Tag Archives: creative advertising agency in mumbai

Why should you hire design studios in India for building your website?

Every business worth its salt today has a website that showcases its services or products and other information. Although there are many platforms available that allow you to create your own website, these websites turn out to be simplistic both in terms of layouts and functioning. In order to make an impact online, you need to have a well constructed website, replete with impressive content and web programming for making it appear on the top rungs of Google’s search list. Unless a website appears in the top 2 search pages of Google’s result list, it fails to make much impact in the online space.

Design studios in India not only design your website using web development applications and mappings, they also manage the publicity of the website to ensure you generate enough revenue from it. They take care of the brand strategy and social media marketing of your website through promotional campaigns online, pay per click campaigns, video blogs, and other promotional campaigns on Facebook, Twitter and LinkedIn.

Design studios in India have PHP developers, web designers and coding experts who look into the development of websites on various platforms such as Joomla, Magento and Word press. They also handle content management systems and customer relationship management. Design studios code the program for your website to pave the way for the incorporation of keywords used by most users to seek out particular services and products related to your own domain. They also keep shuffling content and keywords in order to keep up with the current trends in the market.

Some design studios in India also offer the services of application development for iPhone, Android and Windows Phone platforms. A lot of companies nowadays have applications which are downloaded by users for their smartphones. The template for these applications is also developed by design studios.

The role played by design studios has become significant in the online scenario because they can make a website popular almost overnight. Website owners can track the effectiveness of different campaigns and the growth in their traffic through the tools provided by various web development platforms. Design studios in India incorporate the suggestions of clients for making the site more useful and closer to the essence of the service/product that it has been dedicated to.

Therefore it is hardly surprising that entrepreneurs and business owners rely heavily on the mushrooming number of web design studios of India for their website based needs.

Digital advertising to grow to the tune of CAGR 27.7% by 2018

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One of the fastest growing sectors in the country is the media and entertainment arena. It comprises of television, film, and print media advertising, digital and musical among others. Over the past few years, there has been tremendous growth in this segment. Print media advertising and television is reaching a saturation point, although it is far from exhaustion.

The digital media segment is actually one of the rapidly growing segments and it is slowly gaining more ground. The Indian entertainment and media industry has grown by a double digit figure of 11.8 percent overall in 2013. However, gaming and digital advertising has recorded astounding growth rates which are near about 40 percent. A research by KPMG in the past year has stated that digital advertising and media has grown to cover a wider base compared to the previous year. In 2013, digital media advertising notched up 8 percent of the advertising sector, compared to 5 percent in 2012. According to a KPMG-FICCI report, the media and entertainment industry of India enjoys an outreach of 161 million via television and 94,000+ via newspapers. There is however 214 million users of internet in India, of which 130 million people use their cell phones to access the internet. Given these figures, a creative advertising agency has a lot of scope to reach out to a wider audience by tweaking campaigns uniquely to suit the sensibilities of this growing audience.

India’s television advertising pie has been valued at Rs 41,720 crores almost in 2013 and is expect to growth at CAGR (compounded annual growth rate) of 16.2 percent between 2013 and 2018, to amount to Rs 88,500 crores by the end of the period. The estimated size of the Indian advertising market is around USD 5 million, which makes it the 14^th largest one in the world, according to the latest issue of Gunn Report. The CAGR of digital advertising is also expected to be around 27.7 percent by the year 2018.

The media and entertainment industry of India shall continue its reliance on digital media. The expanding user base of the internet has the potential to generate vast revenues for the industry. A creative advertising agency must make use of these forecasts for the industry to plan its growth trajectory. From 2013 onwards, telecommunication companies began focusing on data as means of revenue generation. A print media advertising agency and others would have to compete against each other for acquiring digital and social media domains. This certainly spells a bright future for this industry.

Billboards are making their presence felt in mainstream advertising

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More and more advertising agencies are choosing to tell their brand stories through billboards which still have no equal when it comes to garnering consumer attention and eyeballs in equal measure! Take the case of the appropriate positioning of movie billboards near places where they were shot, especially those which talk of particular issues related to the areas in question. For top brands, these billboards are all about telling stories and communicating the brand message on a wider canvas to the masses.

As can be seen nowadays, advertisers are making use of big hoardings and billboards to create a commanding presence for products and brands. A whole new process and approach has been born out of the recent restrictions imposed by the Mumbai municipality with regard to conjoining billboards. Billboards have now been confined to specific sizes by the municipality and this rule is being tapped positively for better brand positioning by agencies. Many advertisers are choosing to tell a comprehensive brand story and deliver a message spread throughout two or three billboards placed adjacent to each other. Often, advertisers make use of multiple devices like text and visuals as foils on multiple billboards.

Many brands like Apex Home Appliances, Axe deodorants, Millionaire apparel, Birla Sun Life, Lakme, Poonam Soni’s jewellery brand and many others have made use of hoarding clusters to draw unlimited attention on streets and roadways crowded with billboards and hoardings. Advertisers usually prefer to create a particular hub across multiple hoardings at one particular area, ideally a place where traffic movement is slowed down to the maximum according to industry experts and professionals. Many agencies make use of split billboards nowadays as well where one half conveys the visual message and the other contains the necessary information for the customer.

Outdoor advertising revenues have been hit hard by the global economic depression but experts feel that the sector should bounce back with innovative measures like the ones mentioned above. Alongside, occupancy rates are on the wane for outdoor advertising and this helps advertisers pick up clusters together without any hassles. There are discounts provided on the basis of multiple billboards commissioned owing to the falling rates in today’s times. Billboard advertising is making its presence felt in mainstream strategies of brands and how! There are even brand marketing messages now tailored around them.

Digital advertising markets are slated to be the next big thing

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Digital advertising is growing at a staggering pace in recent times. The entire industry has been abuzz with the new found relevance and convenience offered by digital platforms. This has caused a steady change in the advertising industry and key players are following suit to jump onto this lucrative bandwagon. As per industry estimates, the market for online advertising in India will cross INR 3, 575 crores and counting by March 2015 and advertising expenditure on mobile and digital platforms is increasing by a whopping 43%! This has set the cat amongst the pigeons in the industry and is supremely indicative of evolved consumer behaviour and preferences.

The overall growth rate of digital advertising is being pegged at 30 percent annually which is staggering by all means. As per industry estimates, the sector was worth around INR 2, 750 crores by March 2014 and this has been seconded by industry reports and statistics published by leading advertising associations and organizations. The biggest contributors to the entire digital advertisement spending pie are display and search which constitute 29 and 38 percent respectively as per reports. This has caused a rethink on strategies usually employed by top advertising and media agencies. Advertising trends are forever in a state of flux, something that is both chaotic and disruptive if not handled right.

Alongside, Search spends came down to about 30 percent soon after for total digital advertising expenditure. Search still provides a whopping INR 825 crores of overall revenue for the market. Alongside, it is being predicted that digital advertising spend will increase on videos, email and mobile advertisements which will eat into Search shares in turn. Social media accounts for about 13% of overall advertising spend digitally and this is growing rapidly to about INR 440 crores in March 2014.

Expenditure on video advertising has grown by a decent 51 percent to touch INR 303 crores while email advertising has now become an INR 88 crore market. This should be growing to the tune of 56% soon and will hold a decent 12% of all digital advertisements put out by brands. The biggest verticals driving the digital advertising boom are e-commerce, FMCG & consumer durables and telecom and this trend is set to continue in the near future.

What every advertising team should possess for a great campaign

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A well known brand is not built in a day and neither is a solid advertising campaign. There are multiple agencies out there but what they sorely lack is coordination among the members of their creative team. A well oiled team is what takes a campaign from good to great. Here are some of the most important attributes that every good creative team should possess:

Proper communication while working on projects is very important. There are multiple functions and skills needed to execute campaigns and this requires many people to work together as a team. Proper communication between team members is essential for getting projects off the ground and breaking dead locks. The team should be able to get its message across clearly to clients as well.

The team should prioritize creativity above all else:
It is important to ensure that creativity does not get lost amidst the matrix of marketing targets and figures. Creative thought and brainstorming often makes teams come up with fantastic ideas for campaigns and out of the box thinking is only possible with multiple perspectives of team members for a particular project. Client servicing skills are a must as customer satisfaction is after all the chief motto of any company in the advertising space. The whole team must always be aware of client requirements and should communicate with each other for the fulfillment of targets.

The creative team should have immaculate designing ability and inputs should come from each member of the team with regard to layout, artwork, colors and fonts among other aspects. The whole team should have the ability to execute and plan campaigns together. Harmony is a key aspect when so many people work together and advertising agencies should look at building productive professional ambiences which facilitate harmonious professional relationships. A good team should display particular skills with regard to solving problems. Well oiled teams always chip in for each other’s problems and are able to brainstorm quickly to come up with tangible solutions.

Quick solutions enable teams to beat deadlines and avoid unnecessary pressure from the client’s end and this is highly essential as a result. Teams should be able to focus on time and resource management and should be able to maximize both to achieve the best possible results. Advertising is a deadline based profession and projects should be smoothly managed by each member of a team. The team should be good with words and should be able to inspire the copywriter whenever he/she is short of ideas or perspectives. A thorough understanding of marketing concepts and sales always helps as well.

What every agency must possess in order to attract big clients

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Every agency must possess particular attitudes and skills for drawing big business by way of campaigns and projects. Some of these attributes include project management skills, proper goal oriented focus and multi-domain expertise. These attributes are covered extensively below:

Agencies should always possess sound project management skills:
Good project management skills always impress clients exceedingly. Expertise in this area is highly coveted when big ticket companies look for an advertising agency. Sometimes, agencies only concentrate on the design and creative aspects of the job. Companies are left with only an attractive creative template which is a raw deal in itself as execution and implementation aspects remain sorely missing. A clear message and philosophy should be working behind each and every activity of an advertising agency. Agencies should be able to work in collaboration with their clients on a regular basis and delve deep into company vision, mission, objectives and goals while working on campaigns.

The agency should have excellent communication skills and a seasoned team taking care of projects. Client handling is a skill which goes a long way towards keeping relationships fruitful and productive at all times. An agency should be able to draw up a specific timeline with regard to project delivery and the resources required for the same. Campaign management and coordination with the parent company require experienced professionals with a tireless commitment towards success of the same.

Agencies should focus on results that are measurable:
Advertising agencies should endeavor to provide proper benchmarks, metrics, figures, analytics, statistics and objectives with regard to the results of their campaigns and the responses to the same. A proper agency partner will always look to measure and quantify each step in the brand building process.

This helps both companies and agencies stay on track with regard to chalking out the best course of action at all junctures of the project in question. Big ticket clients always look for proper statistics and objectives underlined in reference to the same. Vague representations of targets and results will drive companies away from any agency. This is something that agencies must inculcate into their professional methodologies to earn big business.

Agencies should possess thorough understanding of multiple media platforms:
All good agencies should be able to delineate the expectations and strategies for each separate domain. There should be in-house team leaders and experts for each division, namely television, radio, magazines, newspapers, the Internet and hoardings or billboards.

Must-have attributes of a good advertising agency in India

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Marketing is often neglected by companies and organizations that remain busy in their tryst to ramp up sales, managing sales teams and acting on business leads. In today’s competitive market, marketing and advertising occupies a lot of importance. Building your own brand identity is of paramount importance. A good advertising agency can help you accomplish this task with a little effort and oodles of creativity. However, making the right choice may be a trying task. There are some characteristics, however, which must be possessed by any advertising agency worth its salt. These are listed below:

A good agency always possesses comprehensive brand marketing solutions for customers
Advertising agencies with experience in the field know the importance of offering comprehensively tailored brand marketing and building solutions to their client base. A good agency will always want to learn about the basics of a company and what makes it tick before venturing to plan and design an advertising and promotional strategy. A good agency will always have campaign capabilities across multiple media platforms and hubs. A good agency will possess expertise in design, copywriting, online media, print media, television campaigns, email marketing, blogging and public relations among other activities. A power packed advertising agency will always have enough horsepower to go the whole hog for esteemed clients and brands.

Top class advertising agencies are always a storehouse of innovation, creativity and new ideas
You will be able to distinguish the good from the bad through a parameter like this. With a good agency, there is always a shift in perspective to radical, often shockingly innovative zones. Good agencies thrive on out of the box thinking and not simple rehashing of tried and tested concepts. This is something that is visible immediately in all presentations and discourses offered to clients. A skilled creative team must be present at any reputed agency and is the backbone of any organization in this sector.

A competent agency always has clearly defined work methodologies and processes
Building a brand is possible in recent times with the endless options in store for companies. However, a competent advertising agency will always have a research and homework oriented approach which again, is also clearly visible at the very outset. There must be a proper marketing and promotional process developed at the agency. A good agency will always have its own innovative work process that has delivered results in the past.

What are the best techniques of promoting your business?

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It goes without saying that promoting one’s business is an important part of success. Promotion helps to keep your products or services afloat in this era of consumerism. There are many methods of promotions which you can adopt in order to reach out to the public. You can sign up for campaigns on print media, television, social media websites, radio etc. Each one has its own audience and would work to your benefit in different ways.

Depending on what your product is, you should be choosing to emphasize on the method of advertisement. For example, if your products are youth centric and targeted to people in the age bracket of 15 to 40 years, then it would be best you opt for online promotions. Through social media websites such as Twitter and Facebook, search engine optimization of your website and advertising with pay per click ads on different popular websites, you would be able to successfully tackle the problem of promoting your brand. However, if your clientele is more towards middle aged consumers, then it would be best you opt for television channels and radio programmes as this group of consumers is yet to become tech savvy perfectly. In fact, investing a bit in both sorts of promotions would not be a problem because youngsters in India use both the internet and the television for the purpose of entertainment. This is one of the reasons why noteworthy e-commerce websites are not only focusing on online marketing campaigns but also television ones because it would reach out to a wider audience. The number of people using internet in the country is still quite low although the numbers of television sets is quite high.

Handling the promotions of your brand all by yourself may be a bit of a challenge because you may not be familiar with all the techniques of promoting your brand online or with the techniques which would offer the maximum benefit. Therefore, it would be best if you opt for a professional agency to handle the job for you. All you have to do is hand over the brief of your product to them and they would find the best ideas that would instantly connect with your services and products.

Importance of Brand building for a small business

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Brand is a type of product, service or even personality that people immediately recognise. It may take years of effort to bring about this recognition from people across the world. Not only does it entail advertising but also customer relations, understanding of markets and building connection with people. For example, the brand recognition that Coca-Cola enjoys is only comparable to that of Pepsi. No local brand would be picked up by a consumer if a Coca-Cola bottle is kept alongside the local branded soda. Such is the power of brand recognition that people identify with a brand and trust it over the others. Apple is another brand which enjoys a loyal following. Every time an Apple product is launched, people line up outside stores to get the item.

Even though spending millions on brand building every year is possible for large brands, is it feasible for smaller brands for which budget is perpetually a constraint? Is it worth spending all that money? Well, by all means, it is a good idea for small businesses to indulge in brand building as well because it would help them build a steady set of followers, in the form of end consumers or business houses. There are many methods of marketing that a small business can invest in which would bring them in lots of sales within a short period of time. Some of these methods of marketing include content marketing through eNewsletters, vlogs, and promotions on social networking websites, blogs and other methods. It is not required for them to invest lots of money in television or radio advertisements. It has been seen that most publicity happens through online media such as social and business networking websites and hence it would be best to invest resources in them.

These methods of promotions are inexpensive and can be handled by the firm themselves. However, not all the tactics would be known to them and hence it would be best to rope in a professional for maximum benefits. A professional agency would know how to get the best out of minimal techniques of promotion.

How to go about building your brand?

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Among thousands of products and services available in your domain, standing out may be a daunting task. Getting your own band of loyal followers may not only take time but also a lot of effort. It is no wonder that companies spend thousands of dollars in promoting their brands from time to time and maintaining their public image. The goodwill of a company is very important in bringing in new customers and also retaining the old ones. For example, whenever an Apple product is launched in the market, there is a mad dash to pre-book the item. This has been possible solely because of the brand image that Apple has built for itself.

Building a brand image depends a lot on understanding your customer and audience. Developing a product that a large number of people would require and identify with is the biggest challenge in brand building. Once you have overcome that hurdle, you need to come up with the features or points that would appear most salient to a potential customer. Bringing forth those salient features is a part of brand building. After promoting your products extensively in the market, you need to work towards retaining your customers by offering good aftersales support and service. From time to time, you need to gather feedback from your customers about what they feel about your product, what they think should be introduced or eliminated from your product or what more should you do in order to retain your customers. You would have to then alter and rework your goods according to public consensus.

Therefore, brand building is not only about advertising your products but also building a relationship that would last a lifetime. Having faith in your own goods is the biggest part of selling them. If you seem unsure of your products or services, then your consumers would take the hint and stay away from your products. Be sure of what you are offering and convince people about it. In reaching out to people, promotions would play a key role. Handing over the job of promoting your products to a professional advertising agency would do you a lot of good as they would know exactly how to package your product in order to make it look appealing to a large number of people.

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All About Advertising Agencies in Mumbai

Tag Archives: creative advertising agency in mumbai

Why should you hire design studios in India for building your website?

Digital advertising to grow to the tune of CAGR 27.7% by 2018

Billboards are making their presence felt in mainstream advertising

Digital advertising markets are slated to be the next big thing

What every advertising team should possess for a great campaign

What every agency must possess in order to attract big clients

Must-have attributes of a good advertising agency in India

What are the best techniques of promoting your business?

Importance of Brand building for a small business

How to go about building your brand?