Tag Archives: full service ad agency

How schools could use Social Media?

How could schools use social media

Social media over the years has changed the way people use internet. With social media people’s interaction with one another has increased which has led to people visiting these sites more often. Though most people see social media as a place to hangout it can also be used as a productive tool. And schools are a place that will benefit from its use. Sites like Facebook, Twitter, Blogger, Pinterest, etc. can be used to increase the interaction between teachers, students and parents. It can also keep the parents in the loop about what their children do in school.

Here is how social media can be used in classrooms:

Facebook

By creating a Facebook page for the classroom, the teachers can post homework and assignments which can be seen by the students and their parents. This way, even the parents will be aware of what’s going on in the class. The teachers can also share stories, post reminders and any changes in the lesson on Facebook.

Pinterest

Students can post their class work/projects on Pinterest for the teachers and parents to see. This can let students to see what their peers have done and get tips on how to improve their project.

Twitter

Students can do quizzes on Twitter. For e.g. teachers can give students quiz questions and ask them to tweet their answers. The teacher can display the answers on the screen in real time. The teachers can also ask their students to give a lesson recap on twitter using 140 or less characters.

Blogger

Blogging is a great way to encourage students to improve their writing skills. Teachers can give out writing assignments to students in blogger. There can also be an essay writing competition between students of different class at Blogger and the best essay can be published in the school’s own private blog. With this the students will feel motivated and start their own blog which can be monitored and guided by the teachers.

Your media agency in India and media buying

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There are numerous advertising and design studios in India that offer branding, marketing and promotional solutions to their clients. However, media buying and planning are vital cogs in the wheel that ensure that clients reach out to a larger client base, thereby enabling larger marketing of their products in turn. Media buying is an intricate affair and many agencies and managers often get it horribly wrong with their fanaticism and obsessions relating to payments for media spots. Cheap media is mostly a two edged sword; while it may save you money, it may also lead to almost no results on account of limited audiences and non viability.

Your media agency in India should definitely specialize in top class media buying and planning above all else. The fact remains that any agency can purchase media spots for good prices. Advertisers rarely purchase above market rates other than companies which have inadequate purchase processes. The agencies need to have proper systems and processes activated in order to ensure that they are purchasing the right spots for their clients and garnering them greater visibility in line with their budgets. The right media strategy is very important in today’s times, particularly with the rise and advent of digital media platforms and the multi-channel approach options this has opened up to agencies. Traditional agencies are also taking the digital OOH and interactive route and embracing social media more actively.

The problem lies in the fact that multiple advertisers and their media buyers and planners usually operate within restricted and limiting paradigms that lean more towards traditional channels. Focusing on cost leads to overlooking strategy in planning and buying. Media selection tends to get neglected in these cases as a result.Your agency should have a proper benchmarking system in order to select the right and most suitable channels for you. If you get a cheap channel with limited results, that is not really the right strategy to develop your brand in a competitive mass market in India.

If you’re looking for a seasoned advertising agency capable of handling the ropes in terms of media buying and planning, you can think of Rego Advertising which deals in media buying and planning along with other service offerings. Rego has a research based approach towards media buying and offers supreme returns, visibility and audience access to its clients.

Why you should go for a full service ad agency?

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Wondering about why you should opt for a full service ad agency? You should first understand what a full service agency does for you. Negotiating the choppy waters of marketing, branding and advertising can often be tough and confusing for most companies, brands and business owners. Full service outfits offer services and solutions that take care of every aspect of the process, leaving you free to focus on expanding your business instead of hiring different vendors and agencies for multiple functions and operations. You can simply concentrate on growing your baby without having to worry about managing different aspects of branding, marketing, planning and so on.

Any good media agency in Mumbai will give you a good marketing and advertising plan that is tailored towards promoting your product or service along with your brand identity. Agencies develop plans based on business objectives, interests, budgets and brand perceptions. Campaigns are developed on the basis of company requirements and all other parameters with a view towards hooking and engaging customer attention and fostering their participation in purchasing products or services. Full service agencies also offer other services like printing, copy writing and graphic design. All full service agencies have their own in-house or contracted copywriters and graphic designers in addition to their own printing partners. These are key elements of the entire campaign and a full service agency handles all of this for you with elan.

Media buying and planning is another vital element that is taken care of by full service agencies. This includes all newspaper, magazine, television and radio advertisements in addition to other sponsored programmes and broadcasts along with specific shows and other placements. A full service agency will have knowledge of pricing, expected results, scheduling and so on. These agencies pick up the best spots for clients and tap them to their advantage in order to secure the best possible ROI (returns on investments) from the same. These agencies take care of one of the biggest problems that most DIY business owners face!

Digital marketing and web campaigns are also taken care of by the advertising agency in question, giving you considerable peace of mind in this space as well. Most full service agencies take care of website design, logo design, publishing, page traffic reports, SEO, optimization, web marketing, promotional activities, social media optimization, template making and many other such activities. Some agencies also take care of your website content and other material for you which is a big boon indeed! Rego Advertising is a potent full service player in this regard and caters primarily to all possible segments of the entire branding and communications spectrum including copy, design, media planning, buying, positioning, branding, insights, research, digital and more!

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On The Go way to Advertising

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You are going somewhere out of your house and wait at the rickshaw stand or bus stand. Now, you are assured to come across some hoarding, banner or billboard promoting some product or service offering. It always happens right? This is the way the Outdoor Advertising in India works. You are always targeted by these attractive pieces of advertisement which are definite eye catchers. This is the talent of the Design Studios in India.

Mumbai being a metro city, is full of people who are always in a rush. You just can never see the city sleep for even a couple of minutes. If so is the case, then why not keep the advertising also awake and available for people every time. This can be surely done through the mode of Outdoor advertising. Also, the design studios make this possible at every minute around the clock. They target the locations that may have the maximum visitors as per the target customers of the brand or product they are promoting. This location also plays a big role in outdoor advertising. Also, this brilliant idea of using public transport for marketing has no challenge as this keeps moving all over the city daily and there is no better way to come in people’s vision easily.

Billboards are also great options where the design studios these days try and create a collage of the brand name, logo, product details and its promotion pictures which are compiled in a way that they surely catch the eyes of every passer by and appeal to the target customers. Also, they are easily visible and cannot be missed. This being costly is opted by big business companies and especially is beneficial for their new products and new range of collection. And in this case, a billboard is surely an eye catcher.

As per today’s trend, the potential customers surely catch up with the advertisements. Also, buses and rickshaws have advertisements on them. This is also an effective mode of Outdoor advertising. Even the big IT players today are using this method for promotions in order to reach all; and when it is Mumbai, it is just the right and assured way of getting the intention satisfied.

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Reaching the skyline through Advertising

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There are so many products available in market and that too in various brands and with wide variety. But we always choose the one that serves our purpose and is worth the money we pay. But these options are made available to us and we become aware of this Brand identity very well through Brand advertising.

Brand identity means creating the specifications and providing every detail which may be about technical or functional specifications of the product, it’s looks, quality, availability, warranty, options and all other details that may be required by a buyer or any person looking for it. When we are aware of the brand identity of a product, only then do we start considering it as an option. This role is intelligently done by the agencies through Brand advertising. Through brand advertising, we come to know about all the necessary highlights and the pros and cons of the product. Also, we are helped to compare various products and pick the best brand.

In order to market a product, companies should make sure that they choose the right advertisement agency for its branding and advertising. This image building is immensely important as this should appeal the target segment of people or clients. Once the brand identity is rightly created and marketed, the success awaits at every turn. Especially when it is Mumbai, it will take the minimal time to reach people and gain clients. This well-known advertising hub in India is rapidly growing and capturing nearly every are in the market.

Brand advertising has become the need of every company and if done carefully, only then can it evolve. Also, the recent method is to pose and make the brand famous through social networking sites like Facebook. This is where millions of people from all over the world can become aware of the brand as the brand advertising thereby becomes successful.

When a brand identity is created and marketed to people, they start looking for it through advertising, Brand advertising when done in the right way through the right advertising agency, just creates the comfortable environment to make maximum business and thereby profits.

Go with the world with Advertising

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In India, there are many new startups as well as established firms and with multiple products. These products have to reach the target group of people and to start with, at least they should be aware of it. This is where our Indian Advertising agencies play a major and very crucial role. These Advertising agencies in India are very strong modes of helping businesses flourish and grow. So when we say that Mumbai and also the world is growing so fast, the reason is certainly this magic of advertising.

There are various interesting and novel ideas used by the Indian Advertising agencies to attract people and the target audience. And have you noticed, it starts with the very first thing in morning; through newspapers. There are many colorful and attractive advertisements; in fact, a complete page is especially dedicated to it. We also come across many such leaflets in our newspapers. Then we move out of the house and not a single place in Mumbai is there without hoardings or marketing of any product. Then we reach our office and there are so many ad pop ups. There again is this rigorous and trending advertising.

The advertising agencies in India have rightly caught this nerve and we are actually known globally now and also our own manufactured products have their unique identity. Also Indian advertising agencies have created a very comfortable bond with the clients, which helps in getting maximum benefit and profits through the right way of endorsing the client products. By right way, I mean that if the product is good but not marketed correctly, it will not reach the right customer segment and certainly will be in loss or low profit. Hence, choosing the perfect way and mode of advertising is very important and this job is done brilliantly by our Indian Advertising agencies.

There is also great competition in the advertising field in India and especially in metro cities like Mumbai. This is where the maximum target audience can be reached. And this being a great and emerging career option with a good chunk of profit, many people in marketing area are getting into advertising. They also create a strong compassionate connection with the people and attract them rightly.

The new Mumbai with Advertising

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When advertising is changing the world around, how can it leave our very own city of Mumbai, the most populous, the richest and certainly the extremely talented hub existing in the all of Asia?

Mumbai is a city that beholds the rich culture of colonial India while it smartly keeps at an equal pace with the changing trends of the world. Conspicuously talented, this Bollywood city is emerging with a new face that creatively balances between the old world charm of the city and the new tech savvy society. Billboards, social media advertisements, creative videos, innovative digital hoardings, wall paintings, prints ads, internet marketing etc., are transforming the city into a way we know it now.

Capitalization of goods and marketing of products has brought a new culture to the society. Creative advertising agencies and communication agencies have helped Mumbai emerge as one of the biggest market in the whole wide world. Corporate houses from all around the country as well as globe embark here to expand their business and create a unique own identity. With advertising at its rise, Bombay is providing new opportunities to every citizen of India to migrate in the city and start over with a glamorous life.

Mumbai in its ever growing advertisements, make the rich city richer and brings various foreign companies to the landscape that make huge investments and take theirs as well as the city’s success rate higher. Many start-up companies as well as established ones too are now acknowledging the potential of endorsing their schemes and products in the market of this metro city and are thus, fortifying money culture of the Bollywood hub. Youngsters are contributing with their talent and are discovering new ideas with rising technology to give a new dimension to the art of living in Mumbai.

Knowing the potential, many advertising agencies are opening up on the land. These communication and advertising agencies find out creative ways to establish the brand identity for high popularity. People are becoming more and more brand oriented and are living a high-standard life because of these advertisements that constantly move with them wherever they go. Thus, the emergence of a plethora of advertising agencies has not only triggered huge investments by various companies in Mumbai but has also helped in increasing the standard of living.

Billboard Clusters: A Changing Trend in Advertising

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We live in a society where we are surrounded with advertisements everywhere we go. Just as we wake up, we pick up newspapers for reading and a bright, colorful column of some product being advertised appears. When we move out to go to our workplace, we see large hoardings accompanying us on our way, and finally when we reach the office, social networking sites pop up with various advertisements urging us to avail services of one company or another. Not just this, all through the day we receive messages on our mobile phones displaying various services of our banks or schemes of our sim card company. With this ever increasing advertising, Indian advertising agencies are adopting new and creative ways to advertise the products of their clients.

One such advertising trend that has witnessed an escalation in recent years is Billboard Cluster Advertising. No news, in a city life every person is bound to step out of the closed walls of one’s house innumerable times a day whether to go to office, to buy grocery, to shop at malls, to eat at a restaurant or to simply jog at the beach or park. Bound to spend more time outside than inside the house, outdoor advertising in India has experienced a change. The number of billboards seen earlier neatly positioned beside the heavy traffic roads have increased. Their style and technique have also witnessed a transformation. When earlier one could notice a few hoardings besides a sidewalk, now at every traffic signal one can easily spot a huge hoarding creatively some product.

Design studios in India design these billboards in different methods. Today, not just one 40X40 board is used to display the services of a company but the designing studios aim at clustering two or three hoardings to create a more appealing look. One that depicts text and brand message and the other an attractive image, the billboards clusters call for maximum attention.

Furthermore, the billboard clusters prove to be an efficient advertising tool for brand advertising and image building. They are highly preferable for those companies whose services are provided for a long term, while those with short term campaigns should seek some options as billboards are set for a long duration of time. This is the reason they are garnering popularity among top notch brands for it helps in impacting the audience flawlessly as one crosses the same path every day and the image and brand is sure to be caught by the minds of an onlooker.

Outdoor advertising trends in Mumbai –are we up for the challenge!!

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Though Mumbai’s official twin sister city is Stuttgart in Germany , but for people of our country, Mumbai , for long, has had the aspirational qualities of New York. Everyone wants to work here and be a part of the exciting and maddening chaos.

The latest in fashion (can’t deny the fact the Bollywood has had its influence), business, industry, etc. make it the trendsetter for the rest of the metros.

Especially for advertising, trends spread like wild fire. Since it’s becoming more and more tough to catch the attention of the masses, ad agencies have to come up with the most unique and path breaking ideas to put forward products and services.

In any big city, most of the time people spend is in travelling, whether its trains, buses, cars, two wheelers, etc. Hence, outdoor advertising is the definite way to grab maximum attention.

Advertising landscape today
Outdoor advertising trends fast catching up in other parts of the world include billboards, street furniture, transit advertising and alternative media. Media Solution Agencies in Mumbai may want to emulate the west but due to the nature of audience and restrictions end up holding back on their creativity related to content.

The most common way is advertising in a mall, where you would easily appeal to people from all age groups, gender and spending capacity.

Another most sought after medium are billboards /hoardings. Perfect for getting your message across to a large group of people, fast.

In order to constantly stimulate the minds of your audience in the right way, a hard hitting message shouting out from a life size billboard would be less effective after a period of time. Hence, the need for new and innovative mediums must be recognized.

Where the industry should aim to be?
One of the best cities to experiment with for different advertising experiences would be Mumbai , because of the open minded and interactive culture in the city. Creative advertising agencies in Mumbai could do much better by exploring new mediums like bus benches, graffiti, street advertising , walls capes , Automobile & Building Wraps and interactive out of home advertising.

How many of us have seen the slick interactive ads on YouTube or Facebook and go wow thinking this kind of stuff should come to India!

Mumbai – The next advertising hub of the country

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One of the recent news pieces caught my attention, which said 30 of our country’s 68 millionaires reside in Mumbai city. That’s a lot of money just for Mumbai. This doesn’t come as a surprise since its one of the most favored destinations for the wealth creators to live. Another news suggests that the University of Mumbai has more millionaire alumni than MIT and LSE.

Imagine the kind of opportunity if offers for advertising and marketing in the city. More purchasing power, equals more demand for goods and services or if it’s the rich and famous, it could be luxury goods and services. Given the sheer number of people residing in this city (Mumbai is the most populated city in India and the fourth most populated city in the world), it comes as a no surprise how advertising agencies in Mumbai go all out to woo their customers .

Strategies for the future
Given the forecasts for advertising trends in the world, the traditional means of advertising are paving the way for new era in digital marketing and advertising. As advertising and marketing are becoming more and more personalized and customized, it makes sense to identify who your audience/customer is, to better adapt your strategies.

In today’s era of online, digital advertising, it no longer matters which part of the county you live in. As long as you’re able to create the right kind of attention through the web, social media and other online channels and platforms, you are on the right track.

What makes it tick – talent pool
Talent cannot be restricted to boundaries, saying Mumbai has more of something and that Delhi lacks in that field. It would be inappropriate. But a city’s culture definitely plays a super important role in nurturing talent, along with the opportunity available that would decide where it is available in abundance.

This goes to show the reason for IT companies setting up camps in Bangalore where in IT talent is most abundant. Any creative advertising agency in Mumbai looking to make its mark in the ad industry should be looking to utilize and retain the existing talent pool along with using the new age tools for smarter, always-on and more customer centric advertising.

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All About Advertising Agencies in Mumbai

Tag Archives: full service ad agency

Your media agency in India and media buying

Why you should go for a full service ad agency?

On The Go way to Advertising

Reaching the skyline through Advertising

Go with the world with Advertising

The new Mumbai with Advertising

Billboard Clusters: A Changing Trend in Advertising

Outdoor advertising trends in Mumbai –are we up for the challenge!!

Mumbai – The next advertising hub of the country