus stand. Now, you are assured to come across some hoarding, banner or billboard promoting some product or service offering. It always happens right? This is the way the Outdoor Advertising in India works. You are always targeted by these attractive pieces of advertisement which are definite eye catchers. This is the talent of the Design Studios in India.

Mumbai being a metro city, is full of people who are always in a rush. You just can never see the city sleep for even a couple of minutes. If so is the case, then why not keep the advertising also awake and available for people every time. This can be surely done through the mode of Outdoor advertising. Also, the design studios make this possible at every minute around the clock. They target the locations that may have the maximum visitors as per the target customers of the brand or product they are promoting. This location also plays a big role in outdoor advertising. Also, this brilliant idea of using public transport for marketing has no challenge as this keeps moving all over the city daily and there is no better way to come in people’s vision easily.

Billboards are also great options where the design studios these days try and create a collage of the brand name, logo, product details and its promotion pictures which are compiled in a way that they surely catch the eyes of every passer by and appeal to the target customers. Also, they are easily visible and cannot be missed. This being costly is opted by big business companies and especially is beneficial for their new products and new range of collection. And in this case, a billboard is surely an eye catcher.

As per today’s trend, the potential customers surely catch up with the advertisements. Also, buses and rickshaws have advertisements on them. This is also an effective mode of Outdoor advertising. Even the big IT players today are using this method for promotions in order to reach all; and when it is Mumbai, it is just the right and assured way of getting the intention satisfied.

Outdoor advertising

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Brand advertising

Reaching the skyline through Advertising

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There are so many products available in market and that too in various brands and with wide variety. But we always choose the one that serves our purpose and is worth the money we pay. But these options are made available to us and we become aware of this Brand identity very well through Brand advertising.

Brand identity means creating the specifications and providing every detail which may be about technical or functional specifications of the product, it’s looks, quality, availability, warranty, options and all other details that may be required by a buyer or any person looking for it. When we are aware of the brand identity of a product, only then do we start considering it as an option. This role is intelligently done by the agencies through Brand advertising. Through brand advertising, we come to know about all the necessary highlights and the pros and cons of the product. Also, we are helped to compare various products and pick the best brand.

In order to market a product, companies should make sure that they choose the right advertisement agency for its branding and advertising. This image building is immensely important as this should appeal the target segment of people or clients. Once the brand identity is rightly created and marketed, the success awaits at every turn. Especially when it is Mumbai, it will take the minimal time to reach people and gain clients. This well-known advertising hub in India is rapidly growing and capturing nearly every are in the market.

Brand advertising has become the need of every company and if done carefully, only then can it evolve. Also, the recent method is to pose and make the brand famous through social networking sites like Facebook. This is where millions of people from all over the world can become aware of the brand as the brand advertising thereby becomes successful.

When a brand identity is created and marketed to people, they start looking for it through advertising, Brand advertising when done in the right way through the right advertising agency, just creates the comfortable environment to make maximum business and thereby profits.

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Creative advertising agencies

Flourish in Mumbai with Advertising

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Every single person reaches in Mumbai with lot of dreams within. Just with a single flick of vision anywhere in Mumbai, you can see many advertisements, which can be related to anything. This can be right from film industry to any new kitchen product or the new fashion brand in town that sells apparels, shoes and accessories. It is so well presented that knowingly or unknowingly, we tend to notice these advertisements. This is hence a great job done by the Advertising agencies.

These agencies make the promotions so catchy that we give it a single look at least and also notice the pick pints on it. This credit goes to the Creative advertising agencies. Creativity is always pleasing to the eyes and ears. They make it a point that the intention of helping the details reaches the target audience through advertising. And when these are displayed or promoted in a city like Mumbai, there certainly is a jackpot. People here strive hard to get through and work in Mumbai to earn money, get clients, understand new products, and get entertainment news, etc. There can be many such intentions of the crores of people living in Mumbai who have many aspirations. These are certainly fulfilled somewhere by the advertising agencies.

Marketing has become the prime importance section of any business. So even the old and established organizations as well as the budding companies in different industries are approaching the creative advertising agencies to endorse their products. People have started understanding the power of advertising to reach every corner of the globe and create an identity all over.

Also, people are becoming educated and have a great vision towards these advertisements. This makes the people get the right things. All thanks to advertisements by these advertising agencies. Also, they have started attracting huge clients and investors in Indian businesses. It has helped in endorsing Indian products all over the world and get recognition for the same. When the world is ready why not promote and gain using this powerful tool of advertisement. Advertising agencies are doing great job and that too in Mumbai; it is a cherry on the cake.

world with Advertising

 

mobile marketing

Advertising Trends in Mumbai

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Nowadays, we are watching so many advertisements, wherever we go right from the pan shop to departmental stores, railway stations, bus depot, on pillars, on walls etc.

The new forms of advertising are wall paintings, electric board, neon sign board, acrylic board, sandwich board, florescent lights and lots more. But all these methods consume lot of electricity.

These electric boards create a startling impact on people, they can be placed at high traffic areas, the various sizes, shapes and illumination and to grab more attention of people there are certain 3-dimensional effects in these boards.

A lot of creativity can be used on these boards and they provide visibility from a distance. They appear 24 hours a day without fail with the help of light and vinyl colours. They can be used as directional like pointing out the locations. It’s a good way to remind the audience about the product which is being advertised. Ad agencies in Mumbai hardly fail to create a stir.

Disadvantages: It demands that the message should be brief and simple, so it’s relatively difficult to communicate about the product details. The construction of new boards is restricted by cost, space availability and certain codes of municipality and regulations of environments act. The fragmented nature of ownership of these media makes it difficult for the advertisers. Obstruction by streetlamps, trees, branches which makes it of no use. Sometimes it may lead to wastage of resources and adversely affect the beauty of this city. Even illegal boards create loss of revenues to the respective government.

The media agencies in Mumbai are trying hard to deliver rich advertisements in form of videos, apps based adverts on mobile devices, social media adverts which not only make the environment cleaner and healthier but also reaches straight to the user’s lap and pockets.

In this new tech savvy world, viral videos have also become a great way of advertising, these videos serves as a promotional vehicle which helps in replacing the conventional ways of advertising. People nowadays spends a very less time in reading newspapers and listening to radio, as the newer ways of advertising like videos, social media ads and mobile based ads are readily available to the users and can generate more earnings for companies.

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mobile ad

Mobile Ads – The Next Generation of Advertisement

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In a metro city like Mumbai, life is so busy that people couldn’t find time to read or listen to the advertisements being published in the newspapers or being broadcasted on the radios. How the ad agencies in Mumbai manage to make the emerging markets outshine the developed markets via advertisement?

The answer is plain and simple. As in a country like India, where there are millions of mobile subscribers, it is somewhat easier to reach them via mobile based advertisements. This not only helps the media agencies in Mumbai to reach the normal being in promoting their products but also, helps the normal population to get knowledge about the products being advertised.

Consumers are nowadays more tech savvy, so the basic motive of an ad agency is to target this particular population who uses smartphones and tablets via apps. The strategy can be in form of paying rewards or targeting people on the basis of their likes and dislikes. These apps can be developed by keeping in mind, the needs of a common man. E commerce players have been targeting the normal population by the means of paid adverts, apps based adverts, video advertisements and reward formats.

For those who don’t carry a smartphone with them, these ad agencies can target such populations via advertisement phone calls or text messages. But nowadays these two types are not that much successful. Mobile ads is growing way too faster than all other forms of advertising in India, as advertisers have started investing a lot money to catch the eyes of users.

It has been found that in-app mobile ads have found to be better than mobile web ads. This is because of the reason that nowadays technology has been so advanced that there is availability of apps which can be modified according to the likes and dislikes of the target population. Along with the in-app based ads, API’s have been integrated such that they provide rich notifications via widgets in iPhone and android phones. In android and iOS based wearable like smart watches, such pattern of advertisement can be followed and is actually found to be much successful.

Conventional forms of advertisement should not be the first choice of ads, so in the tech savvy era, ad agencies have to adapt more sophisticated mobile ad campaigns.

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billboard advertising

Outdoor advertising trends in Mumbai –are we up for the challenge!!

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Though Mumbai’s official twin sister city is Stuttgart in Germany , but for people of our country, Mumbai , for long, has had the aspirational qualities of New York. Everyone wants to work here and be a part of the exciting and maddening chaos.

The latest in fashion (can’t deny the fact the Bollywood has had its influence), business, industry, etc. make it the trendsetter for the rest of the metros.

Especially for advertising, trends spread like wild fire. Since it’s becoming more and more tough to catch the attention of the masses, ad agencies have to come up with the most unique and path breaking ideas to put forward products and services.

In any big city, most of the time people spend is in travelling, whether its trains, buses, cars, two wheelers, etc. Hence, outdoor advertising is the definite way to grab maximum attention.

Advertising landscape today
Outdoor advertising trends fast catching up in other parts of the world include billboards, street furniture, transit advertising and alternative media. Media Solution Agencies in Mumbai may want to emulate the west but due to the nature of audience and restrictions end up holding back on their creativity related to content.

The most common way is advertising in a mall, where you would easily appeal to people from all age groups, gender and spending capacity.

Another most sought after medium are billboards /hoardings. Perfect for getting your message across to a large group of people, fast.

In order to constantly stimulate the minds of your audience in the right way, a hard hitting message shouting out from a life size billboard would be less effective after a period of time. Hence, the need for new and innovative mediums must be recognized.

Where the industry should aim to be?
One of the best cities to experiment with for different advertising experiences would be Mumbai , because of the open minded and interactive culture in the city. Creative advertising agencies in Mumbai could do much better by exploring new mediums like bus benches, graffiti, street advertising , walls capes , Automobile & Building Wraps and interactive out of home advertising.

How many of us have seen the slick interactive ads on YouTube or Facebook and go wow thinking this kind of stuff should come to India!

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Advertising Channels

Selecting an Advertising Channel

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There are many forms of advertising. Print, media and television are three immediate ones that come to mind. The new kid on the block is online advertising, and this is fast replacing other forms as a viable alternative due to its large reach, low cost and other reasons. The type of advertising is also different for different media. Media solution agencies in India ensure that design elements, content writing and product descriptions all change based on the type of channel used for advertising.

So how do you decide which channel to use for your product? Well that depends on the type of product. The factors that come into play here are type of market, size of market and market consumption. You have to be very careful in choosing which channel to go with as this can have a profound impact on the sales of your product. If you spend a lot of money in advertising, but spend it all on the wrong channel, it’s nothing but an enormous waste.

It is necessary to know your market inside out before proceeding with a certain channel. The biggest rule to follow while selecting an advertising channel is this: Use the channel that your market will use the most.

Confusing? Not really. What it means is that if your market predominantly watches television, you have to invest in television advertising the most. A few more examples will make this clear.

For instance, if you are marketing a product whose primary market is senior citizens, spending the bulk of your advertising budget on internet advertising doesn’t make sense. Most of them will not use the internet, and so will simply not see your advertisement. So agencies in India would go for TV or print media, as this is the channel that old people use the most.

However, it is also important to make sure that you spend some of your budget on the internet as well. In this particular example, the children of people using your products might notice it online and thus purchase it for their parents.

All in all, it doesn’t abode well to neglect any one channel completely. At the same time, it also isn’t good to invest a lot in one single channel. There should be different grades of investments, with the most important channel getting the most money. Online presence should not be neglected.

Advertising Channel

Brand Agency in Mumbai

How Social Media Advertising Can Improve Your Revenues

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As you might be aware that social media is becoming increasingly popular across the globe. Social media not just connects people but allows them to build a bond digitally. Social media has successfully eliminated geographical distances and made the world a smaller place. People can share, comment and like each others pictures, videos and posts and stay connected all the time. With the advent of Smartphones and Android phones, social media has gone mobile. Now people can access these social media sites anywhere and everywhere, without having access to a desktop or laptop.

This huge penetration of social media has led ad agencies in Mumbai to create social media advertisements. The popularity of social media among the Indian masses has led to ad agencies using these platforms for brand promotion. There are several advantages of using social media for advertising. Social media allows you to get a bigger audience for your promotional campaigns as compared to the traditional media.

When you advertise in a newspaper or a television channel, there is a limitation to how much you can measure the success of your campaign. Social media allows you direct interaction with your target audience. Several companies set up fan pages for their users wherein they can directly interact with their customers, gather feedback and address grievances. It also serves as a measurable database of customers that can be approached to quantify the impact of an advertisement.

One of the major advantages of social media advertising is that it is much more affordable than advertising in traditional media. The air time costs of a television channel or the space costs in a leading newspaper can incur huge expenditure and can eat into most of your advertising budget. Social media on the other hand has greater and instantaneous reach and will cost you much lesser. So, if you are a small company that cannot frequent advertising in traditional media, social media advertising can be your game changer.

 

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