Brand is a type of product, service or even personality that people immediately recognise. It may take years of effort to bring about this recognition from people across the world. Not only does it entail advertising but also customer relations, understanding of markets and building connection with people. For example, the brand recognition that Coca-Cola enjoys is only comparable to that of Pepsi. No local brand would be picked up by a consumer if a Coca-Cola bottle is kept alongside the local branded soda. Such is the power of brand recognition that people identify with a brand and trust it over the others. Apple is another brand which enjoys a loyal following. Every time an Apple product is launched, people line up outside stores to get the item.

Even though spending millions on brand building every year is possible for large brands, is it feasible for smaller brands for which budget is perpetually a constraint? Is it worth spending all that money? Well, by all means, it is a good idea for small businesses to indulge in brand building as well because it would help them build a steady set of followers, in the form of end consumers or business houses. There are many methods of marketing that a small business can invest in which would bring them in lots of sales within a short period of time. Some of these methods of marketing include content marketing through eNewsletters, vlogs, and promotions on social networking websites, blogs and other methods. It is not required for them to invest lots of money in television or radio advertisements. It has been seen that most publicity happens through online media such as social and business networking websites and hence it would be best to invest resources in them.

These methods of promotions are inexpensive and can be handled by the firm themselves. However, not all the tactics would be known to them and hence it would be best to rope in a professional for maximum benefits. A professional agency would know how to get the best out of minimal techniques of promotion.